Missions to Movements

Learn how to attract monthly donors by crafting inclusive giving programs, finding aligned partners, and creating a lead generation strategy. Discover the power of storytelling and clear messaging to nurture a grateful community. Don't miss out on the Monthly Giving Summit for nonprofits!

Explore the critical steps of building a successful monthly giving program, emphasizing the significance of creating a compelling product and ensuring user-friendliness. Learn about crafting an irresistible identity, avoiding gift abandonment, and leveraging social proof to inspire action. Discover practical tips for optimizing donation tools and website design to enhance donor experience and scalability.

How can we make every gift transformational instead of transactional?Helen Quinn is an inspiring figure in the fundraising landscape, here to unveil how The CLEO Institute's "RISE" monthly giving program is rallying their community to face the urgency of climate action—one dollar at a time. As a client of my Monthly Giving Mastermind, Helen delves into the strategic branding and inclusive structure of the RISE program, tailored to resonate with every donor, especially local youth who are driven to make a difference. Plus, you’ll hear how Helen uses Givebutter to streamline donations and cultivate growth!There are so many GOLDEN growth strategies in this episode, including the workflows behind their Earth Day 5K, a documentary screening, and the intricacies of hosting Jeffersonian dinners to create authentic conversations and community.Resources & LinksConnect with Helen on LinkedIn, Instagram, or email at hquinn@cleoinstitute.org and learn about The CLEO Institute on their website.Applications are open for Round 5 of my Monthly Giving Mastermind that will start in July! Head to positiveequation.com/mastermind to apply!This show is brought to you by iDonate. Your donation page is leaking donors, and iDonate's new pop-up donation form is here to fix that. See it in action. Launch the interactive demo here and experience how a well-timed form captures donors in the moment they care most. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

Discover strategies to build and scale subscriptions for nonprofits at the Monthly Giving Summit. Learn how to create sustainable revenue streams and vibrant communities through recurring giving programs. Join this virtual event on September 5th and 6th for valuable insights and networking opportunities. Register for free at monthlygivingsummit.com and ignite your passion for making a difference.

You have a monthly giving program… now what? Today’s episode will help you  transform everyday community engagement into a powerhouse of support for your cause.Emily Teixeria, Executive Director of Politisit, is bringing a wealth of experience, from intelligence to grassroots politics, to our discussion on how her Childcare for Voters program is revolutionizing the way parents can participate in civic duties. Her journey is not just inspiring—it's a blueprint for nonprofits looking to connect deeply with their audience and drive impactful change. We'll explore the innovative strategies that have enabled Emily to launch a 'recurring first' fundraising approach, augmented by the Givebutter platform.We also lay out creative methods to grow and retain your support base, from social media to friendship bracelets that keep the conversation—and contributions—flowing.Resources & LinksLearn more about Politisit on their website and check out their monthly giving program, The Village.Join The Sustainers, my Slack community for nonprofit professionals growing and scaling a recurring giving program.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This show is brought to you by iDonate. Your donation page is leaking donors, and iDonate's new pop-up donation form is here to fix that. See it in action. Launch the interactive demo here and experience how a well-timed form captures donors in the moment they care most. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

Today’s incredible case study is all about the power of LISTENING, with the guiding force behind Mission Partners, Carrie Fox.First, we’re going back in time as Carrie reveals the rebranding genesis of the Public Health Communications Collaborative (PHCC) during the pandemic, shifting from a COVID-19 centric initiative to a broad-based community platform. We’re covering all things public health messaging and tales from the trenches—the challenges they faced, campaigns led, and how they built trust and inspiration, bridging divides and bridging gaps.We also reflect on a national survey Carrie orchestrated that got over 600 responses from just two questions, spotlighting an urgent need for digital proficiency.Tune in to discover how Canva Pro and Hemingway App can help you craft messages that resonate with diverse audiences, and how strategically using LinkedIn’s boosted messaging can amplify your reach.You’re going to have SO many takeaways as we shed light on the essence of simplicity and the courage to embrace new challenges.Resources & LinksLearn more about Mission Partners on their website and tune in to the Mission Forward podcast. Connect with Carrie on LinkedIn or email her at carrie@mission.partners. You can also learn more about her book, More Than Words: Communication Practices of Courageous Leaders.Check out the tools we recommended in today’s episode: Hemingway App and Canva Pro.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This show is brought to you by iDonate. Your donation page is leaking donors, and iDonate's new pop-up donation form is here to fix that. See it in action. Launch the interactive demo here and experience how a well-timed form captures donors in the moment they care most. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

