Young and Profiting (YAP) with Hala Taha  cover image

Young and Profiting (YAP) with Hala Taha

Latest episodes

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Sep 23, 2022 • 39min

YAPSnacks: Best of Chris Voss, World's Top Negotiation Expert | Part 1

Negotiations don’t always take place in a conference room. A negotiation is simply a discussion where both parties come to an agreement, so we are negotiating all the time. Something as small as talking to family about who’s bringing what to Christmas dinner is a negotiation! And negotiations are not entirely verbal. Whether we realize it or not, we are influencing every negotiation with how we present ourselves. Through paying more attention to our body language, our word choice, and the way we frame information, we can intentionally evoke more information from others, which can help us establish trust and build stronger relationships! This episode of YAP Snacks will feature several pieces of negotiating advice from Chris Voss, a former FBI hostage negotiator and CEO of The Black Swan Group, where he’s using his extensive career in international crisis mitigation and high-stakes negotiation situations to teach people how to better negotiate and refine their communication style. Stay tuned to find out more about refining your communication style to get what you want in everyday negotiations! Topics include:- Tone of voice- Mirroring- Emotional labeling- How to use the words ‘I’m sorry’- What does the word ‘fair’ really mean?- Why you shouldn’t match people’s energy- Lying to gain influence- And other topics…Sponsored by - Delta Air Lines - Visit delta.com/travelwell to learn more.Shopify - Go to shopify.com/profiting, for a FREE fourteen-day trial and get full access to Shopify’s entire suite of featuresJustWorks - Go to justworks.comMore About Young and ProfitingDownload Transcripts - youngandprofiting.com  Get Sponsorship Deals - youngandprofiting.com/sponsorshipsLeave a Review - ratethispodcast.com/yapWatch Videos - youtube.com/c/YoungandProfitingFollow Hala TahaLinkedIn - linkedin.com/in/htaha/Instagram - instagram.com/yapwithhala/TikTok - tiktok.com/@yapwithhalaTwitter - twitter.com/yapwithhalaLearn more about YAP Media Agency Services - yapmedia.io/Join Hala's LinkedIn Masterclass - yapmedia.io/course 
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Sep 21, 2022 • 45min

YAPClassic: Caspar Craven on Fortifying Your Success and Traveling The World

How many times have you set a goal for yourself that you didn’t follow through on? How many ideas are swirling around in your head, waiting to be brought to life? Too often, we keep our goals trapped inside our minds. We have a vivid image of what we want, but because we don’t know how to get there, we don’t try. Casper Craven came onto YAP to talk about how to set massive goals for ourselves and follow through with them. Caspar has sailed around the world twice, so he is well-versed in turning the impossible into the possible. He has also built several million-dollar companies and delivers keynotes on motivation, goal setting, work/life balance, mental health, and resilience. In this episode of #YAPClassic, Hala and Caspar talk about how to hold yourself accountable for achieving your goals. He gave tips on how to handle criticism constructively and why deadlines are crucial when starting ambitious new projects. He also revealed one of his best memories from his journey with his family, some of the challenges they ran into, and how they overcame them. Finally, he told Hala about how to build meaningful core values both in your company and in your home. Topics Include:- Caspar’s life before setting sail around the world - How did he and his wife save their marriage? - Why deadlines are always necessary - Making your goals public - Dealing with criticism - Using business values in family life - Building meaningful company values - Caspar’s best memories from sailing around the world - Challenges at sea - Channeling family values amid crises - Developing emotional resilience - And other topics…Casper Craven is a serial entrepreneur and motivational and teamwork keynote speaker. He is a leading authority in achieving bold goals and a passionate advocate of high-performance teamwork. He became an entrepreneur at 14 years old, catching crabs and lobsters. By 16, he was shipping out half a ton of crabs every week. Since then, he has built and led teams of all sizes. He spent more than 10 years in Professional Services, including five years at KPMG Corporate Finance. During his five years of travel preparation, he built three $1 million businesses - one of which he sold for a seven-figure sum while sailing across the Pacific Ocean. He has sailed around the world twice, the first time on a trophy-winning race yacht and the second with his wife and three children, who were all under the age of ten at the time. He wrote his first book, Where The Magic Happens, about the process of planning and executing his family’s global adventure. Resources Mentioned:YAP episode #14: https://podcasts.apple.com/us/podcast/14-anchor-your-success-with-caspar-craven/id1368888880?i=1000427679742 Caspar’s Website: https://www.casparcraven.com/ Caspar’s LinkedIn: https://www.linkedin.com/in/casparcraven/ Caspar’s Instagram: https://www.instagram.com/cravencaspar/ Caspar’s Facebook: https://www.facebook.com/casparcravenCaspar’s Twitter: https://twitter.com/casparcraven Caspar’s book, Where The Magic Happens: https://www.amazon.com/Where-Magic-Happens-Family-Changed/dp/1472949919 More About Young and ProfitingDownload Transcripts - youngandprofiting.com  Get Sponsorship Deals - youngandprofiting.com/sponsorshipsLeave a Review - ratethispodcast.com/yapWatch Videos - youtube.com/c/YoungandProfitingFollow Hala TahaLinkedIn - linkedin.com/in/htaha/Instagram - instagram.com/yapwithhala/TikTok - tiktok.com/@yapwithhalaTwitter - twitter.com/yapwithhalaLearn more about YAP Media Agency Services - yapmedia.io/Join Hala's LinkedIn Masterclass - yapmedia.io/course 
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Sep 19, 2022 • 1h 10min

