Scale Up With Nick Bradley

‘Everyone has a story no one has had a perfect life it’s how you react to what has happened to  you that makes the biggest difference’ Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS The most critical thing in business is having the right psychology and mindset along with business concepts such as systems, process and sales. Having all the tools in the toolkit will lead you to success and the life you want to have and where you want to be with your career. Fear – false evidence appearing real, fear is something from your psychology. The fear emotion helps us to gauge and react to possible danger, but the same emotion drives people to not take chances in business or take more control in their lives. It is critical to realise everything is in your mind and what you are feeling is a self-limiting belief. It’s what you do to manage this emotion and ultimately this is a decision requiring implementation of processes and tools to change things. Achievement and fulfilment are based on focusing on growth and contribution. How can you learn more? do more? be more? Contributing more will create a greater sense of purpose. Gratitude in its simplest form is the way you begin to overcome fear and self-limiting beliefs. Fear and gratitude can’t exist in the same frame of reference in your mind. Fear focuses on all the things that could go wrong whereas gratitude focuses on all the things that have gone right, it is the opposite paradigm to fear. Fear places us in a place of insecurity and uncertainty and we become stressed wondering about not if but when something will go wrong When you shift towards gratitude-based thinking it places you in a stable position of thankfulness where you are able to recognise the positives in your life. Having a positive view about how you view life opens your mind to other positive things. Fear is inevitable it is simply part of the process of going through life, building a business and taking risks. Better to take a risk and fail than not take a risk at all. You never ultimately fail if you do something, learn from it, adapt and go again.   BEST MOMENTS ‘Nothing fails if you are ultimately open to change’ ‘Everything in life is ultimately there to serve you both the good and the bad’ ‘Even though I look significantly different the programming from my early childhood stayed with me’ ‘Even years later I was still living in the shadow of this little fat kid who had little self-worth’ ‘It was a coping mechanism because of a fear in my past’ ‘Ripping out the weeds of self-doubt and limiting self-belief that had been in my psychology for so long and replacing them with positive beliefs’ VALUABLE RESOURCES Man's Search for Meaning book by Viktor E Frankl ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars. His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.  CONTACT METHOD Nick’s Facebook page: https://scaleup.vip/FB  Nick’s LinkedIn: https://scaleup.vip/LI  Nick's Instagram: https://scaleup.vip/IG  Scale Up Your Business, coaching/consulting: https://suyb.globalSupport the show: https://highvalueexit.com/

Pitching is an essential skill you should have not just in your business, but also in your life. Today on the Scale Up Your Business Podcast, Nick highlights the key lessons about pitching he learned from two of his favourite books: Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff & Influence: The Psychology of Persuasion by Dr Robert Cialdini. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS When you fully understand what you want with your business, it’s easier to pitch. You just need to harness that high energy and let your passion come across. 6 Laws of Human Behaviour: Reciprocity – once you have given value to someone, there’s a feeling that they need to return a favour. Scarcity – If you know that there only a limited number of supplies of a thing you want, you’re going to want it more. Authority – People will follow the lead of knowledgeable experts. Consistency – People like leaders who are consistent with what they have said or done. Liking – People say yes to the people that they like. Consensus – When people are uncertain with their decisions, they follow what other people do. STRONG framework that Oren Klaff uses: Set the Frame. Tell your story. Storytelling is the best way to make your audience interested and engaged. Reveal the intrigue. Alongside the storytelling, create something that will make them go back for more of what you’re offering. Offer the nail. Nail the hook point. Get the deal. 6 Pitching Flaws: Don’t talk too much and certainly don’t waffle and go off on tangents. Don’t be too vague and fuzzy. Be specific. Never stay needy. Go slow. Don’t make your pitches similar to other pitches. Prepare for your audience. BEST MOMENTS “People think of pitching as often you’re trying to get someone to buy from you. Pitching is much more than that. It’s how you present who you are, what you do, what you believe in, or what your greater mission is.” “It’s much easier for someone to buy into you if you create something on the side which brings the attention back.” “Rapport-building – in the context of everything – is a powerful thing.” VALUABLE RESOURCES Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff Influence: The Psychology of Persuasion by Dr Robert Cialdini ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars. His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.  CONTACT METHOD Nick’s Facebook page: https://scaleup.vip/FB  Nick’s LinkedIn: https://scaleup.vip/LI  Nick's Instagram: https://scaleup.vip/IG  Scale Up Your Business, coaching/consulting: https://suyb.global  Support the show: https://highvalueexit.com/

There are two different approaches when you want to reach out to your customers: branding and direct response marketing. Now, when we do our marketing for our business, should we apply one approach only or both? Don’t get confused with marketing. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS Marketing helps your business to have a predictable income and predictable level of performance. Before there was any technology, the only way to reach your target audience was to focus on advertising. 2 Categories of Marketing: Brand – building credibility and trust Direct Response – conversion Businesses tend to choose the shortcut to close deals and drive sales using the direct response approach. This is not always correct. A brand is also about the story, the vision of why you created the business in the first place. Use it to build a relationship with your prospective customer. If they see your brand and decided to choose you, it only means that they resonate with you. It’s vital that you research and know everything about your market – who they are, what social media they use more often, what are their desires, etc. Nick calls it creating a target persona. You have to be yourself in marketing your business. Some might not like you. But, rest assured that the people who like you are people who are going to stay longer to support you since they understand you. Direct response is how you put something in front of your target persona which drives for a call to action. It’s the processes and actions you do for your brand. Examples: PPC campaigns, funnels, lifetime client value, engagement, etc. Utilise CRMs and as possible, be visible on all social media. Social media are free vehicles to get to your target persona. Get your branding right. Be smart with your direct response. You’ll get the best output possible when you understand how these two go together. BEST MOMENTS “If you are great at marketing – which means you like it, you understand it, and you realise the value of it in your business – then you’re gonna have a successful business.” “You need to build a relationship by your brand with your ideal target customer.” “If you are in a scaleup, you’re really selling stuff to a market.” “What is a brand? It’s a process of consistency.” “If you get the brand right, you’re very clear, and you’re authentic to yourself as part of that – particularly in a small business – that’s how you can really start to take on anyone who’s got a bigger or first-move advantage in your market.” VALUABLE RESOURCES HubSpot Innocent smoothies Gary Vaynerchuk ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars. His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.  CONTACT METHOD Nick’s Facebook page: https://scaleup.vip/FB  Nick’s LinkedIn: https://scaleup.vip/LI  Nick's Instagram: https://scaleup.vip/IG  Scale Up Your Business, coaching/consulting: https://suyb.globalSupport the show: https://highvalueexit.com/

Is it time to burn the boat? In this fascinating episode, Nick looks at the different strategies and approaches you can use to get started on your entrepreneurial journey. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS What does burning the boat mean? A well-known fable has a saying ‘if you are going to take the island you need to burn the boat’ It’s a paradigm around how committed you are to the decisions you take. This works really well for some people because you are leveraging yourself so much that you have to make it work. When you become an entrepreneur, you have to take the decision to go all in at some point It’s something every entrepreneur must face, the reason most don’t do it early on is fear. Start-up mode You are at the start of your entrepreneurial journey but have other responsibilities such as a family to support. In this situation, you have 3 options; Do nothing and put the idea on hold until it is the perfect time Go for it, quit your day job and burn the boat   Build your business as a side hustle whilst still potentially having a day job Hold off from your dream until the perfect time There is no such thing as the perfect time. Don t ever give up on your dream as there is nothing worse than a life of fear and regret, culminating in a feeling that time is running out. Burn your boat Quitting your main source of income in pursuit of your dream can be a romantic ideal, in reality, it is not always the best option. Entrepreneurial success is underpinned by focus and meaning and if there are too many challenges  you will not be in the right head space to make your business a success This is not true for everyone, some people work best under pressure and seeing a dwindling bank account is the right motivator for them to make it work Being strategic and planning out the best time to burn the boat ensures it is on your terms. It is about giving yourself the best opportunity for success. There are many examples of people burning the boat and even through perceived failures getting there and realising their dream in the end Begin your business as a side hustle Depending on what your idea is you can begin your business as a side hustle until you are more certain about your position. You can get investment and funding whilst still being employed You are building around the edges, creating the opportunity to be able to go for it when the time is right for you. It takes focus and discipline, but it is possible to build a business of your own whilst being employed. When do you know it’s time to ‘burn the boat?’ There are 5 questions you should ask yourself, if the answers provide you with clarity and certainty then it’s the right time. If I burn the boat now what’s my economic runway? How much capital do I have access to?, how much cash do I have in the bank?, do I have any third-party funding that means I can concentrate on building the business without compromising my other priorities. Do I have any life distractions that are about to hit either now or in the near future? A life distraction is something such as marriage or children need to be built into the plan. Do I have a strong business plan? Do you have a clear business proposition?  Are you clear about the problem your business is going to solve? You need to have a pathway to how you are going to generate income, how you are going to get your product out there? You have a key plan that increases your chances of success. How will I respond to challenges and what’s my attitude to failure? Ultimately there is no failure only learning. You have seen what has happened and taken action and you get results. It is an opportunity to adapt and change. If you remain persistent you will get there in the end. Am I absolutely clear about my vision and my why? This is the driving force, having that belief aligned with the other questions is what brings you to the best position to act. BEST MOMENTS ‘It’s essentially about cutting ties’ ‘Where this is a smart approach and when it is not’ ‘Making sure there are leverage and certainty’ ‘90% of people who have the vision to do something entrepreneurial are waiting for the perfect time’ ‘Never build a business that is competing with your current employer. This is a moral issue, to be successful you need live to your own values and standards’ ‘One of the first goals should be for your side hustle to equal your current monthly income. When you reach this point ‘burning the boat’ becomes a much easier proposition and less stressful’ ‘You have to think about it in the context of what you are doing’ ‘If you really want to do something you have to plan it out and take action, then it becomes a reality’ ‘You spend time putting some substance around the idea before you burn the boat’ VALUABLE RESOURCES https://www.amazon.co.uk/Think-Grow-Rich-Napoleon-Hill-ebook/dp/B07NLBLFFK/ref=sr_1_1?ie=UTF8&qid=1552469227&sr=8-1&keywords=think+and+grow+rich https://itunes.apple.com/us/podcast/scale-up-your-business-podcast/id1453523566?mt=2 ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars. His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.  CONTACT METHOD Nick’s Facebook page: https://scaleup.vip/FB  Nick’s LinkedIn: https://scaleup.vip/LI  Nick's Instagram: https://scaleup.vip/IG  Scale Up Your Business, coaching/consulting: https://suyb.globalSupport the show: https://highvalueexit.com/

‘A simple investment to get to somewhere quite extraordinary’ In this episode, Nick looks in detail at how to raise funding to scale up your business. He examines the various types of funding available exploring the opportunities and risks for your business at differing times in its development and growth. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS Funding is important, you need it to fuel your growth, but you also need to make sure you have the fundamentals of your business in place so that growth is successful. Personal investment If you have the money then investing it in yourself is the least stressful way to raise finance for your business. You can also use the retained earnings from your business to fuel the growth of the business. You will have to achieve a balance, such as not paying yourself so much, or leveraging so much. You are taking a shorter amount of pain for something that is more compelling for you financially in the longer term. Friends and family Often if you are at an early stage with a fantastic idea that you think will get wider investment from a community, later on, then you can look for an investment that will be developing proof of concept. This is a way of driving entrepreneurship and innovation through the system. You are going to people you know for investment in your business idea and often that is at an earlier stage in your business. Angels This is usually a high net individual or consortium. These are people who have been successful in their careers and business and want to put their money directly into ideas. You may not know the angel, but you are pitching for them to invest directly in your business. Angels are looking for quite large returns from investing in clever ideas and it can become a tax efficient way for them to drive investment. Across Angels and Venture Capital you are often giving up a percentage of the business to secure the investment you require. Venture Capital You must be well aware of what you are going into as you are getting a significant injection of capital so you can realise your idea. Venture Capital investors are looking for fast growth and quick returns and this can be stressful but if you are prepared and need that amount of investment then they are a good option to consider. Business Accelerators These can sometimes be government or state-funded when a nation is trying to drive growth in a particular area. They are often suited to early stages and can be part of a suite of support offered to businesses who are just starting up. Crowd Funding This works well if you have a strong brand or something unique, interesting and topical in the niche you are trying to serve because that is where you will get productive groundswell. Government Grants These are a great option as you often don’t have to pay them back however they can be subject to matched funding by you and the application process can be very involved. Debt Most small businesses will use loans as a way of scaling their business. If borrowing is low you can leverage debt to grow your business effectively. How you put yourself in the best possible place to secure investment The person The most important thing is the person their clarity, conviction and vision when speaking with potential investors. The pitch The pitch is about what you are why are there and how you are going to create value. Often it’s the pitch that enables you to inspire them so that they can buy into your energy. The business plan This is where you will talk about the current state to the desired state for your business. You need to demonstrate a good understanding of the market, of where you are now and where you want to be and explain how compelling the numbers are. Raising funding for your business is important depending on where you are but it's important to recognise it’s not a panacea or something that you have to achieve it in a dramatic way.   BEST MOMENTS ‘A simple investment to get to somewhere quite extraordinary’ ‘They were buying into me, the rest of it was important but it was me as a person’ ‘Sometimes a portfolio of investment into your business is the best option’ ‘It’s how you are realising a capital event and creating your own wealth’ ‘Drive growth and aspirations for you and your business’ ‘Don’t do anything that is going to get you in an onerous position, get the amount of money you need in the right structure to fuel growth’ ‘If you are trying to grow your business it’s not a lack of resources it’s a lack of resourcefulness that can hold you back’ ‘In many cases, you would be paying that sort of money in tax anyway’ ‘That’s where you show you have the winning team’ ‘It takes the person on the other side of the table to another place’ ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars. His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.  CONTACT METHOD Nick’s Facebook page: https://scaleup.vip/FB  Nick’s LinkedIn: https://scaleup.vip/LI  Nick's Instagram: https://scaleup.vip/IG  Scale Up Your Business, coaching/consulting: https://suyb.globalSupport the show: https://highvalueexit.com/

If you think you’re ready to step it up to the next level, then it’s time to learn how to play the game right!  In this episode of the Scale Up Your Business Podcast, Nick introduces you to the 5 key components you have to put into your mind when you’re planning your commercial strategy.  Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS  5 Critical Things you have to think about when you’re planning your commercial strategy:   Vision and Values. A scale-up always requires a different mindset. Your vision and values might have been different when you started your business. That time, what was important to you seems to work out, but as the time and the market changes, you have to adjust.  Why you started the business? Where do you want to take your business?  Brand and Proposition. A brand is everything that your business wants to achieve. It’s also about what you think of performance management. While, proposition, on the other hand, is about clarity and that you’re providing solutions to your customers’ problems.  Pitch – It’s important to let your customer know that you’re the one person who can solve his problem. No one else.  Moderation. How are you going to help your customers? How will you make them believe that you are the right person that could really give value to them?  Sales Engagement. It’s having effective systems and processes that can start predictability around your revenue model. This also makes sure that there is an exchange of value between you and your customers.  Metrics and Performance Indicators. Always aim for continuous improvement. Measurement should not just be done in the end… it should start and be done at the very beginning.  BEST MOMENTS  “If you’re in a business that is not growing because effectively, you’re not selling enough… and if you’re not selling enough, you’re probably not marketing your business the way it should be, then you have a heap of problems.”  “Problems change. The market moves quickly these days. Sometimes, you have to look at it differently.”  “Predictability of your sales and predictability of your revenues really start to manage your business effectively.”  VALUABLE RESOURCES  Tony Robbins’ Rapid Planning Method (RPM)  Start With WHY by Simon Sinek  ABOUT THE HOST  Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars. His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.  CONTACT METHOD Nick’s Facebook page: https://scaleup.vip/FB  Nick’s LinkedIn: https://scaleup.vip/LI  Nick's Instagram: https://scaleup.vip/IG  Scale Up Your Business, coaching/consulting: https://suyb.globalSupport the show: https://highvalueexit.com/

Before we go learning all about the technical stuff of creating and scaling up a business, let’s establish first in yourself the most important thing you MUST have – the right positive mindset.  We help business founders scale their business to a life-changing exit within 36 months. Please feel free to get in touch if we can assist. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ Today on the Scale Up Your Business Podcast, Nick emphasizes the importance of mindset and belief systems at the core of a successful business. It’s easy to learn about sales, marketing, operations and systems inside the business, but you have to have a firm foundation so you’d continue upscaling your business and not back out whatever the challenge will come your way. According to Nick, it also helps if we focus on our growth and be beneficial to others also.   KEY TAKEAWAYS  70% of running a business success depends on your mindset, 10% is your strategy, and 20% is execution.  Start believing you can do it. People don’t wanna start their own business because they’re afraid they don’t have the capability and they’re afraid it will have a bad outcome. Remember that every successful entrepreneur had their doubts and fears before everything else. They were prepared to take risks.  Where you focus, it’s where your energy goes. Start eyeing on what you want to achieve. Put all your effort to finish the tasks that come with your goals.  6 Human Needs:   Certainty: commitment to relationships, against changes  Uncertainty: variety, spontaneity  Significance: perceived by others  Connection/love: need to be loved  Growth: as an individual, your business or your career  Contribution: giving back  Having a growth and contribution mindset can only not have a great impact on your business and your customers, but also it brings good benefits to you as an individual.  5 Things You Need So You Continue Your Momentum.  A good morning routine.  Your vision and your WHY.  Commitment.  Immediate massive action.  Measurement   BEST MOMENTS  “The same thing can happen to one person that can happen to another person… but it’s how you associate meaning to that situation… that ultimately ends up the outcome.”  “There are systems out there who you can model. There are people out there who are in a similar journey. No need to reinvent the wheel. Workout how the people got to where you wanna get to and learn what they’ve done.”  “Whatever happens at the other end is actually not gonna be worse than you not trying at all.”  “Start to measure what’s actually working and assess what isn’t working and take new action.”  VALUABLE RESOURCES  Tony Robbins  The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life Before 8AM by Hal Elrod  Start With WHY by Simon Sinek  ABOUT THE HOST  Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars. His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.  CONTACT METHOD Nick’s Facebook page: https://scaleup.vip/FB  Nick’s LinkedIn: https://scaleup.vip/LI  Nick's Instagram: https://scaleup.vip/IG  Scale Up Your Business, coaching/consulting: https://suyb.globalSupport the show: https://highvalueexit.com/

We help business founders scale their business to a life-changing exit within 36 months. Please feel free to get in touch if we can assist. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ Welcome to the podcast!  From start-up to scale-up!  Not every start-up idea can make it big and sustainable enough to be a scale-up. So, in this very first episode of the Scale Up Your Business Podcast, Nick Bradley, your host, aims to let you in on how can he help you on your entrepreneurship journey. From creating lifestyle businesses to performance businesses to your empire, Nick has it all set for you so you could begin growing your own.   Learn about his own journey on how he became one of the known international businessmen right now. For aspiring business leaders and for those who are already looking at expanding their business, this podcast will guide you along the way. Nick discusses today what should you be expecting in the next episodes. And before the discussion ends, discover why it’s important that you have your own mission statement not just for your business, but in general for your life.  KEY TAKEAWAYS  Nick Bradley is an entrepreneur, an author, a public speaker, and an investor. His entrepreneurship journey started very early, at the age of 18. Then, he decided to move to the corporate world where he got most of his knowledge of the business.  Nick has sold a number of companies. He’s been helping entrepreneurs get to where they want to be. He’s passionate about personal and professional development.  Nick aims to build a community through Scale Your Business Podcast who can share their knowledge and collaborate with each other.  The podcast will focus on building and developing the missions and visions of businesses. It will also focus on mindset, values, and standards. Nick also wants to bring people in to share their own journey so that you could learn and get new ideas for your business.  How you can make money by creating a business?  Generating revenue and profit.  Merging with other businesses.  Selling your business someday.  Nick believes that if you learn how to balance everything in your business and everything else outside of it, then everything will go in sync. You’re growing not just your business, but you’re also growing as an individual.  Mission statements help with everything that revolves around your business. Nick sees it as more broadly than business. Nick’s mission is to help others to follow their hearts, reach their dreams, show up, and realize their true potential.  BEST MOMENTS  “One of the core reasons I believe, and why I wanted to do the podcast, is scaling your business to exit or creating a capital event and all those things from your business is a very different mindset and capability from starting a business.”  “People who are good at startup are not necessarily good at scale-up.”  “You are the creative visionary entrepreneur. You can outsource some of the things and you can get the benefit of it without having to be tied to something that doesn’t engage you.”  “Have I lived to what my purpose is daily in the interactions I’m having with my clients, my partners, my investors.”  VALUABLE RESOURCES  Think and Grow Rich by Napoleon Hill  ABOUT THE HOST  Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars. His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.  CONTACT METHOD Nick’s Facebook page: https://scaleup.vip/FB  Nick’s LinkedIn: https://scaleup.vip/LI  Nick's Instagram: https://scaleup.vip/IG  Scale Up Your Business, coaching/consulting: https://suyb.global  Support the show: https://highvalueexit.com/

