

Indie Writers Club
James Blatch & Cara Clare
Cara Clare and James Blatch host a weekly light-hearted chat about all things self publishing. Join the Word Count Club to be a part of the accountability partnership. We'll support each other in getting the words done :)Send in your questions, comments and talking points to our discord channel.
Episodes
Mentioned books

Jan 30, 2026 • 35min
074 - Cara's Exit Interview
In this heartfelt exit interview, Cara Clare reflects on her journey as a co-host of the Indie Writers Club alongside James Blatch. They discuss the significance of the podcast in their personal and professional growth, the exciting announcement of the Novel Beginnings contest aimed at supporting new writers, and the transition to the Self-Publishing Show. The conversation also delves into the nuances of writing spice, the complexity of emotions in storytelling, and the challenges of exploring different genres. As they wrap up, both express gratitude for their time together and the friendships formed through the podcast.USEFUL LINKS:PWA Novel Beginnings: https://prowritingaid.com/novel-beginningsGet 15% of annual plans at our sponsor ProWritingAid by using code IWC15https://www.prowritingaid.com Join our Patreon for exclusive access including Live Q&As with James & Cara and your chance to discuss your writing career.https://www.indiewritersclub.com/supportTakeawaysThe Indie Writers Club has reached its final episode after 73 episodes.Novel Beginnings contest offers significant funding for new writers.AI struggles with writing spice, leaving room for human creativity.Emotions in writing should reflect complexity, not just surface feelings.Navigating genre challenges can be daunting for writers.The podcast has been a journey of personal growth for Cara.Writing requires balancing showing and telling emotions effectively.Friendships formed through the podcast have been invaluable.Transitioning to the Self-Publishing Show marks a new chapter.The importance of investing in craft alongside business in writing.Chapters00:00 Introduction and Exit Interview Context02:59 Novel Beginnings Contest Announcement05:39 Transition to Self-Publishing Show08:41 Writing Spice and Emotional Depth11:33 Show vs. Tell in Writing17:25 Balancing Emotion and Plot17:41 The Nature of Writing Questions18:40 Exploring Genre Preferences19:55 Challenges in Writing Crime Thrillers21:22 Creating Your Own Rules in Fiction22:57 The Role of AI in Writing24:11 Reflections on Personal Growth and Writing26:14 The Impact of Podcasting on Confidence28:11 Feedback and Future Directions29:26 Closing Thoughts and Farewell

Jan 23, 2026 • 43min
073 - What's Wrong with Hamnet?
In this episode of the Indie Writers Club podcast, James Blatch and Cara Claire discuss the transition of Cara's writing project, 'The Chatterley Affair', into the marketing phase. And delve into a detailed critique of the film adaptation of 'Hamlet', comparing it to the original book. The conversation highlights the importance of character development, emotional engagement, and the role of directors and authors in film adaptations, culminating in a discussion about audience reactions and the overall impact of the film.USEFUL LINKS:Hamnet 5 Star Review from The i: https://inews.co.uk/culture/film/sobbed-through-hamnet-gut-wrenching-4104154 ($)I Hated Hamnet (Review) also from The i: https://inews.co.uk/culture/film/i-hated-hamnet-4167808 ($)Get 15% of annual plans at our sponsor ProWritingAid by using code IWC15https://www.prowritingaid.com Join our Patreon for exclusive access including Live Q&As with James & Cara and your chance to discuss your writing career.https://www.indiewritersclub.com/support

Jan 16, 2026 • 40min
072 - Are You Owed Money by Anthropic?
In this third-to-last episode of the IWC Podcast, we will look at the Anthropic (Claude AI) settlement on offer to some authors. We'll explain what needs to happen by you if your name is on the official list and what your options are.This is the link I refer to in the show:https://www.anthropiccopyrightsettlement.com/ - this is the only official settlement website. USEFUL LINKS:Get 15% of annual plans at our sponsor ProWritingAid by using code IWC15https://www.prowritingaid.com Join our Patreon for exclusive access including Live Q&As with James & Cara and your chance to discuss your writing career.https://www.indiewritersclub.com/support

Jan 9, 2026 • 50min
071 - Launching a Standalone Book
In this episode of the Indie Writers Club, Cara talks us through her launch strategy for a standalone book (a Chatterly retelling with vampires and spice!).This is one of the toughest challenges for indies. Our process generally relies on series and readthrough, but with the many options emerging for exploiting your book (translations, special editions etc) might this be a future strategy we can all follow?**** WARNING - NSFW - WE DO DISCUSS SPICE SCENES ****USEFUL LINKS:Join the AI Translations course waitlist:https://www.learnselfpublishing.com/aitranslationsGet 15% of annual plans at our sponsor ProWritingAid by using code IWC15https://www.prowritingaid.com Join our Patreon for exclusive access including Live Q&As with James & Cara and your chance to discuss your writing career.https://www.indiewritersclub.com/support

