Building your Brand

If you've fallen out of love with Instagram but need it to market your small business this is the podcast episode you need! In today's episode I chat with small business mentor Astrid Bracke and about how she quit social media without damaging her profits.  Whether you need to step back from social media for your mental health or find some balance for your biz, this episode is packed with practical tools to market your business slowly and profitably without social media. I got a LOT from it and hope you will too.  Many thanks to Wildflower Illustration Co for sponsoring todays episode. Stock up on their beautiful stationery at   Lizmosley.net/wildflowerillustration Connect with Astrid: https://astridbracke.com/

You can't make an omelette without breaking some eggs, right? One of the universal truths of building a brand is that you can't avoid criticism and, while it can be unpleasant, it also offers a huge opportunity for growth and change too. In today's episode I open up about my experience of criticism in my business as well as sharing some of your stories too. If you enjoyed this episode please leave a 5* rating and review. 

If you've ever wanted to understand what a funnel is and how it fits into your sales and marketing this episode, with returning guest Menekse Stewart, is a must listen. In less than an hour we dive deep into sales and marketing funnels, how we all use them (even when we don't realise we are) and the difference between a value driven marketing funnel vs. a 'skeazy' one. Alongside really practical marketing tips Menekse gives all you small business owners a much needed boost of confidence to start implementing sales and marketing funnels that align with your values. Referenced in the episode:  - The importance of your logo with Made by James - Getting to grips with email marketing with Menekse Stewart Connect with Menekse: https://www.marketingwithmenekse.com/    

Wearing all the hats as a small business owner can be exhausting and it's SO easy to feel worn down by it all. But today I'm offering four ways small business owners have the upper hand over big businesses and why you shouldn't sleep on those advantages. If you've been feeling worn out and disillusioned with your small biz this is the perfect pep talk episode to listen to.  If you enjoy listening to Building Your Brand please leave a 5* rating and a review. @lizmosley https://www.lizmosley.net/design-your-own-branding

In this episode I chat to Carla Pyke who created the circle planner and founded her business selling beautiful and practical planners to help people feel less overwhelmed and able to enjoy life more.  We talk about how Carla started the circle planner. Her tips for being productive. How she uses her planner and how the behind the scenes of your business can impact your brand.  If you want an authentic peak behind a beautiful brand then you are going to enjoy this episode! 

In this episode I am joined by Andy Lambert who has over 12 years of experience in creating markets, building profitable businesses, and leadership roles in industry-leading SaaS (Software-as-a-Service) organisations.  Working exclusively in B2B SaaS, he has led sales and marketing teams, created two businesses from scratch, and achieved significant exits. In 2016, he joined two others as one of the founding team of ContentCal, a social media marketing SaaS product. Over the course of five years, they raised over $10m, grew to be used by multiple thousands of customers in over 100 countries, won numerous awards, and, at the end of 2021 were acquired by Adobe Inc. Andy share’s brilliant content on the data and numbers surrounding social media and we delve into how social media can still be beneficial for small businesses and where they might consider investing their time and energy based on the current engagement stats. 

In this episode I chat to Anyo Green from Northern Bee Marketing who has a decade of social media & digital marketing experience. She first dabbled in SMM as a self-taught enthusiast back when Pinterest was an invite-only platform!  Her passion led her to work full-time where she marketed it all from wedding favours & bed frames to services at some of the UK's leading companies. Anyo also spends a lot of time thinking and creating brilliant content about ethical marketing and what it looks like. We chat through some real examples and also about how ethical marketing is journey.

In this episode I chat to Ingrid Fernandez who is a freelance consultant lawyer and I quiz her all about what small businesses need to do to be legal compliant in the UK.  She has lived and breathed commercial law for 10 years, working for both Magic Circle and boutique law firms. But she decided it was time to hang up her suit, swap board rooms for coffee shops and use what she’d learnt to help people starting out in business feel confident about legal things. The entrepreneurs. The small business owners. The freelancers. The dreamers with big plans and sometimes small budgets, but a whole load of passion. That is who she want’s to help and in the process she became a small business owner too. 

In this episode I chat to Alanna Flowers who is a freelance lettering artist and designer based in Brooklyn, NY where she runs AGF Design Studio.  As a lettering artist, she creates work using bold lettering in a range of styles for brands like Adobe, The Los Angeles Times, and American Greetings. In addition to working with clients, she enjoys sharing what she knows about lettering, digital art, and freelance through YouTube and other social channels. She started a series on TikTok about busting limiting beliefs and so in this episode we tackle some of the common ones you might experience as a creative and Alanna gives us her tips on how to handle them.  Find out more about Alanna  Portfolio  YouTube Channel  Newsletter Instagram Twitter Pinterest

In this episode I am chatting to Hannah Isted from Hi Communication who is all about making marketing as simple as possible for small business owners. I have benefited so much from her encouragement and support and so wanted to chat to her about ways to make marketing seem less overwhelming when you don't have the budget to outsource it to a team.  We chat about: How to work out where is the best place to invest your time when it comes to marketing Why she loves email marketing and how she makes it work for her Lots of tips for repurposing content How to make marketing easier for yourself The Best 90 Days Ever The diagram that Hannah talked about making   See more from Hannah: On her website Her instagram Her TikTok