Marketing News Canada

Guest Tod Maffin - Tod is the President of engageQ where he works with companies (from shopping centres, to major sports events, to retail brands) to take the load of digital/social marketing off their plate. Tod is also a well known speaker, author and broadcaster. In this episode we discuss... - Tod's radio career including time at CBC Radio and now as a back up host at Roundhouse Radio - How Tod first became interested in marketing - The early days of his own company engageQ - an accidental start? - engageQ's main strengths are 1. social engagement and 2. engageQ is a data driven organization first, producing good solid ROI - The importance of having a clearly defined marketing goal - Quoting Tod - "The community of agencies should rise to support the community of agencies" - engageQ success stories - Retargeting - "be smarter" For more see jellymarketing.com/blog/podcast Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Kemp Edmonds Kemp is the Director of Marketing at Freshgrade. Kemp's career path has taken him through BCIT and Hootsuite. FreshGrade is a globally available platform of easy-to-use free apps for teachers, parents, and students to document and communicate student learning. Learn more at FreshGrade.com. FreshGrade is also an awesome team of passionate people building the learning collaboration system that is part of an evolution in education and it was founded to make learning visible in 2012 in Kelowna, BC, Canada. In this episode... Kemp's early marketing experience at the BCIT - or... teaching Twitter to PhD's Making viral YouTube videos and Pirate Bay posts How Kemp ended up working with HootSuite "Hootsuite Employee Value Proposition: At HOOTSUITE, we’re revolutionizing communications via social and transforming messages into meaningful relationships. OUR TEAM is comprised of passionate, egoless peeps having fun building something bigger than themselves. Each day, YOU will bring our core values to life through your actions and collaboration with our team, customers, and our community. See: https://blog.hootsuite.com/hootsuitelife-employer-... What it's like to start out in digital marketing today Snapchat and choosing social media platforms that work for your audience Freshgrade - Trying to build Facebook for education The importance of building community Kemp's marketing strategy for growing Freshgrade Kemp shares a marketing flop See more at jellymarketing.com/blog/podcast Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Dylan Staniul - Partner / Design, Burnkit Over the span of nearly 20 years in the business, Dylan has worked with an incredible variety of clients and industries, and has seen first-hand the evolution of the industry through the perpetual push-pull between print and digital, traditional and new media, online and offline. But he’s never lost sight of what’s most important—tell a story well and you will capture attention and create lasting impressions on people. Nearly kicked out of design school for his wild ideas, a common theme in his development as a designer is to break the rules in order to learn them. In this episode we discuss... How did Dylan get involved in graphic design and branding How walking into a design school changed Dylan's career path Dylan's path to being a partner / creative at Burnkit The importance of having a physical workspace that works for you and represents how you feel Advice from Dylan on staying creative Burnkit is creating an app – stay tuned for that! Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Podcast Guest Leah Gregg - Leah is the Director of Amplification at Rethink. She’s helped earn billions of impressions in the press and on social for Rethink’s most viral campaigns like the Uber Safe Breathalyzer, Molson Canadian Beer Fridge, Luge for the CIDI, honest election signs for the No Ford Nation, and the Science of Sexuality for Science World. Her strategy for social campaigns has been recognized as best-in-class by the Facebook Studio Awards, Mashable’s Mashies and featured in case studies by Twitter. In this episode we discuss... How Leah first became interested in marketing Leah's path to working at Rethink What does rethink do and what does Leah do as the director of amplification? Rethink's award winning project: Molson Canadian Passport Fridge For more see http://www.jellymarketing.com/blog/podcast Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Podcast guest - Miles Sellyn is part-owner and Managing Partner of Drive Digital, an award-winning boutique web design and development agency with headquarters in Vancouver, BC and additional offices in Toronto and NYC. Drive Digital provides custom design and development to clients in Canada, the US and internationally. Founded in 2013, Drive is partially owned by our sister-agency, 6S Marketing, a certified Google Partner and one of North America's leading digital marketing agencies. In this episode we discuss... Literature storytelling communications and marketing Miles's career path to drive digital managing night clubs The importance of being a good listener Tips for good digital design The joy of helping out Canuck Place See jellymaketing.com/blog/podcast for more! Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Podcast guest: Sucheta Singh is the PR Coordinator at Jelly Marketing. Before joining Jelly Sucheta was the host of BC People on Global Television and a television reporter / editor for Shaw TV. Stay tuned to the end of the interview where we find out what Sucheta likes to spread on her toast. Episode topics... - Sucheta's career path to Jelly Marketing - The changing TV industry and how it affected Sucheta's career path - Working with online influencers - How to know if you should stick with traditional PR or start working with influencers (or both) - The importance of discovering the stories behind your product and communicating those in your marketing - Why to give your PR efforts time to grow Read more at JellyMarketing.com/blog/podcast Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our topic for today is: how to engage your customers on social media Our guest Rashel Hariri is the Digital Social Engagement Manager for McDonald’s Canada where she is developing the strategic presence of the brand on social media. She is dedicated to elevating McDonald’s Canada’s online social footprint, and believes that deep social listening, testing, and measurement can contribute to driving successful business results. When she’s not busy pushing boundaries in the social media space, she is checking countries off of her ‘Travel Bucket List’ and exploring various cuisines. Stay tuned to the end of the interview where we find out what Rashel likes to spread on her toast. Episode #13 I’ll have a Quarter Pounder with cheese please! For more see JellyMarketing.com/blog/podcast Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Lara Dewar is the Chief Marketing and Development Officer for World Vision Canada In this episode we discuss... What are the differences between working in the for-profit world and the nonprofit The incredible sign that lead Laura to work in the nonprofit world. The difference that World Vision is making around the world Stay tuned to the end of the interview where we find out what Lara likes to spread on her toast. Episode #12 Mommy - you have to help those people. For show notes see http://jellymarketing.com/blog/podcast Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Steve Dotto has been called Canada’s most respected geek. He hosted a TV show called Dotto Tech that provided people with advice on how to use technology. Once the show ended, Steve started to help people learn to use productivity tools like Evernote. For the past two years he has been on a quest to get over 100k subscribers on his Dotto Tech video blog. In this episode we discuss... - Steve's quest for 100k YouTube subscribers - What he is learning about how to succeed at online marketing - The changes and differences of video on the different Social Media platforms See jellymarketing.com/blog/podcast for more show notes and links Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our guest Vicki McLeod is a consultant, personal and business coach, trainer and writer. In the past two years she has trained and mentored more than 130 businesses province-wide in marketing, branding and how to consciously use digital and social media strategies. Main Street Communications Ltd., Vicki's company that is owned by her and her husband Ian, is a strategic planning and communications firm based in Greater Vancouver, Canada. In 2013 Main Street was shortlisted by Small Business BC as one of the Top 5 Online Marketers in the province and founder Vicki McLeod was an RBC Women of Influence nominee as a Canadian Woman Entrepreneur of the Year for 2014 & 2015. She was honored as 2014 Business Leader of the Year in Main Street’s home community of Maple Ridge B.C., Canada. In this episode we discuss... Why great writing is a key to success in the marketing world How being aligned with who you really are helps with your marketing sales And what it means to # UNTREND Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy