Naavik Gaming Podcast

Gaming IP in 2024: How to Create Lasting Impact on UEFN

10 snips
Nov 26, 2024
Join Jeremy Pedron, Lead Game Designer at JOGO Studios, known for innovative maps in UEFN, and Kevin Mariano, Founder of Future Trash, as they explore the evolving landscape of gaming intellectual property. They discuss how UEFN's flexibility has revolutionized IP creation, blending unique art styles with character lore. The guests share insights on the challenges of community collaboration and brand identity, alongside the transformative power of user-generated content. Tune in for a dynamic conversation about the future of gaming creativity!
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ANECDOTE

Future Trash's Fode Launch Success

  • Future Trash started with character designs and technology before leveraging UEFN for massive audience reach.
  • Their Fode characters and games quickly gained hundreds of thousands of players with virtually no marketing spend.
INSIGHT

Fundamentals of Strong IP

  • IP is fundamentally about timeless storytelling, consistent visual language, and core values that transcend any single piece of content.
  • Successful IP becomes a lifestyle brand that connects emotionally with its audience.
INSIGHT

UEFN as an IP Melting Pot

  • UEFN offers a unique melting pot of IPs, allowing players to experience diverse franchises together in one platform.
  • This fusion creates unprecedented creative opportunities and community engagement across multiple IPs.
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