The HeyCreator Show Case Study: How The Hustle And Other Newsletters Maximize Email Capture
Jun 13, 2023
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Above-The-Fold Conversion Formula
- Top newsletter sites use a repeatable above-the-fold formula: a clear promise, short time commitment, cost, and audience proof.
- This 'PCAT' pattern explains why many newsletter homepages look and convert similarly.
Use The PCAT Copy Framework
- Use the PCAT (Promise, Cost, Audience, Time) when crafting email capture copy.
- Lead with a clear promise and support it with cost (free), audience (social proof), and time (5 minutes).
Show Recent Issues To Signal Freshness
- Dynamic sliders showing recent newsletter subject lines create timeliness and relevance.
- Small visual cues (starred subjects) subtly signal higher value and increase clicks.