
The HeyCreator Show
The HeyCreator Show is for building your creator business.
Each week, host Matt Ragland various guests talk through all stages of the creator journey, intentionally designing each conversation to meet you where you’re at along the way. We’re sharing lessons from over a decade of helping digital creators launch and scale courses, communities, and coaching services — along with building newsletters, YouTube channels, and podcasts to millions of subscribers and downloads for our clients.
For more about our show, company, and community go to heycreator.com.
Latest episodes

May 12, 2022 • 47min
The 10k Formula: How Growth Tools is Helping Entrepreneurs Reach the Milestone
In this week's episode, I sit down with Will DeShazo from Growth Tools.
We talk about how he has been able to help scale the Growth Tools business, and why their process is the perfect solution for any entreprenuer who has a goal making $10,000 a month.

May 4, 2022 • 46min
Lexi Grant: Can You Sell Your 5-Figure Biz?
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk to Lexi Grant, founder of They Got Acquired. Lexi is a media pro who’s started and sold several businesses. Her newest company highlights entrepreneurs who sell for $100k - $50m. The trio talk about how to tell whether your business can be sold, and what the most important steps are to set yourself up for success there.
Cool Stuff Mentioned In The Show
Check out our first episode where we break down how Lexi launched TGA
Here’s Lexi’s interview with Ryan on the Intentional Growth podcast
Don’t miss Lexi’s interview with Lauren Gaggioli on the Higher Scores acquisition
You can find Lexi on Twitter, check out more acquisition case studies on They Got Acquired, and tune into the podcast here (it’s great!)
For more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.
Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.… Use code BOATDRINKS for the best discount available.

5 snips
Apr 27, 2022 • 1h 2min
A Brilliant Way To Automate Ad Sales
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) show you how Josh Spector automated thousands of dollars in ad sales each month for his newsletter, For the Interested. You’ll also learn about a creative new business model called “Sponsorware,” and how you can use it to make money from your Google drive.
Cool Stuff Mentioned In The Show
You can find Josh Spector on Twitter and check out his newsletter here
Here’s his ad sale page and the ecomm store he uses to manage inventory
GIRLBOSS – The book Tim mentioned about the founder of Nasty Gal
Sam Parr’s approach to interviewing bankers
This piece breaks down Caleb Porzio’s $100k+ sponsorware journey
You can find Caleb on Twitter to keep up on his other cool projects
For more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.
Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.… Use code BOATDRINKS for the best discount available.

Apr 19, 2022 • 57min
How to Make Thousands On A 1k Person Email List
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about how media veteran Lexi Grant landed her first 1k subscribers, then earned thousands from that list. The guys are also both working on product launches, and take you behind the scenes to talk about self doubt, idea validation, and how to allocate your energy across projects as a creator.
Cool Stuff Mentioned In The Show
SoberNation Staging Site
Elon Musk SpaceX Documentary (Return to Space)
Mark Zuckerberg’s interview with Tim Ferriss
Descript (the last amazing piece of software Ethan has used)
My First Million: Why it’s crazy to go for the olympics
Ethan’s Twitter thread on anxiety
Steph Smith, author of Doing Content Right and Doing Time Right
Steph’s test tweet (which led to the launch of her first book)
A detailed breakdown of Steph’s idea validation and launch process
Best Self Co
Case study on how Brümate grew to $100m+ in 5 years
The Penny Hoarder and The Write Life
Lexi Grant’s new company, They Got Acquired
Lexi’s idea sharing on Kern.al and Indie Hackers
Made In America by Bill Bryson
Our episode on how Nathan Barry grew from $1.5k MRR to $100k+ through personal outreach
For more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.
Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.… Use code BOATDRINKS for the best discount available.

Apr 13, 2022 • 59min
Ed Latimore: How To Make Time Work For You
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) sat down with writer, internet entrepreneur, and heavyweight boxer Ed Latimore (@EdLatimore) to discuss the art of building an audience, making money online, maturing as an entrepreneur, and the most effective way to meet entrepreneurs you admire.
Cool Stuff Mentioned In The Show
Ed Latimore’s Twitter, Blog, and Newsletter
Ed’s Twitter Growth Engine Course Package
Paul Graham’s article On Cities and Ambition
For more great insights, check out…
Copyblogger Academy, where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.
Trends, where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.… Use code BOATDRINKS for the best discount available.

Apr 5, 2022 • 1h 3min
Behind The Scenes
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) take you behind the scenes for a real-time look at the re-launch of Tim’s brand, Sober Nation. Learn about opportunities in the lead-gen industry, how to price ad products, SEO from a pro, and more.
Cool Stuff Mentioned In The Show
Our episode on Substack’s new app
Sober Nation
Johnny Robinson (The Squeegee God)
SEM Rush (use this to analyze your SEO and find niches you can compete on)
SimilarWeb (use this to research your competitors’ traffic)
Lexi Grant, former exec at The Penny Hoarder, built and sold The Write Life
They Got Acquired
For more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.
Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.… Use code BOATDRINKS for the best discount available.

Mar 31, 2022 • 45min
The Choice to Be Remarkable
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about how to stand out. They look at unforgettable portfolios of copywriters, and break down the ideas you can use to make your own website or product stand out.
Cool Stuff Mentioned In The Show
Here’s the tweet we discuss about how some people can imagine things in full color
Joe Colman’s portfolio with the slider
Jon Ryder’s portfolio Full Stop New Paragraph
Trevor Joplin’s portfolio Her Story
Tim Ferriss’ recent interview with Mark Zuckerberg
Trends research on the growing birdwatching market (discount info below)
For more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.
Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them… Use code BOATDRINKS for the best discount available.

5 snips
Mar 23, 2022 • 1h 13min
What is the secret to writing high-performing content online?
For more great insights, check out…
Copyblogger Academy - https://my.copyblogger.com/?utm_sourc..., where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.
Trends - https://trends.co/?utm_source=copyblo..., where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.

Mar 16, 2022 • 48min
Did Substack Nuke Your Email List?
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk through the recent launch of Substack’s new reading app, how it affects Substack writers, and what you can do to protect yourself and keep growing your business.
IMPORTANT: As mentioned in the show, we looked deeper into Substack’s new functionality, and it appears writers DO still get access to the email addresses of new subscribers who sign up via the app. That’s a big deal, and very pro-writer on Substack’s part. However, our warnings still stand about building an audience on a centralized platform.
Cool Stuff Mentioned In The Show
Substack’s announcement
Tim’s article about the new app
Ethan’s GPT3 Moby Dick article
Codie Sanchez’s Website
Mr. Beast on Joe Rogan
Ross Simmons on Twitter
Reforge
For more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.
Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.

Mar 9, 2022 • 46min
On Storytelling And Conflict
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about the conflict unfolding in Ukraine, and how storytelling is and always has been a keystone element in wars of all sorts – with stories from John Steinbeck to Martin Luther King Jr.
The guys also talk about direct response writing, how it can be leveraged to support worthwhile causes, and some of 2020’s most brilliant ad campaigns.
Links From The Show
The copywriter who makes $300k/yr
Pompliano – Bitcoin Influencer
Martin Luther King Jr.’s Stride Toward Freedom
Sober Nation
John Steinbeck Books:
Travels with Charley
Once There Was a War
Bombs Away
2021 D&AD Direct Marketing Awards
Diessel’s Enjoy Before Returning Campaign
Danish Crown’s brilliant bacon ad
For more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.
Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.