The Bottom Line

Sesil Arzadian is the Creative Director at ANTON Jewellery. ANTON is one of Australia's leading high-end jewellers, with a focus on exceptional customer service and quality craftsmanship. From humble beginnings as a family business, ANTON has grown to be a household name whilst still maintaining its strong family values. In today's episode, Sesil explains the importance of building a solid brand, and how to create experiences that'll keep customers coming back. You'll learn how ANTON remains relevant in a saturated market, why you should advertise differently to various client segments, and Sesil shares the secret ingredient behind creating luxury experiences.    Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Briony Kennedy is the Founder and CEO of Adorn Cosmetics. Adorn is an all-natural skincare and makeup brand, that aims to nourish your skin and protect the planet.  In today's episode, Briony shares the story of how she got to where she is today, and how she built her business from the ground up. She details the challenges she faced throughout the creation of her business, how her business took off overnight, and why customers love seeing a face behind a brand.    Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Janahan Kumaralingam is a Partner at Vostro Private Wealth, a financial advisory firm based in Melbourne. Janahan loves helping individuals build their wealth, and secure their future, and he has a wealth of experience in doing so. In today's episode, Janahan introduces us to the various types of risk insurance and explains just how important it is to business owners. Janahan and Sevan also discuss life cover, income protection, and trauma policies. He also helps determine how much cover you should insure and if these policies will apply to you and your family.   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Paul Burness is a Managing Partner at Worrells Solvency & Forensic Accountants, with considerable experience in all forms of Corporate and Personal Insolvency, an area he has worked in since graduating. Paul is passionate about helping businesses through the insolvency process and educating businesses on how the insolvency process works, and when it might be necessary. In today's episode, Paul talks us through what actually happens when a company enters the liquidation process. Paul breaks down all the terminology, how it works, and who in the company is affected. You'll learn the signs that your business might be insolvent, and how to ensure directors aren't personally liable — everything you need to know about winding up a business.   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Edward Alder is a Director of three different companies, including Lloyds Corporate Brokers. Lloyds is a corporate brokerage firm and a recognised leader in business sales, mergers, and acquisitions. Alexander Spender has recently partnered with Lloyds, working together in creating end-to-end solutions for clients looking to sell their businesses. In this episode, Ed explains how businesses are appraised, and what you need to do to get your business ready for sale. He even provides a step-by-step process on how businesses are sold. Ed shares some excellent insights this week; he's got plenty of juicy tips that you won't want to miss!   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Simon Ramadi is the co-founder of Slyletica, Australia’s leading agency for athleisure brands. They work with influencers and entrepreneurs looking to turn their creative vision into a world-class fashion label.  In today’s episode, Simon shares his business journey, and how Slyetica came to be the brand it is today. We explore the world of e-commerce, and influencers, and discuss the future of technology. You’ll learn about the challenges Simon has overcome throughout this journey, with some helpful advice and crazy tales along the way.    Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Mike Ehrenstein is a named partner of Ehrenstein Sager, a business law firm in South Florida in the United States. As a trial lawyer, Mike prides himself on being a fighter in the courtroom and has represented clients across the globe. In this episode, you'll learn everything you need to know about the legality of business on an international scale, including the common mistakes business owners make when trying to expand globally. Plus, Mike shares his ten essential terms for engaging in international business, so you can make sure you're prepared for anything.    Resources and links:  Mike Ehrenstein email Mike Ehrenstein phone number Mike Ehrenstein website   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Celin Gelgec is a clinical psychologist and founder and director of the Melbourne Wellbeing Group, an allied health company that focuses on treating people living with Obsessive-Compulsive Disorder. In the episode, Celin shares how she started her own business, before discussing stress, perfectionism and decision fatigue, emotions that are often felt when running a business. She’ll provide tactical ways to combat these emotions and share the importance of managing your mental health when running a team.   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Carol Fox is the founder of Carol Fox & Co and the co-author of Confident Communication for Leaders. Known as the Confident Communication Expert, Carol has helped thousands of people to be confident in their interactions at work. In the episode, Carol talks about confident communication and why it’s important for all leaders at work too. She shares the four common communication styles, how to improve your body language and tips for effective communication in today's world of emails and Zoom calls.   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Mark Wildi is a Tax Partner at Baxter and Co, an accounting firm based in Kent, England. If you're thinking about expanding overseas, then this episode has everything you need to know. In the episode, Mark discusses setting up business in the UK and everything that comes with it. He dives into the nitty gritty – setting up bank accounts, tax reporting requirements and as well as the GST requirements for selling goods and services into the UK.   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.