Folding Towels - A Podcast for Massage Therapists with Jackie and David

Join David as he talks about why you should use email to connect with your clients, what not to do and what he loves to read in an e-news. Sending regular e-mails to your clients doesn't have to be hard, long or fancy, and it especially shouldn't feel dirty. But if you want to cut through the crap already in their inbox you need to give your clients a reason to open your news. Swap the idea of selling for stories. A glimpse of you that your clients can connect with. Like a letter from an old friend. Treat every E-news like it has the potential to go beyond its recipient - because often they do! EPISODE SPONSOR HY.GIENE Australia has worked with the spa and hotel industry and also washing machine manufactures to develop specific washing products and a procedure to guarantee that your towels come out 100% free of oil, your washing machine lasts longer and that your fire risk is pretty much zero. Order through ⁠⁠⁠⁠https://www.hygieneaustralia.com.au/⁠⁠⁠⁠ Discount code: 15OFFFOLDINGTOWELS Connect with Jackie and David Do you want to reach out to us? ⁠⁠⁠Head to our ⁠⁠⁠⁠⁠⁠Website⁠⁠⁠ ⁠⁠⁠⁠⁠⁠and fill in the contact form. Find us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and ⁠⁠on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Theme Music: Simon Pettersson "All Alone" (2020), Licensed use through Audio Hero Inc

Guess what! We made it to 50 episodes! Jackie and David get some feedback, and are issued a challenge about picking their superhero names (KittyMumma and Terry Toweling anyone?). We give a shout out to Allissa Haines and Michael Reynolds who hosted the Massage Business Blueprint Podcast for 8 Years. Listen to the Massage Business Blueprint Listen to the ABMP Podcast   We intended to talk about our five favourite episodes, but we have more than five faves. Links to Our Favourite Episodes Episode 2: Some of the Best Advice We’ve Ever Received Episode 26: Paul Averill – Stepping Out of Your Comfort Zone Episode 21: Straight Talk About Oils Episode 42: Stuart Hinds – A Long Career Starts With Self Care Episode 6: Dealing With Sexual Requests as A Massage Therapist Episode 29: Navigating the Holiday Season Episode 19: Are You Charging Enough? Episode 17: Using Music In Your Massage Practice   Upcoming Events 24 May - Quiz Night – What do you know about Massage Therapy?   And then just a random chat about our plans for the year.  We’ve got a bunch of cracking episodes coming up for you. 50 episodes down and many more to come! EPISODE SPONSOR HY.GIENE Australia has worked with the spa and hotel industry and also washing machine manufactures to develop specific washing products and a procedure to guarantee that your towels come out 100% free of oil, your washing machine lasts longer and that your fire risk is pretty much zero. Order through ⁠⁠⁠⁠https://www.hygieneaustralia.com.au/⁠⁠⁠⁠ Discount code: 15OFFFOLDINGTOWELS Connect with Jackie and David Do you want to reach out to us? ⁠⁠⁠Head to our ⁠⁠⁠⁠⁠⁠Website⁠⁠⁠ ⁠⁠⁠⁠⁠⁠and fill in the contact form. Find us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and ⁠⁠on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Theme Music: Simon Pettersson "All Alone" (2020), Licensed use through Audio Hero Inc

Join Jackie as she chats with Amy Tyler of Institute of Oncology Massage. With over two decades in remedial therapy, Amy talks about how massage can provide comfort and aids recovery for cancer survivors. Amy also shares her personal journey having recovered from a benign brain tumour herself, enhancing her empathy and understanding towards patient care. She advocates for all therapists to learn oncology massage due to its growing necessity and explains that it's more about adapting to individual needs rather than applying a specific technique. Training is essential, as many cancer patients have complex health issues requiring knowledgeable care. Despite the emotional challenges, Amy finds profound fulfilment in her work and encourages ongoing education within the therapeutic community to better serve those affected by cancer. You can find the Institute of Oncology Massage website and courses here. EPISODE SPONSOR HY.GIENE Australia has worked with the spa and hotel industry and also washing machine manufactures to develop specific washing products and a procedure to guarantee that your towels come out 100% free of oil, your washing machine lasts longer and that your fire risk is pretty much zero. Order through ⁠⁠⁠https://www.hygieneaustralia.com.au/⁠⁠⁠ Discount code: 15OFFFOLDINGTOWELS Connect with Jackie and David Do you want to reach out to us? ⁠⁠⁠Head to our ⁠⁠⁠⁠⁠Website⁠⁠⁠ ⁠⁠⁠⁠⁠and fill in the contact form. Find us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and ⁠⁠on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Theme Music: Simon Pettersson "All Alone" (2020), Licensed use through Audio Hero Inc

