Indie Writers Club

067 - AI Acceptance & Direct Selling

Dec 12, 2025
Cara and James explore the evolving landscape of AI acceptance, highlighting how many still resist its integration. They discuss the growing potential of direct selling for indie creators, emphasizing innovative tools like Shopify and TikTok Shop. The duo also weighs the benefits of collaborating with micro-influencers versus opting for paid promotions. They dive into the practicality of using AI for creative tasks, translations, and marketing, while advocating for thoughtful use that enhances accessibility. Tune in for insights and laughs!
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ANECDOTE

Promo Shoot With Fake Blood

  • Cara Clare filmed TikTok promo using fake blood and a transformation trick for her Lady Chatterley rewrite.
  • The shoot involved chaotic outtakes and towels but produced content she enjoyed despite low views.
ADVICE

Use Hybrid Print Runs For Direct Sales

  • Try hybrid print runs (eg. 250 copies) to reduce unit cost while avoiding huge inventory.
  • Use intermediaries or short-run printers to make special editions profitable and manageable.
INSIGHT

Partner With Forward-Thinking Bookshops

  • Independent bookstores with strong online/TikTok presence amplify direct sales when partnered with indies.
  • Collaborative campaigns combine in-store footfall with online reach for bigger impact.
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