

Indie Writers Club
James Blatch & Cara Clare
Cara Clare and James Blatch host a weekly light-hearted chat about all things self publishing. Join the Word Count Club to be a part of the accountability partnership. We'll support each other in getting the words done :)Send in your questions, comments and talking points to our discord channel.
Episodes
Mentioned books

Sep 26, 2025 • 41min
056 - Get Your Books Ready for GEO!
The era of keywords and Google searches is coming to an end. Searching through a longer form conversation with an AI is already taking over. That means we need to get our blurbs and book packages ready for the new era.James & Cara discuss the take-aways from NINC including Ricardo Fayet's talk on GEO.USEFUL LINKS:Ricardo's Blog: indiewritersclub.com/ricardoJoin our Patreon for exclusive access including Live Q&As with James & Cara and your chance to discuss your writing career.https://www.indiewritersclub.com/support

Sep 19, 2025 • 37min
055 - Are Facebook Ads Back?
In episode 55, James reports from the Floridian beach where he's attending the annual NINC conference. He and Cara also report some encouraging signs from their Facebook Ads campaigns.USEFUL LINKS:Join our Patreon for exclusive access including Live Q&As with James & Cara and your chance to discuss your writing career. https://www.indiewritersclub.com/support

Sep 12, 2025 • 50min
054 - Becoming a Full Time Author
Making the switch from hobbyist to full-time author is a dream for many. But it comes with its own challenges. From two of us who have become full time self-employed, we go through some of the pitfalls and areas to think about.USEFUL LINKS:Self Publishing Launchpad is open for enrolment:https://www.learnselfpublishing.com/launchpadJoin our Patreon for exclusive access including Live Q&As with James & Cara and your chance to discuss your writing career.https://www.indiewritersclub.com/support

Sep 5, 2025 • 48min
053 - Audio Books for Authors - Part 2
It's part 2 of our discussion about generating income from audio versions of your books. We talk about the AI options among other things, and James has a mini rant about the opposition many authors still face, because they use the latest technology which is available to all.USEFUL LINKS: ElevenLabs: https://www.indiewritersclub.com/elevenlabsJoin our Patreon for exclusive access including Live Q&As with James & Cara and your chance to discuss your writing career. https://www.indiewritersclub.com/support

Aug 29, 2025 • 34min
052 - Audio Books for Authors - Part 1
We take a two episode dive into audio books. In the first part we discuss the options facing indies, such as wide or exclusive, self produce or collaborate etc.USEFUL LINKS: Join our Patreon for exclusive access including Live Q&As with James & Cara and your chance to discuss your writing career. https://www.indiewritersclub.com/supportSelf Publishing Launchpad Waitlist:https://www.learnselfpublishing.com/launchpad

5 snips
Aug 22, 2025 • 45min
051 - How to Plot Your Next Novel
Discover the art of plotting your next novel with insightful tips! Learn to identify central conflicts and develop character arcs that keep readers invested. Explore pacing and structure for a gripping narrative. Understand the importance of causality and coherence in storytelling, avoiding coincidences. Plus, hear about the innovative 'Novel November' initiative designed to kickstart your writing momentum. Embrace diverse plotting techniques and find the perfect creative space to unleash your literary potential!

Aug 15, 2025 • 48min
050 - News Round Up
Episode 50 is a good time to take stock of the industry and discuss the latest developments that can affect our indie world.Useful links:LSP Launchpad Course waitlist:https://www.learnselfpublishing.com/launchpadGet your ticket for SPS Live:https://www.learnselfpublishing.com/spsliveJoin our Patreon for exclusive access including Live Q&As with James & Cara and your chance to discuss your writing career.https://www.indiewritersclub.com/support

Aug 8, 2025 • 47min
049 - Your First Two Years as an Indie Author
The podcast explores the essential steps new authors must take in self-publishing, including navigating genre clarity and strategic marketing. It discusses the importance of building an author platform, particularly through social media like TikTok, to engage readers by sharing personal narratives. Self-doubt and anticipation-building for book launches are addressed, along with insights into organizing indie author conferences. Listeners gain valuable tips for overcoming challenges in their first two years of indie publishing.

Aug 1, 2025 • 41min
048 - Are Facebook Ads Still Number One for Authors?
The hosts delve into the evolving impact of Facebook Ads on authors, debating their current effectiveness while sharing success stories from international markets. They anticipate writing conferences, highlighting networking opportunities and valuable workshops on book packaging. Personal anecdotes bring humor as they navigate challenges, including harsh critiques and the role of AI in writing. Additionally, they discuss strategies for optimizing ad performance and the importance of visually engaging content.

Jul 25, 2025 • 60min
047 - How to Translate Your Books and Sell in Foreign Markets
In this episode we deep dive into the process and strategy for launching your English language books into global markets. We recommend scribeshadow.com (they are not a sponsor, this is a genuine recommendation). You can use our referral code IWC50 for 50% off your first month.You download a free PDF that contains the key points from the discussion and it has a couple of useful appendices on Amazon categories in German and Dutch and a guide to pricing in Brazil and Mexico.Head here to grab your copy: indiewritersclub.com/translations