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The HeyCreator Show

Latest episodes

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Mar 9, 2022 • 46min

On Storytelling And Conflict

On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about the conflict unfolding in Ukraine, and how storytelling is and always has been a keystone element in wars of all sorts – with stories from John Steinbeck to Martin Luther King Jr. The guys also talk about direct response writing, how it can be leveraged to support worthwhile causes, and some of 2020’s most brilliant ad campaigns. Links From The Show The copywriter who makes $300k/yr Pompliano – Bitcoin Influencer Martin Luther King Jr.’s Stride Toward Freedom Sober Nation John Steinbeck Books: Travels with Charley Once There Was a War Bombs Away 2021 D&AD Direct Marketing Awards Diessel’s Enjoy Before Returning Campaign Danish Crown’s brilliant bacon ad For more great insights, check out… Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world. Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.
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Feb 22, 2022 • 46min

How ConvertKit Went From $1.5k to $100k MMR in 12 Months

On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk through the 10-step process Nathan Barry used to grow ConvertKit to $100k MMR after sales had stalled early on. Once you understand it, you can use this process in your own business. It will help you attract more customers, understand their needs better, and ultimately, build products that scale your income. Along the way, the guys add insights and stories from their own experience to help drive each point home. Cool Stuff Mentioned In The Show Here’s the link to Nathan Barry’s Twitter thread For more great insights, check out… Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world. Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them
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Feb 16, 2022 • 1h 3min

How to Build Referral Programs + The “Outlier Algorithm"

Are you planning a referral program to grow your audience? There’s a strategy to make it work. On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about lessons learned from the godfather of referral programs, Louis Nicholls. Nicholls is the co-founder of SparkLoop*, the app that powers 7 of the 10 largest newsletter referral programs in the world. It’s been used by major players like Tim Ferriss and James Clear to grow their audiences, and building it has given Nicholls unique insight into what does and doesn’t work in referral marketing. Tune in to learn: How big your audience should be before starting a referral program What kinds of engagement and conversion rates you can expect to see The psychology behind referral programs and how to target your “whales” How to choose prizes that work economically and more… The guys also dig into an interesting new framework called the “Outlier Algorithm” which can help you identify and pursue rare, high-value skills throughout your career. (*Disclosure: Tim invested in SparkLoop back in the day) Links to Cool Stuff Mentioned In The Show SparkLoop Aleyda Solis’ SEO FOMO Newsletter Brennan Dunn’s Create and Sell Newsletter Michael Simmons’ piece on the “Outlier Algorithm” For more great insights, check out… Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world. Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.
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Feb 8, 2022 • 49min

Khe Hy: Do you need help learning to say “no” in your work-life?

On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk to the “Oprah for millennials,” Khe Hy about the skill of saying no, and how to build a high-performance remote startup team while surfing every day and raising a family. Khe is the founder of Rad Reads, a media business that started as a newsletter and has branched out into courses and consulting. His flagship product, Supercharge Your Productivity, helps students escape low-pay tasks, and teaches the skills of value-driven, high-leverage, “$10k Work.” His team also offers B2B consulting, teaching companies the systems and tools needed to run effective remote teams. You can find him on Twitter @khemaridh Cool Stuff Mentioned In The Show: Why I’m Giving Up On Solopreneurship For more great insights, check out… Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world. Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.
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Feb 1, 2022 • 58min

Using Paid Advertising, Giveaways, and Influencers to Grow Your Business

Last week, we talked about growing your audience without paid advertising. However, we also talked about the value of having a budget and using that budget to grow. In this week's episode Tim (@timstodz) and Ethan (@damn_ethan) give some of their favorite examples of successful paid media and Ethan breaks down the frameworks of how it all works.  Don't forget to leave us a rating and subscribe to the show.
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Jan 26, 2022 • 56min

How to Build an Email List Without Paid Marketing

On this week's episode, @timstodz and @damn_ethan talk about an interesting Twitter thread that was written and published by Alex Garcia. Both Tim and Ethan had some really interesting insights to this thread, and they added as much value as possible to teach you ow to build an email list and grow your audience without breaking the bank.
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Jan 19, 2022 • 52min

How to Get Clients, Close Deals, and Get Contracts Signed

The podcast explores strategies and tactics for generating new business and signing clients, including scripts and sales strategies. They discuss the challenges of communication in a digital workspace, finding a niche in freelancing, rehashing content, using MailChimp for email marketing, the power of thoughts and beliefs, taking action for business growth, and building momentum.
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Jan 12, 2022 • 1h 8min

Starting From Nothing: How To Get To $10,000 A Month

 
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Dec 20, 2021 • 53min

Creator Coins: The Risks, the Rewards and the Possibilities

In this week's episode, @timstodz and @damn_ethan deep dive into creator coins. What are they? How can they help creators monetize businesses? And what are the risks involved? It's tough to say where creator coins will end up. It's likely we will see creator coins (and other web3 innovations) become a more intrical part of the creator economy. But what are the downsides?  We go in depth and cover all the angles in this week's podcast. Enjoy. :)
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Dec 13, 2021 • 56min

The Truth About the "Creator Economy: A Copyblogger Experiment"

 

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