
The HeyCreator Show
The HeyCreator Show is for building your creator business.
Each week, host Matt Ragland various guests talk through all stages of the creator journey, intentionally designing each conversation to meet you where you’re at along the way. We’re sharing lessons from over a decade of helping digital creators launch and scale courses, communities, and coaching services — along with building newsletters, YouTube channels, and podcasts to millions of subscribers and downloads for our clients.
For more about our show, company, and community go to heycreator.com.
Latest episodes

Jul 25, 2023 • 51min
The Growth Experiments We’re Running
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) go behind the scenes to talk about the different growth experiments they’re testing at Stodzy and Hampton. You’ll learn about giving up founder-led sales, the opportunity in Reddit + LinkedIn, how to decide where to test, plus get a look at a small two-person woodworking publisher that does $1m+ in revenue.
Cool Stuff Mentioned In The Show
The Facebook Ad Library
TikTok’s Ad Library
Ethan’s Reddit Post
Lost Art Press
For more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.
The Write To Roam where Ethan publishes research on how 6- and 7-figure writers make money online

Jul 18, 2023 • 51min
Saying No To Free Money - How And When To Shut A Business Down
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about Matt Giovanisci’s decision to shut down two of his companies. Was it the right call? And how should you think through this situation in your own company?
Cool Stuff Mentioned In The Show
Matt’s full loom on why he shut the business down
Matt’s lifestyle business manifesto
Swim University
Money Lab
Brew Cabin
The One Thing
Buy Back Your Time
For more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.
The Write To Roam where Ethan publishes research on how 6- and 7-figure writers make money online

Jul 11, 2023 • 1h 4min
Elon vs Zuck: Should You Start Marketing On Threads?
Buckle up, we got us a good ole’ fashioned showdown. On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) debate Meta’s new Twitter clone, Threads. Tim is a fan, Ethan’s team-Elon. They debate the merits of both platforms and try to answer the question: Is this worth your time as a creator?
Cool Stuff Mentioned In The Show
CJ Chilvers Twitter
CJ Chilvers Blog
Ryan Hall - Weather Influencer
The new DeSo Protocol, ActivityPub
Jacky Chou - SEO Expert
Jennifer Kamara - CEO Coach
For more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.
The Write To Roam where Ethan publishes research on how 6- and 7-figure writers make money online

Jul 4, 2023 • 55min
Deconstructing Peter Zeihan’s Creator Biz
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) take a look at Peter Zeihan, a well-known and controversial author, social media voice, and geopolitical strategist. They dig into his work to show you what you can learn from his approach to research, publishing, and monetization.
No matter what your politics, you’ll learn from this one.
Cool Stuff Mentioned In The Show:
Lara Acosta - Building Personal Brands
Chuk in ATX
Peter Zeihan’s Twitter Account
Peter’s website
Motley Fool’s Interview with Peter Zeihan
Dissenting Opinion (“Peter Zeihan is the Jim Cramer of Geopolitics)
A third take on Peter and people like him
Ray Dalio’s book on The Changing World Order
For more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.
The Write To Roam where Ethan publishes research on how 6- and 7-figure writers make money online

Jun 27, 2023 • 50min
Building Your Own Podcast Network
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about Tim’s newest project - re-launching the Rainmaker podcast network that he got as part of the Copyblogger deal. They discuss the “why,” “how,” and whether it’s all worth it.
Cool Stuff Mentioned In The Show
Rainmaker
For more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.
The Write To Roam where Ethan publishes research on how 6- and 7-figure writers make money online

Jun 20, 2023 • 35min
Ethan’s Half-Baked Newsletter Ideas
Special episode format! On this week’s episode, Ethan Brooks (@damn_ethan) records solo to share some behind-the-scenes tips on content creation, plus an interesting newsletter opportunity, a creative affiliate hack, data on the PCAT framework, and what it all means for you…
Cool Stuff Mentioned In The Show
Miguel Correia
IPO Brief Newsletter
The SEC EDGAR Database
Sponsy
Passionfroot
Matt McGarry
Matt’s new affiliate hack
Lundin Matthews
GetRamen Newsletter
For more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.
The Write To Roam where Ethan publishes research on how 6- and 7-figure writers make money online

Jun 13, 2023 • 1h 3min
Case Study: How The Hustle And Other Newsletters Maximize Email Capture
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) dive into a detailed breakdown of how The Hustle and several other successful newsletters design their websites to maximize to convert as many visitors as possible into email subscribers. They discuss everything from page design, to the merits of pop-ups, incentivizing subscribers, and how to craft high quality calls to action.
Cool Stuff Mentioned In The Show
The Hustle
Milk Road
Morning Brew
1440 Newsletter
Copyblogger’s Newsletter
Dan O’Shinsky’s List of 52 Ways To Grow Newsletters
Not A Newsletter
Eric - Exploding Ideas
Billy Oppenheimer
Sparkloop
Matt Mcgarry, from Growletter
For more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.

Jun 8, 2023 • 34min
Convertkit and Sparkloop: Insights from Nathan Barry, Founder of Convertkit
This week, we have a special episode of The Copyblogger Podcast. At the CEX conference, Tim sat down with Nathan Barry, the founder of Convertkit. We talk about ...
- the Convertkit sponsorship network
- how Nathan deals with the weight of running such a big company
- how creators can create "flywheels" of growth
- why using Sparkloop to generate revenue is such an important first step.
Links
- Convertkit
- Convertkit Creator Network
- Sparkloop.app

11 snips
Jun 6, 2023 • 58min
Here’s How To Spy On Your Competitors’ SEO
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about reverse-engineering someone else’s SEO, and the tactics/tools you can use to spy on competitors, and sites you like.
Cool Stuff Mentioned In The Show
Ethan’s book
Ethan’s website
Hello My Name Is Awesome
Hone Health’s Blog
SEM Rush
Ahrefs
For more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.

May 30, 2023 • 48min
Is Personal Brand Even Worth It?
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about the nuance of developing a personal brand while you’re building a stand-alone business or working as an employee. What is personal brand actually good for? How does it change over your career? What do people typically miss in this discussion? They cover all that and more…
For more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.