

Folding Towels - A Podcast for Massage Therapists with Jackie and David
Jackie Kerin and David Clayton
Jackie Kerin and David Clayton met over a massage table in Adelaide (Australia) back in 2015 - now they bring their quirks, and passion for the industry to this brand-new podcast. Discussing all the things they never told you about in massage school - complex cases, difficult customers, maintaining boundaries, administration, being in business and making decisions, and the never-ending pile of laundry. Most importantly, staying passionate to do what you actually trained to do and love. Folding towels is the massage class you wish you could take; with all the questions you wish you'd asked.
Episodes
Mentioned books

Jul 2, 2024 • 33min
Episode 058: Ten Free or Low-Cost Tips for Massage Therapists to Attract Clients
In this episode of the Folding Towels Podcast, we're diving into practical, low-cost strategies to help massage therapists attract more clients and grow their business. David shares ten actionable tips that require more courage than cash, perfect for any massage therapist looking to expand their clientele without breaking the bank.
We'll explore the power of digital communication, from crafting engaging email newsletters to creating relatable video content. Learn about the "Law of 666" for personalized outreach and discover the pros and cons of running a gift voucher campaign.
Networking with local health professionals, following up with clients through thoughtful texts, and writing engaging blogs are just a few of the additional strategies we'll cover. We'll also delve into structured email campaigns and unique approaches to engaging male clients.
Whether you're just starting out or looking to boost an established practice, these tips will provide you with the tools and inspiration to take your massage therapy business to the next level. Tune in and find out how small, courageous steps can lead to significant growth.
Previous Episodes we mention:
Episode 052: Why You Should Be Using E-mails To Stay Connected With Your Clients
Episode 028: Managing Gift Vouchers Like a Pro
Episode 014 - Mythbusting the One Hour Session Length
Episode 007 : Networking for Introverts - Building Your Network One Connection At A Time
Episode 005 - Finding Your Niche and Standing Out (and 5 niches you've probably never thought about)
EPISODE SPONSOR
HY.GIENE Australia has worked with the spa and hotel industry and also washing machine manufactures to develop specific washing products and a procedure to guarantee that your towels come out 100% free of oil, your washing machine lasts longer and that your fire risk
is pretty much zero.
Order through https://www.hygieneaustralia.com.au/
Discount code: 15OFFFOLDINGTOWELS
*** Connect with Jackie and David ***
Do you want to reach out to us? Head to our Website and fill in the contact form.
Find us on Facebook and on Instagram
Theme Music: Simon Pettersson "All Alone" (2020), Licensed use through Audio Hero Inc

Jun 25, 2024 • 1h 19min
Episode 057: Even More Stuff They Never Told You About in Massage School Pt 3
In this extended and final episode in this series, Jackie and David chat about even more stuff that they never told you about in massage school.
Do you need a mentor and how to choose one?
How much can you expect to be paid as an employee?
What's "the going rate" for rental and profit share and is it as good a deal as it sounds (spoiler alert, no it isn't)?
How often do you stop and listen to what your client is actually trying to tell you?
Are you charging what you are worth, or are you being greedy?
We might not be registered health professionals but we sure are regulated! (David might have some big feelings on this) -==>Check out this 60 minutes investigation into Cosmetic Surgery in Australia https://www.youtube.com/watch?v=cKlQu2oGeh0
Can I massage in the first trimester of pregnancy?
Can I massage a person who has a cancer diagnosis?
Does massage detoxify the body? Read this article here ==> https://www.painscience.com/articles/poisoned-by-massage.php
Did you know that there is a world Championship for Massage therapists? ==> video teasers from the 2023 Championships https://worldchampionship-massage.com/best-videos-2023/
Jackie and David talk about all these things and more in this listener requested episode - with even more stuff that they never told you about in massage school.
Unregistered Health Professionals Codes (as at June 2024):
Australian Capital Territory: https://www.hrc.act.gov.au/health/code-of-conduct-for-health-care-workers
New South Wales: https://www.health.nsw.gov.au/phact/Pages/code-of-conduct.aspx
Northern Territory: https://hcscc.nt.gov.au/for-providers/support-and-resources-for-service-providers
Queensland: https://www.health.qld.gov.au/system-governance/policies-standards/national-code-of-conduct
South Australia: https://www.hcscc.sa.gov.au/code-of-conduct-for-unregistered-health-practitioners/
Tasmania: https://www.healthcomplaints.tas.gov.au/national-code-of-conduct
Victoria: https://www.health.vic.gov.au/health-workforce-regulation/national-code-of-conduct-for-healthcare-workers
Western Australia: https://www.hadsco.wa.gov.au/News/2022/11/08/National-Code-of-Conduct-for-health-care-workers
EPISODE SPONSOR
HY.GIENE Australia has worked with the spa and hotel industry and also washing machine manufactures to develop specific washing products and a procedure to guarantee that your towels come out 100% free of oil, your washing machine lasts longer and that your fire risk
is pretty much zero.
Order through https://www.hygieneaustralia.com.au/
Discount code: 15OFFFOLDINGTOWELS
*** Connect with Jackie and David ***
Do you want to reach out to us? Head to our Website and fill in the contact form.
Find us on Facebook and on Instagram
Theme Music: Simon Pettersson "All Alone" (2020), Licensed use through Audio Hero Inc

