Ahead of the Curve with Coco Mocoe 2023: The Year the Influencer Bubble Burst (ft. Infinite Scroll Podcast)
Dec 4, 2023
Lauren and Jordyn from the Infinite Scroll Podcast discuss the biggest influencer stories and controversies of 2023, including Mikayla Noguiera's 'Lashgate', Addison Rae leaving TikTok, the fallout involving Dylan Mulvaney and Bud Light, and Emma Chamberlain's podcast criticism.
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Mainstream Wake-Up Call
- Michaela's lash controversy exposed influencer marketing to mainstream scrutiny beyond niche internet culture.
- The moment revealed brands' blind trust in creator reach over authentic validation.
Many Cooks Cause Oversight
- Big brands often rely on agencies or middlemen for influencer campaigns and can miss red flags.
- That distance helps explain why high-profile posts sometimes go live without rigorous checks.
Agency Playbook Hurt A Creator
- Coco recalled being offered a major brand deal via an agency that paid a male creator far more than her despite her larger reach.
- She declined the offer on principle and later realized the brand wasn't even directly handling outreach.