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A Google Ad Grant Strategy That Generated 250 New Leads with Chris Barlow

Missions to Movements

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Using a Cookbook for Fundraising

This chapter discusses the strategy of using a cookbook for fundraising, leveraging the holiday season and online platforms. It includes insights on running donation ads, formatting Google ads, and approaching celebrity chefs. It also emphasizes the importance of offering something of value for lead generation and delves into the demographics and donor profile of the leads generated through their Google Ad Grant strategy.

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