Jun 18, 2024 • 53min
Episode 056: More Stuff They Never Told You About in Massage School Pt 2
What would you do if someone "raised a flag pole"?
Do you know how to drape to work on someone's glutes without pulling their pants all the way down?
Do you know how to use your body weight to generate pressure and do you massage with just your hands or are you also making good use of broad forearms?
Ever been asked to commit health fund fraud?
And just what do you say if someone calls you a masseuse?
Jackie and David talk about all these things and more in this listener requested episode - with more stuff that they never told you about in massage school.
EPISODE SPONSOR
HY.GIENE Australia has worked with the spa and hotel industry and also washing machine manufactures to develop specific washing products and a procedure to guarantee that your towels come out 100% free of oil, your washing machine lasts longer and that your fire risk
is pretty much zero.
Order through https://www.hygieneaustralia.com.au/
Discount code: 15OFFFOLDINGTOWELS
*** Connect with Jackie and David ***
Do you want to reach out to us? Head to our Website and fill in the contact form.
Find us on Facebook and on Instagram
Theme Music: Simon Pettersson "All Alone" (2020), Licensed use through Audio Hero Inc

Jun 11, 2024 • 42min
Episode 055: Some Of Our Favourite Podcasts
Jackie and David are back from a break - Conference, Coronavirus and just other stuff. It's rolling into the end of financial year. Jackie is Registering for GST for the first time, David is doubling down on compliance stuff. But really, this week we are here to talk about the podcasts that we listen to and enjoy. Remember, not everything that you do and listen to has to be professional - which is why we crack off this episode with One Song (Jackie's favourite) and Backstage at the Vinyl Cafe (David's favourite).
This is a list of the podcasts that we are listening to for fun and for learning:
One Song - https://www.youtube.com/@OneSongPodcast
Stuart McLean – Backstage at the Vinyl Café - https://vinylcafe.com/
Stuart Hinds - Talking Tissue Podcast - https://open.spotify.com/show/6KW3vKtjym3KbTVxeH18xM
ABMP PODCASTS FOR MASSAGE THERAPISTS & BODYWORKERS - https://www.abmp.com/podcasts
Ruth Werner - “I have A Client Who …” https://ruthwerner.com/podcast/
Paul Averill - The Manly Bits - https://open.spotify.com/show/0Yrhr7U7QNRAemhJkAwsgm
Sydnee and Justin McElroy - Sawbones: A Misguided Marital Medical Mystery - https://maximumfun.org/podcasts/sawbones/
Dr Karl kruszelnicki – Science With Dr Karl Podcast - https://www.abc.net.au/triplej/programs/dr-karl-podcast
Australian Birth Stories - https://australianbirthstories.com/podcasts/
Arnold Schwarzenegger - Arnie’s Pump Club - https://www.arnoldspumpclub.show/
Til Luchau and Witney Lowe - The Thinking Practitioner - https://www.thethinkingpractitioner.com/
Tim Reid - Small Business Big Marketing - https://smallbusinessbigmarketing.com/podcasts/
Nick Loper – The Side Hustle Podcast - https://www.sidehustlenation.com/side-hustle-show/
Emily Hanford - Sold A Story Podcast - https://features.apmreports.org/sold-a-story/
EPISODE SPONSOR
HY.GIENE Australia has worked with the spa and hotel industry and also washing machine manufactures to develop specific washing products and a procedure to guarantee that your towels come out 100% free of oil, your washing machine lasts longer and that your fire risk
is pretty much zero.
Order through https://www.hygieneaustralia.com.au/
Discount code: 15OFFFOLDINGTOWELS
Connect with Jackie and David
Do you want to reach out to us? Head to our https://foldingtowelspodcast.com.au and
fill in the contact form.
Facebook : https://www.facebook.com/FoldingTowelsPodcast
Instagram: https://www.instagram.com/foldingtowels_podcast/
Theme Music: Simon Pettersson "All Alone" (2020), Licensed use through Audio Hero Inc

