The $100 MBA Show

You’ve marketed. You’ve built your audience. You’ve grown your contact list.Now it’s time to sell.In Part I of our sales + marketing tutorial, we took you through the process of driving traffic to your website, capturing leads, and setting yourself up to move some product. Today, we discuss exactly how to convert those leads into sales, finally seeing bottom-line results. It’s all been leading up to this!With our easy-to-follow, systematized approach, you can cast a wide net for sales through various channels. Grounded in the strength of your marketing efforts, you can leverage the reputation you’ve already built with your audience into actual commerce.With your “relationships” to your audience established, there’s only one thing left to do: demonstrate that the value of your product exceeds the price. We’ll show you how — Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaEasyCourseThe post MBA1062 How to Create a Simple Marketing & Sales System PT2 + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Who’s ready to smarket?Anyone can create a product. But sales and marketing are complementary, mutually supportive efforts that turn your products into an actual business. Especially at the beginning, crafting a holistic approach that integrates these two systems is the best way to maximize your chances of success.In this two-part series, we focus first on the marketing, and then on the sales. Today’s episode offers 3 specific ways to get people’s attention, generate traffic to your website, and build a list of leads. By offering something valuable with no strings attached, you can build the relationships that — later — become sales.These methods are proven, straightforward, and relatively easy to implement. Build your audience, grow your email list, and get ready for Part II, airing tomorrow. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow Linksbacklinkoclickminded.comLynda.comMailChimpConvertKitActiveCampaignEasyCourseThe post MBA1061 How to Create a Simple Marketing & Sales System PT1 appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week’s Q&A Wednesday started with a (much appreciated) compliment. One loyal listener noticed that our little ol’ podcast has grown exponentially since we started it, and wanted to know how we pulled it off.Well, we’re happy to share exactly how we built our audience.Mostly, it has to do with our “content first” approach, prioritizing the quality and value of our show above our marketing efforts. That’s not to say we don’t make an effort to attract listeners, but our first mission is to create something worth listening to! We discuss how we keep our podcast fresh, relevant, and subscription-worthy.Then, we share the promotional tactics we used to get attention. With a little hustle, we were able to turn enough ears in our direction to create momentum. Once enough people heard our show (and most importantly, found it valuable), the rest (mostly) took care of itself.Best of all, you can use the exact same methods we used in order to promote your podcast. We learned how to podcast the hard way, by…well, screwing up and learning from it. Use our experience to make your podcast the best it can be. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksJohn Lee DumasJordan HarbingerTim FerrissPat FlynnThe post MBA1060 Q&A Wednesday: This podcast is huge! How did you grow your podcast audience? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Before you say “No,” hear us out. Personal Assistants aren’t just for the rich and famous. These days, it can be affordable (and well worth the investment) to hire a little help — especially for busy entrepreneurs.As we like to remind everyone, time is the most valuable currency. Your time is like a bank account, from which you can only withdraw. If a personal assistant can give you significantly more time, and it’s affordable…well, the math speaks for itself. In fact, our host Omar is shopping around for a personal assistant as we speak.Today, we discuss what to look for in a good personal assistant, where to find one, and what to consider when deciding if it’s right for you. We take a look at the cost of personal assistants, so you can decide if hiring one makes sense for you. When you see how easy it is, you might conclude what we have: that it’s not a luxury, but a wise investment. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksSkypeOnlineJobs.phUpWorkFreelancer.comThe post MBA1059 Do You Need a Personal Assistant? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Let’s work on that “To Do” list.Crossing tasks off your list is a good feeling, and not just because it means forward progress for your business. It also means more time for you, for the things that matter, for the life you built your business around.Today, we review a Must-Read book that’s all about maximizing your productivity during work hours. David Allen’s Getting Things Done is a best-seller, and for good reason. It offers a fantastic system for getting the most out of every minute, making your day more productive — and less stressful.Take control of your inbox. Put an end to procrastination and last-minute stressing. With a consistent, systematized approach, you can earn more of the most valuable currency: time itself. