Dental All-Stars - Dentistry Podcast

Robyn Reis, the Director of Hiring at All-Star Dental Academy, is interviewed by Alex Nottingham, JD, MBA about the 10 elements of a dental job description, in this episode of Dental All-Stars. Robyn emphasizes the importance of having a clear and current job description that outlines the expectations and responsibilities of each role in the dental practice. She discusses the key elements of a job description, including the title, employee status, reporting structure, essential duties, qualifications, knowledge, skills and abilities, licenses and certifications, physical and environmental requirements, and the inclusion of a phrase allowing for additional duties to be assigned. Robyn highlights common mistakes in job descriptions and provides practical steps for improving them, such as involving the team in creating essential job duty lists and seeking their input for potential new positions.RESOURCESAll-Star’s Hiring ServiceDental Practice Growth Webinar 

Patrick Chavoustie, marketing expert and owner of Omni Premier Marketing firm, is interviewed by Alex Nottingham, JD, MBA, in this episode of Dental All-Stars, to discuss the top three reasons why dental marketing fails. Patrick shares insights from his experience in helping dental practices grow. They discuss the importance of marketing and advertising as separate entities, with marketing encompassing everything that potential patients see in a practice. Patrick emphasizes that the number one reason advertising fails is because practices are often ill-prepared to handle inquiries and convert them into appointments. He stresses the significance of following up with potential patients. The second reason highlighted is the failure to answer phone calls promptly, as this can result in missed opportunities and patients seeking alternatives. Alex emphasizes the importance of investing in well-trained personnel to handle phone calls and create an exceptional patient experience.RESOURCES:The Dental Brief PodcastOMNI Premier Marketing Dental All-Stars Podcast: Supercharge Dental Patient ReferralsDental Practice Growth Webinar

Eric Vickery, President of Coaching, is interviewed by host Alex Nottingham, JD, MBA on Dental All-Stars to discuss the excuses some dentists make for not investing in training and improving their dental practices. They emphasize the importance of investing in the team at their current level and training them to the highest potential. They highlight the need for continuous growth and dispelling the notion of maintaining status quo, explaining that without growth, practices are actually losing money. This episode concludes by urging dentists to recognize their limitations, seek coaching and support, and overcome perfectionism and fear to drive progress in their practices.RESOURCES: Dental CoachingDental Practice Growth WebinarALL-STAR HIRING SERVICE 

Piero Fauci, an author and educator who teaches mindfulness meditation and mindful living is interviewed by host Alex Nottingham, JD, MBA in this episode of Dental All-Stars. They delve into the concept of the hero's journey, inspired by Joseph Campbell's work. Piero explains that the hero's journey is a template found in various cultures and stories, where the hero hears a call to adventure, initially refuses it, but eventually embarks on the adventure. Through challenges, mentors, and self-discovery, the hero undergoes transformation and returns with wisdom and gifts to share. Piero highlights the importance of mindfulness in navigating one's own hero's journey and suggests reflective questions such as "Who am I?" and "What gifts do I bring to share with others?" to enhance personal growth and fulfillment.RESOURCES: Dental All-Star's - Star Wars series podcast Part IDental All-Star's - Star Wars series podcast Part IIThe Secret Life of Walter MittyLearn more about Piero FalciDental Practice Growth Webinar

Dr. Todd Snyder is interviewed by Alex Nottingham, JD, MBA on Dental All-Stars to discuss the importance of having your business serve your life. They explore the concept that your business should be a means to enjoy life and create the world you want to live in. They emphasize the power of taking ownership, changing your perception, and embracing challenges as opportunities for growth. The hosts encourage dentists to be visionary entrepreneurs and surround themselves with coaches and like-minded individuals who can help them elevate their game. By aligning their mindset and goals, dentists can build successful businesses that bring fulfillment and allow them to live life on their own terms. RESOURCES: To learn more about reducing reliance on dental insurance, click here.Dental Practice Growth WebinarDelusional: Winning the Weekly War of Dentistry

