Why did everyone want Glossier to fail?

Today is an honest book review and deep dive into the trending book, Glossy by Marisa Meltzer. It is a profile piece about Emily Weiss and Glossier. But who is she? 

Emily Weiss is the founder of the popular beauty brand, Glossier. She was introduced to the world as a Teen Vogue intern on the MTV show, ‘The Hills’, starring Lauren Conrad. She would go on to create the popular beauty blog ‘Into The Gloss’ which would be the catalyst for her billion-dollar company, Glossier. 

What can we learn from “trendy” beauty brands like Glossier and female founds like Emily Weiss? Let’s dive in. 

My next book review will be the Britney Spears memoir, ‘The Women in Me’. Let me know what other trending topics and books you want me to cover from a marketing perspective! 

TIME STAMPS:

Introduction - 0:00 

The Glossy Book + Author - 2:20

Emily Weiss - 4:38 

“Into the Gloss” - 7:15 

Glossier - 12:47

Glossier’s Height - 16:26 

Celebrity Name Drops - 22:40

Glossier’s Mistakes - 26:18 

How can Glossier become “cool” again? - 35:10

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