Missions to Movements A Google Ad Grant Strategy That Generated 250 New Leads with Chris Barlow
Dec 7, 2022
Chris Barlow, a marketing expert specializing in Google Ad Grants for nonprofits, discusses an in-depth case study on how one of their clients generated 250 new leads each month using this strategy. They cover topics such as utilizing Google Ad Grants to attract a younger donor base, using Google Keyword Planner to develop a keyword strategy, leveraging a cookbook for fundraising, and the importance of data collection and engaging subscribers. A must-listen for nonprofits looking to amplify awareness and generate leads!
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Excitement for Ideas and Utilizing Google Adgrants
02:27 • 8min
Using Google Keyword Planner and Developing a Keyword Strategy
10:51 • 2min
Using a Cookbook for Fundraising
12:56 • 10min
Gathering Data, Asking Questions, and Finding Engaged Subscribers
23:11 • 3min