Building your Brand

In this episode, I interview Meg Lewis, a designer, and educator who runs the studio The Meg Lewis Fun House, teaching workshops on personal branding, finding your style, and portfolio strategy.  Meg chatted with me about building an authentic and impactful brand around your personality and style and how that can help to make the world a happier place.  We discuss professionalism, dealing with negative comments online, and having a positive impact on the world. If you want your brand to feel more 'you' but don't know where to start this is the perfect episode.  Don't forget to check out Meg's online and follow them on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. Check out Birmingham Design Festival featured in today's episode This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!   

Get a notepad and pen for this episode because I guarantee you'll have a long list of things to do after you listen!  Today I chat with photographer Anna Considine who shares some absolutely genius ways you can use that folder of brand photography images beyond your about me page.  From using your images to getting PR for your biz to giving your newsletter a glow-up Anna's achievable tips more than proved how valuable brand photography is to your business.  If you need a little boost of gentle motivation this is the perfect episode.  Connect with Anna on Instagram. Connect with me on Instagram or learn more about my work here Referenced in the episode:  Atomic Habits by James Clear Check out Birmingham Design Festival featured in today's episode This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!   

If you're a photographer wondering about the dangers of AI and how to use it safely, you'll definitely want to tune into today's episode with professional photographer  Nick Dunmur who shares his insights and experiences. Nick discusses the potential pitfalls of relying too heavily on AI and offers practical tips for using it in a way that enhances your work without compromising your creative vision. If you're curious about how AI can help you improve your photography while avoiding its potential risks, this is the perfect episode. Find Nick on Instagram and LinkedIn. Referenced in the episode:  Association of Photographers (AOP)   This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review! 

Lots of people will tell you that niching down is the easiest way to reach your target audience and grow a following relatively quickly. Well, you know I'm not the biggest fan of that advice and neither is my guest, renowned illustrator Kyle Webster who has achieved incredible things by purposely being a generalist.  We talk about how being a generalist benefits your business and why you should embrace rejection as an opportunity, and not a closed door.  If you're frustrated trying to find your perfect niche this is the perfect episode for you. Referenced in the episode:  Sign up for Kyle's newsletter The Accidental Expert Kyle's website Instagram Thanks to today's sponsor Penfold. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!   

"If I listened to my childhood trauma rather than like who I am now and the confidence I have now, then no, I would never show on video either." That's what today's guest visibility coach Maddy Shine had to say about showing up online (even when it's scary). If you listened to my revelations about playing small and my struggles with visibility in last week's episode you'll know just how poignant today's conversation is and I loved hearing Maddy's wisdom  If you're a small business owner feeling overwhelmed at being expected to do the thing and then TELL people about how you do the thing this episode will be comforting and so practical.  Find Maddy on Instagram Join Maddy's Visible Vibes community Referenced in the episode:  Alex Light Jameela Jamil Emma Thompson interview clip Episode 47 - How to cope with criticism   This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!   

My experience with coaching has been varied with some great experiences and some, well, mediocre ones but I recently started following online business owner, TEDX speaker, author AND podcast host Theresa Heath-Wareing and knew I needed to get her unique take on the industry. It's quite a different episode as Theresa coaches me while you get to listen in! It's really out of my comfort zone as I'm normally the one asking the questions so be gentle!  My hope is that you'll resonate with what comes up and find Theresa's guidance as transformative and helpful as I did. Let me know what you think!  Referenced in the episode:  Work with Theresa Follow Theresa on Instagram Thanks to today's sponsor The Best 90 Days Membership. (aff link) This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!   

Branding isn't just about looking good, it's also about understanding your values, your business goals and achievements and showcasing them in a way that feels good AND attracts the right people.  That's why I was excited to chat to my internet/IRL pal, personal branding expert Phil Pallen who generously shared his unconventional approach to branding and digital marketing.  We talked about the difference between personal and 'business' branding, how to work out which one you need and what to do to identify your personal branding.  It's a brilliant episode so grab a pad and pen and get comfy!  Let's connect:  Find Phil on Instagram, YouTube and join his mailing list Find me on Instagram, YouTube and join my mailing list Thanks to today's sponsor Adobe Express (aff link) This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!   

Our markers for business success vary and evolve as our lives change. But we rarely stop to think about how our failures can also be a marker for success.  Today I talk to PR Dispatch founder Rosie Davies-Smith about how closing her first business led to the success of her second and all the feelings that were brought up.  If you've ever worried about your own business decisions this is the perfect episode for you. Referenced in the episode:  PR Dispatch on Instagram PR Dispatch memberships Thanks to today's sponsor Thrivecart (aff link)  This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!   

There's not a small business owner alive who hasn't grappled with their pricing. Whether it's asking if you're too expensive, too cheap, too diverse, not diverse enough chances are you've Googled "What should I charge for XYZ" and ended up as confused as you were to begin with.  That's why I wanted to chat with today's guest pricing mentor Susie Jackson. Susie shared her practical tips and financial knowledge with me as we dived deep into how pricing can negatively and positively impact your brand. If you've been worrying about your pricing this is the perfect episode to dive into.  Referenced in the episode:  Susie's website Susie's Instagram  Thanks to today's sponsor Thrivecart (aff link). This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!   

In today's episode, I've roped my small biz pals into spilling the tea on their favourite memberships they've joined.  There are so many benefits to joining a membership, not least of which is the knowledge on offer from the host, the opportunities to network and the feeling of being a little less alone at work. Referenced:  My blog post  Doing it for the kids The Aligned Life The Best 90 Days Ever The Clubhouse Community And thanks to the episode collaborators, Angharad, Rebecca, Sian and Sarah This episode was written and produced by me and edited by Lucy Lucraft.