The $100 MBA Show

You don’t need to reach the most customers. You need to reach the right customers.Big-tent marketing, reaching out to the widest audience possible, is a thing of the past. Modern marketing is all about targeted campaigns aimed at people who would love your product specifically. If you try to speak to everyone, you’ll speak to no one.Rather than speaking louder, you’re going to speak the right language.By choosing the right words, you’ll draw in the customers that stick around. By attracting the right people, you’ll reduce churn and maximize your chances of long-term success, not short-term attention. By blowing that dog whistle at the right frequency, you’ll bring in the keepers, not just the curious.Learn how to articulate a message that inspires devotion from people who could really use your solutions. Earn lifers, not just clicks and exposure. We’ll show you how — Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseThe post MBA1282 Refining Your Messaging to Attract Your Ideal Customers + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

There’s a powerful number you have to discover: your product’s value metric.The value metric is the exact measure, in dollars and cents, of what your product is worth to customers. It’s not what the product is worth in raw materials, or what it costs in overhead, or even its monetary ROI. It’s simply how much money a customer would gladly exchange to enjoy whatever your product does for them.Yes, it’s a little subjective, but it can be translated into a cash amount. And it’s crucial to know exactly what that amount is.Today, we explain how to figure out how much you can really charge, based on the value metric. It might take time, but it’s worth every minute you spend to find out where the ceiling is. By setting your price by the value metric (instead of other, less reliable metrics), you can maximize your revenue-per-customer, and widen those profit margins considerably.We’ll show you how to calculate this all-important number, plus offer some examples of businesses that nail their own value metric perfectly. This might be the most profitable podcast episode you listen to all year. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksProfitWellBacklinkoThe post MBA1281 Nail Your Value Metric and Make More Revenue appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We talk a lot about the importance of personal branding. But do you have to be the face of your business?Yes and no.It’s Q&A Wednesday, and one listener has a great product idea but no desire to stand in front of the crowd. Think of all the brands that succeed in large part because of a charismatic founder. Is it possible to just let the product shine and take a behind-the-scenes role? Does every business need a human face?Can you sell without selling yourself?Today, we explore the drawbacks of avoiding the limelight. While introverts can run successful business, that introversion poses challenges. Adapting to and overcoming those challenges is doable, though, with the right strategies.Unfortunately for the intro-preneurs, a business with a reclusive founder is no longer viable in our hyper-connected, Internet-driven marketing reality. That said, you can show the audience what they need to see without overexposing yourself. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksSlackAnyone Can Do ItShoe DogThe post MBA1280 Q&A Wednesday: Can I start a business without being the face of it? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Interviews can be tough…for the interviewer.There’s nothing more awkward than struggling to find out if the person you’re interviewing is right for the job. Even worse, passing on the perfect fit because you didn’t get the information you needed is just plain tragic. So how can you make sure to draw out the very best of what the candidate has to offer?It’s time to make an interview plan.Even as our team has grown, we still conduct initial interviews personally. What we say and ask is very deliberate, designed to save us time and get right to the heart of the matter. By refining our pre-interview process, we’re able to hire with confidence, not question marks.Tune in, and learn how to make the most of your time spent in interviews. Make sure you get a clear picture of each candidate’s true potential. Set them — and your business — up for success. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksThe post MBA1279 How To Get The Best Out of An Interview Candidate appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You can’t just sell the product. You have to sell your story.Heather Saffer is the queen of DIY public relations. Without any help from high-priced professionals, she managed to tell a tale that built a narrative foundation for her brand. As an entrepreneur, author, and reality TV personality, she’s mastered the art of being noticed — on her own terms.With her homemade PR strategies, Saffer launched and guided a frosting (yes, frosting) empire to success. Since then, she’s taken the media-swaying lessons she learned along the way to those in need of a branding boost.Today, Saffer stops by to explain how she made a name for herself. By committing to standing out from the rest of her niche, she was able to get the positive media attention that explodes brands. By putting herself at the forefront, she convinced people to believe in her product.Learn how to articulate your own value, and get an incredibly helpful bonus gift from Saffer. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksFree PR HackerThe post MBA1278 Guest Teacher: Heather Saffer- PR Hacking: How To Score Free PR Without Hiring An Expensive Publicist appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s time to put aside politics, and focus on business. Diversity matters. Monoculture is a weakness.Diversity is just as important for your business goals as it is for anyone’s social goals. Today, we’ll explain why a team that looks, acts, and thinks the same has trouble innovating. We’ll also bust one of the ugliest, most backward myths in business: that prioritizing diversity means not hiring “the best” candidate for the job.We’ll explain what you’re missing when you only hire people like yourself, and how to integrate diversity into your hiring metrics in a way that puts success first.Diversity doesn’t just happen — it’s something smart entrepreneurs cultivate intentionally. Learn how: Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseThe post MBA1277 Does Your Business Have a Diversity Problem? + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You’ll get around to it…right?Of course not. Procrastination is a classic business-killer, one that’s derailed many an entrepreneurial dream before it even got anywhere. The road to independent success is littered with fallen entrepreneurs who just never got around to this, that, or the other thing.If that’s a problem for you, it’s time to address it. Now.Avoidance, conscious or otherwise, is a common problem. To beat it, you have to understand why you’re doing it, and develop a crucial skill: catching yourself doing it. With the system we discuss today, you can train yourself to get the ball rolling on anything, anytime.Learn our step-by-step method to see procrastination coming, cut it off, and leave it in the dust. Get business handled, from the first minute. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksThe post MBA1276 How to Stop Procrastination Every Time appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Our humble little business has been mentioned (positively) by some of the biggest dogs in business media. Forbes, HuffPo, and the like have kind words for us, and we’re proud.So how the heck did that happen?It’s Q&A Wednesday, and one listener wants to know how to replicate that positive attention. The obvious boost in exposure and credibility is no small thing, so what was our secret to getting the spotlight? Today, we fill you in.Right off the bat, we’ll admit: we’re not talented schmoozers, or intentional press darlings. The reason we were able to dip our cup into the traffic flow of big-time outlets has more to do with how we manage our performance, not our public relations.In fact, we’ve never spent a dime on PR. Hear how we got the nod from on high, and see if you can do it too. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksThe post MBA1275 Q&A Wednesday: How do you get mentions and write ups on popular websites? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s time to get ready to sell your business.We’re serious.Even if you are nowhere near moving on from your current enterprise, it’s important to keep your business in selling shape. Keeping your business super organized is just good practice. Being sell-ready isn’t something you should do right before it’s time to sell — it’s a mindset you should maintain always.By acting as if you’re ready to sell, you’ll keep your business at its most efficient and highest-performing. From your systems to your books to your assets, keeping the ship tight enough to sell means keeping it tight enough to excel.Not to mention, you never know when your business will be audited by a potential investor, partner, or — yes — even a potential buyer. Why wait? Learn how to function on a sell-ready mindset, and your business will thrive. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksProfitWellDropBoxXeroReceiptBankMBA1044: How to Create a Team Handbook for Your CompanyThe post MBA1274 Why You Should Get Your Business Ready for Sale Now appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s time to clean up your digital life.Digital distractions are deceptive. Because they don’t take up physical space, it can seem like they’re not overwhelming you the way, say, laundry or tchotchke can. But if random websites, social media platforms, and online services are wasting your time, they need to go.Seriously — digital distractions are stealing time from your business.This week’s Must-Read will show you how to clean house, and bring calm, focus, and productivity back into your day. Cal Newport is the authority on focus, having led the crusade against distraction since his seminal Deep Work. Now, he’s taking another swing at the distraction demon with Digital Minimalism.Today, we discuss the key takeaways from this book. Learn how to compartmentalize, reduce, and be free of the online tchotchke that’s slowing you down. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksDigital Minimalism by Cal NewportDeep Work by Cal NewportQuit Social Media: Cal Newport TEDx TalkThe post MBA1273 Must Read: Digital Minimalism by Cal Newport appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.