The $100 MBA Show

If you’re not blogging, you’re not marketing.Yesterday, we took a look at how to establish your blogging goals, and how to systematize your writing schedule for maximum effectiveness. Today, we discuss the down-and-dirty technical aspects of starting a blog, from choosing the best platform to leveraging your content into conversions.With the “why” of your blog established, it’s time for your content to do the job of attracting visitors, capturing leads, and ultimately creating customers. Whether you’re a beginner who only needs a basic blogging service, or if you’re ready to jump into complex CMS (content management systems) with advanced features, we’ve got the low-down on the tools you need.By putting the quality and usefulness of your content first, you can earn the loyalty of your readers. By getting the technical aspects right, you can widen your reach to even more readers — the kind who buy. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWeeblySquareSpaceWordPressGhostMediumYoastbacklinkoDisqusEasycourseHow To Self-Promote Without Looking Like Donald TrumpThe post MBA1052 Starting a Blog From Scratch P2 + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Effective online marketing comes down to one thing above all: content. And while pics and videos are great, the written word is still the most important factor as regards your ultimate reach and SEO.Long story short: you need to blog.Even if you’re no Hemingway, you can create and manage a blog that’ll achieve its most important purpose: building a loyal following of potential customers. Whether it’s daily, weekly, monthly, or even less, great blogging can be leveraged into major conversions — if it’s done correctly.Today, we begin a two-part series on how to get your blog up and running. In this part, we discuss how to clearly define the purpose of your blog based on specific business goals. With a consistent, intentional, procedural approach, even the least experienced bloggers can build their brand with some well-crafted posts.Before you write a word, tune in to this episode. And don’t forget to come back tomorrow for Part II! Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksRMRSbacklinkoMediumSeth GodinThe post MBA1051 Starting a Blog From Scratch P1 appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Here at the $100 MBA, we live by a few unquestionable business truths. One of them is that when it comes to marketing, email. Is. King.When you’re starting your business, one of the most important things you can do is establish a system for email marketing that lets you leverage your content into conversions. That, of course, starts with choosing an email marketing service to use. With so many options, out there, which is right for your business?That’s what today’s episode is all about. We discuss the merits, features, and differences between the most popular email services (along with a few less popular ones), so you can decide what’s right for you. This episode is heavy on specific recommendations, so keep your notepad ready!Once you’ve defined the criteria your email service needs to meet, you can be sure that you’re not overpaying for features you’ll never use —- or underpaying for a service that lacks features you need. As your business grows, you may even consider migrating from a simpler platform to a more complex one.Consider this your ultimate email service guide. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaIntercomSumoInfusionSoftSalesForceHubSpotSeva (formerly ConvertKit)MailChimpActiveCampaignDripMailerLiteSquareSpacePodiaZapierAweberThe post MBA1050 Q&A Wednesday: Which email marketing software do you recommend? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What does retirement mean to you?If you’ve never tried to answer that question, the time to start thinking about it is now — no matter your age. Retirement doesn’t have to mean lounging in Florida at 65; it can mean anything from reducing your workload, to choosing only passion projects, to “retiring” for a few months at a time between spurts of profit-building.It’s totally up to you.Today, we discuss exactly what you need to consider before setting your retirement goals. Before you put a dime into a 401k, figure out what you really want your business endgame to be. With a detailed, well-thought out game plan, you can create the kind of retirement entrepreneurs deserve: the kind we define for ourselves. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksThe 4 Hour WorkweekWe Are PodcastThe post MBA1049 How to Start Thinking About Retirement appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Every day is a new opportunity!Your morning routine can have a huge impact on your long-term success. In fact, a common thread among some of the most successful modern entrepreneurs is a commitment to making the first few hours of the day count.Today, we take a look at a Must-Read book on exactly that topic: The Miracle Morning by Hal Elrod.We know the author personally, and can vouch for his sincerity, honesty, and genuine ability to make the most out of the hand you’re dealt. Having overcome tremendous personal obstacles to achieve his own goals, Elrod is an authority on what it takes to make things happen.In this book, Elrod espouses a philosophy of never settling, and avoiding the “rearview mirror syndrome” that fools people into thinking that the past defines the future. By committing to a morning routine that maximizes health, productivity, and creativity, you can empower yourself to live the life you want, not the life you have.Tune in, and hear exactly how to make your mornings count. The potential rewards are well worth ditching the snooze button once and for all. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksThe Miracle Morning by Hal ElrodThe post MBA1048 Must Read: The Miracle Morning by Hal Elrod appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is your product ready for launch? How can you know?Spending too much time in the beta phase can hurt your business. Excessive testing and endless tweaking can delay launch of the only product that matters: the MVP (Minimum Viable Product). As we often remind listeners, entrepreneurs who hesitate are truly lost.So how can you balance the need to make your product genuinely viable, without succumbing to “analysis paralysis?”Today, we discuss how to make testing efficient, with strategies for identifying the data you want, finding your testers, getting useful feedback, and using it to move forward. With these strategies, you can get your product into market-ready shape and launch with full confidence. Find the sweet spot between unpreparedness and perfectionism — Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseThe post MBA1047 How Much Should You Test Your Product Before Launch? + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Onboarding: it’s not just for customers!Your new team members need to hit the ground running, feeling comfortable and confident from the start. They’ve got to gel with established team members, find their space, and work out the best ways to contribute.The sooner all that happens, the better.To set your new hires up for success, you need more than just a few inspiring slogans and HR-speak. You need a dependable, reproducible process you can apply to every newcomer.Today, we discuss the features of an effective employee onboarding system. WIth some practical, intentional strategies, you can cut down on the friction new employees experience. You can shorten the time it takes to get their feet wet, and spare them the tedious information dumps of standard onboarding.Let your new hires shine, quickly! Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksBasecampHow to Create a Team HandbookIntercomZendeskEasycourseThe post MBA1046 Simple Steps to Onboarding a New Employee appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You’re just starting out as an entrepreneur. You know you’ll need versatile skills, but you can’t do everything well. If you’re gonna be a jack of several trades, which skill should you focus on most? Which ability will have the biggest impact on your chances of success?What’s the most important thing you can be good at?Today, we discuss the one skill that applies to everything an independent business person has to do. Necessary to survive in any industry, this one skill is non-negotiable. The time and effort it takes to hone this skill might just be the single best investment you can make in yourself.This skill makes your ideas understandable, and marketable. It enables networking and strong partnerships. It boosts sales, and helps you run your team effectively. It’s the all-around, hands-down, must-have skill for any entrepreneur worth their salt.Find out what this skill is, and how to cultivate it. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksThe post MBA1045 Q&A Wednesday: What Is The #1 Skill I Should Work On as a New Entrepreneur? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ditch the old-fashioned employee handbook. Today’s dynamic companies have a new approach.Rather than carving company info in stone and handing it down, new entrepreneurs can take a much more creative angle. We recently attended the Running Remote conference in Bali, where the good folks from GitLab treated us to an incredible lesson on establishing your company’s go-to guide. The twist? You don’t write it. Your team does.We were so impressed by this system and its benefits that we decided to devote an entire episode to sharing what we learned.Whether your team is new and tiny, or huge and established, you can streamline your HR with a dynamic, crowd-sourced handbook your employees contribute to. By making it a community project, you give your employees ownership of the company culture, and make things like employee onboarding more efficient.Learn how your team can create a fluid, effective handbook that’ll save you and your management time and effort. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksGitLab20% off WPEngineWebinarNinjaBasecampThe post MBA1044 How to Create a Team Handbook For Your Company appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Want to keep your team happy, productive, motivated, and on point?It’s all about the culture.Today, we’ve got a special guest teacher with years of experience helping businesses build teams that work. Dan Stones knows team culture — what kind of culture gets the best results, how to cultivate it, and how to get everyone on board. He’s here with 5 tips that any business owner (big, small, or in between) can use to promote optimal teamwork.Employee turnover is a big-time waste of resources. By establishing a team people are happy to be on, you can keep the real “keepers” around for reasons beyond compensation. With mutual loyalty and a shared purpose, the best teams are truly more than the sum of their parts.Tune in, and learn how to take a holistic approach to team performance, empowering your employees and creating the most productive dynamic. Stones has the surprising truth about exactly how much influence you can have over team culture — whether your team realizes it or not. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksShifting PeersDiscover the Upside AssessmentThe post MBA1043 Guest Teacher: Dan Stones – The 5 Steps to Building An Unbeatable Team Culture appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.