Create a Landing Page That Works with Oli Gardner

Oli Gardner from Unbounce: Unbounce's Co-Founder Oli Gardner has seen more landing pages than anyone on the planet. He speaks internationally on conversion-centered design, having authored the marketing theory behind its seven principles. At Unbounce, Oli lives in front of a 20-foot whiteboard, mashing up usability, interaction design, and landing page optimization to create better conversion experiences. His disdain for marketers that send marketing campaign traffic to a homepage is legendary, and he was recently named “The 2015 Marketer to Watch,” in the under 43 category, by his mother. In this episode we discuss: Where Oli’s interest in business and optimization came from Born in a bar - What were the early days of Unbounce like? What would Oli do differently if he started Unbounce again? What is Unbounce? The benefits of using Unbounce The different uses of a landing page For Unbounce, why a landing page is more powerful than a resume How to create a landing page that gets results Why you should ask for a business email address in your forms How to do A/B testing better. Hint: do it longer How do you optimize a low traffic site? How marketing agencies use Unbounce as the core of their business offering Oli's worst speaking experience: Teaching an eight hour workshop to a Polish speaking audience What can be above the fold and what can be below the fold on your landing page

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