Larry Guzzardo, head instructor and lead consultant at All-Star Dental Academy, is interviewed by Alex Nottingham, JD, MBA on Dental All-Stars to discuss the costs of taking dental insurance. Larry shares a brief history of dental insurance, highlighting how the benefit maximums have not kept pace with inflation. He suggests that the intentions behind dental insurance were initially good, but money eventually became a driving factor for insurance companies. The impact of dental insurance on dentistry has been significant, with increased paperwork and complexity for both dentists and patients. Larry explains the financial costs for dentists participating in insurance, as the reimbursements often don't cover their operating costs, leading to write-offs and a decline in profitability. He emphasizes that dentists can thrive without dental insurance by charging their full fees and not giving away a significant portion of their earnings. The episode concludes by highlighting the benefits of working with a coach, like Larry or Eric Vickery, to navigate the process of getting off dental insurance successfully. To learn more, listeners are encouraged to watch the Insurance Freedom webinar at allstardentalacademy.com/freedom. RESOURCES: To learn more about reducing reliance on dental insurance, click here.

Heather Nottingham, co-founder and VP of training at All-Star Dental Academy, is interviewed by Alex Nottingham, JD, MBA on Dental All-Stars to discuss the topic of mystery calls in dentistry. Heather explains that mystery calls are an old school tactic where companies record phone conversations to catch employees doing things wrong. While the intention may have been to improve training, it often ends up embarrassing and demoralizing the team members. Mystery calls can be easily spotted and team members may become resistant, arguing that the calls are not representative of real patient interactions. This podcast explores the difference between sales training and service training, advocating for a patient-centered approach that focuses on building rapport and trust. Instead of mystery calls, the hosts suggest alternatives such as recording real calls with proper consent or using tracking numbers to assess marketing performance and quality assurance. RESOURCES:Dental Practice Growth Webinar 

Dr. Lorne Lavine, the Digital Dentist and cyber security expert is interviewed by Alex Nottingham, JD, MBA on Dental All-Stars. They delve into the topic of artificial intelligence (AI) and its implications in dentistry. Dr. Lavine explains that while AI has been present in dentistry for some time, it is now being used in non-clinical areas as well. They discuss the benefits of AI, such as improved diagnosis, decision-making, and treatment planning. However, they also highlight the potential issues with AI, including the possibility of misdiagnosis and concerns about data security and access to AI technology. Overall, the conversation sheds light on the advancements and challenges associated with AI in dentistry.RESOURCES:Request a Security AuditSecurity Predictor Checklist

In this episode of Dental All-Stars, host Alex Nottingham welcomes guest Eric Vickery to discuss the case presentation formula. They emphasize the importance of understanding the reasons behind patients' decisions and the need to avoid pressure sales tactics. The formula includes three steps: highlighting why the dental issue is important to the patient, expressing concern about the condition observed, and discussing the consequences of not addressing the problem. By testing the patient's buy-in and addressing their concerns, dental professionals can create a sense of urgency and value before discussing treatment options. The goal is to ensure that patients believe they have a problem and are interested in a solution. The episode emphasizes the importance of integrity and ethical sales practices in dentistry.RESOURCES:The 95/5 Dental Case Acceptance RuleDiscover the Patient’s WHY in Dental Treatment AcceptanceDental Coaching

Robyn Reis is the Director of Hiring at All-Star Dental Academy and a Certified HR Consultant with Bent Erickson and Associates. The topic of discussion is recruitment versus hiring in the dental field. According to Reis, recruitment is a more strategic process that involves looking ahead and planning for future positions. Dental hiring, on the other hand, is reactive and involves quickly filling gaps that have been left by leaving staff. HIGHLIGHTS[00:13]  Dental Recruitment vs. Dental Hiring [02:55]  Recruiting and Hiring Strategies for Dental Practices[05:15]  Recruiting for People Capital: Identifying and Supporting a Cause[07:12]  Recruiting for a Cause: A Conversation with Shelley Van Epps[09:39]  Poaching Employees in Dentistry[11:32]  Recruiting and Hiring Strategies for Dentists[16:46]  Taking Shortcuts and Hiring a Dentist[18:40]  Learning from Mistakes and Modeling Successful Recruiting Strategies[20:34]  All-Star Dental Academy: Hiring and Recruitment Services[24:29]  Recruiting and Retaining Team Members[25:57]  Advice on Delegating Job Responsibilities and Keeping a Positive MindsetRESOURCES Learn more about All-Star's Hiring Service