Missions to Movements

2.2 million Americans are without sinks, bathtubs, toilets, and water - something that feels so hard to fathom in 2023. The even crazier thing? Every year, we're adding more to that number. George McGraw is the founder and CEO behind DigDeep, an organization who brings clean, running water to hundreds of American families.George shares the storytelling strategies that have brought to light this significant problem, the work he’s done with the Navajo Nation, and a challenge you can try that will change the way you think about water forever. He also shares more about the intricacies of his digital-first team and the lessons he learned along the way. P.S. I have an audacious goal to reach 100 reviews by the end of March. If you can take 30 seconds to write a sentence or two about the show and what it's meant to you, it would mean the absolute world to me in celebration of this super special milestone. Leave a review here!In This Episode:The storytelling approach George and his team use that has boosted awareness and contributed to fundraising effortsHow alchemy, magic, and asking tough questions created a powerful culture throughout the DigDeep organizationWhy it’s important to be in control of your marketing message to avoid alienating allies (and why you need a press kit!)Inside the 4Liters challenge, a continuous effort which challenges Americans to live in “water poverty” for one dayResources & LinksSpend less time posting manually and use Later for all your social media management and analytics needs! Start with a FREE account today.Learn more about George and his mission at DigDeep and connect with him on LinkedIn. You can also check out the work they’ve done with the Navajo Water Project and St Michaels Association for Special Education. Try the 4Liters challenge to see what it’s like to live in water poverty for a day.Episode Partners:Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023Already have a monthly giving program? The Mini Monthly Giving Mastermind starts in January and is just for you. Register now for the FREE Monthly Giving Summit on February 25-26th, the only virtual event where nonprofits unite to master monthly giving, attract committed believers, and fund the future with confidence. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

Spring is the perfect time of year to be testing and iterating. We all want to work smarter, right? In this episode, I’m sharing 5 marketing ideas that I am either in the process of testing or using consistently in my own business.Get ready to hear about a fantastic tool you can use in Instagram to create powerful “conversation starters”, why we all need to jump on mobile-first marketing strategies with SMS outreach, and the incredible ways you can use Chat GPT to brainstorm blog post prompts and SEO-optimized headlines to use in your marketing.Today’s episode also marks the one year anniversary of the Missions to Movements podcast! And I have a pretty big, audacious goal to reach 100 reviews by the end of March. If you can take 30 seconds to write a sentence or two about the show and what it's meant to you, it would mean the absolute world to me in celebration of this super special milestone. Leave a review here!In This Episode:How to prompt conversations and automated workflows in DMs using ManychatThe importance of having a mobile-first marketing strategy - especially since US residents check their smartphones on average 352 times a day (!)How to search for user-generated social media content with hashtags AND know your unique, best time to postThe most crucial months to be building brand awareness, staying top of mind, cultivating a new audience, and generating new email leadsHow to use artificial intelligence tools like Chat GPT to brainstorm new ideasResources & LinksSpend less time posting manually and use Later for all your social media management and analytics needs! Start with a FREE account today.Learn more about the tools recommended in this episode: Manychat, Hustle, Later, Hotjar, and Chat GPT.Episode Partners:Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Click here to learn more.ReadyAlready have a monthly giving program? The Mini Monthly Giving Mastermind starts in January and is just for you. Register now for the FREE Monthly Giving Summit on February 25-26th, the only virtual event where nonprofits unite to master monthly giving, attract committed believers, and fund the future with confidence. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

Today we’re diving into one of my favorite platforms… LinkedIn! With 900 million members and an 18% increase in sessions year over year, more and more people are looking to LinkedIn to navigate this new world of work - from getting hired, to connecting, learning, and building personal thought leadership.Did you know that LinkedIn has an incredible resource hub for nonprofits? And that you could be using LinkedIn to connect with future donors?It’s a pleasure to bring in Jazmin Garcia, a Nonprofit Talent Account Executive at LinkedIn, for a super tactical conversation. We talk about LinkedIn’s growth, all the new features you need to try, and how you can easily 6x your engagement.In This Episode:The incredible changes Jazmin has witnessed on LinkedIn over the last 5-10 years, including new features that recently rolled out. The headline? LinkedIn is becoming a “skill space”.All about creator mode and why you should leverage it if you want to grow your reach and influenceHow often to publish new content on LinkedIn (and the secret sauce to getting 6x more engagement)The accessible tools available for nonprofits, including pilot programsHow to connect with potential donors on LinkedIn and raise funds on the platformWhy LinkedIn’s Sales Navigator absolutely crushes over cold calling and will help you create an “above and beyond” personal connectionResources & LinksSpend less time posting manually and use Later for all your social media management and analytics needs! Start with a FREE account today.Maximize your nonprofit’s impact by checking out LinkedIn’s Nonprofits Resource Hub and be sure to read the case studies. You can also grow your skills with LinkedIn Learning.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. Episode Partners:Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Click here to learn more.Ready to level up your storytelling and learn from the best in the sector? Join me in San Diego at the Already have a monthly giving program? The Mini Monthly Giving Mastermind starts in January and is just for you. Register now for the FREE Monthly Giving Summit on February 25-26th, the only virtual event where nonprofits unite to master monthly giving, attract committed believers, and fund the future with confidence. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

There's ONE word that might be hindering your conversion rate on your website and your emails, and you'll be shocked to know what it is.Today’s solo episode is one I’ve been wanting to record for awhile. This topic came up in my monthly giving mastermind program as I was tackling online donation audits for each organization.What I’m about to share goes into the psychology of giving, and this is hands down one of the simplest changes you can make that will create an even bigger impact. In This Episode:The different mentality between giving money vs. creating an impactHow color subliminally induces different moods and emotions without a person consciously realizing it!Boosting conversions and building urgency through the use of active verbs Powerful examples from Leap and the International Justice Mission (would you rather “donate”, or “save your seat on the bench?”)The quick, 5 minute homework assignment that will inspire you to take action on your websiteResources & LinksSpend less time posting manually and use Later for all your social media management and analytics needs! Start with a FREE account today.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. Episode Partner:Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Click here to learn more.Already have a monthly giving program? The Mini Monthly Giving Mastermind starts in January and is just for you. Register now for the FREE Monthly Giving Summit on February 25-26th, the only virtual event where nonprofits unite to master monthly giving, attract committed believers, and fund the future with confidence. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

There's 50 million people worldwide that claim themselves as creators. Even more fascinating? That equates to a $100 BILLION dollar industry, which leads me into today’s conversation with Tania Bhattacharyya, founder of Lumos Marketing, all about personal branding and the importance and relevance of it.In case you needed to hear this, you ARE a thought leader and a subject matter expert! I know there is something that you could talk about for hours that somebody else cannot. Tania shares so many gems around why nonprofit leaders need to be publishing content on LinkedIn, the self-assessment you can take right now to update your profile, and why we need to be intentional when it comes to AI tools.In This Episode:Looking at the “mosaic” of your life to pinpoint the defining moments (and why this is a great place to start when sharing your story)How to build thought leadership on LinkedIn to be in the company of other founders, movers, and shakersTania’s powerful tips around showing up as an “approachable authority” How to go visible on autopilot for an entire quarter using Tania’s “Lazy on LinkedIn” strategy (this idea is gold!)The importance of watching your social media analytics so you can repurpose your most popular postsResources & LinksLearn more about Tania’s work at Lumos Marketing, connect with her on LinkedIn, and download her 14 favorite LinkedIn content prompts. She also has a podcast, The Campfire Circle, where she empowers purpose-driven women to build a personal brand that drives change and creates revenue.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.Episode Partners:We’re so grateful to our partners for this episode: Feathr and Hustle!Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Click here to learn more.Meet Hustle’s Conversational Video Platform. Their person-to-person video and text message marketing sAlready have a monthly giving program? The Mini Monthly Giving Mastermind starts in January and is just for you. Register now for the FREE Monthly Giving Summit on February 25-26th, the only virtual event where nonprofits unite to master monthly giving, attract committed believers, and fund the future with confidence. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

Who says TikTok and Instagram are just for dancing videos? And more importantly, how do you create an impactful social media strategy to retain your supporters?Hailey Correll, Senior Director of Social Engagement, has helped the American Red Cross go completely viral on TikTok, amassing over 800,000 followers and 14 million likes!And in just 3 years, Trovon Williams, Senior Vice President of Marketing and Communications for the NAACP grew their Instagram following from 12,000 to 1.8 million by honing their authentic voice.Both Hailey and Trevon are breaking EVERYTHING down in this episode - from their strategies, to how they create content and hire their teams. This episode was previously recorded when I was moderating a panel at Classy Collaborative. I can’t wait for you to tune in!In This Episode:How the Red Cross came up with a unique content strategy for TikTok to attract a Gen-Z audienceTrovon’s secret sauce for scaling the NAACP Instagram to 1.8 million followers in 3 yearsThe breakdown of Hailey and Trovon’s social media teams Why storytelling is a fundamental attribute of success in a social media roleSocial media is no longer a “nice to have” - it’s a necessity, and it’s a reputational issueHow the NAACP and the Red Cross are creating digital advocacy and retaining donorsResources & LinksFollow @americanredcross on TikTok and @americanredcross and @naacp on Instagram.Check out the tools Trovon and Hailey recommend for social media and digital strategy: Sprout Social, Rival IQ, Brandwatch, CrowdTangle, and Google Analytics.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. Episode Partners:We’re so grateful to our partners for this episode: Feathr and Hustle!Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Already have a monthly giving program? The Mini Monthly Giving Mastermind starts in January and is just for you. Register now for the FREE Monthly Giving Summit on February 25-26th, the only virtual event where nonprofits unite to master monthly giving, attract committed believers, and fund the future with confidence. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

Joey Womack has done an exceptional job developing his personal brand, in addition to founding Goodie Nation, a nonprofit agency that celebrates diverse founders and social entrepreneurs. He’s been featured on Techstars, has been an instructor with General Assembly, plus he has over 13,000 followers on LinkedIn, and 57,000 followers on Instagram!We’re diving into all things thought leadership today: why Joey is tactical about contributing content on LinkedIn and why we need to “get over ourselves” when it comes to sharing our voice in a bigger way with the world. As a founder, you have a responsibility to be a leader and to build a strong brand.In This Episode:3 core responsibilities of a CEO and why it’s worth investing in your brand in order to best execute your vision.How Joey forced himself to simplify when it comes to delivering amazing presentations on stage.Why founders should be great storytellers in order to stand out.Personal branding and thought leadership evolves over time. Joey explains why it’s essential to be thinking about what the next 10 years from now will look like.The secret to unlocking MAJOR visibility on LinkedIn without having to write your own posts.Resources & LinksConnect with Joey on LinkedIn (be sure to mention the Missions to Movements Podcast when you reach out!) and learn more about his work at Goodie Nation. Tune in to his podcast, Why Relationships Matter.Download the Hive Life Plan workbook.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. Episode Partners:We’re so grateful to our partners for this episode: Feathr and Hustle!Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Click here to learn more.Meet Hustle’s Conversational Video Platform. Their person-to-person video and text message marketing suite empowers your organization with the toolAlready have a monthly giving program? The Mini Monthly Giving Mastermind starts in January and is just for you. Register now for the FREE Monthly Giving Summit on February 25-26th, the only virtual event where nonprofits unite to master monthly giving, attract committed believers, and fund the future with confidence. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

Sabrina Walker Hernandez has spent a whopping 25 years working in nonprofit management, fundraising and leadership. Listen to this success metric: she increased operational revenue from $750,000 to $2.5 million dollars and completed a $12 million comprehensive capital campaign in the third poorest county in the United States.Her superpower? She works with small nonprofit staff and boards to build strong relationships that convert more gifts and donors.Sabrina is a GEM in the space and so full of knowledge. Get ready to increase your fundraising capacity and recruit the most engaging board members.In This Episode:Why every grant or partnership with a financial component to it should include the capacity to spend on professional development.How to consciously recruit the right board members and have intentionality in your process so you can fill the gaps without getting burned!Powerful techniques to manage difficult board members and toxic personalities, including how to exit them gracefully.Leveraging tools like StrengthsFinder to tap into the strengths of your board. Who are the cultivators? Who are the door openers?Sabrina explains “the fear of the 5” and why we need to make the ask when it comes to board fundraising (only 5% do!)Nonprofits need to be better at the “thank you” to foster stewardship. When board members pick up the phone and make the call, an endorphin rush will follow.Resources & LinksConnect with Sabrina on her website, Supporting World Hope. You can also find her on LinkedIn, Facebook, and email at sabrina@supportingworldhope.com. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.Episode Partners:We’re so grateful to our partners for this episode: Feathr and Hustle!Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Click here to learn more.Meet Hustle’s Conversational Video Platform. Their person-to-person video and text message marketing suite empowers your organization with the toolAlready have a monthly giving program? The Mini Monthly Giving Mastermind starts in January and is just for you. Register now for the FREE Monthly Giving Summit on February 25-26th, the only virtual event where nonprofits unite to master monthly giving, attract committed believers, and fund the future with confidence. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

