The $100 MBA Show

The toughest part of being a leader? Leading.It’s one thing to have a vision, and the ability to pay people to carry out tasks. Anyone can do that. But truly building a motivated team that can sustain a business long-term takes something more. It takes genuine, emotional buy-in from the employees.So how do you make that happen?Today, we explain how your job as a leader is to make every person feel like part of a shared mission. We start by exploring how to articulate that mission in a way that’s understandable, so that your employees know exactly what the endgame is. From there, we discuss how to reinforce that mission, every single day.Your team can’t keep their eyes on the prize until they know what it is. Teach them to see the job beyond the job. Inspire them to have a real stake in your success, beyond simple compensation. The results are astounding. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseThe post MBA1292 Getting Your Team On Board with Your Vision + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

As we like to preach, exchanging time for money is just about the worst deal in business.No other kind of entrepreneur understands that better than the celebrity chef. From Ramsay to Oliver to Ray, these entrepreneurs used their talent to generate passive income, rather than just punching the clock in a restaurant forever. They stopped selling their time, and started selling their knowledge, experience, and personalities.No matter what business you’re in, you can take a page from their (cook)book.Today, we explain how cooking is the best example of a skill that’s better monetized through adjacent products. Whatever you’re good at, get paid to do it — but don’t stop there. As long as you’re exchanging labor for cash, you’re always dependent on someone else.Learn from the Emerils of the world, and start formulating your strategy for independent success. You are more valuable than just your time and labor! Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksPodiaProduct-Led GrowthThe post MBA1291 What Celebrity Chefs Can Teach Us About Making More Revenue appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Hate public speaking? You’re not the only one.It’s Q&A Wednesday, and we’re helping one listener who’s got a perfect opportunity to raise brand awareness, gain credibility, and get that all-important exposure. Thing is, it means talking in front of people. For many of us, there’s nothing more intimidating.Is there any way out of it that doesn’t hurt the business?Public speaking is neither natural nor comfortable for most people. If you’re not into it, don’t see it as a flaw or a weakness in yourself. Instead, see it as an opportunity: to grow professionally and/or to find creative alternatives. That’s exactly what we’re discussing today.On this episode, we approach the problem from two perspectives. First, we explain how to improve your public speaking and grow more comfortable. But also, we explore other options, ways to get that exposure from somewhere closer to your own comfort zone.Don’t let fear of public speaking hold you or your business back. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksHeroic Public SpeakingThe post MBA1290 Q&A Wednesday: I get asked to speak on stage but I hate it. What should I do? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The key to sustainable small business: minimum profitability.The $5k per month mark is a crucial one, known as the “escape velocity” at which revenue generation is strong enough to actually, truly sustain a company. If your business can make it to $5k quickly, you’ll know for sure whether it’s a winner, or if it’s time to pull the plug and move on.The faster you get there, the sooner you’ll reach your ultimate business goals.So, how can we fast-track this all-important metric? How can we move as quickly as possible out of the experimental phase and into real-world business-building? With some strong tactics (and a few sacrifices), you can get there sooner — whether “there” is investing full-time into a proven idea, or moving on to the next one.Reach that moment of truth ASAP. Your time is precious, and you deserve a strategy that doesn’t waste any. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow Links$100 MBA Idea Validation CourseMBA1281: Nail Your Value Metric and Make More RevenueThe post MBA1289 How to Get to $5K a Month as Fast as Possible appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Social media marketing: we all have a vague idea that it can work. But without a good strategy, it can be a massive waste of time and resources.Today, we’ve got a guest teacher who can help. Nancy Gathecha is a Germany-based consultant and author who knows how to get the most out of social media, without investing too much. She’s here to share 5 simple practices that’ll help you get results without devouring precious time.Hint: the best strategy is the one you can be consistent with.Gathecha’s social media philosophy holds that the easier your plan is to follow, the more effective it will be. There’s simply too much noise on social media to dive down the rabbit hole.Instead, she argues, you can focus on a pared-down plan that’ll maximize your return on investment.Learn how to turn people’s social media habits into your company’s growth opportunities. Let go of the intimidation factor, and find an attack plan you can stick with. Plus, get Nancy’s free gift to help you get started. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksDesign Your Success Podcast with Nancy GathechaNagasocial 30 Day Content Creation TemplateThe post MBA1288 Guest Teacher: Nancy Gathecha- 5 Best Practices to Simplify Social Media For Business appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you’re not on YouTube, you’re not marketing.YouTube is the second biggest search engine in the world, after Google. And just as every entrepreneur seeks to climb the ranks of the Big G, you should be putting content onto humanity’s favorite video platform.The only problem: there’s a ton of people doing exactly that.Today, we discuss how to stand out, find your niche, and claim your own corner of YouTube. There are way too many voices out there, especially for popular topics and industries. It’s more difficult than ever to be noticed — and more important.We’ll explain how the YouTube SEO game has changed, and how to adapt your marketing strategy accordingly. We’ll also share specific resources you can use to learn more about climbing the YouTube ranks.Even if you’ve never posted a video, it’s time to learn how to build your YouTube presence. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseDan MartellBacklinkoWistia blogThe post MBA1287 Starting a YouTube Channel in a Competitive Market +Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Social media is changing. So is social media marketing.If you’ve seen the news, you know that Facebook, Twitter, and the rest are doing a walk of shame after failing to protect user privacy. And as the public generally gets tired of overexposure, the social media world is shifting to something more segmented, more clustered, and yes, more private.Start adjusting your marketing strategy now.Today, we’ll discuss how the shift to private groups and messaging will change the landscape. The days of funneling leads from the newsfeed are coming to a close. Customer acquisition will require a different skill set than it used to — and email will become even more important than it already is.Let’s get ahead of the curve, together. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksThe VergeThe post MBA1286 Is the Future of Social Media Private? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Social proof is a marketing must. So how do you get it?It’s Q&A Wednesday, and one listener needs reviews and testimonials for their website. Whether it’s for your homepage, or just to get your credibility going on review-heavy sites like Yelp or Amazon, you need evangelists.Otherwise, it’s just your word against the competition’s.Today, we discuss how to get more reviews — the kind that actually spur interest, trust, and growth. We explain how to get your customers to share what you want them to, without blatantly “bribing” anyone for good reviews.We’ll get into who to ask, and how to ask from your existing customer base. We’ll detail how to leverage great customer experiences into testimonials, so your social proof is as genuine as it comes. Plus, we’ve also got great tips on how to get reviews even if you don’t have many (or any) customers. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksThe post MBA1285 Q&A Wednesday: How do I get reviews and testimonials for my product? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Sometimes, a small business should stay that way.Not everything has to scale. Entrepreneurship isn’t about creating the biggest company possible; it’s about creating the life you want for yourself. And if that life doesn’t involve making billions, or running a national business empire…you’re not alone.Today, we discuss why one size (size L) doesn’t fit all. Independent business people around the world run permanently small businesses, and couldn’t be happier. Yes, there are downsides and challenges to being one of the little guys. There are also considerable advantages.Whether you’re a solopreneur, in a partnership, or just running a small team or Mom & Pop shop, let’s consider keeping it small-time. Maybe you’re in it for the craft. Maybe you only want enough money to be independent. Maybe huge isn’t for you — it certainly isn’t for everyone. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow Links$100 MBA: Guest Teacher Paul Jarvis – Why Growth Might Be the Worst Thing for Your BusinessThe post MBA1284 Why You Would Want to Keep Your Business Small appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We’re all great leaders when things are going well. But how does a great leader handle a crisis?If you’re looking for an overall leadership model, you shouldn’t look any further than Abraham Lincoln. As President, he led his nation through the worst-case scenario: a necessary but devastating civil war. Along the way, he had to navigate divisions in his own team that were almost as deep as those between North and South.How did he pull it off?In Lincoln On Leadership, author Donald T. Phillips takes us through Lincoln’s decision-making process as he sought to reunite a country. Lincoln didn’t just have to beat the Confederate army; he had to sell his viewpoint, and get his own side of the war to execute his vision without resorting to coercion.Lincoln managed and balanced conflicting viewpoints and personalities, with no guaranteed outcome. In business, you’ll face similar (if less dramatic) scenarios. Learn how one of history’s greatest leaders got the results that counted when everything was on the line. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksLincoln on Leadership by Donald T. PhillipsThe post MBA1283 Must Read: Lincoln on Leadership by Donald T. Phillips appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.