

Naavik Gaming Podcast
Naavik
The Naavik Gaming Podcast is a business-focused exploration of the companies, trends, strategies and leaders that are defining the future of games. To learn more and see other great content visit www.naavik.co.
Episodes
Mentioned books

Jan 31, 2025 • 57min
The Story of Crunchyroll, GGWP, and Forge
The intersection of anime, games, and technology takes center stage in this episode. Host Aaron Bush is joined by Kun Gao, a serial entrepreneur known for co-founding Crunchyroll, the world’s leading anime streaming platform, and now charting new paths in the games industry with GGWP, an AI-driven moderation platform, and Forge, which is enabling direct-to-consumer loyalty programs for games teams. In this conversation, we explore the many lessons Kun learned from scaling Crunchyroll and navigating high-profile dealmaking with IP companies and stakeholders like The Chernin Group and Sony. We then dive into the founding stories of GGWP and Forge, unpack the big ideas behind both companies, and dig into how more interconnected loyalty programs can empower game developers to create deeper, more valuable connections with their players. This episode is packed with insights into Kun’s entrepreneurial process, so make sure to tune in!We’d also like to thank Lightspeed Venture Partners for making this episode possible! With its dedicated gaming practice, "Lightspeed Gaming," the firm is investing from over $7B in early- and growth-stage capital — the by far largest fund focused on gaming and interactive technology. If you’re interested in learning more, go to https://gaming.lsvp.com/If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.Who’s On:Guest - Kun Gao: https://www.linkedin.com/in/kungao/ Host - Aaron Bush: https://www.linkedin.com/in/aaron-bush-846b8185/ Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.

18 snips
Jan 28, 2025 • 55min
Finding Success with AI Agents and Content Creators
In this engaging discussion, Ran Mo, Founder and CEO of Proxima and former EA executive, shares insights from his successful game 'Suck Up!', where players charm AI citizens to gain entry into their homes. He delves into the fusion of AI and user-generated content (UGC), revealing the potential for enhancing player engagement. Ran discusses the evolving challenges of game development, the importance of grassroots marketing, and the innovative strategies needed to navigate today's gaming landscape, stressing the value of creativity and humor.

10 snips
Jan 24, 2025 • 1h 12min
Building and Scaling Communities in 2025
Andrew Beegle, founder of Beegle Productions and Gravity Gang, and Tim Smith, co-founder of Cohesion AI, dive into the vital world of community management in gaming. They discuss the shift from forums to Discord and the growing importance of influencers. The duo shares best practices for engaging communities early on and leveraging AI to enhance interaction. They also address the balancing act of transparency with community expectations, and predict future challenges for community organizations in a content-saturated market. An insightful listen for creators and gamers alike!

Jan 21, 2025 • 1h 9min
Web3 Gaming: What Will 2025 Bring?
In this episode, host Niko Vuori is joined by Naavik’s own web3 analyst, Devin Becker, to dive into the current state of web3 gaming, reflecting on the past year and looking ahead to 2025. They discuss the industry's significant developments, including the emergence (finally!) of quality games, the evolving regulatory landscape, and the shifting dynamics of funding, particularly for indie studios. The conversation also touches on the challenges faced by AAA games in adopting web3 technologies and the potential need for consolidation. They also explore the challenges and opportunities presented by integrating web3 technologies into gaming, the potential of Telegram as a distribution platform, and the geographic concentration of web3 studios in Asia. The discussion culminates in predictions for 2025, emphasizing the importance of adaptability in the gaming industry.We’d also like to thank nSure.ai for making this episode possible! As a proven industry leader, nSure.ai provides scalable payment fraud prevention that’s not just effective but tailored specifically to your needs. To learn more, visit https://www.nsure.ai/contact If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.

Jan 10, 2025 • 57min
Inside NCSoft: Strategy, Partnerships, and Korean Gaming Trends
To kick off the new year, host Alexandra Takei, Director at Ruckus Games, interviews Songyee Yoon, former President and Chief Strategy Officer of NCSoft and now founding partner at PVP Ventures, which recently raised a $100M fund to invest in AI startups. They explore NCSoft’s transformation from its early days to a global gaming powerhouse, focusing on strategic pivots like transitioning from subscription models to free-to-play, embracing mobile gaming, and forging key partnerships with Tencent and others. Songyee shares her perspective on Korean gaming culture, from the role of PC cafés to transmedia collaborations, and how they shaped NCSoft’s growth. She discusses lessons learned from her tenure, including navigating challenges in organizational change and adapting to technological shifts. The episode also dives into broader trends like casualization, Korea’s bullish stance on blockchain, and the global influence of Korean entertainment on gaming. Songyee closes by sharing her predictions for 2025, NCSoft’s future, and opportunities in Korea’s gaming market, while offering insights on applying her experience to venture capital. This episode is a must-listen for those interested in strategy, innovation, and the Korean gaming industry!We’d also like to thank Reforged Labs for making this episode possible. This YC startup automates the traditionally costly and time-consuming ad production process, delivering high-quality, cost-effective video ads in under 24 hours – and it’s all powered by a proprietary AI engine trained on thousands of successful game ads. Learn more: https://reforgedlabs.com/?utm_source=newsletter&utm_medium=email&utm_campaign=naavik_promo&utm_id=naavik+promo&utm_term=newsletter&utm_content=october30.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.