One of my favorite things to do is kick off the year with positive, inspiring individuals like Liz Lefkofsky, a philanthropist and founder of the VING project, a giving movement that empowers 14-18 year old teens to help others. In this episode, Liz takes us behind the scenes into how she established a collaborative partnership with the one and only Meghan Markle, and why they’re on a mission to give 1,000 “VINGs” to uplift amazing women in need.Episode Partner: This episode is presented by Feathr. Feathr is trusted by nonprofits of all shapes and wing-spans — from the Humane Society and Meals on Wheels to IJM and the American Epilepsy Society, plus over a thousand more! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Join me and Noah Barnett on January 26th for a free webinar, all about creating effective re-engagement campaigns. Click here to register.In This Episode:Liz reveals why philanthropy is like “speed dating” and what stands out to her in a sea of grant applicationsHow Liz landed a dream partnership with Meghan Markle and her nonprofit organization, Archewell Foundation (in just 2 weeks!)The hilarious story of how actress and comedian Tiffany Haddish became a spokesperson for GrouponWhy standout qualities like authenticity are most important when seeking a celebrity spokesperson or brand partner to represent your nonprofitHow to get your hands dirty and join a board or committeeLiz’s aspirational views of the next generation and why she firmly believes that every Fortune 500 CEO should run a non-profit for a year.Resources & LinksCheck out my $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.Connect with Liz at liz@lff.com or on LinkedIn. She welcomes hearing from you! Learn more about VING and The Archewell Foundation. Tune in to Meghan Markle’s podcast, Archetypes.Discover the selfsea app from Pure Health Exchange.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. Already have a monthly giving program? The Mini Monthly Giving Mastermind starts in January and is just for you. Register now for the FREE Monthly Giving Summit on February 25-26th, the only virtual event where nonprofits unite to master monthly giving, attract committed believers, and fund the future with confidence. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

Taylor Shanklin is THE perfect person to talk to about creative trends, branding, and marketing. As the CEO & Founder of Barlele, a brand strategy and content marketing agency, she helps mission-minded companies and nonprofits create the most interesting and powerful brands possible.Today, Taylor inspires us to audit our branding and marketing efforts from the ground up. What do you want your vibe to be? What actually matters to your audience? Is your content speaking to their aspirations and motivations? Branding and marketing are not the same thing - and they need to be thought about separately. Let’s dig in.Episode Partner: This episode is presented by Feathr. Feathr is trusted by nonprofits of all shapes and wing-spans — from the Humane Society and Meals on Wheels to IJM and the American Epilepsy Society, plus over a thousand more! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Join me and Noah Barnett on January 26th for a free webinar, all about creating effective re-engagement campaigns. Click here to register.In This Episode:What you NEED to ask yourself if you’re planning to audit your branding and marketing efforts this year.The importance of “dumbing down” your brand positioning statement to a 5-year old’s level, without the jargon.How the simple act of refreshing your logo can instantly level up your credibility and professionalism (and newsflash? You don’t need to invest in a 6-figure agency to get something that looks great).A behind the scenes look at how Taylor helped Alzheimer’s New Jersey reimagine their social media presence by transforming their message to be more human-centric.The incredibly affordable “unlimited graphic design” service Taylor created through her off-shoot brand, Creative Shizzle. Pricing starts at just $99 per month!Why we have to have a consistent drumbeat in our branding and marketing in order to play the long game.Resources & LinksCheck out my $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.Learn more about Barlele if you’re looking for white glove branding or marketing strategy services and social media management. And check out Creative Shizzle if you need graphic design support. Already have a monthly giving program? The Mini Monthly Giving Mastermind starts in January and is just for you. Register now for the FREE Monthly Giving Summit on February 25-26th, the only virtual event where nonprofits unite to master monthly giving, attract committed believers, and fund the future with confidence. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!