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18min chapter
2023: The Year the Influencer Bubble Burst (ft. Infinite Scroll Podcast)
Ahead of the Curve with Coco Mocoe
The Rise and Fall of an Influencer
This chapter explores the pivotal 'lashgate' incident that affected the influencer economy and perception, as well as the relationship between influencers and brands. The speakers express their frustration with the negative perception of influencers and discuss a specific controversy that brought attention to the issue of cutting corners in the creator world. They also highlight the lack of knowledge and understanding from big brands and agencies when working with influencers.
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