How Solos Scale

Today, you’ll hear how reframing your limiting beliefs can change everything about the way you work, create, and rest. You might believe that if you stop, everything will fall apart, but rest isn’t the opposite of productivity, it’s the source of it.In this episode, you’ll learn how to replace scarcity with trust and find freedom in how you run your business. You’ll hear stories about overworking, redefining success, and what it looks like to build a business that supports your life instead of consuming it.Throughout the conversation, we explore how mindset work leads to clarity, why redefining productivity matters more than chasing goals, and how rest can reconnect you to your purpose. You’ll walk away inspired to pause, reflect, and start creating success on your own terms.(00:00) Intro(02:26) Discussing limiting beliefs(05:18) The importance of rest and reframing productivity(11:09) Financial freedom and money mindset(20:04) Redefining success and purpose(28:29) Breaking free from traditional work hours(31:05) The power of mindset in business success(35:36) Overcoming limiting beliefs about money(41:43) The role of vision in achieving freedom(48:26) Challenging limiting beliefs to gain controlStandardize your custom consulting services here: https://duoconsulting.co/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.howsolosscale.com

Hey there,Today, we’re diving into something that’s been eating at both of us lately: the difference between creating from inspiration versus obligation.We’ve all been there. You sit down to write that newsletter or record that podcast episode, and instead of feeling excited, you’re thinking, “I have to get this done by Friday or I’ve failed.”That shift from “I get to create this” to “I have to create this” changes everything about the work you produce.Erica’s been going through this with her newsletter. After years of shipping every Sunday, she’s hit a wall because her business has evolved beyond just being “the content person.” She’s not inspired to break down content choices anymore — she’d rather talk about solving bigger business problems. And you know what? That’s completely okay.The same thing happened to Nick with his 1000 Routes podcast. What started as genuine excitement about interviewing entrepreneurs became a chore of hunting for guests and slotting interviews into an already packed schedule.But this conversation goes deeper than just creative burnout. We realized that creating from inspiration produces work that people actually want to consume. When you’re genuinely excited about what you’re making, that energy shows up in the final product. People can tell the difference between checkbox marketing and something you couldn’t wait to share.Plus, creating from inspiration pushes you beyond easy thinking. It forces you to evolve your frameworks, develop new ideas, and stay ahead of anyone who might try to copy your work. As we like to say, copying locks you into someone else’s old thinking while they keep moving forward.We also get into why having some form of creative practice matters for solos (spoiler: it creates optionality in your business), what to do when you’re stuck in obligation mode, and why Nick keeps trying to convince Erica to start journaling.Cheers,Nick and Erica(00:00) Intro(00:58) Parenting hack: effective communication with kids(02:09) Main topic introduction: inspiration vs obligation(03:25) Defining inspiration and obligation(06:11) Personal struggles with obligation and identity(08:50) Balancing creative projects with business growth(14:31) The importance of creating from inspiration(16:52) The role of creative projects in business(20:12) Why inspiration fuels unique perspectives(22:14) How creating content creates optionality(24:18) Expansive thinking vs easy thinking(27:16) Copying vs original creative frameworks(28:41) Why content creation supports business evolution(29:49) Journaling as a creative breakthrough toolReady to standardize your offer and scale your consulting services to $50k+ months? Apply to work with us here: https://duoconsulting.co/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.howsolosscale.com

Hey there,Today we’re talking about the practical, business-building boundaries that determine whether you run your business or it runs you.We started this conversation because we keep hearing the same questions from our clients:“Can I tell a client I don’t want to use their email system?”“Am I allowed to say no to joining five different communication channels?”“What do I do when they want to skip steps in my process?”The answer is simpler than you think: You get to decide.In this episode, we unpack why most solos hand over control of their time, processes, and client structure without realizing it. We share real examples of clients juggling five different inboxes, getting pulled into scope creep, and saying yes to everything because they’re worried about losing deals.You’ll hear us break down exactly how to set boundaries around communication channels, project scope, and client expectations without coming across as difficult or losing business. We also dig into why confidence in your process is more attractive to clients than being endlessly accommodating.Plus, we get into the weeds on strategy vs. execution, why “pick your brain” requests are problematic, and how to handle clients who think they know better than you do.One thing that might surprise you: In our experience, 99% of the time when you set a clear boundary with integrity and honesty, the outcome is positive. Clients respect expertise, and they want someone who knows how to run their business.Cheers,Nick and Erica(00:00) Intro(01:14) The importance of boundaries in business(02:13) Setting boundaries with clients(03:58) Managing client communication channels(08:20) Negotiation and business development(12:19) Handling client expectations(19:03) Maintaining focus and avoiding distractions(21:31) Encouraging client collaboration(23:09) The value of relationships in business(23:41) Navigating free work and boundaries(24:19) Balancing time and engagement(26:31) The value of strategy and execution(29:10) Collaborating with specialists(30:59) The importance of iteration(33:30) Communicating value beyond hours(36:36) Owning your expertiseReady to standardize your offer and scale your consulting services to $50k+ months? Apply to work with us here: https://duoconsulting.co/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.howsolosscale.com

