Mark Zuckerberg finally gets a win with Threads and Elon Musk does not appear to be happy. Plus, Threads seems to have changed the social media landscape over night. In a world where everyone is chasing short-form video, does this mark the move away from that? Sara McCord is a marketing and communications professional who I found on TikTok. She brought great thoughts to this discussion. You can find Sara McCord's blogpost on the topic here or find her on TikTok @SaraJMcCord -- Here is the article from NYT about the launch of Threads: https://www.nytimes.com/2023/07/06/technology/threads-downloads-twitter.htmlHere is the article from TechCrunch about how Twitter has managed since Elon Musk took over: https://techcrunch.com/2023/07/06/elon-musk-twitter-everything-you-need-to-know/ --For business inquiries, email: cocomocoe@whalartalent.com This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com/subscribe

When you are listening to this, I will be in Cannes Lion in the south of France. Thank you for all the opportunities you have afforded me as my audience. I have gone from an entry-level marketing employee to traveling the world to talk about marketing to some of the most brilliant people in the industry. Thank you, thank you, thank you. I hope I make you proud as my audience. --cocomocoe@whalartalent.com This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com/subscribe

Are people growing tired of short-form videos, like TikToks and Reels? That is a loaded question with no right or wrong answer. But I do predict that we are about to see a resurgence of YouTubers and long-form media, like podcasting, as people seek out more substance than 10 second videos. Today I got to speak to Michael Lindsay and Matthew Schueller (@michaelandmatt) who grew their platform on YouTube and are now launching a podcast about their surrogacy and their fatherhood journey as a same-sex couple. You can listen to new episodes of 'Who's Your Daddy?' every Thursday! Mr. Beast talks about the resurgence of YouTube in his interview from the Colin & Samir podcast here. -- For business inquiries, email: cocomocoe@whalartalent.com This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com/subscribe

“The Idol” recently premiered on HBO Max featuring Lily Rose-Depp, The Weeknd, Jennie Kim and more. It is created by Sam Levinson who also created “Euphoria” and has been hit hard by critics, at one point having 10% on Rotten Tomatoes. I personally liked the first episode and I am interested to see more. Here is an article from Hollywood Reporter on Lily Rose-Depp's defense of the show. I talk to Jasmine Darya in this episode about the intersection of celebrities and fashion. And how the use fashion as a tool to elevate their image. We compare the old money approach of Sofia Richie vs the new age, somewhat exploitative approach of Lily Rose Depp on ‘The Idol’. Follow Jasmine on TikTok (@jasminedarya) — Thank you for reviewing the podcast!  This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com/subscribe

Today’s episode is with media & branding expert @culturework who I found after her coverage of the Tarte F1 trip debacle that took over the FYP recently. Here is an article by Refinery29 that summarizes what happened, for extra reference.Her insights were super valuable and I wanted to dive deeper with her to highlight the often unfair treatment of POC creators - not just by algorithms but by brands, as well. We also discuss the ‘Horses’ restaurant drama that started in West Hollywood and took over the internet. In this, we dive into the ethics of reporting on often gory crimes and where to draw the line when discussing true crime. Everything in this podcast is our opinion based on the public videos shared by the discussed party. Everything is alleged. You can find more about @CultureWork via her newsletter or TikTok.— For business inquiries and podcast sponsor requests, email cocomocoe@whalartalent.com This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com/subscribe

This was an episode for the history books! I found Alegría on TikTok when she posted a TikTok about Succession and the Kardashians. I had to have her on the podcast to pick her brain even further. Find Alegría on social: TikTok: @alegría.irl Instagram: @wawa.jpgIn this episode, we talk about:  The Kardashians potentially modeling their new season on Hulu after Succession The idea of class and wealth in the U.K vs. the U.S.  The representation of class systems in the Succession characters  The idea of nepo-babies vs influencers  The TikTok algorithm and how they randomize your virality so it feels like gambling How the cast of Succession reflects different members of the Kardashians Gen Alpha being the first generation to not know their own handwriting The idea that visuals are a new form of language on the internet  The commodification of growing old For business inquiries or interview requests, email: cocomocoe@whalartalent.com This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com/subscribe