Jackie and David share tips and stories about leaving the daily grind into starting your own beautiful massage business on your own terms. We explore the challenging yet rewarding journey from paid employment to self-employment, discuss the importance of careful planning and financial preparation before making the leap. We also talk about taking your time to build a client base, especially in context with massage therapy, and highlight how leaving your job amicably can provide a safety net for future endeavours. We also encourage being financially proactive by saving for sick leave, superannuation, and emergencies to ensure stability in self-employment. Finally, we talk about how it's important not to compare your progress with others as every journey is unique. In this episode we mention: Fully Booked Without Burnout program The Health Leader Co EPISODE SPONSOR HY.GIENE Australia has worked with the spa and hotel industry and also washing machine manufactures to develop specific washing products and a procedure to guarantee that your towels come out 100% free of oil, your washing machine lasts longer and that your fire risk is pretty much zero. Order through ⁠⁠https://www.hygieneaustralia.com.au/⁠⁠ Discount code: 15OFFFOLDINGTOWELS Connect with Jackie and David Do you want to reach out to us? ⁠⁠⁠Head to our ⁠⁠⁠⁠Website⁠⁠⁠ ⁠⁠⁠⁠and fill in the contact form. Find us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and ⁠⁠on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Theme Music: Simon Pettersson "All Alone" (2020), Licensed use through Audio Hero Inc

Join Jackie and David as they try to help you to overcome overthinking when it comes to naming your massage business. Chances are you are probably an independent, solo practitioner. Can you get away with just using your name? Of course you can. And if you want to have something else, perhaps something creative, you can do that too. From registering your business name and domains, to naming your business by service, location or passion. Just stay away from things that are hard to pronounce or might mean "something else" despite how much you love it. EPISODE SPONSOR HY.GIENE Australia has worked with the spa and hotel industry and also washing machine manufactures to develop specific washing products and a procedure to guarantee that your towels come out 100% free of oil, your washing machine lasts longer and that your fire risk is pretty much zero. Order through ⁠⁠https://www.hygieneaustralia.com.au/⁠⁠ Discount code: 15OFFFOLDINGTOWELS Connect with Jackie and David Do you want to reach out to us? ⁠⁠⁠Head to our ⁠⁠⁠⁠Website⁠⁠⁠ ⁠⁠⁠⁠and fill in the contact form. Find us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and ⁠⁠on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Theme Music: Simon Pettersson "All Alone" (2020), Licensed use through Audio Hero Inc

Have you heard of Sunspot? Marvel comics only Brazilian superhero. Rafael Bucater is a musculoskeletal therapist and massage tutor in Adelaide at the Australian Institute of Fitness.  He arrived in Australia in 2009 from Brazil, studying multiple diplomas and falling in love with massage. Portuguese is Rafa’s first language, one of the Latin languages which means he has an advantage over someone whose only language is English.  Because the language of anatomy is nearly all Latin. This means that Rafa has a knack for applying his language skills towards teaching anatomy - that is teaching anatomy as a second language. Rafa gives a shout out to all of the therapists in our industry who might be migrants: “If someone is speaking to you with a foreign accent, they are smart enough to know two languages and brave enough to do their job in the second.” It’s not just language, Rafa loves learning, and believes that for therapists to be even better therapists, they need to know their anatomy.  He uses augmented reality and virtual reality to geek out for his own learning.  But he adopts multiple teaching techniques in the class. Rafa is a Fellow of the Australian Traditional Medicine Society and a 2022 finalist Massage Therapist of the Year.   ATMS Webinars with Rafael Bucater: Advanced Anatomy Revision Functional Anatomy of the Pelvic Girdle Functional Anatomy of the Shoulder Girdle Treat Frozen Shoulder   Live Workshop in 2024 Side-Lying Techniques   Natural Medicine Week 2024 Quiz-Night:-what-do-you-know-about-massage-therapy/   Resources mentioned: Getbodysmart.com Kenhub.com Real Body Work Complete anatomy Visible Body EPISODE SPONSOR HY.GIENE Australia has worked with the spa and hotel industry and also washing machine manufactures to develop specific washing products and a procedure to guarantee that your towels come out 100% free of oil, your washing machine lasts longer and that your fire risk is pretty much zero. Order through ⁠⁠https://www.hygieneaustralia.com.au/⁠⁠ Discount code: 15OFFFOLDINGTOWELS Connect with Jackie and David Do you want to reach out to us? ⁠⁠⁠Head to our ⁠⁠⁠⁠Website⁠⁠⁠ ⁠⁠⁠⁠and fill in the contact form. Find us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and ⁠⁠on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Theme Music: Simon Pettersson "All Alone" (2020), Licensed use through Audio Hero Inc