Hey there,In today’s episode, we’re centering the least talked about yet most important part of running a solo business:Your energy.Our claim: Energy alignment trumps everything else when choosing your service model.This conversation started when we came across a post claiming that retainers are "lazy" and that productized services are always the better choice.We have all of the thoughts, and we share them unapologetically in the episode.But this example aside, most solopreneurs over-rotate on what seems “good” on paper rather than what actually works for their life and energy levels.So to help you understand your business model choices, we break down the spectrum between fully custom services, standardized offerings, and completely productized solutions.(Most successful solos we work with land somewhere in the middle — they've standardized their process enough to sell confidently while maintaining the flexibility to serve clients properly without burning themselves out.)Plus, we share some real client stories about people who completely transformed their businesses simply by following their energy instead of fighting against it.One client went from dreading calls to being genuinely excited about her work again, simply by restructuring how she delivered her services.See you inside!Cheers,Nick and Erica(00:00) Intro(00:47) Why energy drives business success(02:03) Defining energy in business contexts(03:04) Retainers versus productized offers explained(09:25) Managing energy in business models(14:51) Creator versus service provider dynamics(17:56) Business models and energy tradeoffs(28:33) Recurring problems and productized models(29:49) Content’s role in recurring problems(30:35) Advisory and business development focus(32:47) Energy management in business growth(38:18) Standardizing complex client services(42:00) Adapting processes for efficiency(44:10) The impact of energy on a sustainable businessReady to standardize your offer and scale your consulting services to $50k+ months? Apply to work with us here: https://duoconsulting.co/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.howsolosscale.com

Starting conversations can be awkward, especially with cringeworthy LinkedIn DMs that offer zero personalization. Explore examples of bad messages and learn how authenticity is key to engaging outreach. Simple gestures, like a heartfelt thank-you, work wonders in kicking off dialogues. Discover strategies for maintaining conversations and how content creation sparks connection. Ultimately, it's about turning those chats into meaningful relationships and referrals, emphasizing that genuine interactions are the true ROI.

We're back after a few weeks of sick toddlers derailing our recording schedule, and we just released something we're genuinely excited about.Today, we walk through our new CP3 framework: clarify the problem, clarify the person, clarify the process.It emerged while writing The Recognition Gap, our first-ever mini book, and it's the missing piece that bridges your offer design to your content creation.Most solopreneurs hit the Recognition Gap because they haven’t made a clear decision about what they want to be known for.They rely on word of mouth, custom-scope every project, and try to grow a business without ever getting anchored to the one thing they do best.In our experience, this happens because we’re scared. Scared of prospects thinking we can’t do more than advertised. Scared of losing hard-won skills to atrophy. Scared of being seen as unable or unwilling to solve versatile problems.The result is a business that evaporates the moment referrals slow down.The CP3 Framework solves that by helping you get clear on three things:* The Problem you solve* The Person you solve it for* The Process you use to solve itThis clarity changes everything.Ready to go deep into how to anchor yourself to a problem you're known for solving extremely well?See you inside the episode.Cheers,Nick and Erica(00:00) Intro(01:31) Launching Duo Consulting(01:54) The importance of viability in business(03:53) Combining offer design and marketing(06:12) Introducing The Recognition Gap mini book(08:02) The CP3 Framework: Clarify the problem, person, and process(13:58) Gaining clarity on the problem(23:53) Identifying the right person for your offer(33:58) The importance of process in scaling your business(37:59) The challenge of demand generation and the power of process(39:29) Charging for value, not time(40:59) Standardizing client engagement(43:23) The four phase framework(45:21) The importance of implementation(47:16) Adapting to client needs(54:33) Leveraging market signals(55:18) The business evolution journeyWant help standardizing and marketing your consulting services? Apply to work with us here: https://duoconsulting.co/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.howsolosscale.com

Discover the art of defensible differentiation! Learn how specificity in your offerings—defining the problems you solve and your target audience—helps create a memorable identity in a crowded market. Uncover why having a unique point of view is essential and how it enhances credibility. Explore real-life examples like Erin Balsa’s and John Bonini’s strategies that illustrate effective differentiation. Get insights on navigating credibility through experience and the risks of relying on flashy features alone!

Today, we discuss the importance of structuring your business model to cater to both recurring and one-time problems, and how creating systems around your services can help ease marketing, sales, and delivery. We break down the pros and cons of one-time projects vs. recurring offers. Specifically, how focusing on one-time projects offers more flexibility in scaling your business and managing client expectations, and how recurring problems can provide stable revenue but run you into a capacity ceiling. Discover the balance between customizing your offerings and productizing them to increase efficiency, and learn why having a structured approach is critical to growing without overwhelming your capacity.(00:00) Intro(02:30) Different types of business scopes(04:14) Recurring vs. one-time business problems(06:47) Benefits of a project-based model(13:40) Scaling with operational consistency(22:26) Custom vs. standardized service scopes(32:43) Why standardizing processes is essential(33:48) Challenges in delivering custom solutions(34:31) Managing client expectations and deliverables(35:36) Boosting efficiency in content creation(37:33) Comparing standardized and custom scopes(42:28) Benefits of embracing standardization(45:31) Productized services and retainers explained(52:01) Navigating offer ladders and pricingCreate your next digital offer: https://harnessandhone.com/ Read more from How Solos Scale: ​​https://www.howsolosscale.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.howsolosscale.com

Anthony Pierri and Robert Kaminski, co-founders of FletchPMM, share insights on scaling their business to over $1M in revenue. They discuss the challenges of transitioning from solopreneurship to a team-led model and emphasize the importance of a strong co-founder relationship. The duo delves into structuring services for repeatability, effective client management strategies, and the critical nature of consistent content creation. They also touch on the significance of delegation and how to pivot based on market signals.

Relying solely on referrals can stall your business growth. A strong point of view is crucial for consistent inbound leads and meaningful connections. Personal content isn't enough; it must align with the problems you solve. Balancing relatable and hireable content boosts your brand. They discuss how showing your evolution can attract attention and why oversharing can lead to a cluttered message. Finally, seeking community support and evolving your POV can protect against market fluctuations and enhance your business resilience.