agentXcel with Chris Bowers

What if your superpower was convincing people that you had a superpower? I'm talking with Frank Klesitz, founder of Vyral Marketing about using effective marketing to get your foot in the door with clients. Being able to successfully market yourself and your business is only the first step of being in business, once you do get that bite, you also have to be able to follow it up with an effective pitch to help the client understand all of their options that you, as the professional, are able to provide them with. Our conversation even has a few examples of his ideas in practice, an added bonus to a great conversation. About Frank: Frank Klesitz founded Vyral Marketing, an Inc. 5000 awarded advertising agency for entrepreneurs in professional services (mostly real estate), leading 65 employees to help 500+ clients stay in better touch with their database to increase sales with education-based video marketing. Connect with Frank: https://www.getvyral.com/ Quotes and Takeaways: "The marketing funnel and the sales funnel are essentially trust, need, help, and hurry, We must have a way to build trust within the market so we got to put out videos we got to have reviews, we got to have all this soft fuzzy stuff that as business owners we hate because they don't drive sales now, but like you got to actually build trust with people over the long term. A lot of getting there is by doing a podcast like this or putting out videos and working things out." – Frank "If someone's going to give you money, they'll be online checking you out, seeing your competence and how you present yourself, how you speak, and seeing what you have to say. The way you sell the intangibles through certainty, like the more certain someone has been buying the intangible, the service is usually the higher price of elasticity of what they're willing to pay." – Frank

This week I have Bobby Lieb, the mayor of Central himself! Bobby is a veteran in the industry and has been a valuable mentor and teacher to me over the years. There's been a lot of changes in the real estate market recently, each side advocating to do things 'their way.' It can be good to see what's been proven to work and to get some rock-solid fundamentals, and Bobby is an expert in that. His superpower is sticking to and intimately knowing a certain geographic area. Bobby knows this neighborhood inside and out, but it didn't come without hard work and dedication. Getting your name out there through constant marketing, doing the work and being contactable as an expert in your area will get you the kind of respect Bobby has accumulated over the years. About Bobby: Bobby Lieb's name is synonymous with North Central Phoenix real estate. He has been the top-selling realtor in North Central Phoenix since 2001, having served the market since 1993. He has also ranked as HomeSmart's #1 Top Performing Realtor every year since he joined them in 2011. This includes his sales not only in North Central Phoenix, but also in the Biltmore, Arcadia, Scottsdale, and Paradise Valley areas. Connect with Bobby https://homesmart.com/real-estate-agent/arizona/phoenix/5171-bobby-lieb/Welcome Quotes and Takeaways: "Selling homes on busy streets is not an easy challenge. But when you sell one, and you can put a sold sign on that busy street that has 75,000 cars going by day, you couldn't pay for that advertising. It does pay and people see the signs, and even if they haven't talked to you a little while, if they see your sign, they know you're still in business." – Bobby "I know every house in this area that's sold, I know the schools, I know all the churches, the restaurants, you name it. Hire the best person that area, and don't go for the glitzy ads and the papers and TV because you're just getting an agent that doesn't even knows your area doesn't care. They're just there to sell your house, make some money and move on to the next one. Whereas I think there's a lot you can value having an agent that really knows the market in your area." - Bobby

On this week's episode, I'm excited to be joined by my friend Kevin Kauffman. Kevin's been in the industry for a long time, and has had many starts and stops, but he's always been able to see the bigger picture and push ahead. That's where his superpower lies: his ability to build connections and to realize when something isn't working, and the aptitude to shift to something different. His whole career has been about using the connections that he has to build success, and further expanding upon those connections to include the best in the business. Kevin is a prime example of a working professional who is not afraid to try something new, but keeping perspective to know when it might not be the right fit for him and his priorities. About Kevin: Kevin Kauffman is the co-founder of The Group 4610 Network with eXp Realty, host of the Kevin and Fred Show, a podcast for real estate industry. Kevin and his business partner Fred Weaver have a reputation for connecting people through their mastermind and large group style events for the outsiders & mavericks who want more and are willing to think differently than everyone else. Connect with Kevin https://www.facebook.com/KevinandFred https://www.instagram.com/kevin_kauffman/ https://kevinandfred.libsyn.com/ Quotes and Takeaways "I don't go into relationships asking questions for pure personal gain. There is a genuine curiosity and just wanting to know. People respond well to that." – Kevin "I've realized that I'm a resource for realtors. I can help agents and brokers explore areas of their business where they're leaving money on the table, or they're leaving opportunity on the table, or they're just not aware of something. I'm not the Mr. Fix it for all of it, but I probably know who is." – Kevin

Most realtors have a superpower when it comes to running their business - one thing that they are REALLY great at. On the agentXcel podcast, Chris Bowers is interviewing some of the top-performing agents across the country as well as agents who are on the rise. Selling real estate is what we're good at, but investing in real estate is our passion.