Missions to Movements 1 Website Update That Can Drastically Improve Conversions
There's ONE word that might be hindering your conversion rate on your website and your emails, and you'll be shocked to know what it is.
Today’s solo episode is one I’ve been wanting to record for awhile. This topic came up in my monthly giving mastermind program as I was tackling online donation audits for each organization.
What I’m about to share goes into the psychology of giving, and this is hands down one of the simplest changes you can make that will create an even bigger impact.
In This Episode:
- The different mentality between giving money vs. creating an impact
- How color subliminally induces different moods and emotions without a person consciously realizing it!
- Boosting conversions and building urgency through the use of active verbs
- Powerful examples from Leap and the International Justice Mission (would you rather “donate”, or “save your seat on the bench?”)
- The quick, 5 minute homework assignment that will inspire you to take action on your website
Resources & Links
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Episode Partner:
Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Click here to learn more.
This show is brought to you by GivingTuesday! GivingTuesday is a global generosity movement that started in 2012 with a simple idea: a day to do good.
This year, on Tuesday, December 2, 2025, join the conversation: share your favorite nonprofit’s campaign, volunteer for a cause you care about, share an act of kindness, or encourage your audience to do the same.
Use #GivingTuesday, tag @GivingTuesday, and visit GivingTuesday.org/Participate to get involved and inspire others!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!