How to work with influencers and take your PR to the next level

Podcast guest: Sucheta Singh is the PR Coordinator at Jelly Marketing. Before joining Jelly Sucheta was the host of BC People on Global Television and a television reporter / editor for Shaw TV. Stay tuned to the end of the interview where we find out what Sucheta likes to spread on her toast. Episode topics... - Sucheta's career path to Jelly Marketing - The changing TV industry and how it affected Sucheta's career path - Working with online influencers - How to know if you should stick with traditional PR or start working with influencers (or both) - The importance of discovering the stories behind your product and communicating those in your marketing - Why to give your PR efforts time to grow Read more at JellyMarketing.com/blog/podcast

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