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaGetting Things Done by David AllenThe post MBA1058 Must Read: Getting Things Done by David Allen appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The free trial: it’s an old, effective, tried-and-true way to turn leads into sales. But there’s one aspect of the free trial that business owners can’t seem to agree on.Should you require a credit card, or not?On the one hand, taking credit card info makes the final sale that much easier — and therefore, that much more likely. On the other, asking for credit card info before the prospect is ready to buy can cut things off before they start. When every second counts (and online, every second counts), every barrier to entry is a potential loss of sale.Today, we put in our two cents.With a couple different businesses under our belts (and one more on the way), we’ve used both methods. We’ve found that certain types of businesses and products lend themselves more to one method or the other. Like much else in entrepreneurship, it’s all about the timing.Besides our own businesses, we discuss other examples of (highly successful) businesses which do and don’t require credit card info for a free trial. Listen in, and figure out what would work best for you. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaEasyCourseBareMetricsBasecampStripeThe post MBA1057 Free Trials: With or Without a Credit Card Required? + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

As your business grows, you can’t do everything yourself. However, there are some things no one else should do for you.In fact, there’s one thing you can never, ever delegate.It’s healthy and necessary to hand off responsibilities as time goes by. Outsourcing, delegating, and otherwise trusting others to help move your business forward is the only sustainable way. But there’s one part of running a business that will always be your responsibility, and should always occur in-house.This responsibility is so vital, so central to the health of your business, that passing it on to outsiders will only cost you in the long run. It defines the direction of your business. Most importantly, it takes a long time to get really good at — so you want to practice it for as long as possible.Learn about the one job you can never pass along, and why. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseThe post MBA1056 The 1 Thing You Should Never Outsource appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Your website is everything to your business. And like your business, it can’t afford to stagnate. It’s got to change, grow, and evolve in order to stay effective.It’s Q&A Wednesday, and we’ve got a listener who wants to know exactly how often a business website needs updating. The answer, of course, is complicated. It depends on several factors, from the type of product to the progress of your business development.But one thing is certain: you can’t go too long without freshening things up.Today, we discuss the ins and outs of keeping your website at peak performance. From the bare minimum timetables for updates, to specific events that should trigger updates, we explore what you need to rework and when. Whether it’s regular upkeep to reflect the status of your business, or analytics-based changes to maximize your site’s effectiveness, change is necessary. Change is good. Change drives business.Plus, we discuss what shouldn’t change too often, for the sake of your current visitors and customers. Tune in, and let us help you plot your website strategy. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaSGMetrixThe post MBA1055 Q&A Wednesday: How often do you update your website? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mastermind groups can be a fantastic way to get and give valuable advice, accelerating your growth as an entrepreneur. These small groups of industry peers are more and more common, as entrepreneurs reach out to each other for help, support, and understanding.But not all masterminds are created equal.Our host, Omar, has been a member of several different mastermind groups. Some have been incredibly valuable, while others…not so much. If you’re considering joining — or starting — a mastermind, it’s important to know exactly what makes some of them flop.If you know what to avoid, you can ensure that your time (and everyone else’s) is never wasted.Today, we discuss 5 specific things that are guaranteed to ruin a mastermind, no matter how bright or informed its members are. By nailing certain logistical and procedural requirements, you can set your mastermind up to be a win for everyone involved — especially you. Find out what pitfalls to avoid. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksThe post MBA1054 5 Reasons Masterminds Fail appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Let’s take a step back. Let’s look at marketing differently.A rounded, grounded approach to marketing is a powerful thing. By planning your marketing strategy around certain universal principles, you can maximize its effects. By taking advantage of all the available channels, you can diversify your marketing efforts for much better results.But first, you have to understand what marketing is.Today, special guest teacher Dr. Tyson E. Franklin stops by to discuss his 6 “pillars” of marketing. Franklin is a down-to-Earth business teacher whose focus on practical application makes advanced marketing concepts actionable. His broken-down approach is perfect for anyone ready to up their marketing game.This episode is full of practical tips, so get your notepad ready!Rather than focusing on a single marketing channel, Franklin shows us how to find marketing opportunities everywhere, including offline. This advice is easy to follow and implement, but the results can be extraordinary. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksIt’s No Secret with Dr. TThe post MBA1053 Guest Teacher: Dr Tyson E Franklin – The 6 Pillars of Marketing appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.