Jason Feifer: Future-Proof Your Career and Unlock Opportunities with the Entrepreneur's Mindset | E188

Too many people are stuck in the past: old ideas, old technologies, and old ways of living. When we don’t embrace change, we don’t grow or evolve. Accepting change and using it to fuel our growth is one of the most important things we can do for ourselves in every area of our lives. But how can we resist our natural inkling toward predictability and become comfortable with change? To answer that question, Hala invited Jason Feifer, a champion of change, onto Young and Profiting podcast. Jason is the editor-in-chief of Entrepreneur magazine. He hosts two podcasts that focus on how to take hold of change and use it to your advantage. He’s also the author of the newly released book, Build For Tomorrow, which outlines how to use the power of change to your advantage using wisdom from some of the brightest minds in the world. In this episode of YAP, Hala and Jason talk about how entrepreneurial thinking differs from the rest of the population, and how embracing entrepreneurial thinking can help you find more opportunities that you wouldn’t otherwise have seen, even if you’re not an entrepreneur. They explain how to stack your skills in order to open new doors for yourself, why we resist change, and how humanity has resisted change throughout history. He also explains how we can use failure as data and view new situations as temporary experiments rather than permanent commitments. Topics Include:- How well do you really know your audience? - Why Jason renamed one of his podcasts - Opportunity Set B- Parkinson’s Law - Seeing loss as opportunity- Viewing opportunities as temporary experiments - Defining traits of an entrepreneur - Using failure as data - The truth about time management - The 1907 Teddy bear crisis- Jason’s actionable advice for becoming more profitable - And other topics…Jason Feifer is the Editor in chief of Entrepreneur Magazine and champion of change. He has led an extensive career as a journalist, working at publications such as Fast Company, Men’s Health, and Maxim Magazine. He hosts two podcasts: Build For Tomorrow and Problem Solver. Earlier this year, he released a book called Build For Tomorrow that outlines how humanity has rejected and embraced change over time. His goal is to help you become more resilient and adaptable in a world of constant change — so you can seize new opportunities before anyone else does!Resources Mentioned:YAP Episode #70: https://open.spotify.com/episode/0wszw3paKqkACnvoKtXvq9?si=n8uPhrbxSEyYzJp7tCB7aw Build For Tomorrow podcast: https://www.jasonfeifer.com/build-for-tomorrow/ : Jason’s website: https://www.jasonfeifer.com Jason’s Book, Build For Tomorrow: https://www.jasonfeifer.com/book/ Sponsored By: ClickUp - Sign up today at ClickUp.com and use codeUse code YAP to get 15% off ClickUp's massive Unlimited Plan for a year!Shopify - Go to shopify.com/profiting, for a FREE fourteen-day trial and get full access to Shopify’s entire suite of featuresJustWorks - Go to justworks.comDelta Air Lines - Visit delta.com/travelwell to learn more.Sabio - Save $125 on your total bootcamp cost! Visit sabio.la/YAP to learn moreMore About Young and ProfitingDownload Transcripts - youngandprofiting.com  Get Sponsorship Deals - youngandprofiting.com/sponsorshipsLeave a Review - ratethispodcast.com/yapWatch Videos - youtube.com/c/YoungandProfitingFollow Hala TahaLinkedIn - linkedin.com/in/htaha/Instagram - instagram.com/yapwithhala/TikTok - tiktok.com/@yapwithhalaTwitter - twitter.com/yapwithhalaLearn more about YAP Media Agency Services - yapmedia.io/Join Hala's LinkedIn Masterclass - yapmedia.io/course 
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Sep 16, 2022 • 55min

