Missions to Movements

What happens when you combine the genius of Ryan Reynolds, David Griner (Adweek's International Editor and Host of the Adweek Podcast), and Dionna Dorsey Calloway (Founder of District of Clothing)? Together, they co-founded an incredible nonprofit called The Creative Ladder, focused on making creative industries more reflective of the communities they serve, while connecting, inspiring and elevating a new generation of creative leaders.Today, I am honored to speak with Dionna about the launch of The Creative Ladder, its mission, and more importantly, how we can ALL play a part in changing the future of the creative industry together. Episode Partner: This episode is presented by Feathr. Feathr is trusted by nonprofits of all shapes and wing-spans — from the Humane Society and Meals on Wheels to IJM and the American Epilepsy Society, plus over a thousand more! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Join me and Noah Barnett on January 26th for a free webinar, all about creating effective re-engagement campaigns. Click here to register.In This Episode:How a chance invitation to Adweek’s Brandweek led Dionna to connect with Ryan Reynolds and David GrinerDionna shares a behind the scenes look at what it was like to launch The Creative Ladder at the Cannes Film FestivalThe power of intimate events and why The Creative Ladder focused on these tracks at their bootcamp: Advancement, Authenticity, and FocusHow we can help recruit the next generation of creative talent from underrepresented communitiesWhy having a strong sense of self leads to maximum creative outputThe importance of making connections (including how I landed a senior position at a top PR agency through a LinkedIn message!)Resources & LinksCheck out The Creative Ladder and follow them on Instagram at @creativeladderorg, along with their sister organization, Group Effort Initiative. And see what co-founder Ryan Reynolds wants you to know about his nonprofit in this short video.Check out my $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.Want to make Missions to Movements even better? Take a screenshot of this eAlready have a monthly giving program? The Mini Monthly Giving Mastermind starts in January and is just for you. Register now for the FREE Monthly Giving Summit on February 25-26th, the only virtual event where nonprofits unite to master monthly giving, attract committed believers, and fund the future with confidence. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

Are you ready to get intentional with your money, mindset, and marketing? Well, I can’t wait to introduce you to some of my best friends in business, Ellen, Renee, Tiffany, and Elise.As we step into 2023, we thought it would be fun to co-host a 2-hour workshop on January 12th, and today, we’re giving you a sneak peek. Whether you are a CEO, a founder, a business creative, or a nonprofit marketer, this is designed for ALL of you. And shocker? The price point is $23!If you’re ready to get in on all of this amazing goodness, be sure to tune in and click here to sign up for the workshop.Episode Partner: This episode is presented by Feathr. Feathr is trusted by nonprofits of all shapes and wing-spans — from the Humane Society and Meals on Wheels to IJM and the American Epilepsy Society, plus over a thousand more! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Join me and Noah Barnett on January 26th for a free webinar, all about creating effective re-engagement campaigns. Click here to register.In This Episode:Renee explains how our “upper limit” can self-sabotage and negatively impact our ultimate career success, wealth, and happiness.Elise reveals the three things that often prevent people from achieving their goals (plus, if you join the workshop, you’ll get the exact visioning and goal-setting strategy she used to leave her job at Google, buy a house, and grow her multi-six-figure business).Tiffany shares about her secret formulas (typically reserved for her top-paying clients) that will transform your approach to pricing.Ellen tells us about the impact of building her business in public through sharing quarterly income reports.I share the top two social media platforms I’m focusing on in 2023, and why I changed my thinking around feeling like I needed to be on EVERY platform.Resources & LinksJoin me and my personal mastermind group on January 12th for a 2 hour workshop: Let’s Get Intentional. With (5) 20-minute personalized workshops, you’ll walk away with a 2023 mantra, a visioning workbook, clarity on your offerings, an understanding of your business numbers, and a social media plan uniquely crafted for you. Sign up here for only $23!Connect with Renee Bowen, Elise Armitage, Ellen Yin, and Tiffany Napper and we can’t wait to meet yoAlready have a monthly giving program? The Mini Monthly Giving Mastermind starts in January and is just for you. Register now for the FREE Monthly Giving Summit on February 25-26th, the only virtual event where nonprofits unite to master monthly giving, attract committed believers, and fund the future with confidence. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

Having a passionate group of email subscribers is SO important for ANY business. In this episode, I share a wonderful email & case study I received sharing how one organization followed my Lead Generation Social Ad Campaign strategy to generate more than 600 new email leads at LESS than $.50 using social media ads.Want the strategy too? In the episode, Hannah followed my: Grow Your Supporter Email List Course Pick which ad course fits your goals!Visible Reach In A Week - Increase your visibility & brand awareness for only $3/dayGrow Your Supporter Email List - Learn how to launch two lead-generation social ads on Facebook and Instagram to instantly attract the right people and grow your email list with passionate new supporters.Find & Retain Digital Donors - In 37 minutes, learn how to launch two donation ad campaigns designed to attract new and existing donors!Have questions about which course might be best for you or want more details about 1:1 VIP Ad Days? DM me on Instagram @positivequation or send me a note on LinkedIn!Already have a monthly giving program? The Mini Monthly Giving Mastermind starts in January and is just for you. Register now for the FREE Monthly Giving Summit on February 25-26th, the only virtual event where nonprofits unite to master monthly giving, attract committed believers, and fund the future with confidence. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

This episode speaks to the soul of this podcast, which is turning your mission into a living and breathing movement. Executive Director Gabrielle Martin from the Burrell Foundation shares an incredible launch story of an art exhibit, the Art of Being ME, which features personal stories of more than 25 individuals who share their lived experiences with mental health and substance abuse. What started as a local exhibit in Kansas City is making waves all over the nation. This is truly a wonderful way to wrap up this year and I can’t wait for you to meet Gabe!Resources & Links‘Tis the season to be running Facebook and Instagram Ads asking your warm audience of supporters to give! Learn how to launch effective donation ad campaigns in just 37 minutes inside of my mini-course. Get started here and see up to 2x returns on ad spend. Learn more about the Burrell Foundation and the Art of Being ME Exhibit. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. Already have a monthly giving program? The Mini Monthly Giving Mastermind starts in January and is just for you. Register now for the FREE Monthly Giving Summit on February 25-26th, the only virtual event where nonprofits unite to master monthly giving, attract committed believers, and fund the future with confidence. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

Picture this - you have a deadline of 45 days to raise $8 million dollars. What would you do? Vance Roush, Founder and CEO of Overflow and Pastor at VIVE Church in the San Francisco Bay Area will tell you EXACTLY how he did it, nabbing an iconic $32 million dollar building across the street from Google, thanks to the support of over 700 families. And hint? It has to do with non-cash assets. Are you intrigued? This might open your eyes to an entirely new opportunity for your donors to give.Resources & Links‘Tis the season to be running Facebook and Instagram Ads asking your warm audience of supporters to give! Learn how to launch effective donation ad campaigns in just 37 minutes inside of my mini-course. Get started here and see up to 2x returns on ad spend. Learn more about Vince and book a demo with his team at Overflow. Vance is also all over social media and you can connect with him on Instagram, Twitter, LinkedIn, or email at vance@overflow.co.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. Already have a monthly giving program? The Mini Monthly Giving Mastermind starts in January and is just for you. Register now for the FREE Monthly Giving Summit on February 25-26th, the only virtual event where nonprofits unite to master monthly giving, attract committed believers, and fund the future with confidence. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

Krista Ferrara, a former TV news producer turned nonprofit PR expert at HHM Health, shares her journey to achieving 45 media placements in one year. She reveals how storytelling can enhance media pitches and the importance of timing and relationships with journalists. Krista provides crucial insights on crafting attention-grabbing press releases and effective strategies for holiday fundraising. Her experiences show how media engagement can lead to significant increases in social media growth, donor interest, and overall community involvement.

Chris Barlow, a marketing expert specializing in Google Ad Grants for nonprofits, discusses an in-depth case study on how one of their clients generated 250 new leads each month using this strategy. They cover topics such as utilizing Google Ad Grants to attract a younger donor base, using Google Keyword Planner to develop a keyword strategy, leveraging a cookbook for fundraising, and the importance of data collection and engaging subscribers. A must-listen for nonprofits looking to amplify awareness and generate leads!

