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Ahead of the Curve with Coco Mocoe
2023: The Year the Influencer Bubble Burst (ft. Infinite Scroll Podcast)
Dec 4, 2023
Lauren and Jordyn from the Infinite Scroll Podcast discuss the biggest influencer stories and controversies of 2023, including Mikayla Noguiera's 'Lashgate', Addison Rae leaving TikTok, the fallout involving Dylan Mulvaney and Bud Light, and Emma Chamberlain's podcast criticism.
01:07:24
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Quick takeaways
- In 2023, the influencer-audience relationship evolved, with fans outgrowing creators like Emma Chamberlain, raising questions about how influencers can adapt and cater to changing needs.
- The Dylan Mulvaney and Bud Light incident highlighted the lack of understanding brands often have about the influencer ecosystem and the risks creators face when aligning with brands.
Deep dives
The Influencer Bubble: Changing Dynamics and the Outgrowth of Audiences
The year 2023 saw a shift in the influencer world, as audiences started outgrowing their favorite creators. This was evident in the Emma Chamberlain podcast discourse, where fans felt that they had matured beyond the content she was creating. The controversy highlighted the dynamic nature of the influencer-audience relationship and the challenges creators face as their audience evolves. It also raised questions about how influencers can adapt to keep their audience engaged and cater to their changing needs and interests. The situation with Emma Chamberlain served as a reminder that the influencer bubble is not bursting, but evolving, requiring creators to continually adjust and navigate new expectations.
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