May 21, 2024 • 54min
Episode 054: What Do Associations Do? Ann Davey & Selena Hagen Massage and Myotherapy Australia
Recorded at the Massage and Myotherapy Australia 2024 Conference in Tweed Heads, David and Jackie chat with Ann Davey (CEO) and Selena Hagen (Vice President) from Massage and Myotherapy Australia.
Have you ever wondered what your Association does for you? Are you even a member of one? Do you ever question why you are a member at all?
Ann and Selena take us on a journey of the 21 year history of Massage and Myotherapy Australia, its role in advocating to the Australian government about key issues affecting the industry and members, and also some of the initiatives. The association has launched scholarships, supported new research, reviewed the national training packages, partnered with University of Technology Sydney, collaborated with super peak associations, all while promoting the advancement and legitimacy of massage therapies and myotherapy in Australia. It's a lot!
Do you have a burning question for the Association that you want to be answered? Send them an email:
info@massagemyotherapy.com.au
Looking for more information about the certification process? Check out the website link here. The best part is, that any massage therapist in Australia can join!
You can find the Massage and Myotherapy Australia website here.
Connect with Jackie and David
Do you want to reach out to us? Head to our Website and
fill in the contact form. Find us on Facebook and on Instagram
Theme Music: Simon Pettersson "All Alone" (2020), Licensed use through Audio Hero Inc

May 14, 2024 • 42min
Episode 053: 7 Free or Low Cost Options for Continuing Education
Jackie and David chat about ways to keep up your education without breaking the bank. If you are a member of a professional association, you need to commit to education every year. And even if you're not a member, continuing education helps to keep you fresh, motivated, up to date and connected with your industry. From borrowing books from the library, to watching webinars and listening to podcasts, to super affordable memberships and then there is MOOCS (it's 100% free y'all) learning has never been easier or more accessible.
Technical Books, DVDs, CDROMs etc: https://terrarosa.com.au/product-category/dvds/
Stuart Hinds Inner Circle - https://stuart-hinds.com/pages/inner-circle
Paula Nutting: Mastery Mentoring Program - https://www.yourmusculoskeletalspecialist.com/chapmans-reflexes-mastery-mentorship-program/
Neil Asher Technique - https://nielasher.com/
Australian Traditional Medicine Society - https://www.atms.com.au/education-training/continued-professional-education/
Association of Massage Therapists - https://www.amt.org.au/members/webinars.html
Massage and Myotherapy Australia - https://www.massagemyotherapy.com.au/Professionalism-and-Excellence/HALO
Associated Bodywork & Massage Professionals - https://www.abmp.com/learn/courses
Advanced Trainings (Til Lucau) https://advanced-trainings.com/product-category/online-courses/
Erik Dalton - https://erikdalton.com/courses/
Massive Open Online Course - https://www.mooc.org/
EPISODE SPONSOR
HY.GIENE Australia has worked with the spa and hotel industry and also washing machine manufactures to develop specific washing products and a procedure to guarantee that your towels come out 100% free of oil, your washing machine lasts longer and that your fire risk
is pretty much zero.
Order through https://www.hygieneaustralia.com.au/
Discount code: 15OFFFOLDINGTOWELS
Connect with Jackie and David
Do you want to reach out to us? Head to our Website and
fill in the contact form. Find us on Facebook and on Instagram
Theme Music: Simon Pettersson "All Alone" (2020), Licensed use through Audio Hero Inc

May 8, 2024 • 24min
Episode 052: Why You Should Be Using E-mails To Stay Connected With Your Clients
Join David as he talks about why you should use email to connect with your clients, what not to do and what he loves to read in an e-news. Sending regular e-mails to your clients doesn't have to be hard, long or fancy, and it especially shouldn't feel dirty. But if you want to cut through the crap already in their inbox you need to give your clients a reason to open your news. Swap the idea of selling for stories. A glimpse of you that your clients can connect with. Like a letter from an old friend. Treat every E-news like it has the potential to go beyond its recipient - because often they do!
EPISODE SPONSOR
HY.GIENE Australia has worked with the spa and hotel industry and also washing machine manufactures to develop specific washing products and a procedure to guarantee that your towels come out 100% free of oil, your washing machine lasts longer and that your fire risk
is pretty much zero.
Order through https://www.hygieneaustralia.com.au/
Discount code: 15OFFFOLDINGTOWELS
Connect with Jackie and David
Do you want to reach out to us? Head to our Website and
fill in the contact form. Find us on Facebook and on Instagram
Theme Music: Simon Pettersson "All Alone" (2020), Licensed use through Audio Hero Inc

