Scale Up With Nick Bradley

This episode marks the return of the “Entrepreneur In Focus” series with an exclusive interview between Nick and Tom Mercer, the founder of Moma Foods, a brand currently making waves internationally, and which began by selling their products from a converted filing cabinet, to hungry London commuters at train stations. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS  Creating Moma Foods was the result of Tom identifying a gap in his own life; healthy breakfast on the go for people who have little time in the mornings. The first years of the business were spent with Tom working in every aspect of the business, including rising early and preparing the food, then taking it to the streets and selling it.  Optimism and belief, coupled with youth, determination and energy, is what Tom credits with keeping him going in the early days. It seems as though these qualities are vital to many entrepreneurs when starting out. You need objectivity and realism when setting up a business. You need to be able to identify things that aren’t working, or pivot when things need to change. Knowing when to pivot comes from a blend of natural insight and constant evaluation from metrics that each business should have built in from the start. Passion is vital, and is hugely attractive when pitching. In terms of sales, Tom enjoys this side of the business because he’s passionate about the product, but equally he is keen to constantly innovate and disrupt. The operations are the backbone of any business. Making sure you have effective processes in place are essential. Passion and innovation and creation are the kickstarters, but remember to implement processes as you go. Physical health is becoming increasingly important to Tom. Suffering from MS, he now finds it important to take better care of his health, which allows him to work harder and keep him going. Getting the right team around you is so important to effective scale-up. Without the right team it’s impossible to grow. Find the right people and free yourself up to do other things BEST MOMENTS ‘It doesn’t really matter what happens to you in life. It’s what you do around it’ ‘You only fail if you give up’ ‘It’s important to look after yourself, so I try to eat healthily, exercise regularly and sleep more’ ‘I’m a glass half full person, so I never thought we’d fail’ ‘You have to change’ ‘Having a decent breakfast in the mornings can really impact your day' VALUABLE RESOURCES Nick’s Twitter Moma Foods ABOUT THE HOST  Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars. His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.  CONTACT METHOD Nick’s Facebook page: https://scaleup.vip/FB  Nick’s LinkedIn: https://scaleup.vip/LI  Nick's Instagram: https://scaleup.vip/IG  Scale Up Your Business, coaching/consulting: https://suyb.global    Support the show: https://highvalueexit.com/

‘Conversion is now about certainty, values and leverage’ Oren Klaff is considered royalty when it comes to pitching, persuading, influencing and deal-making and in this episode the award-winning author of ‘Pitch Anything’ which has sales of over 1 million talks with Nick about his winning systems and processes. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/   KEY TAKEAWAYS Pitch Anything   ‘Pitch Anything’ changed the way people thought about the sales process. Sales pitches in the last twenty years have been about overcoming objections with discounting used as the tool to persuade. Companies use technology to generate thousands of leads but any technology we use is not able to convert. We have lost the art of human interaction; talking to a buyer and having them want what you have without them seeing the sales process. Flip the script ‘Flip the Script’ is about having the buyer enjoy the interaction and come to the decision they want to work with the seller who is a high-status individual in the industry. People buy from you when they understand your value and your value relative to the other options out there. They trust you and they have certainty. The sale is about elevating your status and the client understanding you are an expert in their area. Showing someone, you are an expert creates certainty and shared values provides leverage. Conversion is now about certainty, values and leverage. If you have leverage buyers will have to make a decision. Establishing values early on in an interaction creates leverage Inception – it becomes the other person’s idea Today a salesperson must create transparency, enabling the discovery process where the client comes to the idea – you are an expert and they know how and why they should buy from you. Inception in many ways is about converting the client from undertaking due diligence to confirmatory diligence. Modern inception is about you wanting to work with the client and the client wanting to work with you. Do we like working together? Do we work together well? Can we produce something of value to others? BEST MOMENTS ‘When you speak with the right tone and  level of seriousness everyone will stop and listen to you thinking; this is fucking awesome, finally, I’m in the hands of a professional, someone who knows what they are talking about’ ‘People who are wishy-washy and non-committal are not for me’ ‘You can be super aggressive on your values because it gives you leverage’ ‘Most people assume that talking is free’ VALUABLE RESOURCES Flip the Script book by Oren Klaff Pitch Anything book by Oren Klaff Oren Klaff one to one contest instagram.com/orenklafffacebook.com/pitchanythinglinkedin.com/in/orenklaff ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars. His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.  CONTACT METHOD Nick’s Facebook page: https://scaleup.vip/FB  Nick’s LinkedIn: https://scaleup.vip/LI  Nick's Instagram: https://scaleup.vip/IG  Scale Up Your Business, coaching/consulting: https://suyb.globalSupport the show: https://highvalueexit.com/

