

Folding Towels - A Podcast for Massage Therapists with Jackie and David
Jackie Kerin and David Clayton
Jackie Kerin and David Clayton met over a massage table in Adelaide (Australia) back in 2015 - now they bring their quirks, and passion for the industry to this brand-new podcast. Discussing all the things they never told you about in massage school - complex cases, difficult customers, maintaining boundaries, administration, being in business and making decisions, and the never-ending pile of laundry. Most importantly, staying passionate to do what you actually trained to do and love. Folding towels is the massage class you wish you could take; with all the questions you wish you'd asked.
Episodes
Mentioned books

Apr 9, 2024 • 32min
Episode 048: Do I NEED a Business Name and How Do I Name My Massage Business?
Join Jackie and David as they try to help you to overcome overthinking when it comes to naming your massage business. Chances are you are probably an independent, solo practitioner. Can you get away with just using your name? Of course you can. And if you want to have something else, perhaps something creative, you can do that too. From registering your business name and domains, to naming your business by service, location or passion. Just stay away from things that are hard to pronounce or might mean "something else" despite how much you love it.
EPISODE SPONSOR
HY.GIENE Australia has worked with the spa and hotel industry and also washing machine manufactures to develop specific washing products and a procedure to guarantee that your towels come out 100% free of oil, your washing machine lasts longer and that your fire risk is pretty much zero.
Order through https://www.hygieneaustralia.com.au/
Discount code: 15OFFFOLDINGTOWELS
Connect with Jackie and David
Do you want to reach out to us? Head to our Website and fill in the contact form.
Find us on Facebook and on Instagram
Theme Music: Simon Pettersson "All Alone" (2020), Licensed use through Audio Hero Inc

Apr 3, 2024 • 47min
Episode 047 : Rafael Bucater on Language, Learning, and Longevity in Massage Therapy
Have you heard of Sunspot? Marvel comics only Brazilian superhero. Rafael Bucater is a musculoskeletal therapist and massage tutor in Adelaide at the Australian Institute of Fitness. He arrived in Australia in 2009 from Brazil, studying multiple diplomas and falling in love with massage.
Portuguese is Rafa’s first language, one of the Latin languages which means he has an advantage over someone whose only language is English. Because the language of anatomy is nearly all Latin. This means that Rafa has a knack for applying his language skills towards
teaching anatomy - that is teaching anatomy as a second language.
Rafa gives a shout out to all of the therapists in our industry who might be migrants: “If someone is speaking to you with a foreign accent, they are smart enough to know two languages and brave enough to do their job in the second.”
It’s not just language, Rafa loves learning, and believes
that for therapists to be even better therapists, they need to know their anatomy. He uses augmented reality and
virtual reality to geek out for his own learning. But he adopts multiple teaching techniques in the class.
Rafa is a Fellow of the Australian Traditional Medicine
Society and a 2022 finalist Massage Therapist of the Year.
ATMS Webinars with Rafael Bucater:
Advanced Anatomy Revision
Functional Anatomy of the Pelvic Girdle
Functional Anatomy of the Shoulder Girdle
Treat Frozen Shoulder
Live Workshop in 2024
Side-Lying Techniques
Natural Medicine Week 2024
Quiz-Night:-what-do-you-know-about-massage-therapy/
Resources mentioned:
Getbodysmart.com
Kenhub.com
Real Body Work
Complete anatomy
Visible Body
EPISODE SPONSOR
HY.GIENE Australia has worked with the spa and hotel industry and also washing machine manufactures to develop specific washing products and a procedure to guarantee that your towels come out 100% free of oil, your washing machine lasts longer and that your fire risk is pretty much zero.
Order through https://www.hygieneaustralia.com.au/
Discount code: 15OFFFOLDINGTOWELS
Connect with Jackie and David
Do you want to reach out to us? Head to our Website and fill in the contact form.
Find us on Facebook and on Instagram
Theme Music: Simon Pettersson "All Alone" (2020), Licensed use through Audio Hero Inc

