26min chapter

Ahead of the Curve with Coco Mocoe cover image

2023: The Year the Influencer Bubble Burst (ft. Infinite Scroll Podcast)

Ahead of the Curve with Coco Mocoe

CHAPTER

The Fallout of a PR Disaster

This chapter discusses the viral incident involving a creator and Bud Light, and the consequences it had on both parties. It delves into the issue of performative activism in the influencer industry and emphasizes the lack of understanding brands have about the creator ecosystem. The chapter also explores the changing relationship between influencers and their audience, using the recent criticism faced by Emma Chamberlain's podcast as an example.

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