
The HeyCreator Show
The HeyCreator Show is for building your creator business.
Each week, host Matt Ragland various guests talk through all stages of the creator journey, intentionally designing each conversation to meet you where you’re at along the way. We’re sharing lessons from over a decade of helping digital creators launch and scale courses, communities, and coaching services — along with building newsletters, YouTube channels, and podcasts to millions of subscribers and downloads for our clients.
For more about our show, company, and community go to heycreator.com.
Latest episodes

Jul 4, 2023 • 55min
Deconstructing Peter Zeihan’s Creator Biz
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) take a look at Peter Zeihan, a well-known and controversial author, social media voice, and geopolitical strategist. They dig into his work to show you what you can learn from his approach to research, publishing, and monetization.
No matter what your politics, you’ll learn from this one.
Cool Stuff Mentioned In The Show:
Lara Acosta - Building Personal Brands
Chuk in ATX
Peter Zeihan’s Twitter Account
Peter’s website
Motley Fool’s Interview with Peter Zeihan
Dissenting Opinion (“Peter Zeihan is the Jim Cramer of Geopolitics)
A third take on Peter and people like him
Ray Dalio’s book on The Changing World Order
For more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.
The Write To Roam where Ethan publishes research on how 6- and 7-figure writers make money online

Jun 27, 2023 • 50min
Building Your Own Podcast Network
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about Tim’s newest project - re-launching the Rainmaker podcast network that he got as part of the Copyblogger deal. They discuss the “why,” “how,” and whether it’s all worth it.
Cool Stuff Mentioned In The Show
Rainmaker
For more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.
The Write To Roam where Ethan publishes research on how 6- and 7-figure writers make money online

Jun 20, 2023 • 35min
Ethan’s Half-Baked Newsletter Ideas
Special episode format! On this week’s episode, Ethan Brooks (@damn_ethan) records solo to share some behind-the-scenes tips on content creation, plus an interesting newsletter opportunity, a creative affiliate hack, data on the PCAT framework, and what it all means for you…
Cool Stuff Mentioned In The Show
Miguel Correia
IPO Brief Newsletter
The SEC EDGAR Database
Sponsy
Passionfroot
Matt McGarry
Matt’s new affiliate hack
Lundin Matthews
GetRamen Newsletter
For more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.
The Write To Roam where Ethan publishes research on how 6- and 7-figure writers make money online

Jun 13, 2023 • 1h 3min
Case Study: How The Hustle And Other Newsletters Maximize Email Capture
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) dive into a detailed breakdown of how The Hustle and several other successful newsletters design their websites to maximize to convert as many visitors as possible into email subscribers. They discuss everything from page design, to the merits of pop-ups, incentivizing subscribers, and how to craft high quality calls to action.
Cool Stuff Mentioned In The Show
The Hustle
Milk Road
Morning Brew
1440 Newsletter
Copyblogger’s Newsletter
Dan O’Shinsky’s List of 52 Ways To Grow Newsletters
Not A Newsletter
Eric - Exploding Ideas
Billy Oppenheimer
Sparkloop
Matt Mcgarry, from Growletter
For more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.

Jun 8, 2023 • 34min
Convertkit and Sparkloop: Insights from Nathan Barry, Founder of Convertkit
This week, we have a special episode of The Copyblogger Podcast. At the CEX conference, Tim sat down with Nathan Barry, the founder of Convertkit. We talk about ...
- the Convertkit sponsorship network
- how Nathan deals with the weight of running such a big company
- how creators can create "flywheels" of growth
- why using Sparkloop to generate revenue is such an important first step.
Links
- Convertkit
- Convertkit Creator Network
- Sparkloop.app

11 snips
Jun 6, 2023 • 58min
Here’s How To Spy On Your Competitors’ SEO
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about reverse-engineering someone else’s SEO, and the tactics/tools you can use to spy on competitors, and sites you like.
Cool Stuff Mentioned In The Show
Ethan’s book
Ethan’s website
Hello My Name Is Awesome
Hone Health’s Blog
SEM Rush
Ahrefs
For more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.

May 30, 2023 • 48min
Is Personal Brand Even Worth It?
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about the nuance of developing a personal brand while you’re building a stand-alone business or working as an employee. What is personal brand actually good for? How does it change over your career? What do people typically miss in this discussion? They cover all that and more…
For more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.

May 23, 2023 • 43min
Zuckerberg VS Elon: Leaked Documents Give a First Look Instagram’s New “Twitter Look Alike App.”
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about a story that’s making the rounds, purporting to show a new decentralized social media app that Meta’s launching on the Instagram backbone. Why might they be doing this? And what does it mean for you?
Cool Stuff Mentioned In The Show
The article from Daily Mail
Lia Haberman, who broke the story
Our debate on whether social media is a waste of time
The article, what was Twitter anyways
Cal Newport’s recent podcast on news companies leaving Twitter
For more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.

May 16, 2023 • 1h 2min
F*ck It… We’ll Do It Live: Google’s AI Search Demo
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) live react to Google’s demo of the new AI-powered search features, pausing to discuss what it could mean for the future of ecomm, content marketing, and search in general.
Cool Stuff Mentioned In The Show
Here’s the video they live react to
An early look at ChatGPT4 with browsing
The inspiration for today’s title
For more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.

May 9, 2023 • 55min
LEAKED DOCUMENTS show that Google is in big trouble
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about Tim's presentation at CEX and go over this leaked document from a Google engineer that shows how terrified Google is of AI.
Cool Stuff Mentioned In The Show:
Channelle Basilio’s content
There’s An AI For That
The text below is a very recent leaked document, which was shared by an anonymous individual on a public Discord server who has granted permission for its republication. It originates from a researcher within Google. We have verified its authenticity. The only modifications are formatting and removing links to internal web pages. The document is only the opinion of a Google employee, not the entire firm. We do not agree with what is written below, nor do other researchers we asked, but we will publish our opinions on this in a separate piece for subscribers. We simply are a vessel to share this document which raises some very interesting points.
The leaked Google opinion piece
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.
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