We are officially nearing the end of 2022. And what a year it has been. I feel like the word I've been saying on repeat lately is “wild!”Today’s episode is a special one, as I have an important announcement to share that I’ve been keeping a secret for a long time, plus I’m revealing 10 of my most loved tools and services I’ve been using at Positive Equation that should spark some new ideas.I’m also sharing what you can expect from December’s episodes (which will include quite a few tactical, short-form case studies, including a Google Ad grant strategy that generated 250 new leads!)If you have literally five seconds right now while you're listening to drop a review, that would make my Christmas so special. Thank you!Shop Dana’s Favorite ThingsNuuly: My favorite place to rent fun clothes for speaking gigs and trips. Get $10 off your first month.HelloFresh: Delicious meals and saves me so much time meal prepping! Get $150 off.Honeybook: All of my contracts and invoices come from Honeybook and it’s so seamless. Get 20% off.100 Degrees Consulting: One of the BEST investments I made in my business this year was hiring a part-time CFO through 100 Degrees Consulting, who specialize in working with small businesses and nonprofits. Make sure to mention me when you reach out!Agency In Your Pocket: Jackie Muscat is a gem and is so talented. Every month, I get two pieces of custom ad copy written, 10 beautifully designed ad images, 8 live support calls every month, and a private community. Learn more about her services here.Flodesk: If you like the design of my emails, that’s all Flodesk! If you want to try them out, you’ll get 50% off your first year! It’s also so easy to use and set up automated sequences and workflows.Klean13: If you notice a low open rate in your emails, you might want to go through and clean your email list out from time to time. Klean13 will verify all of the emails in your list. Check them out here.Buzzsprout: I use Buzzsprout to host my podcast and it’s been a great experience. They host all of my episode files and ad spots, plus provide helpful stats and analytics. Get $20 off when Already have a monthly giving program? The Mini Monthly Giving Mastermind starts in January and is just for you. Register now for the FREE Monthly Giving Summit on February 25-26th, the only virtual event where nonprofits unite to master monthly giving, attract committed believers, and fund the future with confidence. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

Get your notepads ready because Jane Pfeiffer, Founder and President of branding, web, and advertising agency Fieldtrip, is teaching us how to make our branding stand out, level up our marketing efforts, and why we need to start with a job description if we’re thinking about revamping our website.In this episode, we go in-depth on three core topics: branding, websites, and advertising. Jane and I also discuss a fun “Triple A” exercise that will help you define your audiences, improve your conversion rates, and help your audiences much more effectively become advocates (you won’t want to miss this part).If you’ve ever thought your brand is too complex or not “sexy”, Jane is about to prove you wrong!Resources & Links‘Tis the season to be running Facebook and Instagram Ads asking your warm audience of supporters to give! Learn how to launch effective donation ad campaigns in just 37 minutes inside of my mini-course. Get started here and see up to 2x returns on ad spend. Learn more about Jane at Fieldtrip and connect with her at janep@hellofieldtrip.com. Check out Jane’s client, The National Stem Cell Foundation and see their beautiful branding work. Jane also has an in-depth case study you can read about.See the work Jane did with the Kentucky State Parks Foundation.Watch Jane’s video about the Mission Multiplier, which breaks down more of her framework around awareness, alignment, and advocacy.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. Already have a monthly giving program? The Mini Monthly Giving Mastermind starts in January and is just for you. Register now for the FREE Monthly Giving Summit on February 25-26th, the only virtual event where nonprofits unite to master monthly giving, attract committed believers, and fund the future with confidence. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

If you're not an avid listener of the We Are for Good Podcast, you will be today after this episode! I have been so fortunate to become close friends with Jon McCoy and Becky Endicott over the past two years. With 35 combined years of experience in nonprofit development and marketing, they launched the We Are for Good brand and podcast in 2020. Ever since, their community has taken off like wildfire and they have quickly scaled to a top 1% “bingeable” podcast with more than 300 episodes and 250,000 downloads! Jon, Becky, and I talk about the power of community (including the magic of one-on-one interactions), the importance of cultural moments and using them as an invitation to spark conversation with your advocates and donors, and how they use their podcast as a springboard to fuel more content.Episode Partner: This episode is presented by Givebutter and MemoryFox.Nonprofits use Givebutter to replace multiple tools so they can launch fundraising campaigns, events, and auctions, communicate with their donors through email and free text blasts, update their websites’ donate buttons and collection forms, and access a built-in CRM—all in one place. P.S. They just launched a free game-changing auction platform you'll want to check out! Create your FREE account here!Click HERE to watch our webinar replay!MemoryFox makes it easy to collect Community Generated Content through a secure, guided and custom-branded platform. You’ll be able to share authentic and relatable content, reach more people, and grow your impact. Set up a demo with one of their storytelling experts at memoryfox.io/dana, plus get 10% off!Resources & LinksIf you want to make this Giving Tuesday even butter than last year, catch the replay of my free webinar with Floyd Jones, How To Set Up Your GivingTuesday Campaign in 1 Hour Without Pulling Your Hair Out! Go to positiveequation.com/givebutter to watch it and find out how your organization can qualify for $50,000!Connect with Jon and Becky on LinkedIn or via email: jon@weareforgood.com and becky@weareforgood.com. Tune in to the We Are for Good Podcast and learn more about Jon and Becky’s incredible vision that serves the social impact sector. To continue the important conversations they’re having, join their Already have a monthly giving program? The Mini Monthly Giving Mastermind starts in January and is just for you. Register now for the FREE Monthly Giving Summit on February 25-26th, the only virtual event where nonprofits unite to master monthly giving, attract committed believers, and fund the future with confidence. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!