AskHala: Launching A Podcast From Production To Marketing

Join Hala and YAP Media’s production manager, Jason Ames, as Hala dives into how she entered the podcasting space, how she landed big guests in YAP’s early days, and how to properly speak on air. She also gives marketing and branding advice to anyone interested in starting their own podcast. Sponsored by:Shopify - Go to shopify.com/profiting, for a FREE fourteen-day trial and get full access to Shopify’s entire suite of featuresClickUp - Sign up today at ClickUp.com and use codeUse code YAP to get 15% off ClickUp's massive Unlimited Plan for a year!The Jordan Harbinger Show - Head to jordanharbinger.com/start to get started today!Ethos - Go to ethoslife.com/YAP to get your free life insurance quote todayMore About Young and ProfitingDownload Transcripts - youngandprofiting.com  Get Sponsorship Deals - youngandprofiting.com/sponsorshipsLeave a Review - ratethispodcast.com/yapWatch Videos - youtube.com/c/YoungandProfitingFollow Hala TahaLinkedIn - linkedin.com/in/htaha/Instagram - instagram.com/yapwithhala/TikTok - tiktok.com/@yapwithhalaTwitter - twitter.com/yapwithhalaLearn more about YAP Media Agency Services - yapmedia.io/Join Hala's LinkedIn Masterclass - yapmedia.io/course 
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Sep 12, 2022 • 49min

Dave Aaker: Brand Strategies For Market Leadership with The Father of Modern Branding | E187