The long-awaited Vanderpump Rules finale to season 10 (episode 15) is here. This is bigger than a super bowl. Super bowls happen once a year. This 'Scandoval' was once-in-a-lifetime! We break down the episode scene by painful scene. And then we end the episode with a deep dive into the cast zodiac signs and what it could all potentially mean. For context, here are the cast zodiac signs from what I could find online: Virgo: Lisa Vanderpump, Lala Kent, Raquel Leviss Cancer: Ariana Maddix, Tom S*ndoval, Jax Taylor, Stassi Schroeder Aquarius: James Kennedy, Kristen Doute, Charli Capricorn: Katie Maloney, Ally Lewber Taurus: Scheana Shay Libra: Tom Schwartz Gemini: Andy Cohen No Leos, Aries or Scorpios on this cast You can listen to my deep-dive episode on the original Scandoval when it broke and why it took over the world from a media-perspective hereIf you like the podcast, you will love my socials: Instagram: @cocomocoeTikTok: @cocomocoeYouTube: Coco Mocoe For business inquiries and sponsorships, email: cocomocoe@whalartalent.com This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com/subscribe

Have you ever watched Shark Tank and wondered about the behind-the-scene details or what happens to the contestants after they strike a deal with a shark? Today's episode is with Shirah Benarde (@shirahbenarde). She and her brother founded the anti-roofie scrunchie brand, NightCapIt (@nightcapit). They had one of the fastest deals in Shark Tank history with Lori Griener. Here is the NightCap site if you want to purchase protection for your drinks! Here is a viral clip from their episode of Shark Tank!We talk about how she made $40k from TikTok alone in the 6 weeks leading up to their pitch on Shark Tank. We talk about her Gen-Z focused branding strategy (community over perfection) and how she grew her brand to almost 500k on TikTok at the time of posting this episode. And we talk about her plans to branch the company out in to the music and college space. This was such a fun interview and I hope you enjoy listening as much as I enjoyed chatting with Shirah! The book I referred to in the middle of the podcast is linked here. It has been almost a decade since I read the book so my recollection may have been fuzzy and I am not a mental health professional! I encourage you to read the book yourself to fact check me, as always! Tune into 'Ahead of the Curve with Coco Mocoe' for weekly episodes on pop culture, entertainment and marketing news.If you love the podcast, you will love my socials! @CocoMocoe on Instagram, TikTok and YouTube. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com/subscribe

In this episode, we delve into the 2023 Met Gala - the most highly anticipated fashion event of the year. Join us as we discuss the stunning red carpet looks, the most talked-about celebrity appearances, and the overarching cultural themes that defined the event. From the fashion-forward to the controversial, we break down every aspect of this unforgettable evening, providing insights and commentary that you won't want to miss. Tune in for a deep dive into the Met Gala 2023, and discover all the highlights and memorable moments from this iconic night in the fashion world.Here is an article from Vogue on all the Met Gala looksSome looks that stood out to me were from Kylie Jenner, Emma Chamberlain, Rihanna, Pedro Pascal and more! Not only do we talk about the theme, which was Karl Lagerfeld, but we also discuss what celebs did NOT attend - which can be just as telling. Thank you so much for listening to this episode and giving it a rating! We are climbing the Entertainment News & Pop Culture charts. THANK YOU!Let me know who you want me to interview in the future!Tune into 'Ahead of the Curve with Coco Mocoe' for weekly episodes on pop culture, entertainment and marketing news.If you love the podcast, you will love my socials! @CocoMocoe on Instagram, TikTok and YouTube. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com/subscribe

Today's episode pulls back the curtain of Hollywood with Carolina Reynoso (@caroreyrey). Her and I met at our day job (BuzzFeed) and she has since gone on to film viral videos on red carpets like the Oscar's, meet Steven Spielberg, attend every exciting red carpet in the past year and much more. We talk about how she got her foot in the door to the industry. How she started out by working with celebrities like Zendaya and Justin Bieber. And her passion, which is Latinx representation in media. Here is an article by Axios about the Latinx moviegoer population vs Latinx representation in media: https://www.axios.com/2022/03/31/latinos-hollywood-representation-moviesFollow Carolina Reynoso (@caroreyrey) on social media here: Instagram TikTok Watch her on the PeroLike YouTube channel here: https://www.youtube.com/@PeroLike --If you love the podcast, you will love my socials! Search 'Coco Mocoe' on your favorite apps to find me and connect. Instagram: @cocomocoeTikTok: @cocomocoeYouTube: Coco MocoeLinkedIn: Coco Mocoe For business inquiries, email: cocomocoe@whalartalent.com This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com/subscribe