Mar 26, 2024 • 56min
Episode 046: Kylie Hicks - A Journey from Chronic Headaches to Repatterning Chronic Pain
Join Jackie and David as we chat with Kylie Hicks, a remedial massage therapist in Mildura (Victoria) who has spent the last 20 years helping people to move forward from chronic pain.
Chronic pain isn't just about sore muscles or aching joints. It's an intricate dance between the mind and body, where emotions play as much a part as physical discomfort. As she puts it, "Pain isn't just felt; it's experienced on multiple levels."
We cover so many things. From rapport and empathy, and taking a great history; to not giving false hope; to the importance of rebooking and following up; and leading the client through a journey out the other side of their pain with new beliefs.
She believes the greatest tool is the client therapist relationship and her empathetic approach works to help regulate the nervous system's defensive patterns, fear responses, embedded muscle memory and learned muscle patterns.
Kylie's thirst for knowledge lead her to becoming a Master Practitioner in Neuro-linguistic Programming. This piece of the puzzle has enabled her to understand and work with trauma, achieving even greater outcomes for reprogramming chronic pain.
Learn more with Kylie:
Online Course - The Secret Cues - https://www.kyliehickscoaching.com/course/thesecretcues
Online Course - The Chronic Pain Mapping Method - https://www.kyliehickscoaching.com/course/the-chronic-pain-mapping-method
Connect with Kylie on Facebook
Connect with Kylie on Instagram
EPISODE SPONSOR
HY.GIENE Australia has worked with the spa and hotel industry and also washing machine manufactures to develop specific washing products and a procedure to guarantee that your towels come out 100% free of oil, your washing machine lasts longer and that your fire risk is pretty much zero.
Order through https://www.hygieneaustralia.com.au/
Discount code: 15OFFFOLDINGTOWELS
Connect with Jackie and David
Do you want to reach out to us? Head to our Website and fill in the contact form.
Find us on Facebook and on Instagram
Theme Music: Simon Pettersson "All Alone" (2020), Licensed use through Audio Hero Inc

Mar 19, 2024 • 52min
Episode 045: Do I NEED a Facebook page for my massage business?
In this episode of the Folding Towels Podcast, David and Jackie explore the relevance of Facebook for businesses amidst a plethora of social media platforms. We chat about our personal experiences (David apparently has some strong feelings about social media) especially how cheesy and fake social media can be when you're trying too hard.
But Facebook (and other social media channels) can be your business card, and can be used to build trust and familiarity. This is where you need to understand your audience and your niche.
There's lots of way to use social media well, and it's probably got nothing to do with following the fads. Spoiler alert: if you want to use social media for your massage business, be yourself and be genuine.
Be regular but not relentless in your social media endeavors. Embrace simplicity over complexity. Choose kindness over controversy. Your online presence should echo who you are off-screen—helpful, genuine—and that resonates more deeply than any sales pitch could
EPISODE SPONSOR
HY.GIENE Australia has worked with the spa and hotel industry and also washing machine manufactures to develop specific washing products and a procedure to guarantee that your towels come out 100% free of oil, your washing machine lasts longer and that your fire risk is pretty much zero.
Order through https://www.hygieneaustralia.com.au/
Discount code: 15OFFFOLDINGTOWELS
We mention:
Darryl DJ Turner from https://scalingwellness.com/
Tim the Lawnmower Man
The P00L Guy
*** Connect with Jackie and David ***
Do you want to reach out to us? Head to our Website and fill in the contact form.
Find us on Facebook and on Instagram
Theme Music: Simon Pettersson "All Alone" (2020), Licensed use through Audio Hero Inc

Mar 12, 2024 • 42min
Episode 044: The Stuff They Never Told You About in Massage School Pt 1
Join Jackie and David as they talk about the stuff they never told you about in massage school (and probably should have).
In this episode, Jackie divulges her love of Meridian massage tables (spoiler alert, they are the worlds lightest and most comfortable massage table, made in Australia, and with a gas lift adjustable height option) … and no Meridian tables do not sponsor us!
We chat about the stuff that people say to us, often in a social context. If you've had family and friends make you feel uncomfortable about your profession, you are not alone.
We discuss body hair, farts, periods, menopause, hot flashes and a few other things as well in this episode. It's all natural (and organic), and we need to move forward from body shaming!
Jackie recommends reading "The Period Repair Manual" by Dr Lara Briden.
David shares that for a variety of social biases and learned experiences, it is harder for male therapists to find work in the industry, whether clients of any gender just don't want to be touched by a man, perceptions on what a man's touch might feel like, or because of trauma.
We also talk about how no one really teaches you how to handle the death of a client.
And finally, contractor vs employee - what a minefield. We'll bring in an expert to unpack this one in another episode.
Remember: education never stops at graduation—it evolves with every touch and conversation. Join us for an eye-opening discussion on these essential yet frequently overlooked facets of being a massage therapist.
*** Connect with Jackie and David ***
Do you want to reach out to us? Head to our Website and fill in the contact form.
Find us on Facebook and on Instagram
Theme Music: Simon Pettersson "All Alone" (2020), Licensed use through Audio Hero Inc

Mar 5, 2024 • 37min
Episode 043 - Unlocking Better Lease Terms: A Chat with Kelly Cunningham of Your Leasing Co
In today's episode Jackie dives head first into the world of commercial leasing with Kelly Cunningham, Managing Director and Co-Founder of Your Leasing Co.
Kelly shares her expertise in helping businesses negotiate better lease terms to save costs and balance power with landlords. With a focus on supporting small enterprises, particularly during renewals, Kelly offers strategies such as avoiding CPI rent increases and not signing personal guarantees.
Key advice includes allowing time for negotiation, understanding market rent rates, and considering relocation benefits – all aimed at empowering you to make the best decision.
Call Your Leasing Co: 1300 356 702
Your Leasing Co and Massage Myotherapy Australia Free Lease Review: https://www1.yourleasingco.com.au/mma/
*** Connect with Jackie and David ***
Do you want to reach out to us? Head to our Website and fill in the contact form.
Find us on Facebook and on Instagram
Theme Music: Simon Pettersson "All Alone" (2020), Licensed use through Audio Hero Inc

Feb 27, 2024 • 1h 4min
Episode 042: Stuart Hinds - A Long Career Starts With Self Care
Join Jackie and David as they chat with Stuart Hinds a soft tissue therapist whose career includes 32 years of clinical experience, four Olympic Games and one Commonwealth Games and who has presented workshops globally.
Stuart is passionate about self-care within the industry and he shares invaluable insights into the world of massage therapy.
Key Points from This Episode:
Stuart's Extensive Experience: With over three decades in the field, Stuart discusses his journey through various roles including his time at Victoria University where he wrote curriculum for remedial massage courses.
The Importance of Self-Care: A significant portion of the conversation revolves around why therapists need to prioritise their own health. The high burnout rate among full-time massage therapists—often due to physical strain and mental exhaustion.
Industry Challenges: Therapists often push themselves too hard trying to please clients which can lead to injury or burnout. The discussion touches on how unrealistic benchmarks such as being booked out weeks in advance or handling excessive client loads contribute to these issues.
Stuart Hinds Academy: we chat about the development of the Stuart Hinds Academy to fill a void in information so that therapists can access low cost, high valuable resources to help them to be awesome at what they do.
https://stuart-hinds.com/
Self Care Course: Aimed primarily at newly graduated therapists but beneficial even for those well into their careers; it covers topics like workload management techniques and maintaining personal fitness levels relevant to job demands.
Personal Tidbits:
Love For Giraffes: An amusing revelation about Stu’s fascination with giraffes since childhood.
Favorite Superhero – Batman: Christian Bale’s portrayal wins Stuart's vote due its darker tone compared with other adaptations.
Listener Questions Segment:
A few questions submitted by followers cover topics ranging from Stu's affection toward giraffes despite specializing in lower limbs therapy all way up his early career path leading him towards becoming a soft tissue therapist after experiencing effective treatment firsthand following an injury sustained while cycling
Talking Tissue Podcast with Stuart Hinds
Talking Tissue Episode – Interview with Jeff Shearer
Research by Karen Lucas on Muscle Activation Patterns
Do you want to reach out to us? Head to our Website and fill in the contact form.
Find us on Facebook and on Instagram
Theme Music: Simon Pettersson "All Alone" (2020), Licensed use through Audio Hero Inc