Is doing New Year’s Resolution or yearly goal-setting an overrated thing to do?  Welcome to the Scale Up With Nick Bradley! Learn today from your host Nick how to set goals, no matter what your timeline is. For Nick, he likes setting his goals yearly. But, the first thing he does is he finds a quiet place for himself for at least an hour and reflect on his life. He made reflecting and assessing very easy with the use of 5 categories. After this, it’s important to go back and establish your WHY so you know why you strive hard to achieve your goals. There are many great tips on how to set your goals effectively so start tuning in.  This episode is part of a two-part special so watch out for the next one if you want to know more about goal-setting!  We help business founders scale their business to a life-changing exit within 36 months. Please feel free to get in touch if we can assist. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS  Nick sets his goals at every end of the year. Allow some time for yourself. Try to look back at every significant thing that happened to him for the entire year. Then, brainstorm on what you want to happen to you in the next period of your life.   Things can fall on any of Nick’s categories. Spend at least 5 minutes what’s happening in your life with respect to each category.  Things & Stuff  Experiences  Economic (Finances)  Career & Business  Contribution  Ask yourself: What goals can I accomplish in a year? What will take longer than 3 years? Why do you have to achieve your goals in the next 12 months?  It’s important to write down all your answers. The WHY is the most important. It’s easier to set and achieve your goals when you understand your WHY.  You can share your list to other people who could help you achieve it with you or help you be accountable with your goals.  Once you’ve seen your list of goals, think about what kind of person can do everything and achieve your goals. Nick suggests you also take note of your personal and professional developments. This could include your mindset, your belief systems, your focus, etc.  BEST MOMENTS  “Financial freedom is actually aligned to time freedom.”  “What are you gonna give back? Where are you gonna spend your time doing which is not just about your own personal goals or business goals”  “If you don’t have strong enough WHY you’re just not gonna get out of bed and do stuff.”  “It’s great to have these things written down. It’s great to understand what you want to achieve. But it’s what you do every single day to make progress against these goals.”  VALUABLE RESOURCES  Start With WHY by Simon Sinek  ABOUT THE HOST  Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars. His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.  CONTACT METHOD Nick’s Facebook page: https://scaleup.vip/FB  Nick’s LinkedIn: https://scaleup.vip/LI  Nick's Instagram: https://scaleup.vip/IG  Scale Up Your Business, coaching/consulting: https://suyb.globalSupport the show: https://highvalueexit.com/

It’s the second part of our special about How To Set Goals!  Today on the Scale Up Your Business Podcast, Nick continues to discuss goal-setting and how to achieve your goals. If you miss out on the first part, then make sure to listen to our interesting discussion.  We help business founders scale their business to a life-changing exit within 36 months. Please feel free to get in touch if we can assist. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ Learn today how to commit to your daily, weekly or even long-term actions. If you dread looking at very long to-do lists and end up not even finishing anything on it, then it’s time to learn the RPM Method, which stands for Results, Purpose, and Massive Action. Nick also suggests you schedule all your tasks so you know what to look forward to today and in the future. Note also that when you’re setting these goals, it’s important that you maintain a well-balanced life.  KEY TAKEAWAYS  Have disciplines, habits, and routines that could turn into daily actions.  RPM = Result, Purpose, and Massive Action. It banishes the need for to-do lists.   Result. The result has to be measurable and time-bound.  Purpose. If you don’t have decent enough ‘why’, it becomes difficult to be motivated.  Massive Action. The things you need to do.  He writes every task, event, appointment, etc. he has to attend to on his planner. Then, when it’s done, he marks it.  Nick also breaks the areas of improvements of his life into categories: family, personal activities, work, investments, advisory, free time.  Balance all the areas of your life. If you focus on one thing (i.e. business), you’ll eventually spiral down. The growth you’re aiming for is not quite holistic and does not benefit you in the long run.  BEST MOMENTS  “The WHY could be all sorts of things. It’s leading you to long-term vision.”  “Every single day… taking that small action is gonna get you a step up towards that goal.”   “If I get quite intentional with those RPM blocks every 3 months, I can set the results… I can set specific things around those categories and it starts to move me towards various things in my life that makes it balanced.”  VALUABLE RESOURCES  Tony Robbins’ Rapid Planning Method (RPM)  Start With WHY by Simon Sinek  ABOUT THE HOST  Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars. His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.  CONTACT METHOD Nick’s Facebook page: https://scaleup.vip/FB  Nick’s LinkedIn: https://scaleup.vip/LI  Nick's Instagram: https://scaleup.vip/IG  Scale Up Your Business, coaching/consulting: https://suyb.globalSupport the show: https://highvalueexit.com/