Think about some of the most successful brands in the business: Amazon, Tesla, Etsy… the list goes on. They all have certain qualities in common: they took a unique approach to an existing category of products and services and they continued to innovate and grow their brand to meet the changing needs of their customers. When it comes to developing your brand, there is no one better to learn from than David Aaker. David is a brand consultant and strategist who is known as the “Father of Modern Branding.” His book, Brand Relevance: Making Competitors Irrelevant, was named among the "Ten Marketing Books You Should Have Read" by Advertising Age in 2011 and named one of the top 3 marketing books of the year by Strategy and Business. In this episode of YAP, David and Hala talk about how to build brand loyalty and keep your brand relevant. He explained how to dominate subsections of existing product categories rather than trying to build entirely new ones and gave examples of businesses that are dominating their industries. They talked about how the digital age is affecting the process of product innovation and how to elevate your brand by aligning it with a mission. Topics Include:- The problem with the BDG model of strategy - The pillars of the Aaker Model - What is brand loyalty? - Brand relevance - How to lose relevance - David’s latest book- What is a game-changing subcategory? - Which businesses are properly dominating their industries? - Must-haves vs. parody must-haves- Finding the right subcategory - Creating barriers for your competition - Disruptive innovation- The digital age’s impact on subcategory growth- Elevating your brand by connecting it with a higher purpose - David’s secret to profiting in life- And other topics…David Aaker is a brand strategist who is known as the Father of Modern Branding. He serves as Vice-Chair at Prophet, which helps clients grow in the face of disruption. David is an active branding consultant, Professor Emeritus at the Haas School of Business and UC Berkeley. He is a revered speaker and thought leader. His books have been translated into 18 languages and have sold over 1 million copies. He has also developed several well-known marketing and branding concepts such as the Aaker brand vision model. In 2015, David Aaker was inducted into the American Marketing Association Hall of Fame for his lifetime achievements in marketing. In 2020, he was the recipient of the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice.Sponsored By:Shopify - Go to shopify.com/profiting, for a FREE fourteen-day trial and get full access to Shopify’s entire suite of featuresClickUp - Sign up today at ClickUp.com and use codeUse code YAP to get 15% off ClickUp's massive Unlimited Plan for a year!The Jordan Harbinger Show - Visit jordanharbinger.com/start to get started!Sabio - Save $125 on your total bootcamp cost! Visit sabio.la/YAP to learn moreEthos - Go to ethoslife.com/YAP to get your free life insurance quote todayResources Mentioned:David’s Latest Book: Owning Game-Changing Subcategories Prophet’s Website: https://www.prophet.com/ David’s LinkedIn: https://www.linkedin.com/in/davidaaker/ YAP’s interview with Marietta Crawford: https://podcasts.apple.com/us/podcast/79-tell-your-brand-story-and-transform-your-career/id1368888880?i=1000490554815 More About Young and ProfitingDownload Transcripts - youngandprofiting.com  Get Sponsorship Deals - youngandprofiting.com/sponsorshipsLeave a Review - ratethispodcast.com/yapWatch Videos - youtube.com/c/YoungandProfitingFollow Hala TahaLinkedIn - linkedin.com/in/htaha/Instagram - instagram.com/yapwithhala/TikTok - tiktok.com/@yapwithhalaTwitter - twitter.com/yapwithhalaLearn more about YAP Media Agency Services - yapmedia.io/Join Hala's LinkedIn Masterclass - yapmedia.io/course 
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Sep 9, 2022 • 1h 3min

Hala Taha: Strategies for Accelerated Success with Hala Taha (The Tim Castle Show)

True success doesn’t come from wishful thinking. It comes from dedication, grit, and lots of time to live the life of your dreams. Hala Taha, host of Young and Profiting podcast, built her empire by sacrificing four years of travel, fun, and relaxation to hustle. Now, she’s running a $4 million company while hosting the #1 Education podcast across all platforms. In this episode, we are replaying Hala’s interview on The Tim Castle Show, where they discussed Hala’s career progression, her outlook on rejection, and how she built YAP Media into the powerhouse it is today. She also gives advice on how to break into the podcast industry and how to rewire your mind to reach your goals. Topics Include: -Hala’s background in singing, songwriting, and radio -How did Hala end up starting YAP? -Hala’s outlook on rejection -Skill stacking -How Hala ran YAP while working a separate full-time job -Leaving Disney -Hala and her family’s experiences with COVID-19 -How Hala attracted YAP’s first clients -Why most people can’t break into the podcast industry -Permission-based marketing -The secrets of growing a podcast -Hala’s helpful habits -The danger of humility -How to rewire your mind to open the doors to new opportunities -And other topics…Hala Taha is the host of Young and Profiting Podcast, frequently ranked as a #1 Education podcast across all apps. Hala is also the CEO of YAP Media, a full-service social media and podcast marketing agency for top podcasters, celebrities, and CEOs. She is well-known for her engaged following and influence on Linkedin, and she landed the January 2021 cover of Podcast Magazine.Tim Castle is a success coach, speaker, and bestselling author. He works with clients on topics like mindset, performance, sales, leadership, and self-improvement. He is an advisor to startups on the Blue Chilli HeathTech Program and The Stockland Accelerator. He is also a Mentor to She Starts Accelerator for female entrepreneurs and serves as Head of Sales for a mobile technology business across the Asian region. His podcast, ‘The Tim Castle Show’ interviews courageous people who doing inspirational things around the world. Sponsored By:Shopify - Go to shopify.com/profiting, for a FREE fourteen-day trial and get full access to Shopify’s entire suite of featuresConstant Contact - Go to constantcontact.com to get started for free todayThe Jordan Harbinger Show - Head to jordanharbinger.com/start to get started today!Connect With Tim Castle:The Tim Castle Show: https://www.timjscastle.com/podcast Tim’s Books: https://www.timjscastle.com/negotiation Tim’s Website: https://www.timjscastle.com/ Tim’s LinkedIn: https://www.linkedin.com/in/timcastle3/ Resources Mentioned:Dr. Jack Schafer’s Book: The Like Switch Chris Voss’s Book: Never Split The Difference Robert Greene’s Book: The Laws of Human Nature More About Young and ProfitingDownload Transcripts - youngandprofiting.com  Get Sponsorship Deals - youngandprofiting.com/sponsorshipsLeave a Review - ratethispodcast.com/yapWatch Videos - youtube.com/c/YoungandProfitingFollow Hala TahaLinkedIn - linkedin.com/in/htaha/Instagram - instagram.com/yapwithhala/TikTok - tiktok.com/@yapwithhalaTwitter - twitter.com/yapwithhalaLearn more about YAP Media Agency Services - yapmedia.io/Join Hala's LinkedIn Masterclass - yapmedia.io/course 
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Sep 7, 2022 • 56min