If you’re thinking of finally accomplishing that start-up idea of yours or buying a business or selling a business, then this episode surely got you covered. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS Entrepreneurs who begun from start-ups have the edge. They got more experience and have gained more knowledge. Being a big-time entrepreneur doesn’t just happen in a snap, after reading all the business books. Apply it and re-learn it. When people want to learn, they go to the internet. Though it offers enough information, make sure your sources aren’t biased. What you might read might be heavily influenced a by a certain individual’s or business’ objective, which is to sell. What is the perfect deal? It’s ‘not exposing your capital and not borrowing from banks’. It’s the deal that suits you and what you can get done. The best dealmakers are always overwhelmed with deals. You don’t want ‘deal heat’, the urge to close a deal and move on the next one, to happen you. You don’t want to look desperate. 3 reasons why a part can’t sell: Too risky Scale paradox – ‘you have to get big to get big’ Investing in small businesses is illiquid BEST MOMENTS “Start-up is the rite to passage. You have to do a start-up to fully empathise with the entrepreneurial experience.” “People who start businesses are not necessarily the best at scaling them.” “Everything’s hard until you figure it out the first time.” VALUABLE RESOURCES Harbour Club - https://www.harbourclubevents.com/ Jeremy Harbour Official Website – jeremyharbour.com Go Do! - https://www.amazon.com/Go-Do-People-Always-Business/dp/1536636789 ABOUT THE GUEST Jeremy Harbour Jeremy is a global leader in the field of small business Mergers & Acquisitions. Based out of Singapore, he owns investments in 12 countries, has bought and sold over 100 companies, and advised on more than 200 acquisitions. http://linkedin.com/in/jeremyharbourwww.unity-group.comwww.jeremyharbour.comhttp://www.harbourclubevents.com/ ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars. His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.  CONTACT METHOD Nick’s Facebook page: https://scaleup.vip/FB  Nick’s LinkedIn: https://scaleup.vip/LI  Nick's Instagram: https://scaleup.vip/IG  Scale Up Your Business, coaching/consulting: https://suyb.globalSupport the show: https://highvalueexit.com/

‘Do the right thing, say what needs to be said, step up and genuinely show that you care’  In this episode, Nick explains in-depth the 4 things you must own and cannot delegate in your business.  As the CEO and leader, it's vital that you are clear about your role and these 4 performance drivers are not only vital to your business, they are aspects of your culture.  Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/    KEY TAKEAWAYS  There are 4 drivers of performance that will be important to your business throughout its journey from start-up to scale up.  These are 4 things that cannot be delegated in your business. As a leader, CEO or founder you must be responsible.  Strategy and obstacle  Your strategy is the decisions you make about how you are going to get to where you want to be, the choices you make.  The obstacle is the thing that’s going to get in the way, as a CEO and founder you have to be very clear about what the obstacle is  Prioritisation  When you are working in 90-day blocks you can work with more intention and focus.  You are building the machine that will overcome the obstacle, its allocating resources to overcome the obstacle to get you to where you want to be.  It doesn’t mean all structure with no innovation or creativity, In scale up it’s how you prioritise the allocation of resources.  The ‘who’  If you are trying to overcome an obstacle and get to somewhere, you are looking for the attributes and skills to achieve tasks and deliver outcomes that can be measured against business growth.  If you want to get to where you want to be quickly then you need ‘A’ players on your team,  An ‘A’ player has a focus on delivering outcomes.  Culture  In the beginning, it’s about energy, setting a leadership position and the vision  It’s about candour and being clear about what you say to people.  Process, infrastructure and measurement are all created within the context of people and culture.  A positive culture cannot exist where there is a;  Absence of trust  Fear of conflict  Lack of commitment  Avoidance of accountability  Inner tension to results  You’ve got to act with authenticity and your own level of integrity.  Do the right thing, say what needs to be said, step up and genuinely show that you care.     BEST MOMENTS  ‘Opportunity without structure is chaos and in many cases the price for entrepreneurial success is structure’  ‘If they are 100% focused on all areas of their life then they are going to be good in key roles because they will bring their attitude into the business’  ‘I will never hire a brilliant technical person if their attitude doesn’t fit with the company culture’     VALUABLE RESOURCES  Rich Dad Poor Dad book by Robert Kiyosaki  The Road Less Stupid book by Keith J Cunningham     ABOUT THE HOST  Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars. His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.  CONTACT METHOD Nick’s Facebook page: https://scaleup.vip/FB  Nick’s LinkedIn: https://scaleup.vip/LI  Nick's Instagram: https://scaleup.vip/IG  Scale Up Your Business, coaching/consulting: https://suyb.globalSupport the show: https://highvalueexit.com/

This week’s show comes all the way from the Spanish island of Tenerife, which is perfect really, as Nick is here to talk about creating your perfect work/life balance, or should that be life/work balance? Particularly as the world becomes more digital, and people are able to work remotely, how has the balance between our work and our life changed? It’s fine to chase wealth and professional success, but at what cost? Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/   KEY TAKEAWAYS  A great way to get back to your optimum energy levels is by detoxing and clearing out your body’s system. Cutting down things like caffeine, and increasing the clean foods we eat and drink are a great place to start. Don't forget what’s most important to you. Whether that’s health or family or friends, choose what your main priority in life is. What comes before everything else. How productive you are is a choice. Manage your time! You have enough time. You have to get your focus right. If you’re becoming overwhelmed then learn to leverage. Every single week, give yourself two or three hours to strategise, reflect and plan. Don’t use family time for this. Treat it is a work pursuit so use work time. Work on how you can motivate yourself. Plan your whole year in advance - Everything from family holidays to big events such as school holidays, start dates etc. Make sure you mark special days well in advance. It’s important to be as present as possible for memorable family milestones. Crucial business engagements, too, need to be planned ahead so as to give you family and work balance. Look after your body and your mind. Pressure and challenges are fine, and can serve you well. But make sure you’re doing the things that drive your performance. Eat nourishing food. Drink water. Sleep. Exercise. Meditate. All these things will make you feel better mentally and physically. Make your work your passion. If it’s at all possible, then do everything you can to make the thing you love, the thing that makes you prosper. It’s not possible for everyone, but if you see your chance then take it!   BEST MOMENTS  ‘You are the most important asset in this’ ‘Proximity is power’ ‘People put their business first. Their family and the health suffers’ ‘Focus is a superpower in business’ ’Take control of your diary’ ‘It starts with you. Leadership starts with you'   ABOUT THE HOST  Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars. His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.  CONTACT METHOD Nick’s Facebook page: https://scaleup.vip/FB  Nick’s LinkedIn: https://scaleup.vip/LI  Nick's Instagram: https://scaleup.vip/IG  Scale Up Your Business, coaching/consulting: https://suyb.globalSupport the show: https://highvalueexit.com/

In this episode, Nick once again returns to the ‘Entrepreneur In Focus’, this time talking to Andy Alsop, the President and CEO of US-based tech-company The Receptionist. Since taking the helm at The Receptionist, Andy has grown their reach considerably. In 2015 the company’s software was being used at around 150 locations. These days, the software is being used in over 3,000 locations globally. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS  An important factor in Andy’s decision to purchase a company instead of founding one was that for some time previously, he had not been seeing the success he had hoped to see. The Receptionist was based in Colorado, an area that Andy was interested in targeting, and through networking, found himself face to face with the company’s founder. The Receptionist had an installed customer base, albeit small, including market research and initial sales. Andy’s main issue with startups has always been the first giant step from “dead start” to “something”. This issue had been solved by the company already. In the US today there are approximately 10,000 people retiring each day. A lot of those people own businesses, and are wishing to divest themselves. There areonly three ways to do this: sell to a person, sell to a private equity firm, or sell to another company. These opportunities can be attractive, because the hard part (founding and marketing) is already done. It can be beneficial to immerse yourself in the genesis of your new acquisition, learning the ropes from the inside out, working on marketing and design yourself. This can be a far more effective use of investment capital than hiring early on. The risks of making a bad hire can be costly, especially at the nascent stages. One of the most effective methodologies that Andy discovered was Traction by Gino Wickman, upon which he and The Receptionist team built their company strategy, mindset and values. Employee concerns are always acted upon either as an individual concern, a departmental concern, or a company-wide concern. By dealing with the concern swiftly and through the proper channels, the company runs more efficiently and happily. Focus and structure are essential for any business. Especially when it comes to planning the future trajectory or goals of your business, of paramount importance is the need for structure and planning, but also adherence to those goals. Many entrepreneurs who begin at the startup phase become very enamoured with the creative process, and then when growth begins, and people are required, and culture and values become important, that’s when certain types of entrepreneurs struggle. BEST MOMENTS ‘I wish I’d had a podcast like this to listen to over the past 22 years’ ’The hardest part of any startup is taking it from a dead start to “something”' ’Now’s a great time to create that one-plus-one-equals-three’ ’That one misfire can taint the whole thing’ ‘We know where we want to go. We know our goalposts. How do we align our company to get there?’ ‘It’s that efficiency of how to communicate that is so critical in a company’ VALUABLE RESOURCES Andy Alsop on LinkedIn - https://www.linkedin.com/in/andyalsop/The Receptionist - https://thereceptionist.comTraction by Gino Wickman - https://www.amazon.co.uk/Traction-Get-Grip-Your-Business/dp/1936661837/ref=asc_df_1936661837/?tag=googshopuk-21&linkCode=df0&hvadid=310623486223&hvpos=1o1&hvnetw=g&hvrand=8563956478218085729&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=1006817&hvtargid=pla-404289645110&psc=1&th=1&psc=1   ABOUT THE HOST  My name is Nick Bradley. I’m an entrepreneur, author, speaker and investor. My background is in growing and scaling VC and Private Equity backed businesses. Having successfully built, bought and sold a number of companies, and removed myself from day-to-day operations, my focus now is on helping entrepreneurs get to where they want to be, in business and in life. As well as investing in growth businesses and backing turnarounds - with the ultimate aim of creating value from significant capital events. I’m passionate about personal and professional development - showing up and being the best version of myself ... every day. My bigger vision is to help bring entrepreneurial skills, experience and mindset to people in developing nations - so they can follow their dreams, live life more on their terms - utilising entrepreneurship as a global force for good. CONTACT METHOD https://twitter.com/nickcbradleynick@fielding.globalwww.fielding.global    Support the show: https://highvalueexit.com/

Sometimes, your business’s growth can stall because your standards and values may have become less clear. It’s worth taking the time to reflect upon the way we live each day, to ensure that we are meeting our own standards of quality. It’s only from meeting, and sometimes exceeding these standards, that we can make true change. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS  Standards are the key to changing anything. As Tony Robbins says: “Any time you sincerely want to make a change, the first thing you must do is raise your standards” To have an outstanding quality of life, you must take risks, and much of this comes from the standards you set for yourself. Self-esteem comes from raising your personal standards in everything from the way you treat others to the way you dress. One of the first areas in which you should set standards for yourself should be your health. Mindset is incredibly important, but always remember that you need energy and vitality in order to deliver. Managing your emotions is another area of your personal life that will translate to your business life. Business is not just about the wins, but the roller coaster of ups and downs that challenges create. We need to be mentally prepared for everything. What are your standards regarding relationships? How do you get on with people? Are you striking the balance between home life and business life effectively? Remember not to let your personal relationships suffer. Are you using your time effectively? Productivity is the result of effective planning and holding yourself accountable for delivering on your promises and potential. You’re not going to become financially free unless you learn how to manage your money well. Discipline yourself to save money, and spend it wisely. Envision your goal from the future perspective of your desired reality. Nick practices “priming”, reflecting upon the past, present and subsequently three future goals. Envisioning yourself as the type of person who can achieve those things will give you insight on the actions needed to get there. Find inspiring mentors who are a few steps ahead of where you are. Look for those who are living the highest standards in a specific area you aspire to.  