Jan 2, 2026 • 48min
070 - Cara's Big Announcement!
This week Cara and I review the current happenings in the world of indie and we briefly discuss our own plans for 2026.And at 43.47 (if you want to skip ahead) Cara makes a sad announcement :(We both wish you a Happy New Year and here's to an enjoyable, fun 2026!James.USEFUL LINKS:Get 15% of annual plans at our sponsor ProWritingAid by using code IWC15https://www.prowritingaid.com Join our Patreon for exclusive access including Live Q&As with James & Cara and your chance to discuss your writing career.https://www.indiewritersclub.com/support

Dec 24, 2025 • 33min
069 - Navigating Christmas as an Indie Author
In this festive episode of the Indie Writers Club, James Blatch and Cara Clare discuss the challenges of taking downtime during the holiday season while managing their writing businesses. They reflect on sales trends during Christmas, share personal experiences with marketing strategies, and delve into the impact of TikTok's algorithm changes on book promotion. The conversation also highlights success stories in indie publishing, the implications of AI in translations, and innovative book launch strategies. Finally, they share their favourite Christmas movies, emphasising the nostalgia and comfort these films bring during the holiday season.TakeawaysTaking downtime during the holidays can be challenging for business owners.Sales trends often dip during the holiday season, particularly for eBooks.Marketing strategies need to adapt to changing platforms like TikTok.Success in indie publishing often comes from direct engagement with readers.AI can be a useful tool for translations, but it requires careful management.Book launch strategies are evolving, with influencer marketing gaining traction.Nostalgia plays a significant role in holiday movie preferences.The pace of change in the publishing industry is accelerating.Personal experiences can inform marketing decisions and strategies.Finding a balance between work and downtime is essential for creativity. Get 15% of annual plans at our sponsor ProWritingAid by using code IWC15https://www.prowritingaid.com Join our Patreon for exclusive access including Live Q&As with James & Cara and your chance to discuss your writing career.https://www.indiewritersclub.com/supportChapters00:00 Christmas Reflections and Business Challenges03:03 Marketing Strategies During the Holiday Season05:48 Navigating TikTok's Algorithm Changes08:47 Celebrating Success: Sasha Black's Journey11:34 The Future of AI in Translations14:35 Book Launch Strategies and Influencer Marketing21:06 Christmas Movie Nostalgia26:46 The Comfort of Familiar Films31:06 Jane Austen and Holiday Humor

Dec 19, 2025 • 47min
068 - Direct Selling with Etsy
In this week's episode Cara and James are joined by Robin Bennett-Freebairn whose non-fiction gift books are flying off the virtual Etsy shelves. This has big implications for special editions and box sets, especially at this time of year.USEFUL LINKS:Get 15% of annual plans at our sponsor ProWritingAid by using code IWC15https://www.prowritingaid.comJoin our Patreon for exclusive access including Live Q&As with James & Cara and your chance to discuss your writing career.https://www.indiewritersclub.com/support

Dec 12, 2025 • 39min
067 - AI Acceptance & Direct Selling
Cara and James explore the evolving landscape of AI acceptance, highlighting how many still resist its integration. They discuss the growing potential of direct selling for indie creators, emphasizing innovative tools like Shopify and TikTok Shop. The duo also weighs the benefits of collaborating with micro-influencers versus opting for paid promotions. They dive into the practicality of using AI for creative tasks, translations, and marketing, while advocating for thoughtful use that enhances accessibility. Tune in for insights and laughs!

Dec 5, 2025 • 48min
066 - AI Translations, A10 Algorithm and other stuff
James and Cara dive into the fast-paced world of indie publishing, exploring the game-changing potential of AI translations. They share insights on the A10 Amazon Algorithm and its impact on sales dynamics. The hosts advocate for authentic storytelling and highlight the benefits of using tools like ProWritingAid. They discuss the rise of Substack for connecting with niche readers and warn authors about prevalent scams. With a nod to the democratizing effect of indie publishing, they emphasize the importance of organic marketing strategies.

10 snips
Nov 28, 2025 • 55min
065 - Building a Direct Empire (with AP Beswick)
In this engaging conversation, AP Beswick, an independent author who leveraged TikTok to amass a loyal readership, shares his journey of empire-building through direct sales. He dives into the effective use of TikTok Lives for community engagement and boosting sales, discussing innovative tactics like mystery book bags and live packing. AP also explores organic marketing strategies, the benefits of separate accounts for targeted growth, and offers practical advice on scaling operations while maintaining a personal touch in fulfillment.