YAPClassic: Yancey Strickler on Using Bentoism For A Better World

Are you ready to build a better world? How do we dig ourselves out of this hyper-individualistic hole?When it comes to cultivating a mindset that focuses on serving the collective alongside the individual, there is no one better to talk to than Yancey Stricker. Yancey is the co-founder of Kickstarter and the creator of the strategic decision-making method, Bentoism, which offers an alternative approach to making decisions that mindfully consider our current self, the people around us, our future selves, and the people we will be surrounded by in the future. In this episode of #YAPClassic, Yancey and Hala talked about the components of Bentoism and how to use to make more informed decisions in any scenario. They discuss Kickstarter’s come-up story and why they initially had trouble getting investors on board. He described what it was like to co-found Kickstarter with no business experience and how that led to imposter syndrome. They also talk about the dangers of embracing financial maximization, The Bento Society, and Yancey’s predictions for the next several years of our society.Topics Include:- Yancey’s experience getting bullied -Yancey’s early career as a writer -Where the idea for Kickstarter began -Co-founding Kickstarter with no business experience -Imposter syndrome -What is a PBC? -Financial maximization -Other ways to measure business success -Roles models and their effects on society -The characteristics of Bentoism -The Bento Society -How Telsa embodies the “future us” mindset Yancey Strickler is an author, entrepreneur, and creator of Bentoism. He co-founded Kickstarter in 2009 with Perry Chen and Charles Adler. He also co-founded Metalabel and the artist resource The Creative Independent. Yancey began his career as a music critic writing for Pitchfork, Spin, and The Village Voice, and he later created the record label eMusic Selects. Yancey has a lot of ideas on improving the world by realigning our motives to better serve the world around us and how we can measure value and success with metrics other than profit. He’s also the author of This Could Be Our Future: A Manifesto for a More Generous World, which outlines how we built this hyper-individualistic society and how we can change course. Sponsored By:Resources Mentioned:YAP Episode #81: https://podcasts.apple.com/us/podcast/81-bentoism-for-a-better-world-with-yancey-strickler/id1368888880?i=1000492019933 Yancey Stricker’s Website: https://www.ystrickler.com/ Bentoism’s Website: https://bentoism.org/ Weekly Bento Talks: https://bentoism.org/blog/the-weekly-bento Yancey’s LinkedIn: https://www.linkedin.com/in/yancey-strickler-486b4557/?originalSubdomain=ca Yancey’s Instagram: https://www.instagram.com/ystrickler/?hl=en Yancey’s Twitter: https://twitter.com/ystrickler?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor More About Young and ProfitingDownload Transcripts - youngandprofiting.com  Get Sponsorship Deals - youngandprofiting.com/sponsorshipsLeave a Review - ratethispodcast.com/yapWatch Videos - youtube.com/c/YoungandProfitingFollow Hala TahaLinkedIn - linkedin.com/in/htaha/Instagram - instagram.com/yapwithhala/TikTok - tiktok.com/@yapwithhalaTwitter - twitter.com/yapwithhalaLearn more about YAP Media Agency Services - yapmedia.io/Join Hala's LinkedIn Masterclass - yapmedia.io/course 
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Sep 5, 2022 • 1h 5min