Learn from your mistakes. Remember to take risks. Don’t compare yourself too closely to others. Feel your way through the journey and remember that there’s no such thing as failure, only feedback.  Ask yourself: are you doing what it takes? Are you living with intention? Are you living with balance?    BEST MOMENTS  ‘Mindset isn’t just part of the game. It is the game’ ‘Don’t worry twice!’ ‘Everything that you do or say provides others with insight into the personal standards you keep’ ’Some people are very good at offence, but not at defence’ ‘If your identity is not taking you to where you want to be in life, that’s when you need to set a new standard’ ‘When I look for a mentor for myself, I’m not looking for an easy ride'   ABOUT THE HOSTNick Bradley  Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars. His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.  CONTACT METHOD Nick’s Facebook page: https://scaleup.vip/FB  Nick’s LinkedIn: https://scaleup.vip/LI  Nick's Instagram: https://scaleup.vip/IG  Scale Up Your Business, coaching/consulting: https://suyb.globalSupport the show: https://highvalueexit.com/

Storytelling is not just a key literary aspect. Storytelling is a strategy that can also propel your business growth.  In this episode of the Scale Up Your Business Podcast, Nick discusses the importance of storytelling in business. He also shares three models so you can easily implement inside your business, during your talks, meeting with your investors, and many more.   Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS  Why storytelling? To communicate an idea or a statement to someone effectively, the receiver must be interested enough to be receptive about it. Storytelling improves how you’ll communicate. It helps you deliver your message in a compelling and engaging way.  Everyone learns differently. In fact, there are different learning styles, namely: visual, auditory, verbal, kinaesthetic, and auditory-digital.  When you’re about to hold a meeting, a talk, or a lecture, get a sense of how people inside the room engage so you can adjust how you’ll share your message.  5-Step Sequential Model – What, Why, How, What if, and When?  What – the overview of your business.  Why – a well-thought part of the story; can be based on the current demand, personal mission, advocacy, etc.  How – how is it going to benefit your investors, your clients, and your customers?  What if – what will be the consequences if the plan didn’t push through?  When – NOW. Convince the investors to do it now.  Charisma, Conviction, and Connection.  Tell your story in a charismatic way so it becomes more engaging.  Have conviction. People believe what you say when they see that you believe in what you’re saying.  Connect with the audience verbal and non-verbally.  The Then, Now, How Model.  Tell true stories that the audience can relate to and learn from. Share how you could improve your conditions from the past. This will definitely inspire them and invite them to be on your side.  BEST MOMENTS  “The context of how you deliver is important.”  “The invisible, or what you think is invisible, is actually just as important as the visible.”  “Selling is still the lifeblood of business, as much as marketing is.”  VALUABLE RESOURCES  Scale Up Your Business Podcast: Presenting, Persuading And Winning Deals | Apple | Spotify | Stitcher  Influence: The Psychology of Persuasion by Dr Robert Cialdini  Zig Ziglar Books  ABOUT THE HOST  Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars. His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.  CONTACT METHOD Nick’s Facebook page: https://scaleup.vip/FB  Nick’s LinkedIn: https://scaleup.vip/LI  Nick's Instagram: https://scaleup.vip/IG  Scale Up Your Business, coaching/consulting: https://suyb.globalSupport the show: https://highvalueexit.com/

“A Product Ecosystem aligns with value proposition and is crucial for a business to be able to scale up.” In this episode of Scale Up Your Business Nick covers what an ecosystem is and the importance of the product eco system, also known as a product staircase. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS ‘Product’ aligns with another episode that I’ve previously published on value proposition and it’s an absolutely crucial thing. If you haven’t got a clear problem to be solved for your niche/audience to focus on; you could do all of the marketing and selling in the world but you wont sell anything. A product ecosystem is the ability to create a number of pathways for your audience to engage then eventually buy from you. An ecosystem is thinking about the entry points or lifetime value that you want to take your ideal prospect through. If your product is of high value it can have a longer sale cycle. So the way to try and get your valuable products to sell is to have ladders within your staircases where the customer can engage. Think about what you can give away for free. This is often information like podcasts. Is there something that you can sell that has an accessible monetary value but at the same time is not that much that it’s too much of a thought for