Marketing News Canada

On this episode of Marketing Jam, Shaheed Devji talks to ​Jon Malach, CEO of NativeAds.com. NativeAds.com is a self-service platform with a full-service layer on top. What makes it unique is that there is metadata that finds contextually-relevant content that people are seeing before they come to your landing page so that the right eyes see your ads and are engaged in what you are selling. Jon speaks about how the ad industry is 'broken', the future of an ad-centric society, and how his background in martial arts has led him to success in his field. This interview is part of a series of interviews recorded at the 2018 Canadian Internet Marketing Conference (CIMC) hosted in Squamish, British Columbia. Marketing Jam thanks CIMC for being a partner of the show. --- Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Find Shaheed Devji: Website - http://shaheed.ca Facebook - http://facebook.com/shaheeddevjimedia Instagram - http://instagram.com/shaheeddevji Twitter - http://twitter.com/shaheeddevji Follow NativeAds.com: Website - https://nativeads.com/ Facebook - https://www.facebook.com/nativeadexchange Instagram - https://www.instagram.com/nativeads/ Twitter - https://twitter.com/Native_Ads YouTube - https://www.youtube.com/channel/UCUiCWTx4djz938SpFm2dxyw LinkedIn - https://www.linkedin.com/company/native-ads-inc-/?trk=biz-companies-cym Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs talks to Sal Patel, who is Managing Content Producer for the Toronto International Film Festival (TIFF). This interview is part of a series of interviews recorded at the 2018 DX3 Digital Marketing and Retail event hosted in Toronto, Canada. Marketing Jam thanks DX3 for being a partner of the show. TIFF is currently one of Canada's top international events. Every year the global film industry descends upon Toronto to celebrate the best in film. But TIFF is not just about the week-long festival. That's where Sal Patel comes in. In his role, Patel leads the strategy and production of TIFF's original content year round. On the show, Darian and Sal chat about how TIFF uses live video to invite the world to the festival, the use of video on different social platforms, Instagram as an emerging video platform, and the idea of "always following the growth." Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Follow Darian Kovacs: Website - http://jellymarketing.com/darian/ Facebook - http://facebook.com/dariankovacspage/ Instagram - http://instagram.com/dariankovacs/ Twitter - http://twitter.com/dariankovacs Follow TIFF: Website - https://www.tiff.net/ Twitter - https://twitter.com/TIFF_net Facebook - https://www.facebook.com/TIFF Instagram - https://www.instagram.com/tiff_net/ YouTube - https://www.youtube.com/user/TIFF Follow Sal: LinkedIn - https://ca.linkedin.com/in/sal-patel-2128683b Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Shaheed Devji talks to Rashel Hariri, the Digital Social Media Manager for McDonald's Canada. Rashel - who was named one of Marketing Magazine's Top 30 Marketers Under 30 in 2016 - joins Marketing Jam for the second time. In this visit, she dives into all things social media including the importance of social listening, turning social data into social action, and how marketing innovation is important even for the biggest brands. This interview is part of a series of interviews recorded at the 2018 Canadian Internet Marketing Conference (CIMC) hosted in Squamish, British Columbia. Marketing Jam thanks CIMC for being a partner of the show. --- Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Find Shaheed Devji: Website - http://shaheed.ca Facebook - http://facebook.com/shaheeddevjimedia Instagram - http://instagram.com/shaheeddevji Twitter - http://twitter.com/shaheeddevji Follow Rashel: Twitter - http://twitter.com/rashelhariri LinkedIn - http://linkedin.com/in/rashelhariri Follow McDonald's Canada: Website - http://mcdonalds.com/ca/en-ca.html Facebook - http://facebook.com/McDonaldsCanada Instagram - http://instagram.com/mcdonaldscanada Twitter - http://twitter.com/McDonaldsCanada YouTube - http://youtube.com/McDonaldsCanada Snapchat - http://snapchat.com/mcdonaldscanada Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs talks to James Connell, who is VP of E-Commerce and Marketing of one of Canada's most notable brands: Roots Canada. This interview is part of a series of interviews recorded at the 2018 DX3 Digital Marketing and Retail event hosted in Toronto, Canada. Marketing Jam thanks DX3 for being a partner of the show. James is a Roots Canada employee and ambassador, through and through. After starting as a stock boy and key holder more than 20 years ago, he has risen through the ranks of Roots Canada and been a part of many key marketing and public relations initiatives. On the show, Darian and James talk about Roots' association with Canadian culture, the post-Olympics iteration of the company, Connell and Roots' approach to working with influencers, and the use of cutting-edge technology in marketing. Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Follow Darian Kovacs: Website - http://jellymarketing.com/darian/ Facebook - http://facebook.com/dariankovacspage/ Instagram - http://instagram.com/dariankovacs/ Twitter - http://twitter.com/dariankovacs Follow James Connell: LinkedIn - http://linkedin.com/in/jamesconnell1/ Instagram - http://instagram.com/jhconnell/ Twitter - http://twitter.com/jhconnell Follow Roots Canada: Website - http://​roots.com LinkedIn - http://​linkedin.com/company/roots/ Instagram -http://​instagram.com/rootscanada/ Twitter - http://twitter.com/RootsCanada Facebook - ​http://facebook.com/roots/ Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Shaheed Devji talks to Oli Gardner, who is a Co-Founder of Unbounce, a renowned public speaker, and an avid wildlife photographer. This interview is part of a series of interviews recorded at the 2018 Canadian Internet Marketing Conference (CIMC) hosted in Squamish, British Columbia. Marketing Jam thanks CIMC for being a partner of the show. Unbounce is a software company that has been at the forefront of making good landing pages a central part of digital marketing campaigns. After co-founding Unbounce, Oli has not only been focused on making the product the best in class, but he has also been touring the world speaking about digital marketing. On the show, Shaheed and Oli discuss why content marketing is broken, and why the concept of Oli's "Marketing Optimization Map" could be a solution; why focusing on a customer's "a-ha" moment is key in marketing, what makes a good public speaker, and why having a creative outlet - like wildlife photography - is necessary outlet for marketers. --- Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Find Shaheed Devji: Website - http://shaheed.ca Facebook - http://facebook.com/shaheeddevjimedia Instagram - http://instagram.com/shaheeddevji Twitter - http://twitter.com/shaheeddevji Follow Oli: Website - http://oli.unbounce.com Twitter - http://twitter.com/oligardner LinkedIn - http://ca.linkedin.com/in/oligardner Instagram - http://instagram.com/theoligardner Follow Unbounce: Website - http://unbounce.com Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs talks to renowned technology, marketing, business, and digital media expert Amber Mac. This interview is part of a series of interviews recorded at the 2018 DX3 Digital Marketing and Retail event hosted in Toronto, Canada. Marketing Jam thanks DX3 for being a partner of the show. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Amber Mac(Arthur) started her career in San Francisco and Boston during the dot-com boom in the late 1990s. She has since worked with some of the biggest tech brands including Microsoft, PayPal, and General Electric. The best-selling author is a regular business host and expert for Fast Company, CNN, Bloomberg TV, CBS, BNN, The Marilyn Denis Show, and SiriusXM Radio. ​On the show, Darian and Amber touch on a variety of topics including Facebook Live vs Instagram Live, advice for taking your business digital, advice on how to make the most at conferences, and Amber shares a message to women on International Women's Day. Find Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Find Darian Kovacs: Website - http://jellymarketing.com/darian/ Facebook - http://facebook.com/dariankovacspage/ Instagram - http://instagram.com/dariankovacs/ Twitter - http://twitter.com/dariankovacs Follow Amber Mac: Website - http://ambermac.com LinkedIn - http://linkedin.com/in/ambermac Instagram - http://instagram.com/ambermac Twitter - http://twitter.com/ambermac Facebook - http://facebook.com/ambermac Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Shaheed Devji talks to David Labistour, CEO of MEC, one of Canada's most recognizable brands. MEC is a retail co-op that sells outdoor and adventure gear exclusively to members. It is a revered brand that has a strong social following. But that hasn't always been the case. In fact, as recently as six years ago, MEC was at somewhat of a crossroads. That's where Shaheed and David begin their conversation. The two also talk about a recent debate surrounding gun control that resulted in crisis public relations from MEC; the need for authenticity in both P.R. and social media marketing; the importance of providing consumer value in marketing; and testing new marketing technologies before implementation. Find Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Find Shaheed Devji: Website - http://shaheed.ca Facebook - http://facebook.com/shaheeddevjimedia Instagram - http://instagram.com/shaheeddevji Twitter - http://twitter.com/shaheeddevji YouTube - http://youtube.com/essdee86 Follow MEC: Website - http://mec.ca Twitter - http://twitter.com/mec Facebook - http://facebook.com/mec Instagram - http://instagram.com/mec YouTube - http://youtube.com/mecvideos Pinterest - http://pinterest.ca/mec Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs does a deep dive into P.R. tools for small business with Cision Canada's James Rubec. This interview is part of a series of interviews recorded at the 2018 DX3 Digital Marketing and Retail event hosted in Toronto, Canada. Marketing Jam thanks DX3 for being a partner of the show. Cision - which also owns P.R. Newswire and the Canadian Newswire - is one of the leading public relations tools in Canada and worldwide. On the show, Darian poses a series of questions aimed at weighing out of the pros and cons of using software such as Cision, and asks James how the tool would benefit a small-to-medium sized public relations agency. The two also discuss the effectiveness of news releases in today's media climate, social media as an emergent public relations tool, the importance of measuring brand perception, and what it's like to see a beaver in the wild! Find Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Find Darian Kovacs: Website - http://jellymarketing.com/darian/ Facebook - http://facebook.com/dariankovacspage/ Instagram - http://instagram.com/dariankovacs/ Twitter - http://twitter.com/dariankovacs Follow Cision Canada: Website - http://cision.ca LinkedIn - http://linkedin.com/company/cision Instagram - http://instagram.com/cisionglobal Twitter - http://twitter.com/Cision_Canada Facebook - http://facebook.com/CisionCA Follow James: LinkedIn - http://linkedin.com/in/jamesrubec Twitter - http://twitter.com/JamesRRubec Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Shaheed Devji talks to Adam Mills, Co-Founder and Sales and Marketing Director of B.C. based craft brewery Four Winds Brewing. This interview is part of a series of interviews recorded at the 2018 Canadian Internet Marketing Conference (CIMC) hosted in Squamish, British Columbia. Marketing Jam thanks CIMC for being a partner of the show. Visit http://cimc.marketing for more. Since its inception in June 2013, Four Winds has become a staple in the British Columbia craft brewery scene. Headed by the Mills family,the brewery situated just off the banks of the Fraser River was named Canadian Brewing Awards Brewery of the Year in 2015, and won Beer of the Year in 2016. In this conversation focused on small business marketing (and beer), Mills talks about the importance "story" in marketing today, the impact of influencers and experts of product and brand popularity, marketing in an evolving social media landscape, and finding time for marketing as a startup. Find Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Find Shaheed Devji: Website - http://shaheed.ca Facebook - http://facebook.com/shaheeddevjimedia Instagram - http://instagram.com/shaheeddevji Twitter - http://twitter.com/shaheeddevji YouTube - http://youtube.com/essdee86 Follow Four Winds Brewing: Website - http://fourwindsbrewing.ca Twitter - http://twitter.com/FourWindsBrewCo Facebook - http://facebook.com/FourWindsBrewingCo Instagram - http://instagram.com/fourwindsbrewco Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs talks to Victoria Hui, a content creator who runs a successful Instagram account and the blog "The Lust Listt." With more than 83,000 followers on Instagram and an established lifestyle and fashion blog at thelustlistt.com, Victoria is "creatively exploring life beyond the expected." She is one of the many creators who have turned their passions into a full-time job creating content. On the show, Darian and Victoria discuss the following: - The state of influencer marketing - How to organically integrate brands into content - Why story should be the focus when creating and sharing content - How to negotiate contracts and what to charge for content - Transparency and disclosure in influencer marketing - Why influencers need to work together This interview is part of a series of interviews recorded at the 2018 DX3 Digital Marketing and Retail event hosted in Toronto, Canada. Marketing Jam thanks DX3 for being a partner of the show. Find Jelly Marketing: Twitter - twitter.com/jellymarketing Facebook - facebook.com/jellymarketing Instagram - instagram.com/jellymarketing Website - jellymarketing.com Find Darian Kovacs: Website - jellymarketing.com/darian/ Facebook - facebook.com/dariankovacspage/ Instagram - instagram.com/dariankovacs/ Twitter - twitter.com/dariankovacs Follow Victoria/The Lust Listt: Instagram - instagram.com/thelustlistt Website - thelustlistt.com LinkedIn - linkedin.com/in/huivictoria Twitter - twitter.com/thelustlistt Facebook - facebook.com/thelustlistt Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy