

Scale Up With Nick Bradley
Nick Bradley
Welcome to “Scale Up with Nick Bradley”.
In this podcast, we will show you how to scale up your business and your life! So you can achieve greater freedom, wealth and impact, and live life on your terms.
Ranked #1 business podcast in the U.K. on iTunes and Spotify, we will help you go from start-up to scale-up and beyond:
How to significantly grow your business; how to create commercial strategies that drive predictable revenue; how to leverage systems and processes to free you up from day-to-day operations; how to raise funding and investment; how to generate fast scale via business acquisitions; how to exit your business for life-changing money; ultimately, how to build your empire!
You can only scale a business to the level of your identity, so week in and week out we'll be bringing you inspiring guests to help you on your journey. You see, it's not just about spreadsheets and strategies ... it's about mindset, skillset, purpose and belief - learning from people doing extraordinary things, and making a bigger impact - so you can too.
Introducing your host - entrepreneur, investor and scale-up specialist, Nick Bradley:
- Over 10 years in Private Equity
- 100+ acquisitions
- 26 business exits
- Over $5 Billion in deals
- #1 ranking business podcast in the UK … over 600,000 downloads in 130 countries
- “In business and in life - be grateful, be brave, have faith, show up!"
Contact details:
Work with Nick: https://highvalueexit.com
Nick’s LinkedIn: linkedin.com/in/realnickbradley
In this podcast, we will show you how to scale up your business and your life! So you can achieve greater freedom, wealth and impact, and live life on your terms.
Ranked #1 business podcast in the U.K. on iTunes and Spotify, we will help you go from start-up to scale-up and beyond:
How to significantly grow your business; how to create commercial strategies that drive predictable revenue; how to leverage systems and processes to free you up from day-to-day operations; how to raise funding and investment; how to generate fast scale via business acquisitions; how to exit your business for life-changing money; ultimately, how to build your empire!
You can only scale a business to the level of your identity, so week in and week out we'll be bringing you inspiring guests to help you on your journey. You see, it's not just about spreadsheets and strategies ... it's about mindset, skillset, purpose and belief - learning from people doing extraordinary things, and making a bigger impact - so you can too.
Introducing your host - entrepreneur, investor and scale-up specialist, Nick Bradley:
- Over 10 years in Private Equity
- 100+ acquisitions
- 26 business exits
- Over $5 Billion in deals
- #1 ranking business podcast in the UK … over 600,000 downloads in 130 countries
- “In business and in life - be grateful, be brave, have faith, show up!"
Contact details:
Work with Nick: https://highvalueexit.com
Nick’s LinkedIn: linkedin.com/in/realnickbradley
Episodes
Mentioned books

Jun 12, 2019 • 30min
Scaling Up Quickly By Creating Value From Acquisitions
You may think that your business is at far too early a stage to begin scaling meaningfully. Perhaps you don’t believe that you have the funding to attempt significant growth? Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS Often acquisitions can lead to savings and synergy between the original company and the newly acquired one. Departments can find themselves merged, and customer bases can be shared. This is part of the main reason for acquisitions in the first place, not so much to acquire a second business but to allow synergy between two companies. With many from the Baby Boomer generation about to retire, opportunities are abundant for those looking to acquire businesses, as many of these companies do not have succession plans. If you’re talented at 'turnaround', then you can make way more profit from acquiring a company and reinvigorating it than beginning from scratch. Just because a business owner has lost interest, or the company is running low on momentum, doesn’t mean that it’s a bad business. It just requires a new psychology and toolkit. Distressed businesses can still prove valuable, even though the acquisition of them costs next to nothing. By simply acquiring a company similar to your own, you instantly acquire and access a second customer base. Asset finance and deferred payments to the seller can allow you the opportunity to buy a business without putting up any of your own money. BEST MOMENTS ‘When we talk about growth and scale from acquisitions, it literally is a game changer’ ‘I’m more of a turnaround-and-scale-up guy than I am a start-up guy’ ‘You can buy a business for no money and they can strategically scale you up very quickly’ ‘That sounds like alchemy, and do you know what? It is!’ ‘That’s what I call creating a capital event’ VALUABLE RESOURCES The Harbour ClubBusiness Buying Accelerator ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars. His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHOD Nick’s Facebook page: https://scaleup.vip/FB Nick’s LinkedIn: https://scaleup.vip/LI Nick's Instagram: https://scaleup.vip/IG Scale Up Your Business, coaching/consulting: https://suyb.globalSupport the show: https://highvalueexit.com/

Jun 5, 2019 • 1h 22min
Entrepreneur in Focus - Arron Shepherd, Co-Founder of The Goat Agency
At the age of 23, Arron Shepherd moved to Dubai and became Global Director of Business Development at the First Group, increasing their revenues from £25m to £350m in just three years. In this very special episode, Nick talks in depth to Arron about his journey, his core beliefs, leadership, how to build a successful team, and his vision for the future. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS Arron set up his first business at the age of 18, and since then has had the invaluable advice of his father, also an entrepreneur, who acts as Arron’s business mentor. By asking questions at key points in his own journey, and from seeing the benefits of risk-taking, Arron has developed and inherited a suit of business armour. Business is all about people and learning how to motivate them correctly. As Arron points out, if you only motivate your team in an average way, you’ll only have an average business. If you want an exceptional business, you need normal people to be exceptional. Arron credits his own self-awareness as his biggest strength. By identifying the qualities that his excels at, he can then leverage the parts of business that he is not so strong with. Leadership is all about trust. Arron’s default belief is that his team will succeed if they are given opportunities to do so. So often, Arron sees people not being given opportunities because of fear of what might happen, which he believes is fundamentally wrong. Lack of self-belief is an area of business that often holds people back. Those who do not believe they are up to a task often only give part of their best, so that if they fail, they can blame it on the fact that they did work to their full potential. Arron proved himself at an early age by striking at an opportunity to develop a building project in Kenya on behalf of his company in Dubai. This experience, while not ultimately successful, marked Arron out as someone who was willing to put himself forward, and who had the passion and drive to succeed. Connecting with people in a positive way is vital for business. There’s no excuse not to be friendly and offer people a pleasant experience when dealing with you. You can be professional, efficient and accomplished at what you do, but you can also be nice while doing it. The difference between a leader and a boss is the acceptance of responsibility, and the ability to accept blame when you need to. Leading through fear won’t inspire your team to work to their best. Arron believes that peopling his business with those blessed with common sense, speed of thought and creativity is far more valuable to him and to his company, than someone who is book smart, or who has a longer period of experience. Brands that have entrepreneurs at the top, or businesses that are run by someone who owns it, operate very differently. There is far more at stake for a business owner in that case. You are far more receptive to change, to spotting new opportunities for success, if your livelihood is at stake. Too often, people seem to plan a business based on what it might become, instead of what will work in the present. In Arron’s opinion, a great business is one that is self-sustaining, that creates value, and that creates jobs and opportunities. But it needs to work straight away, whether you’re small or big. Most importantly, you must be sure that your business, whatever it might be, is something you really want to do. If you don’t want it more than anything, then it’s not worth it. BEST MOMENTS ‘If someone came and spent three days in this office with us, they’d learn more than they would at three years of a business degree in management’ ‘Motivating normal people to do exceptional things is the biggest thing that entrepreneur has to do’ ‘My success has always come from finding other people that fill the gaps around me’ ‘The biggest lesson I’ve ever learned in my life is that no one really knows what they’re doing’ ‘I’m an admirer of real people creating value out of nothing’ ‘We’re looking for the smartest people we can find’ ‘We judge on three things: Can you do the job? Will you do the job? Are you a team player?’ ‘Our belief is that the world has changed far faster than the world realises’ ‘I lose my house, they lose their job’ ‘Having people to share the good and the bad with is so important’ ‘I think people over-index on the value of being your own boss’ VALUABLE RESOURCES Nick’s TwitterScale Up Your Business Podcasthttps://goatagency.com/event-speakers/Arron Shepherd – LinkedInhttps://goatagency.com/about-us/ ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars. His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHOD Nick’s Facebook page: https://scaleup.vip/FB Nick’s LinkedIn: https://scaleup.vip/LI Nick's Instagram: https://scaleup.vip/IG Scale Up Your Business, coaching/consulting: https://suyb.global Support the show: https://highvalueexit.com/

May 29, 2019 • 24min
Value Proposition
A value proposition is what will ground you in your business. Acing it at the beginning of your journey can massively influence how successful your outcome will be. So, in this episode of the Scale Up Your Business Podcast, Neil guides you on how to make a value proposition for your business. According to Neil, the key questions you should ask yourself is “What is the main problem I need to solve?” and “How can I be better than everyone else?” You should also have clarity on what you’re about to do so it can adequately reach the target audience. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS Motivation = perceived benefits of what you offer – perceived costs “54% of companies that do nothing to optimise their value propositions have significantly lower conversion rates in sales than the ones that do.” Understand the market. Know who are your customers and who are your competitors. Speak to your customers and find out what they need. Elements of a value proposition: A headline The list of benefits Visual element What makes a good value proposition? It has to be clear and concise. It shows the end benefits for the customers. It should explain why and how you’re offering is better. It needs to be read and understood in under five seconds. Top tactics of developing your value proposition for the organisation: Clearly explain your products and services. Clearly explain why your customer should choose you among the competitors. Develop a value proposition for special products/services. Target specific value propositions for specific buyer personas. Do extensive research about your competition. Test the value proposition in various media channels. BEST MOMENTS “Value proposition isn’t just a product or service you agree to deliver to the customer; it’s the ingredient of your business that solves the problem.” “It [visual content] ends up being the foundation of your marketing plan.” “You need to be confident and assured why you’re better than everyone else.” “Marketing is experimentation.” VALUABLE RESOURCES Getty Images Slack Soundcloud ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars. His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHOD Nick’s Facebook page: https://scaleup.vip/FB Nick’s LinkedIn: https://scaleup.vip/LI Nick's Instagram: https://scaleup.vip/IG Scale Up Your Business, coaching/consulting: https://suyb.global Support the show: https://highvalueexit.com/

May 22, 2019 • 51min
Entrepreneur in Focus - Kev Blackburn, Founder of Life Success Engineer
Learn how to start your online business at your home without costing you any money today in this episode of the Scale Up Your Business Podcast. Today, Nick chats with Kev Blackburn about his entrepreneurial journey. He was able to escape the rat race and started creating ways to attain financial freedom. Kev shares the tools he used in starting his online business, Amazon FBA & online arbitrage. Identifying what sells and what doesn’t sell became easier because of these. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS Transitioning from a full-time electrical engineer to a full-time entrepreneur was not a difficult decision for Kevin. He didn’t feel like spending the rest of his life in the rat race, so he took a chance and started experimenting in online marketplaces. When he discovered Amazon FBA, scaling up his business became very smooth. It was a massive help in managing his operations, from picking to shipping to providing customer service. He also took advantage of online arbitrage, a concept of buying an item at a lower price and then selling at a higher price in another marketplace. Steps to consider if you want to start creating a business on online marketplaces like Amazon: Create an Amazon Seller Central account and do some studying on why are you going to purchase. Understand how it works. Analyse the products before you are buying them and strategically design how you will sell them. Ace the sale. Make sure that the price you’re selling the item will match the Amazon Buy Box. Create operations procedures for you and your team. Kevin has been enjoying the freedom he’s having ever since he started his online business. Because of his reliable team, he can spend quality time with his wife and kids without having any worries on how his business is going. He also wants other people to experience the life he’s living, so he started mentoring teaching other people about his expertise in online arbitrage. BEST MOMENTS “I was all in. I knew that I had to keep developing myself and surrounding myself with people.” “That’s the process of learning. As you go along, and as you start this journey, you study, start taking action of what you’re learning, and you get some feedback.” “I never had the intention of quitting a job for another job, that’s why I hired assistants.” VALUABLE RESOURCES Date With Destiny – Tony Robbins Amazon FBA 7 Strategies for Wealth & Happiness: Power Ideas from America’s Foremost Business Philosopher by Jim Rohn ABOUT THE GUEST Kevin Blackburn is an online entrepreneur, automation specialist, success coach, philanthropist, and founder of Life Success Engineer. Through Life Success Engineer, he shares his journey and helps other people achieve their goals. Life Success Engineer ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars. His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHOD Nick’s Facebook page: https://scaleup.vip/FB Nick’s LinkedIn: https://scaleup.vip/LI Nick's Instagram: https://scaleup.vip/IG Scale Up Your Business, coaching/consulting: https://suyb.global Support the show: https://highvalueexit.com/

May 15, 2019 • 34min
Making Money Work For You
The art of managing money starts with you! To unlock it for your business, you better master beforehand how to handle your personal finances and your own budget. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS Cash flow in business is the most important thing. If you can’t properly pay all the people that help you grow your business, then it may not be a viable business. Manage your emotions effectively. Yes, your finances, your budget, and money, in general, are rational objects, but they’re underpinned by emotions. Nick himself had problems managing his finances. Instead of saving up or investing his money, he’d prefer to use it for buying more material possessions and pay for his hobbies. Three things that his coach told him about Money: Money flows from people who value it least, to people who value it the most. If you’re not a millionaire by the time you’re 40, then you simply haven’t put enough focus to this area of your life and therefore, need to change your focus. Wealth is a spiritual concept measured by the number of zeros in your bank account. Three Important Strategies: Give a percentage of your money every year or every month to those who need it. Develop psychology around money that attracts wealth and abundance to you. Create a clear plan around debt reduction, if you have it, and asset location. BEST MOMENTS “Your ability to manage money and cash flow in business are critical.” “Everyone should have financial mastery is one of their goals.” “What I was really doing was I was masking certain perceived deficiencies in other areas of my life by the short-term hits of satisfaction.” “If you add enough value to people in life without expectation, you’ll have everything you want in life.” “Like anything, where you focus on is where your energy flows.” VALUABLE RESOURCES The Richest Man in Babylon by George S. Clason Rich Dad Poor Dad by Robert T. Kiyosaki Money: Know More, Make More, Give More by Rob Moore Money: Master the Game by Tony Robbins The Intelligent Investor: The Definitive Book on Value Investing. A Book of Practical Counsel by Benjamin Graham ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars. His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHOD Nick’s Facebook page: https://scaleup.vip/FB Nick’s LinkedIn: https://scaleup.vip/LI Nick's Instagram: https://scaleup.vip/IG Scale Up Your Business, coaching/consulting: https://suyb.global Support the show: https://highvalueexit.com/

May 9, 2019 • 50min
Entrepreneur in Focus - Khadija Kalifa (The Apprentice)
Keeping It Real With Khadija! As part of the entrepreneurial series, Nick is in conversation with Khadija Kalifa entrepreneur and former contestant on ‘The Apprentice’ They discuss the journey Khadija has been on, what it is really like to be an entrepreneur and finding what you love then making it your vision. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS My cleaning business was circumstantial, a necessity due to factors in my life at the time. From an early age, I knew that if I wanted something I had to work hard for it. I have a belief system, a mindset that drives me to be successful. It is important to me and I see it as my responsibility to make sure everybody in my family is looked after. Some people like to have a life of certainty, everything is more or less what you expect it to be until it’s not. Those are the people who try to keep it as level as possible but that’s not realistic. As an entrepreneur, there are always ups and downs but you have to take control of your future. We all have the same needs but require the balance between those needs to be different according to our individual characters. The psychology is important, you need to understand who you are and who you need around you to move your business forward successfully. You cannot do it on your own you need others around you to take on the other necessary roles within the business. Since being on ‘The Apprentice I have utilised opportunities for public speaking, networking and podcasts. It was like a business boot camp. I came out having learnt a huge amount about business and gained confidence in my own abilities. If I can help others learn from my mistakes then I am able to offer them something positive. People need to decide on a set of standards. When you start with that you can then retrofit those standards back to your business. If you don’t do that you won’t have the vision in place to move forward. Your mission to build an empire requires you to have a vision where others are working within it. If you are doing what you love, doing it becomes your passion. The empire then becomes part of the clarity, not the destination. Most people want to help people in the way that they can help. If you find what you are really special at then everything changes and there is no work anymore. BEST MOMENTS ‘I’ve always been a hustler’ ‘You’ve got to have a balance’ ‘If someone’s being stupid, I tell them they are being stupid’ ‘The entrepreneurial journey is within everyone but it’s a trigger that is switched in some of us’ ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars. His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHOD Nick’s Facebook page: https://scaleup.vip/FB Nick’s LinkedIn: https://scaleup.vip/LI Nick's Instagram: https://scaleup.vip/IG Scale Up Your Business, coaching/consulting: https://suyb.globalSupport the show: https://highvalueexit.com/

May 1, 2019 • 31min
Why Investing In Yourself Is THE BEST Investment You Can Make
In this episode, Nick talks you through several practical techniques that will allow you to invest more time in yourself and explains why self-improvement and investment, is by far the best investment you can make. By adding to our intelligence, value and skill-set, we can positively impact others and our own world. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS By investing heavily in ourselves, whether intellectually, or in terms of skills or value, then you can easily add more value back to other people. You are your greatest asset, and any value you add to that will only impact others positively. Investing in yourself is different from the pathway of formal education. As Nick points out, his schooling began as a child, but his education began in his thirties. It is only when we begin to apply the lessons learned through life experience, that we can start to utilise our entire value. Formal education can be useful in teaching us discipline, focus, a regimented work ethic, and the ability to learn how to study, but the practical experience comes later once our personalities become defined, and when we begin to focus upon the life we want and the goals we are setting for ourselves. Personal development is about the skills, the beliefs and mindset that you need. Professional development is the acquisition of broader attributes and skills. Personal is based around your attitude and outlook. Professional is based around the specific skill set that will allow you to master your chosen vocation. Both are equally important. You have to take action wherever possible., Theorising and studying about self-improvement are all very well, but progression can never be made until we take that first step In practical terms. Entrepreneurs are not just born - they construct themselves through defining their life’s purpose. Everyone has the capability to be the best version of themselves possible - to seek success and make the most of it. It just takes belief and the will to act. Invest in more time - by creating more time and leveraging it properly, the more time you can devote to the things that are going to drive you towards your passions and your goals. By defining the dimensions in our lives that we wish to spend more time in, we can better utilise and create the time available. Leverage and outsource all of your low-value tasks - Household tasks, administrative tasks and other low-value duties can consume a large amount of our personal development time. By employing others to help, we can focus on the things that are truly important. Invest in your health - Looking better is wonderful, but by improving our health we also improve our energy levels. Sleeping, also, is a crucial part of maintaining our optimum energy levels. Plan your day carefully. Invest in your mindset - Understanding how our psychology works is hugely important in terms of how we begin to improve our attitude and self-belief. Seminars, coaches, audiobooks and podcasts are an invaluable source of mindset improvement. Investing in knowledge and skills - If mindset is what makes you take action, then knowledge and skills are the things that will create more certainty around what you are trying to achieve. Seek out experts who are a few steps ahead of where you want to be.
Invest in your network - Look at who you’re spending your time with, particularly in the world of business. Surround yourself with people who are a few steps ahead, and learn and grow in their company.
Always celebrate your successes - Focussing purely on achievement can sometimes leave us blind to the actual progress we are making. Pause once in a while to reflect upon your growth. BEST MOMENTS ‘Investing in yourself is not a “should do”, it’s a “must do”’ ‘Find a way to add more value than anyone else does, and you’ll never have to worry about anything’ ‘Every day, work harder on yourself than anything else’ ‘Depending on where you want to go, your education and what you want to invest in, may not be what the establishment does’ ‘You gotta take action!’ ‘I’ve always wanted to be the best version of myself I can be’ ‘You are the sum average of the five people you spend the most time with. So choose these people well!’ ‘It can sometimes be possible to improve ourselves by two avenues at once - listening to an audiobook while exercising stimulates our body and mind simultaneously’ ‘Excuses are created in the mind and do not exist’ ‘Where are you now, where do you want to be, and what is the gap?’ ‘Your network is your net worth’ ‘Everyone needs me time, just make sure it’s not an excuse for procrastination’ ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars. His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHOD Nick’s Facebook page: https://scaleup.vip/FB Nick’s LinkedIn: https://scaleup.vip/LI Nick's Instagram: https://scaleup.vip/IG Scale Up Your Business, coaching/consulting: https://suyb.global Support the show: https://highvalueexit.com/

Apr 24, 2019 • 29min
You Must Have A Personal Brand
‘People buy from people, people trust people and the best way to get your message out is through personal brand’ The number one most important thing you can do to create trust, resonance and scale no matter what stage of business you are in is to have a strong personal brand. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS Personal branding is the one thing anyone can do and the resources are everywhere. What is a personal brand? Ultimately a brand is a way of standing out that means the audience you are seeking to connect with understands completely where you are coming from. It is how the value proposition aligns with the person you are trying to help. What is the problem that needs to be solved and why is my business best placed to help solve the problem for a specific niche. It is key to get these things in congruency by being really clear on the problem and the niche. The brand element is about how you communicate and put it together. A personal brand has to be the best version that you want people to understand and connect with It's your values and standards, it’s what you stand for and stand against. It's about you sharing what you are with the intent to add value because your message and vision need to be expressed and communicated to the people you are trying to help. How do you create a personal brand? It needs to be a balance between who you are now, who you want to be and what your niche wants of you. The first question to ask is who am I? and what do I care about? You’ve got to understand who you are before you can communicate it to others. The key is to be authentic throughout everything. What’s unique about you? What do you stand for and against? Creating your brand story from all the elements is a succinct way of telling what you are about. Within a personal brand, you’ve got to think about the way you are going to connect and get your message out there. Effective use of social media platforms and the opportunities available to you is vital. Focus on platforms that resonant with your audience niche. If you want to step up, stand out and grow your business you have to come to that business from a place of trust, credibility and genuine sense of wanting to add value. The best way for this to happen is by people getting to know you. BEST MOMENTS ‘You got to do it from the right frame of reference for it to work’ ‘A connection about why the problem and the solution come together’ ‘People love to buy but they don’t love to be sold to’ ‘You’re connecting on a personal level, ‘p’ to ‘p’ – person to person’ VALUABLE RESOURCES Scale Up Your Business Podcast Life Leverage by Rob Moore Crushing It! by Gary Vaynerchuk ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars. His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHOD Nick’s Facebook page: https://scaleup.vip/FB Nick’s LinkedIn: https://scaleup.vip/LI Nick's Instagram: https://scaleup.vip/IG Scale Up Your Business, coaching/consulting: https://suyb.global Support the show: https://highvalueexit.com/

Apr 17, 2019 • 22min
The 5 Biggest Mistakes I Made in Business
In today’s episode of the Scale Up Your Business Podcast, Nick lets you in the 5 biggest mistakes he had made in business, so you don’t have to make them! Make sure you’re all ears because even the littlest mistake will create a delay or even a diversion from your business plans. Nick discusses the importance of influence, empathy, and belief systems among others especially if you’re just climbing yourself up yet. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS Not appreciating the power and the importance of influence. Nick admits that he was not great at it at first. But he listened to every feedback, thought about reasons behind it, and changed how he acts around people. Operating like a gold-driven machine – basically leading teams – versus using the magical tools of engagement and empathy. You have your goal to stand out, be high-performing, and be wealthy. We’re not going to change that. What you have to put in mind is the importance of empathy. Empathy is needed when you’re on your way up to build your network and when you’re trying to build an empire with a team. You can’t ever fake it. Allowing self-limiting beliefs to affect my confidence and conviction. Stop pushing yourself into a belief system you’re not comfortable with. Acting confident and high up at first might hurt you and your career if you’re not able to put up with what you’re capable of. Underestimating the power of marketing. It’s your voice that gives you the brand and the personality. Utilise social media – create compelling content, build a following, and increase your sales. Hiring people based on aptitude versus attitude//Failing to fire people quickly enough If you have someone on your side who’s willing to learn, take in feedback, and perform better, despite the lack of aptitude, don’t lose him. They’re going to serve you better. And, when a person’s not a right fit, make the decision to cut them off. BEST MOMENTS “If you can influence, you can sell. If you can influence, you can engage your team. If you can influence, you can pitch to invest.” “The one thing I can say about empathy is you can’t fake it.” “Don’t go out there and turn it into a sales methodology. There’s nothing worse than reading a post on LinkedIn and hits you up with a terrible close at the end of it.” “If you should, you must.” VALUABLE RESOURCES Scale Up Your Business Podcast: Presenting, Persuading, and Winning Deals | Apple | Omny
Influence: Science and Practice by Robert Cialdini Crushing It! How Great Entrepreneurs Build Their Business and Influence – And How You Can Too by Gary Vaynerchuk ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars. His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHOD Nick’s Facebook page: https://scaleup.vip/FB Nick’s LinkedIn: https://scaleup.vip/LI Nick's Instagram: https://scaleup.vip/IG Scale Up Your Business, coaching/consulting: https://suyb.global Support the show: https://highvalueexit.com/

Apr 10, 2019 • 37min
Leadership Builds Great Teams (Systems, Growth & Automation)
When you’re starting a business, you have to build a great team early on. Most, if not all, successful empire businesses, have the best group of people rallying behind their backs. Nick unleashes the leader in you so you can start building great teams, free yourself up from day-to-day operations, and finally grow your business. As much as possible, you want a company that runs like a machine that’s efficient and meticulous with your procedures and systems. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS “If you don’t find money while you sleep, you work until you die.” – Warren Buffett “An extraordinary quality of life is living life in your terms.” – Victor Hugo To build a great business, you need other people (e.g. mentor, employees, support group, etc.) Some tasks can be leveraged to other people so you’ll have more time for the more important stuff. Why do you need to build a great team? You can’t scale business by yourself. There are 3 types of business, namely: A lifestyle business (10-15 employees) where you’re usually the manager A performance business (15-20 employees) needs an established structure to manage the team An empire (>20) where you’re the leader, not just the manager Decide on what type of business are you going to build, then think carefully if you either want to be an owner-investor or an owner-operator. Have an amazing personal assistant (PA) who could efficiently do the administrative tasks. Hire someone good in marketing. Most CEOs and founders are in charge of the ‘front-facing’ (i.e. sales), so it’s better to have someone do the other tasks. How you lead and manage as you scale? Be objective and decisive in designing the structure of your team. A manager oversees the business projects and operations while a leader sets the tone, creates the mission, brings the people with aligned values inside the business. You have to have the right people in the team that believe in your mission. The most common mistake that leaders make is that they put the right person in the wrong place. And, also, we don’t take the tough decisions to lay off an employee even though we know that the relationship isn’t going to help forward your business. Make yourself redundant from your business, not from your job. Nick advises you to work in the business, rather than work on the business. Always ask yourself if what you do is in line with your goal. Three different roles: Artist (creative) – Someone who crafts solutions Chaotic entrepreneur – Someone who’s all about the visions Manager/Leader – Someone who runs the day-to-day operations Create your culture early – a culture that’s nurturing and not reliant on the leader’s presence. How to create values: Align the business’ visions with customer’s wants, demands, and needs Create systems and processes, including setting the parameters of the roles Performance Management Have clear metrics of their performance that you review weekly and daily. Measure the impact of your business. How do you get the most out of the people? Develop them, improve their skills, and create incentives. BEST MOMENTS “Everyone is a leader in different ways, and you have to have leadership in yourself, in teams, and other people.” “Having control of your time is the ultimate freedom.” “Get someone who can get you more time. More time is the most crucial thing you need at the beginning when you’re starting to build a great team and a great business.” “Think about yourself first as a leader of yourself before you think of yourself as a leader of the people.” “Don’t ever get tempted to choose the superstar that has a poor attitude.” “Your words become your actions, become your attitude, and become the heart and soul of the business.” VALUABLE RESOURCES Institute of Leadership and Management ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars. His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHOD Nick’s Facebook page: https://scaleup.vip/FB Nick’s LinkedIn: https://scaleup.vip/LI Nick's Instagram: https://scaleup.vip/IG Scale Up Your Business, coaching/consulting: https://suyb.globalSupport the show: https://highvalueexit.com/