Feb 20, 2024 • 30min
Episode 041: Should I Ask My Client For A Note From Their Doctor?
Join Jackie and David as they chat about whether we should be asking our clients for a note from their doctor.
The human body is a complex organism and weird things happen. While we're trained to understand things about muscles, bones, ligaments and tendons, our clients will often present with things a little out of the ordinary.
Spoiler alert!! If you ask for a doctors note, then you treat, and that person experiences harm because of your treatment, then you are still liable.
Not confident with treating someone? Refer out.
Want to be confident in treating that person? Up skill.
You don't have to treat all people nor should you have to.
Massage during pregnancy (note: pregnancy isn't an illness) - there is extra training to help you to treat during pregnancy with confidence and good care. Catherine McInerny from Pregnancy Massage Australia is an authority when it comes to pregnancy massage.
There is a lot of good information out there too to help you make great decisions. Ruth Werner provides training to massage therapists to help them make make good, safe and confident decisions.
Check out Ruth Werner's Podcast "I have a client who..."
Remember, at all times, trust your training, trust your instinct and "Do no harm!"
Do you want to reach out to us? Head to our Website and fill in the contact form.
Find us on Facebook and on Instagram
Theme Music: Simon Pettersson "All Alone" (2020), Licensed use through Audio Hero Inc

Feb 13, 2024 • 24min
Episode 40: Should I Be Booked Out 5 Weeks In Advance?
Join Jackie and David as they explore why being booked out could be a sign of a solid business, or it could inhibit effective client care. From a place of ego, to a question of vulnerability.
Take comfort, your success and/or efficacy as a massage therapist is not defined by how far in advance you are booked out.
Being booked out does have an advantage of providing comfort that you can pay yourself (well I hope), meet your expenses and put money in the bank for a rainy day.
But being booked WAY out, might not suit you as a therapist, especially if you need to see someone next week as a follow up.
We also talk about Kylie Hicks, a massage therapist in Mildura who works with people exclusively who have chronic pain. Her knowledge and experience means that she can build a program that works and she might work with a client for 6 months and then graduate them into their own self care.
Learn more about what Kylie does here
Do you want to reach out to us? Head to our Website and fill in the contact form.
Find us on Facebook and on Instagram
Theme Music: Simon Pettersson "All Alone" (2020), Licenced use through Audio Hero Inc

Feb 6, 2024 • 22min
Episode 039 - Should I Sponsor My Local Sporting Club?
Join David this week as he talks about the intricacies of sponsorship – a strategic dance between business, community, and genuine connections.
When you run a business it doesn't take long for someone coming begging for money. Spoiler alert! You don't HAVE to sponsor anyone.
If you do chose to sponsor a club, you can botch it up like I've done, or you can be smart about it.
- know who you want to sponsor
- know why you want to sponsor
- know what your are going to get out of this relationship
Join David to unravel the mysteries of sponsorship, turning it into a strategic business move that fosters genuine connections, community engagement, and lasting impact.
Jackie's back next week. Bye for now!
Do you want to reach out to us? Head to our Website and fill in the contact form.
Find us on Facebook and on Instagram
Theme Music: Simon Pettersson "All Alone" (2020), Licenced use through Audio Hero Inc