02: Becoming a Neighborhood Expert and Localizing Your Real Estate Business with Bobby Lieb

This week I have Bobby Lieb, the mayor of Central himself! Bobby is a veteran in the industry and has been a valuable mentor and teacher to me over the years. There's been a lot of changes in the real estate market recently, each side advocating to do things 'their way.' It can be good to see what's been proven to work and to get some rock-solid fundamentals, and Bobby is an expert in that. His superpower is sticking to and intimately knowing a certain geographic area. Bobby knows this neighborhood inside and out, but it didn't come without hard work and dedication. Getting your name out there through constant marketing, doing the work and being contactable as an expert in your area will get you the kind of respect Bobby has accumulated over the years.

About Bobby:

Bobby Lieb's name is synonymous with North Central Phoenix real estate. He has been the top-selling realtor in North Central Phoenix since 2001, having served the market since 1993. He has also ranked as HomeSmart's #1 Top Performing Realtor every year since he joined them in 2011. This includes his sales not only in North Central Phoenix, but also in the Biltmore, Arcadia, Scottsdale, and Paradise Valley areas.

Connect with Bobby

https://homesmart.com/real-estate-agent/arizona/phoenix/5171-bobby-lieb/Welcome

Quotes and Takeaways:

"Selling homes on busy streets is not an easy challenge. But when you sell one, and you can put a sold sign on that busy street that has 75,000 cars going by day, you couldn't pay for that advertising. It does pay and people see the signs, and even if they haven't talked to you a little while, if they see your sign, they know you're still in business." – Bobby

"I know every house in this area that's sold, I know the schools, I know all the churches, the restaurants, you name it. Hire the best person that area, and don't go for the glitzy ads and the papers and TV because you're just getting an agent that doesn't even knows your area doesn't care. They're just there to sell your house, make some money and move on to the next one. Whereas I think there's a lot you can value having an agent that really knows the market in your area." - Bobby