Jan 7, 2025 • 1h 9min
The Evolution of Sports Betting (with FanDuel’s Founder)
Nigel Eccles, the co-founder and former CEO of FanDuel, shares his insights on the evolution of sports betting and the journey of online gaming platforms. He delves into FanDuel’s intense competition with DraftKings and unpacks the complexities of a recent multi-billion dollar class action lawsuit. Discussing his new venture, BetHog, Nigel emphasizes innovation in social gaming and streaming. He also explores regulatory challenges, crypto's future in gaming, and the significance of engaging game design in a rapidly changing landscape.

Dec 20, 2024 • 60min
The State of Video Game Publishing (with Serenity Forge)
Zhenghua (Z) Yang, Founder and CEO of Serenity Forge, shares his inspiring journey from overcoming illness to leading a thriving gaming publisher. He discusses the competitive landscape of video game publishing and the unique strategies his team employs for success. AI's role in the industry is framed as a tool for innovation rather than a threat. Z also highlights the importance of robust distribution strategies and flexible deal-making, showcasing how passion and adaptability are key to thriving in this vibrant sector.

Dec 17, 2024 • 53min
Lessons In Writing and Directing Video Game IP
Neel Upadhye, a creative powerhouse known for his work on gaming legends like Star Wars: The Old Republic and Apex Legends, sheds light on the vital role of transmedia storytelling in game development. He dives into his journey from film studies to a diverse career in gaming, exploring the unique nature of storytelling across mediums. Neel also discusses the challenges of Web3 game development and the intricacies of adapting narratives for different platforms, all while emphasizing the importance of collaboration and audience engagement in crafting immersive experiences.

Dec 13, 2024 • 1h 1min
Navigating the Botting Industry: Fraud, Cheating, and Multi-Accounting
Botting, an often misused term that encapsulates multi-accounting, cheating, and fraud, plays a pivotal role in gaming — sometimes enhancing experiences but often undermining them. Our host, Alexandra Takei, Director at Ruckus Games, sits down with Henry LeGard, CEO and co-founder of Verisoul, and George Ng, CTO and co-founder of GGWP, to unpack the botting phenomenon. Their nuanced conversation covers why gaming is rife with bots, when bots are good, when bots are bad, and what gaming can learn from cybersecurity and homeland security. The conversation digs into detection strategies (including behavioral analysis, device fingerprinting, and the deployment of ban waves) and also explores how community plays a role in bot detection and reporting. Finally, the trio discusses how the botting industry will change for the better or the worse with the advancements in AI. We’d also like to thank Reforged Labs for making this episode possible. This YC startup automates the traditionally costly and time-consuming ad production process, delivering high-quality, cost-effective video ads in under 24 hours – and it’s all powered by a proprietary AI engine trained on thousands of successful game ads. Learn more: https://reforgedlabs.com/?utm_source=newsletter&utm_medium=email&utm_campaign=naavik_promo&utm_id=naavik+promo&utm_term=newsletter&utm_content=october30.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.

Dec 10, 2024 • 1h 10min
Mastering Merge: How StarBerry Built a Merge-2 Hit
In this episode of the Naavik Gaming Podcast, host Niko Vuori interviews Antti Hattara, co-founder and CEO of StarBerry Games, about their successful mobile game, Merge Mayor. As the game surpasses the $25 million revenue milestone, the conversation covers the game's journey from an idle game that pivoted into a merge-2 (along the lines of Metacore’s Merge Mansion), the challenges of the merge category, and the importance of community engagement through platforms like Discord. Antti shares insights into the development processes of Merge Mayor with just a 22-person team, key moments that contributed to its success, and strategies for balancing feedback from hardcore players with the needs of new users. The discussion also touches on the innovative social features of the game, the “pyramid” framework for player engagement, and their evolving approach to storytelling.We’d also like to thank nSure.ai for making this episode possible! As a proven industry leader, nSure.ai provides scalable payment fraud prevention that’s not just effective but tailored specifically to your needs. To learn more, visit https://www.nsure.ai/contactIf you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.