someone to says yes. This can sometimes be consultancy. Then think about customer lifetime value. What happens after you sell your product? A lot of business grow by selling services. Put yourself in the minds of your customer and audience and think about the end to end journey. Product creation formula keeping the staircase in mind: Your products need to all work together. Decide on the best format that aligns with what your business is. Choose a compelling name. Don’t go out there with anything boring. Think about the benefit of your product. Price it along the staircase. The first should be free. The second needs to be accessible. Then you need to sell your core product. Focus on the benefits of what you’re selling them not the features. Keep asking ‘why’ until you get the answer. Sometimes it’s worth having a guarantee. This doesn’t work for everything but can be affective with certain products. It gives a level of certainty. Think about packaging a few of your components together. If you discount it then try get a longer term deal. Use genuine and believable scarcity. This could be time or the number of products you have. Try use social proof and testimonials alongside the scarcity. BEST MOMENTS ‘Having a well thought out ecosystem is going to help you regardless of where you are with your business.’ ‘Sometimes product ecosystems can be called product staircases or ladders.’ ‘A product staircase is one of the best ways I know to bring a customer along with you to the point that they want to buy.’ ‘If you can spend 8 hours with someone then they’re going to start forming a relationship with you.’ ‘Try to win the hearts and minds of your prospects.’ ‘Don’t go out there thinking your going to only be selling one thing.’ ‘Add value, add value, add value without expectation and you’ll get where you want to be in life.’ ‘Clear benefits aligned with your proposition will create a position in your market that will make your prospect more likely to buy from you’ VALUABLE RESOURCES Scale Up Your Business Podcast: Rock Thomas: Interview With The World’s #1 Whole-Life-Success Expert | Apple | Stitcher | Omny Google Analytics Traction: Get a Grip on Your Business by Gino Wickman ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars. His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.  CONTACT METHOD Nick’s Facebook page: https://scaleup.vip/FB  Nick’s LinkedIn: https://scaleup.vip/LI  Nick's Instagram: https://scaleup.vip/IG  Scale Up Your Business, coaching/consulting: https://suyb.globalSupport the show: https://highvalueexit.com/

“This is probably the most practical episode of Scale Up Your Business Podcast done to date.” Nick highlights the important of tracking metrics inside the business to maximise results and performance. If you’re not doing it, then how sure are you you’re achieving whatever your goals are in your business?  Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS Tracking your metrics lets you see the improvements and results in your business. Ensuring that your cash flow is healthy Maintaining a top-level performance Achieving overall business goals Boosting productivity and efficiency Bringing out issues, challenges, and concerns early on Implement your own scorecard. It’s different for every business depending on your goals and how you achieve them. Your scorecard should not just show how you are performing as of now, but also how you have performed in the past and where you’re heading in the future. Use web analytics services. When looking at Google Analytics (or any platform of your chosen tool), Nick tracks a certain data point, which is of no correlation to the success of the business, for a number of months. Here are some tips to help you create your own: Be very clear in your vision. Identify at most 15 but not less than 5 categories that you’re going to measure. Using key questions based on what’s important to you will make this easy. Include metrics that are related to your core processes (e.g. HR, operation, marketing, etc.) Assign each goal to each team member. It’s a weekly process. Bring out the scorecard every week to review it. Most likely, after 4-6 months, you’ll have a scorecard that you can use in the long-term. BEST MOMENTS “If you can really make a few pointers from today – the different things, the different approaches I’m going to provide you – you can really start making a huge difference.” “What gets measured gets done.” “Understand the metrics – all the indicators. Not just because it will get you where you need to, but it will keep your alive.” “Your business is your business; your scorecard will be unique.” VALUABLE RESOURCES Scale Up Your Business Podcast: Rock Thomas: Interview With The World’s #1 Whole-Life-Success Expert | Apple | Stitcher | Omny Google Analytics Traction: Get a Grip on Your Business by Gino Wickman ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars. His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.  CONTACT METHOD Nick’s Facebook page: https://scaleup.vip/FB  Nick’s LinkedIn: https://scaleup.vip/LI  Nick's Instagram: https://scaleup.vip/IG  Scale Up Your Business, coaching/consulting: https://suyb.globalSupport the show: https://highvalueexit.com/