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Visualization Ability Varies Widely
- People differ greatly in their ability to visualize vivid images in their minds, ranging from fully detailed to none at all.
- This variation affects communication, collaboration, and how people perceive advertising and concepts.
Use Visual Storytelling Strategically
- Businesses should recognize diverse visualization abilities and tailor communications to different mental imagery levels.
- Consider developing agencies specializing in visual storytelling to help clients who struggle imagining concepts through words alone.
Farmers Dog Visual Scroll Effect
- The Farmers Dog website uses a simple yet powerful visual effect where a white bar wipes over a bowl of food as you scroll.
- This visual storytelling inspired a marketing manager to want similar engaging visuals to tell her story and enhance communication.