Marketing News Canada

Our guest Kate Wilkinson is from Marketing which can be found online at marketingmag.ca. She is an editor and oversees Marketing’s events. Her job is to find good stories to tell at their conferences and oversee Marketing's awards shows. Marketing is Canada's definitive source for news, analysis and insights into the business of marketing. In this episode we discuss… - Kate's career journey and how she ended up at Marketing - What Kate does at Marketing - No Best in Show - What's next for Kate and Marketing - Kate's view on authenticity and branding - What it's been like for Marketing to go digital For more see our show notes at jellymarketing.com/blog/podcast Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our guest Amaan Fazal is a project manager at Jelly Marketing. Amaan believes social media is about being human, being real, and being responsible. His passion lies in connecting people and building authentic relationships both online and offline. Amaan loves to integrate his experience in customer service and social media management with our clients' digital marketing strategies. Fueled by coffee and lifelong learning, Amaan can often be found enjoying new things (like affogato!) or geeking out with gadgets. See show notes at jellymarketing.com/blog/podcast Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Matthew Luhn is an accomplished storyteller, instructor, story consultant, and keynote speaker with over 20 years' experience creating stories and characters at Pixar Animation Studios. Along with working at Pixar, Matthew has been training CEO’s, Directors, and other professionals how to craft and tell stories for Fortune 500 companies, Academy Award winning movies, and corporate brands grossing billions of dollars worldwide. Matthew’s story credits include Toy Story, Toy Story 2, Toy Story 3, Monsters Inc., Monsters University, Finding Nemo, UP, Cars, Ratatouille and other films and TV shows currently in development. For complete show notes go to JellyMarketing.com/blog/podcast Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

John is the CEO of Native Ads Inc. as well as a Software & Advertising Technology Entrepreneur, a Hip Hop DJ, a Kickboxer, and a proud Dad. In this episode we discuss... Why effective online marketing tactics are hard to find. The hard lessons Jon learned starting Native Ads Inc. How Native ads works Why diversification and authenticity of your ad copy is king And...How to write an effective ad See more at JellyMarketing.com/blog/podcast Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Guest: Peter Reek from Smart, Savvy + Associates Our guest Peter Reek is the Owner of Smart, Savvy + Associates. Smart, Savvy + Associates finds senior-level marketing, sales, communications, and creative professionals with proven track records for companies who need them. Peter started Smart, Savvy + Associates ten years ago. He is a Marketing Recruitment Specialist who has been helping companies hire and build for success for over 20 years. Peter has served clients in a variety of industries, lead sizable teams and launched divisions in Canada, US, Europe and Australia. Our topic for today is how to hire (and be) a marketing superstar. Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Katie Schaeffers is the VP, Strategy + Creative at BRANDLIVE Group Katie is an entrepreneur-at-heart, translator, producer, creator, ninja. Katie has that unique mix of right-brain creative vision and left-brain tactical know-how. A graduate of McGill University and the London School of Economics, Katie’s event, production, and communication experience crosses the spectrum from fast-paced political environments to high-end galas to outdoor music festivals. In this episode we discuss... - How Katie got into events - Katie's Career path - from politics to BRANDLIVE - The importance of team - BRANDLIVE core principles - collaboration and leadership. - What does BRANDLIVE do? - What Katie does to stay creative and inspired See show notes on the Jelly Marketing website Blog > Podcast Thanks for listening! Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Ayla Collins from Yelp Our guest Ayla Collins is the Community Manager of Yelp Vancouver. She is at the helm of a vibrant, buzzing community of locals who eat, drink, shop, and play their way through the city! Ayla works to create relationships between great local businesses and enthusiastic Vancouverites with a passion for all things YVR. She is helping to break down the misconception that Vancouver is No Fun City! Stay tuned to the end of the interview where we find out what Ayla likes to spread on her toast. Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Oli Gardner from Unbounce: Unbounce's Co-Founder Oli Gardner has seen more landing pages than anyone on the planet. He speaks internationally on conversion-centered design, having authored the marketing theory behind its seven principles. At Unbounce, Oli lives in front of a 20-foot whiteboard, mashing up usability, interaction design, and landing page optimization to create better conversion experiences. His disdain for marketers that send marketing campaign traffic to a homepage is legendary, and he was recently named “The 2015 Marketer to Watch,” in the under 43 category, by his mother. In this episode we discuss: Where Oli’s interest in business and optimization came from Born in a bar - What were the early days of Unbounce like? What would Oli do differently if he started Unbounce again? What is Unbounce? The benefits of using Unbounce The different uses of a landing page For Unbounce, why a landing page is more powerful than a resume How to create a landing page that gets results Why you should ask for a business email address in your forms How to do A/B testing better. Hint: do it longer How do you optimize a low traffic site? How marketing agencies use Unbounce as the core of their business offering Oli's worst speaking experience: Teaching an eight hour workshop to a Polish speaking audience What can be above the fold and what can be below the fold on your landing page Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Deanna Nicola is the Marketing Manager for Papa Murphy's Take N' Bake Pizza - Canada. She's doing a great job of expanding the company and helping her local franchisee's increase sales through her marketing efforts. In this episode we discuss: - Pizza! - The marketing challenges of a Canadian company working with a US company and how to overcome it - What our guest has done to improve the company's marketing in the first six months of being on the job - How to work with and support local stores through digital marketing - Running a successful launch and loyalty program - Our guests biggest marketing flop For more, see jellymarketing.com Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Gabe is a Social Media and PR professional with over 15 years of experience in corporate, not-for-profit and government. His work history has seen him hold senior communications roles in organizations such as Purolator, Nestlé Purina PetCare and the Region of Peel. Gabe is a University of Toronto graduate and recently achieved certification in Strategic Social Media Management from the Social Media Marketing University. Currently a Senior Communications Manager, Social Media with TELUS, Gabe leads strategic social media initiatives, including TELUS Days of Giving, WE Day and platforms, such as the TELUS Blog. He is currently also a Continuing Education Instructor for Humber College's Social Media certificate program. Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy