Scale Up With Nick Bradley

Nick Bradley
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Jul 17, 2019 • 24min

Business And Life Advice For My 21-Year-Old Self

“If only I had done it, I wouldn’t be here right now.” Life is just an absolute waste if you live it with regrets, doubts, and fears. So, as early as now, do what you can to have a happy future. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS 21-year-old Nick didn’t see the real value of money. All he did was to spend it on possessions instead of saving up and investing in things that could bring him abundance – he was just getting by. Nick discovered the true passion for health and fitness, so he started a personal training business, his first business. He learned the importance of focus and discipline. He also read self-help and inspirational books. While helping his clients improve their physical health, he was also learning from them through their personal stories. This also gave him clarity on his life purpose. He believes that he can help more, so he moved to a new place and started a new career. If he can help more people achieve personal development, advance in their career ladder and scale up their business, then sacrificing comfort and security can be worth it. 7 Pieces of Advice for Younger Nick: Trust that life is always giving you feedback that serves you. Take absolute control and accountability for your education. Find mentors early. Save and invest. Give back and contribute value to others without expectation. When opportunities present themselves, show up. Believe in yourself. BEST MOMENTS “Interestingly, when I got the most fulfilment back, then was helping people be physically healthy through personal training. There were side conversations I had with clients about life. That was an interesting part of my growth.” “Be grateful, be brave, have faith, and show up.” “I know that I wouldn’t be who I am if I have gone through the challenges and put myself out there.” “Never stop reading and filling your mind with stuff that will help you achieve your goals, and more importantly, enjoy your journey on the way.” VALUABLE RESOURCES Scale Up Your Business Podcast: Rock Thomas – Interview with the World’s #1 Whole-Life-Success Expert | Apple | Omny | Stitcher Rich Dad, Poor Dad by Robert T. Kiyosaki ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars. His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.  CONTACT METHOD Nick’s Facebook page: https://scaleup.vip/FB  Nick’s LinkedIn: https://scaleup.vip/LI  Nick's Instagram: https://scaleup.vip/IG  Scale Up Your Business, coaching/consulting: https://suyb.globalSupport the show: https://highvalueexit.com/
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Jul 10, 2019 • 1h

Rock Thomas: Interview With The World’s #1 Whole-Life-Success Expert

‘You have to have this guy on your show he’s a badass’  In this very special 25th episode Nick is in conversation with Rock Thomas, successful entrepreneur, self-made millionaire, influencer and public speaker for personal development and growth who now dedicates his time, passion, focus and energy to helping others achieve success and fulfilment.  He has a huge social media following and in this in-depth interview discusses systems, the mindset and the models he has developed that have brought him success and fulfilment across multiple streams of income. Listen in to this exciting episode and find out how being  ‘a badass’ is about understanding, learning and teaching others.  KEY TAKEAWAYS  What is your mission and what do you do?  I learn to be able to teach and then I try and teach the things that are valuable in today’s world when it comes to getting results.  I’m a passionately curious person with a good work ethic if you combine those two things where ever you put your energy and intention you are going to get results.  When you go the extra mile, you get extra attention and better opportunities  It’s about bringing your best self to the challenge you are facing and the one after that.  How do you scale up?  Using the Me, We, They system  Me - first you become great  We – bring someone alongside you who watches your expertise and then develops through your feedback as they work  They - when they have reached the standard required you move away.  Most people know what to do but they don’t do what they know.  The people who are hugely successful have a rage for mastery and an absolute inferno inside about wanting to get better and hating to lose.  We want to be in the arena with a worthy opponent, but we need the tools to be able to battle it.  How important is having a clear identity in achieving business success?  How do you find one when you don’t know what yours is?  ‘3 Ms Model’ involving finding a Mentor Model until you achieve Mastery.  It's not completing the ultimate race, it’s who you have to become to compete in the race.  Life brings all sorts of challenges and obstacles it's all about how you respond.  How you describe and define yourself determines how you respond when faced with any situation. You dictate your role by how you approach a task  You need to change your perspective and complete the analysis and effective preparation before a task to ensure you can respond positively.  How important is your mindset in business?  You have to work your mindset consistently; rituals and routines can keep you in a better place more often and help you get back to a better place more quickly when you face challenges.  Your mindset dictates how you do the next thing and it comes down to practise.  If you are not where you want to be, where would you start?  The 8 areas of your life are all interconnected and the place to begin is to be passionately curious about everything.  Audit your days – what worked, what didn’t work, how can I do it better, what did I learn, what did I love, how did I contribute?  Work on your health, energy and resilience continually.  Work 4% outside your comfort zone on a regular basis, you’ll learn from it and be willing to do it.  What can you do If you feel you are stuck?  Find the one thing that lights you up, and do it 5-10% of the week.  Start it, master it, delegate it, move on to something else.  I’m a starter, some are maintainers, and some are finishers, As a visionary, I can see it, but I don’t want to be in it, it's vital to know who you are.  Start saying ‘yes’ to the small things and you will find it easier to ask for other things  Nothing has meaning but the meaning you give it and when you become a meaning master you change your life.     BEST MOMENTS  ‘It’s about being resourceful; you have the ability to do it so do it more often’  ‘I’ve created a strategy for myself that allows me to fill in my biggest fear – ‘that I’m not enough’  ‘Until you become conscious of the people ecosystem that exists around you, it is not possible to change your environment’  ‘The inner narrative never stops so you may as well be intentional’     VALUABLE RESOURCES  The Power of Your Identity book by Rock Thomas Can't Hurt Me: Master Your Mind and Defy the Odds book by David Goggins    ABOUT THE GUEST  "M1 is a 52-week whole life leadership development community with proven results in your net worth, passive income, health, relationships, and lifestyle. We teach the lessons from street smart whole-life millionaires and ingrain these lessons into your day to day life. We succeed where personal development seminars and masterminds lose steam. Instead of a motivational shot in the arm, this creates a permanent shift in the way you think, feel, and take action".  Invitation only, apply at www.gom1.com  CONTACT METHOD  Rock Thomas website: https://rockthomas.com/     ABOUT THE HOST  Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars. His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.  CONTACT METHOD Nick’s Facebook page: https://scaleup.vip/FB  Nick’s LinkedIn: https://scaleup.vip/LI  Nick's Instagram: https://scaleup.vip/IG  Scale Up Your Business, coaching/consulting: https://suyb.globalSupport the show: https://highvalueexit.com/
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Jul 3, 2019 • 36min

High Impact Lead Generation

For businesses who want to expand, the biggest problem is how to maintain and boost your lead generation. What worked for you now might not work for you in the future. It’s a good step to always improve and try new strategies.  Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS “A lead is a person who has indicated some level of interest in what your company’s product or propositional service is.” Marketing requires experimentation. To know if your products and services will get the attention and the interest of people; you must try various strategies. Attract, Convert, Close, & Delight. Marketing Qualified Lead (MQL) – someone who has already shown interest by giving you some contact details through signing up for your newsletters, downloading your resources, or going to your events. Sales-qualified lead (SQL) – a prospective customer; you’ve had a dialogue with them and understood what they need and what you could provide for them. How to generate leads? Social media. For personal branding, it’s easier to build more authenticity, trust, and connection with strangers online if you post regular content. Also, look into Search Engine Optimisation (SEO) to increase website traffic and into repurposing your content. Set up lead magnets on your websites through downloadable contents. Your website needs to explain what you can offer your customers and how it can benefit them. It’s not going to be all about you.  Email marketing. In order for this to work, your messages that you send out shouldn’t be generic. Every message should be tailored to every person’s needs. It’s better if the landing pages have eye-catching and captivating visuals. It’s what makes your visitors stay a bit longer to absorb what’s on your site. 10X-ing your sales team. Expand your reach. Make sure that what your team is selling is something that they want to sell as well. BEST MOMENTS “Marketing is more important than sales these days in many businesses.” “Your website is not about you, it’s about them.” “When I go out there and contact people, I’m genuinely looking for people I can help, not just build up my list.” “Don’t make someone work to find out what you do.” VALUABLE RESOURCES Scale Up Your Business Podcast: Why You Must Have A Personal Brand | Apple | Omny | Stitcher ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars. His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.  CONTACT METHOD Nick’s Facebook page: https://scaleup.vip/FB  Nick’s LinkedIn: https://scaleup.vip/LI  Nick's Instagram: https://scaleup.vip/IG  Scale Up Your Business, coaching/consulting: https://suyb.globalSupport the show: https://highvalueexit.com/
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Jun 26, 2019 • 24min

How to Handle Overwhelm & Stay Focused

It’s a blessing and a curse at the same time to have many opportunities in front of you. When you’re coming from a place of the uncertainty of how to choose the ultimate one, then this episode of the Scale Up Your Business Podcast might help you Neil shares the structured step-by-step process on how to handle overwhelm and stay focused. Clearing your mind and staying focused on your outcome and your WHY can help you decide more effectively.  Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS Overwhelm can mean ‘drowning beneath a huge massive something’. It happens when you have too many options presented to you. This could be a positive or negative thing depending on your capabilities and resources. Before you decide on what to do next, focus on your Key Result Areas (KRA) and key income-generating areas which will act as your basis. Nick learned the practice of being present by meditation. This maintains a healthy psychological and emotional state. Being present can help you be calm, be focused, and be ready for the tasks that you need to do regularly. How to Stay Focused (Step-by-step): Get everything listed down on paper—not on your laptop, tablet, or phone, on paper! You need to be clear on your outcomes. What are you trying to achieve? Why do you want it? Neil suggests you start with the results, then the way towards them would be easy to build. Write out all the options. Know the consequences. There will be upsides and downsides for each option—write them down. What is the outcome if I take this option? How important from 0 to 10 are each upside and the downside to meeting my outcome? What is the probability that each upside and downside can occur? What are the emotional benefits of the outcome? Damage mitigation. Of the remaining options, look at how you can eliminate or lessen the downsides. BEST MOMENTS “As much it is about the journey, the destination seems really compelling, and you want to do everything to run towards that.” “Focus and flow, when you’ve got them, you can just achieve so much.” “Reasons come first; answers come second.” “When you’re prepared, you eliminate fear in a much more powerful way.” ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars. His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.  CONTACT METHOD Nick’s Facebook page: https://scaleup.vip/FB  Nick’s LinkedIn: https://scaleup.vip/LI  Nick's Instagram: https://scaleup.vip/IG  Scale Up Your Business, coaching/consulting: https://suyb.globalSupport the show: https://highvalueexit.com/
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Jun 19, 2019 • 1h 17min

Entrepreneur In Focus: Wendy Shand – Founder of Tots To Travel

Wendy Shand, founder and CEO of Tots To Travel joins Nick to talk about her journey in business, how she successfully identified her target market, and how she grew an idea into an eight-figure company that caters to families wishing to explore the world.  No two journeys in business are the same. Wendy’s began at a young age, when her parents would often travel without her due to insufficient amenities for children on international business trips. When Wendy’s family began to grow, she began to realise that a huge market was being ignored.  Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS Tots To Travel is a specialist holiday resort company for families with young children, which was born out of Wendy’s own experiences of how to holiday with her own young children. The entire experience of trying to vacation with infants can be extremely difficult and overwhelming. This is a market that was being ignored almost entirely when Wendy began thirteen years ago. It isn’t just comfort that’s an issue with young families. Safety also is a huge concern for parents and families. Mindset and focus at the beginning was extremely important. Wendy’s home life was transient due to her husband’s career. By understanding their different personality profiles, she was able to table the subject of their family’s future in a meaningful way. Wendy’s personality is that of a visionary, while her husband is an integrator. By teaming these attributes together, they were able to envision Wendy’s aims for Tots To Travel and turn it into a reality. When it comes to her workforce, Wendy believes passionately in placing the right people in the right roles. By identifying her staff’s personal gifts and strengths, she can assign them correctly to key positions, and in turn ensure that they come to work happy and leave each day feeling fulfilled.  One of the key moments in Wendy’s journey was when she and her husband decided to play a high-risk move and go all in on Tots To Travel. Wendy’s husband quit his important career and they focussed entirely on building and growing Tots To Travel. As Wendy puts it, you make your best decisions when you’re hungry and when the wolf is at the door. By going all in, they had no choice but to succeed. Tots To Travel saw a huge surge of growth when they refined their offerings to include resort villas providing a more thorough service, meaning that families could enjoy a more luxury holiday experience. This led to a large period of scaling up to meet the new demand. Tots To Travel is challenged by disintermediation, the process by where consumers may discover their product using Wendy’s company, but who will then go and shop for it elsewhere so as to save money. This can essentially mean that Tots To Travel acts as a shop window at times, and is one of the more complex problems faced by Wendy; how to attract a consumer, and ensure that they complete their experience with her. Wendy’s answer to this problem was to establish a product that could not be found anywhere else. Wendy approached investors and scaled Tots To Travel up even further. By purchasing a resort’s inventory for a set period of time, Wendy was not only able to offer a product that could not be found elsewhere, but she was also able to ingeniously tailor the holiday experience precisely to her market. Across the life of her business so far, the main challenge in scaling up was a lack of inventory when it came to destinations. By evolving the business from a simple directory of holiday lets for families, into an exclusive collection of destination resorts that cannot be found anywhere else, Tots To Travel has genuinely evolved and met the demands of its own growth. Building a successful business and scaling it effectively has been a lesson in experimentation, and developing a niche market that is exclusively yours.  During the beginning of the business, Wendy didn’t realise the importance of establishing the culture of the company she wished to create. Over the next years, they focussed on stripping out practices that weren’t aligned with the values she wished to establish, and began again.  Self-development is crucial in creating the right mindset. Wendy and her family focus on physical as well as mental stimulation and treat themselves as prime athletes. This is of paramount importance in Wendy’s mind. By telling herself that she is valuable, and reinforcing this with tangible benefits, this sense of importance and value is translated into her business life. BEST MOMENTS I don’t see boundaries between countries. I see opportunities” “People go to Cornwall for eight or nine years on the trot, because they’re scared of travelling further” “Creators work intuitively. I was feeling my way along the journey” “I fundamentally believe that if people spend more time in flow, that is where their brilliance is” “To take the island, you’ve got to burn the boat” “It’s been a big lesson in experimentation” “I profoundly believe that what we are doing at Tots is purposeful” “I am at my best when I am being creative” VALUABLE RESOURCES Scale Up Your Business Podcast Tots To Travel John Demartini ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars. His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.  CONTACT METHOD Nick’s Facebook page: https://scaleup.vip/FB  Nick’s LinkedIn: https://scaleup.vip/LI  Nick's Instagram: https://scaleup.vip/IG  Scale Up Your Business, coaching/consulting: https://suyb.globalSupport the show: https://highvalueexit.com/
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Jun 12, 2019 • 30min

Scaling Up Quickly By Creating Value From Acquisitions

You may think that your business is at far too early a stage to begin scaling meaningfully. Perhaps you don’t believe that you have the funding to attempt significant growth?  Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS  Often acquisitions can lead to savings and synergy between the original company and the newly acquired one. Departments can find themselves merged, and customer bases can be shared. This is part of the main reason for acquisitions in the first place, not so much to acquire a second business but to allow synergy between two companies. With many from the Baby Boomer generation about to retire, opportunities are abundant for those looking to acquire businesses, as many of these companies do not have succession plans. If you’re talented at 'turnaround', then you can make way more profit from acquiring a company and reinvigorating it than beginning from scratch. Just because a business owner has lost interest, or the company is running low on momentum, doesn’t mean that it’s a bad business. It just requires a new psychology and toolkit. Distressed businesses can still prove valuable, even though the acquisition of them costs next to nothing. By simply acquiring a company similar to your own, you instantly acquire and access a second customer base. Asset finance and deferred payments to the seller can allow you the opportunity to buy a business without putting up any of your own money. BEST MOMENTS ‘When we talk about growth and scale from acquisitions, it literally is a game changer’  ‘I’m more of a turnaround-and-scale-up guy than I am a start-up guy’  ‘You can buy a business for no money and they can strategically scale you up very quickly’  ‘That sounds like alchemy, and do you know what? It is!’  ‘That’s what I call creating a capital event’   VALUABLE RESOURCES   The Harbour ClubBusiness Buying Accelerator ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars. His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.  CONTACT METHOD Nick’s Facebook page: https://scaleup.vip/FB  Nick’s LinkedIn: https://scaleup.vip/LI  Nick's Instagram: https://scaleup.vip/IG  Scale Up Your Business, coaching/consulting: https://suyb.globalSupport the show: https://highvalueexit.com/
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Jun 5, 2019 • 1h 22min

Entrepreneur in Focus - Arron Shepherd, Co-Founder of The Goat Agency

At the age of 23, Arron Shepherd moved to Dubai and became Global Director of Business Development at the First Group, increasing their revenues from £25m to £350m in just three years.   In this very special episode, Nick talks in depth to Arron about his journey, his core beliefs, leadership, how to build a successful team, and his vision for the future.    Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS Arron set up his first business at the age of 18, and since then has had the invaluable advice of his father, also an entrepreneur, who acts as Arron’s business mentor. By asking questions at key points in his own journey, and from seeing the benefits of risk-taking, Arron has developed and inherited a suit of business armour.  Business is all about people and learning how to motivate them correctly. As Arron points out, if you only motivate your team in an average way, you’ll only have an average business. If you want an exceptional business, you need normal people to be exceptional.  Arron credits his own self-awareness as his biggest strength. By identifying the qualities that his excels at, he can then leverage the parts of business that he is not so strong with.  Leadership is all about trust. Arron’s default belief is that his team will succeed if they are given opportunities to do so. So often, Arron sees people not being given opportunities because of fear of what might happen, which he believes is fundamentally wrong.  Lack of self-belief is an area of business that often holds people back. Those who do not believe they are up to a task often only give part of their best, so that if they fail, they can blame it on the fact that they did work to their full potential.  Arron proved himself at an early age by striking at an opportunity to develop a building project in Kenya on behalf of his company in Dubai. This experience, while not ultimately successful, marked Arron out as someone who was willing to put himself forward, and who had the passion and drive to succeed.  Connecting with people in a positive way is vital for business. There’s no excuse not to be friendly and offer people a pleasant experience when dealing with you. You can be professional, efficient and accomplished at what you do, but you can also be nice while doing it.  The difference between a leader and a boss is the acceptance of responsibility, and the ability to accept blame when you need to. Leading through fear won’t inspire your team to work to their best.  Arron believes that peopling his business with those blessed with common sense, speed of thought and creativity is far more valuable to him and to his company, than someone who is book smart, or who has a longer period of experience.  Brands that have entrepreneurs at the top, or businesses that are run by someone who owns it, operate very differently. There is far more at stake for a business owner in that case. You are far more receptive to change, to spotting new opportunities for success, if your livelihood is at stake.  Too often, people seem to plan a business based on what it might become, instead of what will work in the present. In Arron’s opinion, a great business is one that is self-sustaining, that creates value, and that creates jobs and opportunities. But it needs to work straight away, whether you’re small or big.  Most importantly, you must be sure that your business, whatever it might be, is something you really want to do. If you don’t want it more than anything, then it’s not worth it.   BEST MOMENTS ‘If someone came and spent three days in this office with us, they’d learn more than they would at three years of a business degree in management’  ‘Motivating normal people to do exceptional things is the biggest thing that entrepreneur has to do’  ‘My success has always come from finding other people that fill the gaps around me’  ‘The biggest lesson I’ve ever learned in my life is that no one really knows what they’re doing’  ‘I’m an admirer of real people creating value out of nothing’  ‘We’re looking for the smartest people we can find’  ‘We judge on three things: Can you do the job? Will you do the job? Are you a team player?’  ‘Our belief is that the world has changed far faster than the world realises’  ‘I lose my house, they lose their job’  ‘Having people to share the good and the bad with is so important’  ‘I think people over-index on the value of being your own boss’ VALUABLE RESOURCES  Nick’s TwitterScale Up Your Business Podcasthttps://goatagency.com/event-speakers/Arron Shepherd – LinkedInhttps://goatagency.com/about-us/   ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars. His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.  CONTACT METHOD Nick’s Facebook page: https://scaleup.vip/FB  Nick’s LinkedIn: https://scaleup.vip/LI  Nick's Instagram: https://scaleup.vip/IG  Scale Up Your Business, coaching/consulting: https://suyb.global      Support the show: https://highvalueexit.com/
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May 29, 2019 • 24min

Value Proposition

A value proposition is what will ground you in your business. Acing it at the beginning of your journey can massively influence how successful your outcome will be. So, in this episode of the Scale Up Your Business Podcast, Neil guides you on how to make a value proposition for your business. According to Neil, the key questions you should ask yourself is “What is the main problem I need to solve?” and “How can I be better than everyone else?” You should also have clarity on what you’re about to do so it can adequately reach the target audience. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS Motivation = perceived benefits of what you offer – perceived costs “54% of companies that do nothing to optimise their value propositions have significantly lower conversion rates in sales than the ones that do.” Understand the market. Know who are your customers and who are your competitors. Speak to your customers and find out what they need. Elements of a value proposition: A headline The list of benefits Visual element What makes a good value proposition? It has to be clear and concise. It shows the end benefits for the customers. It should explain why and how you’re offering is better. It needs to be read and understood in under five seconds. Top tactics of developing your value proposition for the organisation: Clearly explain your products and services. Clearly explain why your customer should choose you among the competitors. Develop a value proposition for special products/services. Target specific value propositions for specific buyer personas. Do extensive research about your competition. Test the value proposition in various media channels. BEST MOMENTS “Value proposition isn’t just a product or service you agree to deliver to the customer; it’s the ingredient of your business that solves the problem.” “It [visual content] ends up being the foundation of your marketing plan.” “You need to be confident and assured why you’re better than everyone else.” “Marketing is experimentation.” VALUABLE RESOURCES Getty Images Slack Soundcloud ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars. His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.  CONTACT METHOD Nick’s Facebook page: https://scaleup.vip/FB  Nick’s LinkedIn: https://scaleup.vip/LI  Nick's Instagram: https://scaleup.vip/IG  Scale Up Your Business, coaching/consulting: https://suyb.global  Support the show: https://highvalueexit.com/
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May 22, 2019 • 51min

Entrepreneur in Focus - Kev Blackburn, Founder of Life Success Engineer

Learn how to start your online business at your home without costing you any money today in this episode of the Scale Up Your Business Podcast. Today, Nick chats with Kev Blackburn about his entrepreneurial journey. He was able to escape the rat race and started creating ways to attain financial freedom. Kev shares the tools he used in starting his online business, Amazon FBA & online arbitrage. Identifying what sells and what doesn’t sell became easier because of these. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS Transitioning from a full-time electrical engineer to a full-time entrepreneur was not a difficult decision for Kevin. He didn’t feel like spending the rest of his life in the rat race, so he took a chance and started experimenting in online marketplaces. When he discovered Amazon FBA, scaling up his business became very smooth. It was a massive help in managing his operations, from picking to shipping to providing customer service. He also took advantage of online arbitrage, a concept of buying an item at a lower price and then selling at a higher price in another marketplace. Steps to consider if you want to start creating a business on online marketplaces like Amazon: Create an Amazon Seller Central account and do some studying on why are you going to purchase. Understand how it works. Analyse the products before you are buying them and strategically design how you will sell them. Ace the sale. Make sure that the price you’re selling the item will match the Amazon Buy Box. Create operations procedures for you and your team. Kevin has been enjoying the freedom he’s having ever since he started his online business. Because of his reliable team, he can spend quality time with his wife and kids without having any worries on how his business is going. He also wants other people to experience the life he’s living, so he started mentoring teaching other people about his expertise in online arbitrage. BEST MOMENTS “I was all in. I knew that I had to keep developing myself and surrounding myself with people.” “That’s the process of learning. As you go along, and as you start this journey, you study, start taking action of what you’re learning, and you get some feedback.” “I never had the intention of quitting a job for another job, that’s why I hired assistants.” VALUABLE RESOURCES Date With Destiny – Tony Robbins Amazon FBA 7 Strategies for Wealth & Happiness: Power Ideas from America’s Foremost Business Philosopher by Jim Rohn ABOUT THE GUEST Kevin Blackburn is an online entrepreneur, automation specialist, success coach, philanthropist, and founder of Life Success Engineer. Through Life Success Engineer, he shares his journey and helps other people achieve their goals. Life Success Engineer ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars. His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.  CONTACT METHOD Nick’s Facebook page: https://scaleup.vip/FB  Nick’s LinkedIn: https://scaleup.vip/LI  Nick's Instagram: https://scaleup.vip/IG  Scale Up Your Business, coaching/consulting: https://suyb.global  Support the show: https://highvalueexit.com/
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May 15, 2019 • 34min

Making Money Work For You

The art of managing money starts with you! To unlock it for your business, you better master beforehand how to handle your personal finances and your own budget. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS Cash flow in business is the most important thing. If you can’t properly pay all the people that help you grow your business, then it may not be a viable business. Manage your emotions effectively. Yes, your finances, your budget, and money, in general, are rational objects, but they’re underpinned by emotions. Nick himself had problems managing his finances. Instead of saving up or investing his money, he’d prefer to use it for buying more material possessions and pay for his hobbies. Three things that his coach told him about Money: Money flows from people who value it least, to people who value it the most. If you’re not a millionaire by the time you’re 40, then you simply haven’t put enough focus to this area of your life and therefore, need to change your focus. Wealth is a spiritual concept measured by the number of zeros in your bank account. Three Important Strategies: Give a percentage of your money every year or every month to those who need it. Develop psychology around money that attracts wealth and abundance to you. Create a clear plan around debt reduction, if you have it, and asset location. BEST MOMENTS “Your ability to manage money and cash flow in business are critical.” “Everyone should have financial mastery is one of their goals.” “What I was really doing was I was masking certain perceived deficiencies in other areas of my life by the short-term hits of satisfaction.” “If you add enough value to people in life without expectation, you’ll have everything you want in life.” “Like anything, where you focus on is where your energy flows.” VALUABLE RESOURCES The Richest Man in Babylon by George S. Clason Rich Dad Poor Dad by Robert T. Kiyosaki Money: Know More, Make More, Give More by Rob Moore Money: Master the Game by Tony Robbins The Intelligent Investor: The Definitive Book on Value Investing. A Book of Practical Counsel by Benjamin Graham ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars. His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.  CONTACT METHOD Nick’s Facebook page: https://scaleup.vip/FB  Nick’s LinkedIn: https://scaleup.vip/LI  Nick's Instagram: https://scaleup.vip/IG  Scale Up Your Business, coaching/consulting: https://suyb.global  Support the show: https://highvalueexit.com/

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