Apr 30, 2024 • 37min
Episode 51: A Year in Review: Our Favourite Podcast Episodes
Guess what! We made it to 50 episodes!
Jackie and David get some feedback, and are issued a challenge about picking their superhero names (KittyMumma and Terry Toweling anyone?).
We give a shout out to Allissa Haines and Michael Reynolds who hosted the Massage Business Blueprint Podcast for 8 Years.
Listen to the Massage Business Blueprint
Listen to the ABMP Podcast
We intended to talk about our five favourite episodes, but
we have more than five faves.
Links to Our Favourite Episodes
Episode 2: Some of the Best Advice We’ve Ever Received
Episode 26: Paul Averill – Stepping Out of Your Comfort Zone
Episode 21: Straight Talk About Oils
Episode 42: Stuart Hinds – A Long Career Starts With Self Care
Episode 6: Dealing With Sexual Requests as A Massage Therapist
Episode 29: Navigating the Holiday Season
Episode 19: Are You Charging Enough?
Episode 17: Using Music In Your Massage Practice
Upcoming Events
24 May - Quiz Night – What do you know about Massage Therapy?
And then just a random chat about our plans for the year. We’ve got a bunch of cracking episodes coming up for you. 50 episodes down and many more to come!
EPISODE SPONSOR
HY.GIENE Australia has worked with the spa and hotel industry and also washing machine manufactures to develop specific washing products and a procedure to guarantee that your towels come out 100% free of oil, your washing machine lasts longer and that your fire risk
is pretty much zero.
Order through https://www.hygieneaustralia.com.au/
Discount code: 15OFFFOLDINGTOWELS
Connect with Jackie and David
Do you want to reach out to us? Head to our Website and
fill in the contact form. Find us on Facebook and on Instagram
Theme Music: Simon Pettersson "All Alone" (2020), Licensed use through Audio Hero Inc

Apr 29, 2024 • 45min
Episode 050: Amy Tyler - A Career in Oncology Massage
Join Jackie as she chats with Amy Tyler of Institute of Oncology Massage. With over two decades in remedial therapy, Amy talks about how massage can provide comfort and aids recovery for cancer survivors.
Amy also shares her personal journey having recovered from a benign brain tumour herself, enhancing her empathy and understanding towards patient care. She advocates for all therapists to learn oncology massage due to its growing necessity and explains that it's more about adapting to individual needs rather than applying a specific technique. Training is essential, as many cancer patients have complex health issues requiring knowledgeable care. Despite the emotional challenges, Amy finds profound fulfilment in her work and encourages ongoing education within the therapeutic community to better serve those affected by cancer.
You can find the Institute of Oncology Massage website and courses here.
EPISODE SPONSOR
HY.GIENE Australia has worked with the spa and hotel industry and also washing machine manufactures to develop specific washing products and a procedure to guarantee that your towels come out 100% free of oil, your washing machine lasts longer and that your fire risk is pretty much zero.
Order through https://www.hygieneaustralia.com.au/
Discount code: 15OFFFOLDINGTOWELS
Connect with Jackie and David
Do you want to reach out to us? Head to our Website and fill in the contact form.
Find us on Facebook and on Instagram
Theme Music: Simon Pettersson "All Alone" (2020), Licensed use through Audio Hero Inc

Apr 16, 2024 • 46min
Episode 049: Taking the Leap: The Journey from Paid Employment to Self-Employment
Jackie and David share tips and stories about leaving the daily grind into starting your own beautiful massage business on your own terms.
We explore the challenging yet rewarding journey from paid employment to self-employment, discuss the importance of careful planning and financial preparation before making the leap. We also talk about taking your time to build a client base, especially in context with massage therapy, and highlight how leaving your job amicably can provide a safety net for future endeavours. We also encourage being financially proactive by saving for sick leave, superannuation, and emergencies to ensure stability in self-employment. Finally, we talk about how it's important not to compare your progress with others as every journey is unique.
In this episode we mention:
Fully Booked Without Burnout program
The Health Leader Co
EPISODE SPONSOR
HY.GIENE Australia has worked with the spa and hotel industry and also washing machine manufactures to develop specific washing products and a procedure to guarantee that your towels come out 100% free of oil, your washing machine lasts longer and that your fire risk is pretty much zero.
Order through https://www.hygieneaustralia.com.au/
Discount code: 15OFFFOLDINGTOWELS
Connect with Jackie and David
Do you want to reach out to us? Head to our Website and fill in the contact form.
Find us on Facebook and on Instagram
Theme Music: Simon Pettersson "All Alone" (2020), Licensed use through Audio Hero Inc