Join Jackie and David as we chat with Kylie Hicks, a remedial massage therapist in Mildura (Victoria) who has spent the last 20 years helping people to move forward from chronic pain. Chronic pain isn't just about sore muscles or aching joints. It's an intricate dance between the mind and body, where emotions play as much a part as physical discomfort. As she puts it, "Pain isn't just felt; it's experienced on multiple levels." We cover so many things. From rapport and empathy, and taking a great history; to not giving false hope; to the importance of rebooking and following up; and leading the client through a journey out the other side of their pain with new beliefs. She believes the greatest tool is the client therapist relationship and her empathetic approach works to help regulate the nervous system's defensive patterns, fear responses, embedded muscle memory and learned muscle patterns. Kylie's thirst for knowledge lead her to becoming a Master Practitioner in Neuro-linguistic Programming. This piece of the puzzle has enabled her to understand and work with trauma, achieving even greater outcomes for reprogramming chronic pain. Learn more with Kylie: Online Course - The Secret Cues - https://www.kyliehickscoaching.com/course/thesecretcues Online Course - The Chronic Pain Mapping Method - https://www.kyliehickscoaching.com/course/the-chronic-pain-mapping-method Connect with Kylie on Facebook Connect with Kylie on Instagram EPISODE SPONSOR HY.GIENE Australia has worked with the spa and hotel industry and also washing machine manufactures to develop specific washing products and a procedure to guarantee that your towels come out 100% free of oil, your washing machine lasts longer and that your fire risk is pretty much zero. Order through ⁠https://www.hygieneaustralia.com.au/⁠ Discount code: 15OFFFOLDINGTOWELS Connect with Jackie and David Do you want to reach out to us? ⁠⁠⁠Head to our ⁠⁠⁠Website⁠⁠⁠ ⁠⁠⁠and fill in the contact form. Find us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and ⁠⁠on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Theme Music: Simon Pettersson "All Alone" (2020), Licensed use through Audio Hero Inc

In this episode of the Folding Towels Podcast, David and Jackie explore the relevance of Facebook for businesses amidst a plethora of social media platforms. We chat about our personal experiences (David apparently has some strong feelings about social media) especially how cheesy and fake social media can be when you're trying too hard. But Facebook (and other social media channels) can be your business card, and can be used to build trust and familiarity. This is where you need to understand your audience and your niche. There's lots of way to use social media well, and it's probably got nothing to do with following the fads. Spoiler alert: if you want to use social media for your massage business, be yourself and be genuine. Be regular but not relentless in your social media endeavors. Embrace simplicity over complexity. Choose kindness over controversy. Your online presence should echo who you are off-screen—helpful, genuine—and that resonates more deeply than any sales pitch could EPISODE SPONSOR HY.GIENE Australia has worked with the spa and hotel industry and also washing machine manufactures to develop specific washing products and a procedure to guarantee that your towels come out 100% free of oil, your washing machine lasts longer and that your fire risk is pretty much zero. Order through https://www.hygieneaustralia.com.au/ Discount code: 15OFFFOLDINGTOWELS We mention: Darryl DJ Turner from https://scalingwellness.com/ Tim the Lawnmower Man The P00L Guy *** Connect with Jackie and David *** Do you want to reach out to us? ⁠⁠⁠Head to our ⁠⁠Website⁠⁠⁠ ⁠⁠and fill in the contact form. Find us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and ⁠⁠on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Theme Music: Simon Pettersson "All Alone" (2020), Licensed use through Audio Hero Inc

Join Jackie and David as they talk about the stuff they never told you about in massage school (and probably should have). In this episode, Jackie divulges her love of Meridian massage tables (spoiler alert, they are the worlds lightest and most comfortable massage table, made in Australia, and with a gas lift adjustable height option) … and no Meridian tables do not sponsor us! We chat about the stuff that people say to us, often in a social context. If you've had family and friends make you feel uncomfortable about your profession, you are not alone. We discuss body hair, farts, periods, menopause, hot flashes and a few other things as well in this episode. It's all natural (and organic), and we need to move forward from body shaming! Jackie recommends reading "The Period Repair Manual" by Dr Lara Briden. David shares that for a variety of social biases and learned experiences, it is harder for male therapists to find work in the industry, whether clients of any gender just don't want to be touched by a man, perceptions on what a man's touch might feel like, or because of trauma. We also talk about how no one really teaches you how to handle the death of a client. And finally, contractor vs employee - what a minefield. We'll bring in an expert to unpack this one in another episode. Remember: education never stops at graduation—it evolves with every touch and conversation. Join us for an eye-opening discussion on these essential yet frequently overlooked facets of being a massage therapist. *** Connect with Jackie and David *** Do you want to reach out to us? ⁠⁠⁠Head to our ⁠Website⁠⁠⁠ ⁠and fill in the contact form. Find us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and ⁠⁠on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Theme Music: Simon Pettersson "All Alone" (2020), Licensed use through Audio Hero Inc

In today's episode Jackie dives head first into the world of commercial leasing with Kelly Cunningham, Managing Director and Co-Founder of Your Leasing Co. Kelly shares her expertise in helping businesses negotiate better lease terms to save costs and balance power with landlords. With a focus on supporting small enterprises, particularly during renewals, Kelly offers strategies such as avoiding CPI rent increases and not signing personal guarantees. Key advice includes allowing time for negotiation, understanding market rent rates, and considering relocation benefits – all aimed at empowering you to make the best decision. Call Your Leasing Co: 1300 356 702 Your Leasing Co and Massage Myotherapy Australia Free Lease Review: https://www1.yourleasingco.com.au/mma/ *** Connect with Jackie and David *** Do you want to reach out to us? ⁠⁠⁠Head to our Website⁠⁠⁠ and fill in the contact form. Find us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and ⁠⁠on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Theme Music: Simon Pettersson "All Alone" (2020), Licensed use through Audio Hero Inc