Ahead of the Curve with Coco Mocoe

Want to be the next Meredith Duxbury or Monet McMichael? What will be different about how beauty influencers become famous in 2024 compared to 2023? What do the top beauty brands look for when curating their influencer lists and beauty trends?Today's episode is with top beauty brand strategist & creator, Koosha Nouri! He is a wealth of information when it comes to brands, best practices, how to go viral in the beauty space and more.You can find Koosha on socials here: tiktok.com/@kooshaaainstagram/kushin/youtube:  @kooshaaa  We discuss topics such as; - The rise and fall of the YouTube beauty space - The TikTok gold rush with creators like Mikayla Noguiera, Meredith Duxbury and Monet McMichaels becoming beauty brand darlings- How to go viral on TikTok, YouTube and Instagram as a beauty influencer- What is next for celebrity beauty brands like Rare Beauty and Kylie Cosmetics? - What do beauty brands look for when choosing what influencers to work with? Join the #AheadOfTheCurve Discord here: https://discord.gg/FWjnNmCnRu Follow Coco on TikTok and Instagram: instagram.com/cocomocoetiktok.com/@cocomocoeEMAIL: cocomocoe@whalartalent.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Remember Boxxy? Join us as we explore the rise and fall of this internet icon and her influence on the birth of millennial cringe culture. We'll take a trip down memory lane, revisiting iconic moments, tracing the evolution of cringe, and analyzing its lasting impact. We also discuss why Gen-Z is so obsessed with capturing millennial cringe in their own ironic content. Today’s video is featuring Justin Jordan aka @freddiesroommate from TikTok! You can listen to his podcast “Decoding Reality” here: https://shows.acast.com/63c77fa7e4b41d00114b74a4Topics discussed in this episode of #AheadOfTheCurve with Coco Mocoe are: - “Leave the World Behind” on Netflix - Superhero & Marvel Fatigue - The Golden Bachelor - Who is Boxxy? - The origin of “millennial cringe”- Glee & The Glee Project Read the whole article on “millennial cringe” on meltwater’s site here: https://www.meltwater.com/en/blog/millennial-cringe --Review the podcast on Apple: https://podcasts.apple.com/us/podcast/ahead-of-the-curve-with-coco-mocoe/id1603953369Review the podcast on Spotify: https://open.spotify.com/show/3WMVk1vVWPwjTDuvCR45KJFollow Coco on YouTube: https://www.youtube.com/@CocoMocoe/videosJoin the Discord here: https://discord.gg/wTg3PtBkjs EMAIL: cocomocoe@whalartalent.comTAGS: Boxxy, Millennials, Gen-Z, Gen Alpha, Cringe, Millennial Cringe This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Lauren and Jordyn from the Infinite Scroll Podcast discuss the biggest influencer stories and controversies of 2023, including Mikayla Noguiera's 'Lashgate', Addison Rae leaving TikTok, the fallout involving Dylan Mulvaney and Bud Light, and Emma Chamberlain's podcast criticism.

Did you know Jenna Marbles got her start at Barstool Sports? We discuss that and more on this episode of #AheadOfTheCurve with Coco Mocoe. Let's dive into the parallels of BuzzFeed and Barstool Sports and what can go wrong when you become the "coolest place to work" on the internet. Thank you so much for listening to the podcast, subscribing to my channel and for sharing your favorite episodes with a friend who loves marketing and pop culture as much a we do. Let's hit 500 reviews on Spotify by the end of 2023!This episode is based fully on opinion. I encourage everyone to do their own research, as alway!TAGS: Dave Portnoy, Barstool Sports, Jenna Marbles, Alex Cooper, Call Her Daddy, BuzzFeed, Quinta Brunson, The Try Guys, Marketing, Pop Culture -- Hi I'm Coco Mocoe! I work in media and I've made a career off accurately predicting trends and rising stars right before they blow up. EMAIL: cocomocoe@whalartalent.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

