The $100 MBA Show

At this point in the content marketing game, video isn’t an option: it’s a requirement.Video content works to help you build an audience. As we like to point out, YouTube is technically the world’s second-largest search engine after Google. But we also know how difficult, intimidating, and time-consuming video production can be. We’ve struggled with equipment, software, and all the rest.So we decided to make it simple.Today, we’ll explain how to streamline your video content production. By making some key choices and focusing on the basic essentials, you can take the hassle out of filming videos. The result? Consistent, effective content that does what it’s meant to: drive traffic.Tune in, and hear how we learned the hard way that trying to do too much is counter-productive. You don’t have to be Spielberg to produce quality, engaging content that’ll boost your business. You just have to know some key basics. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaCamtasiaScreenflowSony VegasEasyCourseThe post MBA1302 How to Make Video Creation Easier + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

For entrepreneurs, time is the single most valuable resource. So how can you get more of it?Executive assistants are not just for Fortune 500 CEOs. Any time you can get work off your plate, it’s an opportunity to spend more time doing more important things. To hire an assistant is to buy time — and that’s always a fantastic investment.Today, we’ll explain how to go about finding the right assistant for you. Whether it’s local or digital, full-time or part-time, there’s probably someone who can free you from some menial tasks. As you focus on what matters most, your business thrives — thanks in part to your assistant.We’ll discuss how and where to find your EA, just as our intrepid host Omar is doing now. Since he’s in the market, we figured sharing our experience would be helpful to those listeners who are also considering bringing an assistant on board. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksDan MartellLastPassWe Work RemotelyThe post MBA1301 How to Hire a Great Executive Assistant appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Go it alone, or get some help? Every entrepreneur has to ask this question, and the answer isn’t always obvious.It’s Q&A Wednesday, and one listener is weighing the ups and downs of full independence. When you “bootstrap” your business (as we did), you have total freedom, and total control. No investors, no loans, nada. You answer to no one, and can take your business in any direction you wish. You also accept all of the risk.Is there a time when it’s best to get outside investment? We’ve found that for some businesses, the freedom is worth the risk. But for others, the loss of equity is well worth the stability that comes with external help. Today, we’ll explain when it’s smartest to accept a helping hand, and when it’s best to go it alone. Then, you can make the best decision for yourself and your company. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksThe post MBA1300 Q&A Wednesday: What are the pros and cons of bootstrapping my business? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If a question seems scary, it’s probably worth asking. So be honest — are you really happy?This deep, fundamental question is a must-ask every so often. When you first get into independent business, the initial excitement is great. But that early buzz fades, and as the long-term reality of entrepreneurship sets in, you have to self-examine.The good news? If the answer is no, you can fix it. Maybe there are certain aspects of entrepreneurship you don’t enjoy, even if you love running your own business. Maybe the right hire, or the right change in protocol, will make you fall in love with your biz all over again.Then again, maybe not. Either way, it’s best to know. Today, we’ll discuss exactly how to get an honest answer from yourself, and what to do if you’re no longer on Cloud 9. The greatest benefit of entrepreneurship is the freedom to make your own choices — even the hard ones. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow Links The post MBA1299 Are You Happy with Your Business? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Your team won’t improve on its own.That’s the task of leadership: to get the best from your team by helping them grow. Sarah Wirth is a professional development expert with extensive coaching and corporate experience. Today, she’s here to show us how to deliver the kind of feedback that gets results — but doesn’t alienate your employees.It takes some skill to be supportive and critical at the same time. To protect the investment you make in your employees, that skill is worth developing. By perfecting your feedback game, you can cut down on costly, wasteful employee turnover. You can create a work environment where your team feels challenged, but respected. With Wirth’s data-driven advice and specific action steps, you can keep it cool personally and professionally. Take Wirth’s tips, and watch your team thrive. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEcSell InstituteThe Coaching EffectThe post MBA1298 Guest Teacher: Sarah Wirth- How to Use Feedback to Drive Improvement appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When you’re starting a business, there’s a big, fundamental question you have to ask before you do anything else: build the audience first, or the product?There are advantages to both options. In fact, we’ve built businesses both ways, and seen all the ways each approach can go right and wrong. In the end, we learned that it all depends on the kind of business and the circumstances in which you’re building it.Either way, it’s a choice you have to make carefully.Today, we explain exactly how to figure out which way will work for you. We’ll discuss what exactly an “audience” is in terms of a business asset, and how to assess its value relative to the investment you make in it. Then, you can decide whether to build that audience first or second.Both your product and your audience can be built around each other, like a binary star system. Tune in, and take the first step toward answering what might be the most important question for a new entrepreneur. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksThe post MBA1297 Build an Audience First or Product First? + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Considering a team retreat? We just got back from our first, and we learned a ton.We took the whole team to Bali, Indonesia for some work, play, and all-around bonding. From all over the globe, our remote employees flew in and met face-to-face for the first time ever. Organizing the trip was no small feat, but it was worth every minute of planning and every company dime we spent.Today, we discuss the things that went great, and the things we’ll do differently next time. We review the logistics, and explain how we kept the trip mission-focused, positive, and productive. Hear what we did right and wrong, so you can have as great a time as our team did — and meet your business goals while you’re there.Before you start packing for your team’s big getaway, tune in to this episode. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksThe post MBA1296 4 Takeaways From Our First Team Retreat appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Webinars work!When it comes to connecting with an audience, converting them into customers, and keeping them around, you can’t beat the personal touch of a webinar. But if you’re new to the webinar game, should you jump right into live webinars? Or is it safer and smarter to use the pre-recorded version at first?It’s Q&A Wednesday, and one listener wonders if automated webinars are better for a first-timer.We’ll discuss the advantages and disadvantages of both options, so you can decide how to approach webinar-ing yourself. While some projects are definitely better tackled with an automated webinar, there are some situations where you have to go live — even at the beginning.Learn how to balance your approach, and why one option is definitely better when you’re establishing yourself. Plus, take advantage of some free webinar training resources we offer through WebinarNinja. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaYour Webinar Blueprint Video Training CourseWebinarNinja Webinar WorkshopWebinarNinja BlogThe post MBA1295 Q&A Wednesday: Should I start with live or automated webinars? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Are you missing out on millions of potential customers because you don’t speak their language?Whether you sell books, courses, or even services, translating your content could open doors. But the time and effort required might not make sense, depending on the business. Today, we discuss when investing in translation can net serious returns.It’s a big world out there, and you may be able to serve more of it.We’ll explain how to implement a multilingual approach for maximum ROI. Choosing the right languages to work in, finding the right translators, and creating a long-term strategy all take some support and know-how. Fortunately, there are resources available.Get ready to branch out to new, untapped markets. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaUpWorkThe post MBA1294 Should You Offer Your Product in Different Languages? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if your product could do the sales and marketing for you?That’s the premise of this week’s Must-Read book for entrepreneurs, Product-Led Growth by Wes Bush. It ranks pretty high on our all-time list of great business books, because it explains a breakthrough marketing strategy in a way that’s highly readable, fun, and immediately applicable.As captivating as a good novel, this absolute must for SaaS business owners shows how putting the product first can make marketing a breeze. Full of examples and clear instructions, the book explains how to get the product into your audience’s hands as quickly as possible — making the product itself its own advertisement.Learn why some “freemium” models fail, while others work like a charm. Before you start your next campaign, listen to this episode. You may need far less marketing than you think. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaProduct Led Growth – the bookThe post MBA1293 Must Read: Product-Led Growth by Wes Bush appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.