

Catalyst Podcast
Launch by NTT DATA
Catalyst, a Launch by NTT DATA podcast, puts humans at the front and center of digital transformation. Each week, we feature thought leaders who share their insights on reinventing digital experiences, enhancing customer journeys, and driving innovation in the enterprise. From platform transformation to the latest advancements in AI, our guests delve into the challenges and triumphs of digital transformation, emphasizing the critical role of human ingenuity and leadership.Learn more about Launch by NTT DATAPlease note that the views expressed may not necessarily be those of NTT DATA.
Episodes
Mentioned books

Dec 17, 2019 • 34min
User Friendly: A History
Friction is introspection: How did the iPhone come to feel like an intuitive thing to use? This week on Track Changes Paul and Rich sit down with UX designer Cliff Kuang and co-founder of Dalberg Design Robert Fabricant to talk about their new book User Friendly: How the hidden rules of design are changing the way we live, work and play. We discuss the history of the concept and how it’s become something that we demand yet often take for granted. We also chat about the greater paradigm shift that led to the popularity of user experience design and about why we should maybe start to question the view that ease equals progress. Links: User Friendly - Penguin Books Dalberg Design Frog Design Paul Rand - Wikipedia Carbon Design System Plex - Google Fonts Three Mile Island Raymond Loewy - Wikipedia Ideo Marvin Minski - Wikipedia Doug Englebart - Wikipedia Health Kit - Apple The Softbank Effect: How 100 Billion Left Workers in a Hole - New York Times SoftbankSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 10, 2019 • 24min
Messy App Ecosystems: Paul and Rich on app stores
Catering to the masses: On this week’s episode of Track Changes, Paul and Rich sit down to discuss the mess that is app stores. We chat about how the race to produce more and more content and why trying to cater to as wide an audience as possible is making for frustrating user experience. We also discuss our dreams of getting rid of in-app micro-purchases and the need for better app reviews. Links: Apple Arcade Google Play Pass Monument Valley Cut the Rope Netflix The Verge iCloud Apple TV Pages Numbers The Morning Show Candy Crush Nintendo Life Death Stranding The Wirecutter Sago Mini Khan Academy KidsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 3, 2019 • 27min
How to Get Hired: Paul and Rich on good interviewing practices
Answer the question: On this week's episode of Track Changes, Paul and Rich share some interview advice they've learned after conducting hundreds of job interviews. We give some straight-forward tips on what to do in job interviews. We chat about the importance of listening, keeping your answers concise and being able to have a conversation with your interviewer. We also talk about what you shouldn’t do. For starters, don’t act like you don’t want the job. Links: Careers at PostlightSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nov 26, 2019 • 27min
Promoting Digital at the Met: What does it take to be the CDO at The Metropolitan Museum of Art?
Facilitating a digital mindset: On this week’s episode of Track Changes, Paul and Rich sit down to chat about the current job description for the Chief Digital Officer at The Metropolitan Museum of Art. We go over the demands of the job and talk about the many complexities that come with being a CDO at such a large and political organization. We also talk about why it can be difficult joining a new organization and why you might have to accept that people will hate you for a while. Sadly it’s part of the job sometimes. Links: The Metropolitan Museum of Art Job Posting for Met CDO - LinkedIn Met Gala 2020 - Vogue Ralph Lauren Documentary - HBO See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nov 19, 2019 • 27min
Accountability Tools: Paul and Rich on how they stay on track
Accountability is friction: On this week’s episode of Track Changes Paul and Rich sit down to chat about different types of accountability software. Whether it’s a CRM, a to-do list or an app, we discuss what works best for staying on track and getting things done. We talk about the importance of empathy and support and why tactics based on fear never work in the long run. We also discuss why some software is moving away from adding accountability into its workflows despite it’s importance. Links: Sony Aibo Clippy Pipedrive Dash for Slack Postlight Labs Mirror Peloton Mother by The Police Sydney Cummings - YoutubeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nov 12, 2019 • 30min
Monetizing Your Brand: An interview with New York Times journalist Taylor Lorenz
The new entertainment system: On this week’s episode of Track Changes Paul is flying solo without Rich. He is joined by New York Times writer Taylor Lorenz. Taylor answers all of Paul’s questions about influencers, including how they actually monetize their brand in such a crowded online market. Taylor addresses stereotypes about influencers being vapid and shallow and shows us just how hard influencers work. LINKS New York Times - Taylor Lorenz Tumblr Tyler Oakley - Youtube Hannah Hart - Youtube Vine Instagram Lilly Singh - Wikipedia Noah Centineo - Wikipedia Tik Tok Patreon Rosanna Pansino - Youtube United Talent Agency WME Community Forget DMs. Celebrities Want You To Text Them - New York Times Discord The Rise and Fall of the Jeremy Renner App, Which Was a Real Thing - New York Times Kim Kardashian: Hollywood Taylor Swift’s mobile app, The Swift Life, is the latest celebrity app to shutter - TechCrunch The Instagram Aesthetic is Over - The Atlantic Teens Are Being Bullied ‘Constantly’ on Instagram - The Atlantic Pewdiepie - Youtube Taylor Lorenz - Twitter Taylor Lorenz - Instagram See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nov 5, 2019 • 31min
Layers of Dirt: Paul and Rich on feature driven development
Software is like people: On this week’s episode of Track Changes, Paul and Rich sit down to discuss software baggage. We chat about how a simple software idea can morph into layers and layers of product features and about how implementing use-cases can lead to confusing and bloated software. We also share our many HR software gripes. Links: Recruitment Software Market Size, Share and Industry Analysis - Fortune Business Insights Scala JQuery Jira SAP Basecamp Slack Dash for Slack - Postlight See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Oct 29, 2019 • 29min
Product-Led Growth: A conversation with Variance’s Noah Brier and James Gross
Removing Friction: On this week’s episode of Track Changes, Paul and Rich sit down with Noah Brier and James Gross ahead of a Postlight event to talk about the new trend that is taking enterprise software by storm, product-led growth. We discuss why the shift to PLG is as big as a transition for enterprise as the switch from on-premise to cloud software and how this move to more user-centric products removes friction from all levels of product implementation. Links: Salesforce Lattice
Pingboard
Google Sheets
Google Docs Abacus Dropbox Google drive
Invision
Figma
Sketch SAP Slack
Percolate Variance Zoom
Datadog Oracle Concur Mailchimp Notion Product Led Growth Index - OpenView Partners Amplitude
Pendo
Atlasian Jira
ZohoSuite See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Oct 22, 2019 • 26min
How to Make Sales and Influence People: Paul and Rich on how to sell software
Listen, don’t tell: Having trouble convincing your boss to invest in new software? On this week’s episode of Track Changes, Paul and Rich teach you everything you need to know about selling software services. We chat about changing the narrative to be about selling growth instead of products, and give some great sales tactics. Paul also shares some interesting car purchasing tips he learned from his brother. Links: Sarbanes Oxley - Wikipedia Chevy Blazer CarMax Google Analytics J.P. Morgan Amnesty International NodeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Oct 15, 2019 • 32min
Going Codeless: Is this the way of the future?
Adjust the quirks: On this week’s episode of Track Changes we ask the question, “is programming becoming obsolete?”. As user-friendly visual interfaces continue to get more and more popular, we discuss why programming remains so important to tackle complex tasks and long-term software challenges. Paul and Rich also come up with a new, nicer, way to talk about bugs. In this week’s Hello Postlight segment, we hear from product manager Jorge Mir Alvarez, who tells us how he went from a Track Changes listener to a Postlight employee.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.