How did Selena Gomez become Gen-Z's favorite pop star? We are dissecting her 10+ year long music career in today's episode of 'Ahead of the Curve with Coco Mocoe'. Our special guest is Adam The Flop! From Revival to Rare to Kiss & Tell...we talk about it all.Join the #AheadOfTheCurve Discord here: https://discord.gg/FWjnNmCnRu Follow @adamtheflop on TikTok, Instagram and YouTube Follow Coco Mocoe on TikTok, Instagram and YouTubeHere is the great deep dive I mention early on in the video. It is from creator  @rxbeccarose  // Video: https://www.youtube.com/watch?v=YOGBT2eino4&pp=ygUab2ggaXRzIGp1c3QgcmViZWNjYSBzZWxlbmE%3DThank you for subscribing to my YouTube channel and for reviewing the podcast, wherever you listen! Send it to a friend who loves talking about Selena Gomez as much as we do ❤️ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Ever wondered how often celebrities google themselves? Or taken it a step further and done a PR stunt to change any bad search results that are trending? Well today, we are discussing some of the most talked about celebrity “seo” conspiracies from Disney’s “Frozen” to Hailey Bieber’s “Mean Girl” to Taylor Swift’s “Jet”. Today’s episode is with one of my favorite podcasters who you hear me mention ALL THE TIME, which is Shannon from Fluently Forward. Listen to her podcast here: https://podcasts.apple.com/us/podcast/fluentlyforward/id1589952385 Follow Shannon on TikTok: https://www.tiktok.com/@fluentlyforward Thank you for subscribing and reviewing the podcast! Share it with a friend who loves pop culture and marketing as much as we do! Email: cocomocoe@whalartalent.com Find Coco Mocoe on your favorite socials by searching @cocomocoe Subscribe to the ‘Ahead of the Curve’ podcast on YouTube: https://www.youtube.com/channel/UC7MC6lTh3ui3_id2n-vnlPQ  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Have you noticed an influx of videos on TikTok making fun of millennials? Well, I have! But Millennials have always been ridiculed online for simply existing. And why is that? From the cup song to Hogwarts houses to boxxy - millennials at least have culture! Let’s discuss. The viral TikTok that inspired this video was from @freddiesroommate on TikTok about the history of millennial cringe and the creator "boxxy" aka Catie Wayne. Examples of tiktokers making videos about millennials: @biancascaglione and @snarkymarky https://discord.gg/FWjnNmCnRu Watch my other show, #ShareYourScreen, with Nicky Reardon here: https://www.youtube.com/@NickyandCoco For potential interviews or partnerships, email: cocomocoe@whalartalent.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Today is an honest book review and deep dive into the trending book, Glossy by Marisa Meltzer. It is a profile piece about Emily Weiss and Glossier. But who is she? Emily Weiss is the founder of the popular beauty brand, Glossier. She was introduced to the world as a Teen Vogue intern on the MTV show, ‘The Hills’, starring Lauren Conrad. She would go on to create the popular beauty blog ‘Into The Gloss’ which would be the catalyst for her billion-dollar company, Glossier. What can we learn from “trendy” beauty brands like Glossier and female founds like Emily Weiss? Let’s dive in. My next book review will be the Britney Spears memoir, ‘The Women in Me’. Let me know what other trending topics and books you want me to cover from a marketing perspective! TIME STAMPS: Introduction - 0:00 The Glossy Book + Author - 2:20Emily Weiss - 4:38 “Into the Gloss” - 7:15 Glossier - 12:47Glossier’s Height - 16:26 Celebrity Name Drops - 22:40Glossier’s Mistakes - 26:18 How can Glossier become “cool” again? - 35:10Follow Coco on social media: Instagram: instagram.com/cocomocoeTikTok: tiktok.com/@cocomocoeYouTube: https://youtube.com/@CocoMocoe?si=x8WFaM-iNp_xOMn_ Join the #AheadOfTheCurve Discord: https://discord.gg/drDBjzVXnp Thank you for listening to ‘Ahead of the Curve with Coco Mocoe’ wherever you find your favorite podcasts! Tune in weekly for deep dives into trending topics, pop culture and celebrity interviews - all from a marketing expert’s perspective. You can buy the book here (Thank you for using link as I get a percentage of the profits from my link): https://amzn.to/3QeJ1JC For business inquiries, email: cocomocoe@whalartalent.com   This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

In this exclusive interview, we dive deep into the story behind the viral success of the Pickle Sweatshirt, created by Jess Slone of Bad Addiction Boutique. Discover how an inside joke turned into TikTok Shop's best-selling item, as Jess shares her journey from concept to market dominance. We also explore the impact of influential figures like Mikayla Noguiera who have contributed to the pickle sweatshirt's viral fame. For more celebrity and creator interviews, marketing insights and TikTok trends - subscribe to the channel!Follow Bad Addiction Boutique: tiktok.com/@badaddictionboutique instagram.com/badaddictionboutique "Why is the pickle sweatshirt taking over TikTok?" Today Show Article: https://www.today.com/food/trends/pickle-sweatshirt-tiktok-rcna100656Buy the pickle sweatshirt: https://shopbadaddiction.com/products/pickle-jars-sweatshirt --You can find more episodes of “Ahead of the Curve with Coco Mocoe” wherever you find your favorite podcasts or on YouTube. Tune in weekly for pop culture news, marketing trends and interviews with people making waves on the internet. Follow Coco on socials: tiktok.com/@cocomocoeinstagram.com/cocomocoeFor business inquiries, email: cocomocoe@whalartalent.comTAGS: #JessSlone #BadAddictionBoutique #PickleSweatshirt #TikTokShop #MikaylaNoguiera #FashionTrends #Entrepreneurship #Interview This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Today's interview is with celebrity P.R. crisis manager, Molly McPherson. We talk about the biggest scandals of the year from Lizzo to Ashton Kutcher to Colleen Ballinger. You can follow Molly McPherson on social media here: instagram.com/molly.mcpherson tiktok.com/@mollybmcpherson You can listen to Molly McPherson’s P.R. podcast, “Indestructible PR Podcast”: https://podcasts.apple.com/us/podcast/indestructible-pr-podcast-with-molly-mcpherson/id1441897190 TIME STAMPS: 0:00 - 1:28 = Introduction 1:28 - 11:30 = The definition of “public relations” and her PR career 11:30 - 16:20 = Do celebrities reach out because of her videos? 16:20 - 24:00 = Mila Kunis & Ashton Kutcher 24:00 - 27:40 = Will & Jada Smith 27:40 - 31:30 = Lizzo Lawsuit 31:30 - 37:00 = Colleen Ballinger 37:00 - 45:15 = Creator’s Vs. Celebs PR Responses45:15 - 51:10 = Ellen Degeneres Thank you for rating the podcast on your favorite platforms and subscribing to my YouTube channel for exclusive video content from each interview! Follow Coco Mocoe on socials: instagram.com/cocomocoetiktok.com/@cocomocoehttps://www.youtube.com/channel/UC7MC6lTh3ui3_id2n-vnlPQHi I'm Coco Mocoe! I work in media and I've made a career off accurately predicting trends and rising stars right before they blow up. EMAIL: cocomocoe@whalartalent.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com