Fred Reichheld: Love Your Customers | E186

When it comes to making customers happy, there is no one more knowledgeable than Fred Reichheld. Fred is one of the world’s leading experts on customer and employee loyalty. He created the Net Promoter Score, or NPS, which measures your customers’ experiences and satisfaction with your brand. NPS is used by two-thirds of the Fortune 1000. In this episode, Hala asks Fred about the Net Promoter Score and its three categories. They talk about how some of the biggest companies use NPS and how to encourage a customer-centered culture within your organization. They also talk about how to use customer referrals to innovate your product and the earned growth metric. Topics Include:- Why Fred has worked at Bain & Company since 1977 - Being successful without being an entrepreneur - Net Promoter Score - Qualities of the best companies - The Golden Rule - Loving your customers - Using referrals to innovate- Using top NPS scores to invest - The Flywheel Effect - Earned growth metric- Fred’s book, Winning On Purpose Fred Reichheld is the world’s leading expert on customer loyalty. He is the creator of the net promoter system, which was used by companies worldwide to increase their customer retention rate. He has been named ‘the high priest of customer loyalty’ by The Economist. He is a bestselling author of multiple books, including his most recent release, Winning On Purpose, which teaches leaders how to inspire customer love within their own teams. He has worked for Bain & Company since graduating from college in 1977. He founded Bain’s Loyalty principle, which helps companies achieve results by focusing on customer loyalty and improving customer retention levels.Sponsors:Indeed - Visit Indeed.com/YAP to start hiring now.Constant Contact - Go to constantcontact.com to get started for free todayThe Jordan Harbinger Show - Check out jordanharbinger.com/start for some episode recommendationsShopify - Go to shopify.com/profiting, for a FREE fourteen-day trial and get full access to Shopify’s entire suite of featuresResources Mentioned:Fred’s LinkedIn: https://www.linkedin.com/in/fredreichheld/ Bain & Company’s Website: https://www.bain.com/our-team/fred-reichheld/ Fred’s Twitter: https://twitter.com/FredReichheldFred’s Facebook: https://www.facebook.com/people/Fred-Reichheld/100011364038688/ Fred’s Instagram: https://www.instagram.com/reichheldfred/ His book, Winning On Purpose: https://www.facebook.com/people/Fred-Reichheld/100011364038688/ Net Promoter System’s website: https://www.netpromoter.com/know/ More About Young and ProfitingDownload Transcripts - youngandprofiting.com  Get Sponsorship Deals - youngandprofiting.com/sponsorshipsLeave a Review - ratethispodcast.com/yapWatch Videos - youtube.com/c/YoungandProfitingFollow Hala TahaLinkedIn - linkedin.com/in/htaha/Instagram - instagram.com/yapwithhala/TikTok - tiktok.com/@yapwithhalaTwitter - twitter.com/yapwithhalaLearn more about YAP Media Agency Services - yapmedia.io/Join Hala's LinkedIn Masterclass - yapmedia.io/course 
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Sep 2, 2022 • 54min

