2023: The Year the Influencer Bubble Burst (ft. Infinite Scroll Podcast)
Ahead of the Curve with Coco Mocoe
The Fallout of a PR Disaster
This chapter discusses the viral incident involving a creator and Bud Light, and the consequences it had on both parties. It delves into the issue of performative activism in the influencer industry and emphasizes the lack of understanding brands have about the creator ecosystem. The chapter also explores the changing relationship between influencers and their audience, using the recent criticism faced by Emma Chamberlain's podcast as an example.
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