The research is jarring. We spend upwards of five to seven hours a day on social media. But when women leave Instagram and TikTok, they generally feel worse about themselves.Imagine a world where scrolling online leaves you invigorated, rather than caught in a   comparison trap. Andi Kay's foundation is on a mission to craft just that.Bloom Foundation is a nonprofit dedicated to helping girls build emotional resilience in a supportive community container. You scroll, but you leave feeling better.In this episode, Andi and I unravel the complexities of social media and mental health. Plus, Andi shares how she’s structured an empowering, community-first approach on Circle, leveraging curated journal prompts, ambassadors, and journal clubs in a safe space.Tune in for an exploration of what it means to nurture connections and equip young women with leadership and healing tools. We're inviting you to witness the transformative power of a supportive sisterhood!Resources & LinksLearn more about Bloom Foundation on their website and on Instagram, check out their monthly giving program, and tune in to Andi’s podcast, How To Bloom.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This show is brought to you by iDonate. Your donation page is leaking donors, and iDonate's new pop-up donation form is here to fix that. See it in action. Launch the interactive demo here and experience how a well-timed form captures donors in the moment they care most. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

Gloria Umanah created a movement when she founded Hope Booth – shifting from dynamic event planning, to providing a beacon of hope to those facing loneliness during the 2020 pandemic. The Hope Booth remodels old telephone booths and provides individuals an innovative, interactive, and immersive experience to encounter hope, affirm their dignity, and serve as a connection point to finding local help and support for all of humanity; from the individual living on the streets to the CEO of a fortune 500.In this episode of Missions to Movements, Gloria shares this incredible journey of how she generated buzzworthy success with a line of people waiting to experience the Hope Booth at South by Southwest (SXSW).You’ll also hear all about Hope Booth's physical installation and the global movement she’s creating through their monthly giving program. The Ponce City Market installation in Atlanta is just the beginning. The first installation has had more than 41,000 people experience the Hope Booth, with a 77% completion rate!When it comes to supporting mental health, action speaks louder than words. Gloria emphasizes the impact of community involvement, whether through getting access to decision-makers, donations, or amplifying their digital voice. As a monthly supporter of the Hope Booth myself, I invite you to not just absorb the beautiful stories and strategies shared today, but to join us in their mission of hope, solidarity, and connection.Resources & Links:To support Hope Booth in their mission to build hundreds of Hope Booths around the world, join their monthly donor program here. You can also follow along on Instagram and LinkedIn.Connect with Gloria on LinkedIn.This show is brought to you by iDonate. Your donation page is leaking donors, and iDonate's new pop-up donation form is here to fix that. See it in action. Launch the interactive demo here and experience how a well-timed form captures donors in the moment they care most. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

How can earned media create viral moments and drive impact? Today, we’re dissecting the evolution of earned media and how to measure success in the digital realm, especially for nonprofits.And there’s no one better to team up with for this conversation than Joe Quenqua, one of the most creative and brilliant communication professionals that I know!This episode is a revelation of what viral marketing moments mean and can look like in 2024. We analyze case studies featuring the Muppets, QVC, and the Weight Watchers' Kurbo app, and how $0 in marketing spend can lead to a media frenzy.We also underscore the vital role of a Chief Communications Officer in any organization, and how as a fractional CCO, Joe averts potential crises, plus his favorite communication strategies when working closely with different leadership teams.By the end of this episode, you'll walk away with insights and strategies that will transform your mission-driven communication efforts.Resources & LinksConnect with Joe on LinkedIn.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This show is brought to you by iDonate. Your donation page is leaking donors, and iDonate's new pop-up donation form is here to fix that. See it in action. Launch the interactive demo here and experience how a well-timed form captures donors in the moment they care most. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

Francesca Orsomarso’s arsenal of digital strategies flips the script on traditional recruitment. In today’s case study, we’re breaking down exactly how Upstate Cerebral Palsy attracted 2,000 qualified applicants within a few months of launching a campaign with FMN Creative.Francesca shares their brilliant one page funnel strategy (and how it was a MAGNET for attracting job seekers), plus the targeted ad approach that resonated with potential recruits and generated awareness. Listen closely as we also reveal how integrating CRM systems with Zapier can create a personal touch, leading to staggering open rates. Hiring great talent is something that every nonprofit has a need for. If you’re ready to amplify your current recruitment efforts and connect with your audience on social media, don’t miss this conversation!Resources & LinksLearn more about FMN Creative on their website, Facebook, LinkedIn, and Instagram.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This show is brought to you by iDonate. Your donation page is leaking donors, and iDonate's new pop-up donation form is here to fix that. See it in action. Launch the interactive demo here and experience how a well-timed form captures donors in the moment they care most. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!