The $100 MBA Show

How much does money matter? Where’s the line between realism and materialism? How much of your business’s value can be expressed in dollars and cents?Today, we discuss money’s true worth. As entrepreneurs, we don’t work for pay. We work for a vision, for a lifestyle, for a principle. But undervaluing money is a dangerous trap, one that can snuff out your dreams if you’re too idealistic.You should never chase money. But you should respect it.Money is a tool, one that can be the key to realizing your ideas about work, life, your industry, and any other non-financial motivation that moves you. Understanding the relationship between money and your personal vision is crucial. Controlling money skillfully can help you avoid the most unfortunate fate for any entrepreneur: being controlled by money.Align your balance sheet with your ultimate goals. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseBaremetricsProfitWellThe post MBA1042 Is Money That Important? + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A little gift can go a long way.It’s not a bribe. It’s not an act of manipulation. It’s simply an expression of genuine appreciation for someone you’d like to work with. Today, we share how the simple psychology of gift-giving can forge business connections — and relationships — that open doors.When done thoughtfully and sincerely, a token of appreciation can create bonds that matter. It doesn’t have to be expensive, or impressive. It just has to be real.We discuss what kinds of gifts work, when they’re appropriate, and why gift-giving is a smart investment. With a little planned generosity, you can demonstrate yourself to be the entrepreneur people want in their circle, for the right reasons.Having been on the receiving end of some well-thought-out gifts ourselves, we know the difference between schmoozing and meaningful gestures. Learn the difference yourself, and see what opportunities it can create. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksSumoKing SumoDave RamseyJordan HarbingerThe post MBA1041 How Small Gifts Can Make a Big Difference appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

To get your business rolling, we always advocate for the MVP (Minimum Viable Product). But when it comes to marketing that product, you’ll need another MVP: a Minimum Viable Page on your website!It’s Q&A Wednesday, and we’ve got a listener who’s ready to make the smart move of building a pre-launch web page for an app. Trouble is, our loyal listener doesn’t have much by way of creatives or even screenshots for imagery. So is a pre-launch page still possible?You bet it is.One thing we’ve learned is that you can’t let what’s missing hold you back from what’s possible. In business, lean is the new black. Having fewer bells and whistles can actually be an advantage, as it forces you to focus on showcasing what matters most.Today, we discuss exactly what a bare-bones pre-launch page should include and look like. Learn what matters, what doesn’t, and what it takes for a web page to do the only thing that matters: convert visitors into leads. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksRewardfulIntercomSumoDriftLeadpagesUnbounceCoffee RepublicThe post MBA1040 Q&A Wednesday: What do you include on a pre-launch product page if you don’t have product creatives or app screenshots? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Your business deserves the best. But where do you find it?It starts with redefining “best.” While many employers look for the most talented prospects with the right skill sets, a much more important metric for an employee’s true potential is motivation.As we like to say, you can always teach the skill. You can’t teach the attitude.Today, we discuss how to save yourself time and effort when looking for those top-notch players, the ones who bring a competitive, positive frame of mind. We help you spot the self-starters and self-motivators you’ll want to keep an eye on — but won’t have to.From the initial job ad to the interviews, we describe our system for filtering out the throwbacks and hanging on to the keepers. We give you exact instructions on pinpointing the professional and personal traits that show who’s in it to win it. In the end, you’ll know who brings the most value.Go get the go-getters! Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaThe post MBA1039 How to Hire Motivated Players appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Sometimes, the best advice comes from unexpected places.Scott Adams is a cartoonist, but anyone who’s read his classic comic strip Dilbert knows he’s an expert in business and corporate culture. A sarcastic, controversial expert, but an expert nonetheless.After repeated recommendations, we finally got around to reading Adams’ 2013 best-seller, How to Fail at Almost Everything and Still Win Big. This book is unconventional, brimming with Adams’ frank, take-it-or-leave-it approach to understanding success. Love it or hate it, this book has as many valuable insights as hard opinions.We have to recommend challenging your thinking by giving this book a read. Today, we discuss some of the book’s key takeaways, what makes it so appropriate for entrepreneurs, and how your attitude towards success can manifest real-world results. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksAudibleThe post MBA1038 Must Read: How to Fail at Almost Everything and Still Win Big by Scott Adams appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Your business has a website, promoting your brand and product. But do you need another website, to promote…y’know, you?Many business owners maintain separate websites about themselves, giving potential customers a deeper look into their motivations, outlook, and the bigger context of their businesses. But is this really necessary?Can the choice to market yourself make or break your company?Our host Omar has set himself a special challenge: over the next month, he’s going to build his own personal website, and test the benefits thereof. Today, we discuss the potential advantages, as well as the challenges that come with creating and maintaining a personal site. Omar shares details on exactly how he’s building, what resources he’s using, and — most importantly — what he expects to get out of it.Tune in, and hear why so many entrepreneurs take the time to present themselves separately from their businesses. Plus, it’s FREE RIDE FRIDAY!!! Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaEasyCourseWeeblySivers.orgThe post MBA1037 Do You Need a Personal Website? + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Inbound, inbound, inbound. These days, it seems like all we hear. But what about the good ol’ fashioned way of moving product? What about getting out there and bringing your product to customers?There’s still room for the outbound approach.As your business grows, it becomes more and more important to actively pursue outbound sales, especially for business-to-business companies. While salespersonship is an intimidating topic for some, your business depends on your ability to break out and be an ambassador. Today, we discuss how to get outbound right, with 5 totally doable strategies — even if you’re not a “natural” salesperson.These strategies will make outbound sales less awkward, more honest, and much more effective. Get ready to reach out and sell something. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseThe post MBA1036 Strategies for Getting Started with Outbound Sales appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Sale prices can draw customers — but they can also send a bad message. It’s Q&A Wednesday, and one listener wants to know how to cut prices without harming the product’s real and perceived value.Whenever you lower the price of your product, even temporarily, you have more drawbacks to consider than just decreased revenue. Gaining more customers is always great, but if it comes at too high a cost to your bottom line and your reputation, you may find yourself wishing you’d charged more. High-end brands, for example, almost never employ sales or discounts.But that doesn’t mean you can’t. You just have to do it the right way.You can cut the price of your product for promotional reasons, without creating the perception that your product is “cheap.” Today, we discuss exactly how to create promotions that lower prices while raising your profile. Learn how it’s done — Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksThe post MBA1035 Q&A Wednesday: How do I run a promotion without devaluing my product? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You have no contact lists, no followers, no fans, nada. How in the heck are you supposed to start marketing?Everyone starts somewhere. Today, we discuss how to jump-start your marketing efforts from Square One. You can build a foundation from next-to-nothing, if you know how to use your resources wisely.Before you spend a dime on paid ads, listen to this episode.That’s not to say paid advertising is a waste. However, you need to set your strategy up in a way that maximizes the ROI of every cent you put into those ads. You need to lay your marketing groundwork in a way that makes every ad more likely to convert and lead to sales. This episode features the strategies, resources, and tools you need to make it happen.Some of the best things are made from scratch. As in the rest of business, sometimes the most important move you can make is to just. get. started. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaAWeberInfusionSoftBacklinkoYoastEasyCourseThe post MBA1034 How to Market When You’re Starting From Scratch appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ready to podcast? This is the episode for you.We know a thing or two about podcasting, having made it all the way to our 1,033rd episode. But we’ve got a special guest teacher with even more experience and knowledge, someone who helped us along the way. Justin Jackson of transistor.fm knows podcasting, and he’s here to offer seriously valuable advice to anyone getting ready to utilize this incredible marketing strategy.From choosing your topic, to the technical details, to finding your audience, Justin is here to get you ready.Justin was our first guest teacher, all the way back when we were podcasting noobs ourselves. Today, he’s got practical, actionable, easy-to-follow advice for new podcasters, plus a ton of online resources and hardware suggestions you can use to make your podcast the best it can be.With Justin’s advice, you can commit yourself to a realistic, feasible production process, and give your brand the biggest boost possible. Get ready to podcast — Click Play!To learn more about podcast marketing, head to transistor.fm/mba.SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaProduct PeopleMegaMakerBuild and LaunchTransistorThe Distance PodcastWork in Progress PodcastOpen for Business Podcastcast.marketAudioTechnica ATR 2100 MicGarageBandAudacityecamm Call Recorder for SkypePremiumBeatAudioJungleCalendlyJustin Jackson on Twitter (@mijustin)The post MBA1033 Guest Teacher: Justin Jackson – How to use podcasting as a marketing tool for your business appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.