YAPSnacks: Building a Purpose-Driven Business

Since the 1970s, we have viewed business as a way to make money, not make a difference. However, the way we view the role of business is changing. Some of the most successful entrepreneurs believe that purpose is the primary function of business, not profits. If your career and your organization exist solely to make money, you will likely lose motivation to keep going after you’ve met all your major milestones. When we infuse purpose into every level of our businesses (and lives), we are building more fulfilling careers and inadvertently becoming more profitable. By aligning your organization with a mission, you attract customers who want to uplift that mission. Plus, the profits generated by those customers will satisfy your stakeholders, so it’s a win-win! On today’s YAP Snack, I want to explore how to build a purpose-driven business by sharing wisdom from entrepreneurs who have successfully aligned their companies with a powerful mission. Tune in to hear what John Mackey, Derrick Kinney, and Darius Mirshahzadeh have to say about purpose, conscious capitalism, core values, and using your money to fuel your purpose. Topics include:-What is conscious capitalism? -The Good Money Revolution -The importance of purpose in business -Using core values to create accountability -Love in entrepreneurship-And other topics…Sponsored by - Indeed - Visit Indeed.com/YAP to start hiring now.Bambee - Visit bambee.com/profitingThe Jordan Harbinger Show - Check out jordanharbinger.com/start for some episode recommendationsMore About Young and ProfitingDownload Transcripts - youngandprofiting.com  Get Sponsorship Deals - youngandprofiting.com/sponsorshipsLeave a Review - ratethispodcast.com/yapWatch Videos - youtube.com/c/YoungandProfitingFollow Hala TahaLinkedIn - linkedin.com/in/htaha/Instagram - instagram.com/yapwithhala/TikTok - tiktok.com/@yapwithhalaTwitter - twitter.com/yapwithhalaLearn more about YAP Media Agency Services - yapmedia.io/Join Hala's LinkedIn Masterclass - yapmedia.io/course 
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6 snips
Aug 29, 2022 • 1h 8min

Guy Kawasaki: Perfect Your Pitch | E185

If you take the time to refine your sales skills, you can improve the outcomes of your pitches! No one knows how to nail a sales pitch like Guy Kawasaki. Guy is the chief evangelist at Canva who popularized secular evangelism in the late ‘80s and ‘90s. He is an author, spokesperson, and thought leader who gives over 50 speeches every year on topics like social media, enchantment, evangelism, innovation, and entrepreneurship. He is also an entrepreneur; he co-founded Alltop in 2007 and Garage Technology Ventures in 2008. In this episode of Young And Profiting podcast, Hala and Guy dive into how to properly evangelize a brand by carefully choosing to represent brands that align with your personal mission. They talk about what makes a pitch great and the most common pitching mistakes. They discuss secular evangelism and what it means to evangelize a product. Guy also touches on why you should hire better than yourself, the value in quitting, his views on college, and ‘Guy’s Golden Touch.’ Topics Include:- The importance of knowing how to sell - What is 80% of sales? -What is a brand evangelist? -Getting your foot in the door -Why should you stay in college for as long as you can? -Hiring better than yourself -Intelligence vs. luck-Quitting on a good day -The danger of slippery slope thinking -What has Guy learned about making decisions? -Guy’s advice on pitching -The pillars of enchantment-Guy’s theory of a Karmic Scoreboard-Guy’s actionable advice for becoming more profitable Guy Kawasaki is the chief evangelist of Canva. He popularized secular evangelism in the late ‘80s and ‘90s’ through his work at Apple. He was tasked with presenting Macintosh computers to software developers and encouraging them to work with Apple, which he accomplished through evangelism. Since then, his clients have included Nike, Gartner, Audi, Google, Microsoft, and Breitling as well as dozens of trade associationsHe has written Wise Guy, The Art of the Start 2.0, The Art of Social Media, Enchantment, and eleven other books. His books are textbooks for prestigious academic institutions and have been named Wall Street Journal and New York Times bestsellers. He is an executive fellow of the Haas School of Business (UC Berkeley), and adjunct professor of the University of New South Wales. In 2015, Guy was appointed to the board of trustees of the Wikimedia Foundation. Sponsored By:Bambee - Visit bambee.com/profitingResources Mentioned:Guy’s LinkedIn: https://www.linkedin.com/in/guykawasaki/ Guy’s website: https://guykawasaki.com/ Guy’s Twitter: https://twitter.com/GuyKawasaki Guy’s Instagram: https://www.instagram.com/guykawasaki/ Guy’s Facebook: https://www.facebook.com/guy Guy’s podcast, Remarkable People: https://guykawasaki.com/remarkable-people/ Guy’s books: https://guykawasaki.com/books/ Connect with Young and Profiting:Hala’s LinkedIn: https://www.linkedin.com/in/htaha/    Hala’s Instagram:https://www.instagram.com/yapwithhala/    Hala’s Twitter: https://twitter.com/yapwithhala Clubhouse: https://www.clubhouse.com/@halataha  Website: https://www.youngandprofiting.com/ Text Hala: https://youngandprofiting.co/TextHala or text “YAP” to 28046

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