Marketing News Canada

On this episode of Marketing Jam, 20 year-old entrepreneur and venture capitalist Swish Goswami talks to host Shaheed Devji about how to build a successful business, storytelling, and LinkedIn as an emerging platform for content. Swish started his first business when he was 7 years-old and since has been a serial entrepreneur. After successfully building Technotronics Inc, a wearables startup, Swish is now the co-founder of Dunk Media, a sports media conglomerate heavily focused on social by establishing and growing a media network of over 10M followers hyper-focused on basketball. Swish has notably won Plan Canada’s Top 20 under 20, the United Nation’s Outstanding Youth Leadership award and Startup Canada’s Young Entrepreneur of the Year. Swish has been recognized as “one of the world’s most accomplished teenagers” by Future Sharks, “one of ten Gen Z experts to follow” by Forbes and the “Face and Future of Canadian Entrepreneurship” by UPS Canada. Find Jelly Marketing: Twitter - twitter.com/jellymarketing Facebook - facebook.com/jellymarketing Instagram - instagram.com/jellymarketing Website - jellymarketing.com Find Shaheed Devji: Website - shaheed.ca Facebook - facebook.com/shaheeddevjimedia Instagram - instagram.com/shaheeddevji Twitter - twitter.com/shaheeddevji YouTube - ​youtube.com/essdee86 Follow "Swish" Manu Goswami: Website - manugoswami.com Twitter - twitter.com/goswish LinkedIn - linkedin.com/in/manu-goswami-54310ab8 Facebook - facebook.com/swisherlisher Instagram - instagram.com/goswish Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs chats with Fatima Zaidi of 88 Agency, one of Canada's leading tech marketing agencies. Fatima was been named to Marketing Magazine's Top 30 under 30 marketers and brand developers in 2016, and is a commentator for Global News. She is also an avid traveler and believes people create their own opportunities in life by saying "yes" and being resilient. During their conversation Darian and Fatima chat about what makes 88 unique, including their use of disruptive public relations techniques, and explore marketing trends with respect to the technology sphere. Fatima also shares her advice on how to be a successful marketer and business person. Find Jelly Marketing: Twitter - twitter.com/jellymarketing Facebook - facebook.com/jellymarketing Instagram - instagram.com/jellymarketing Website - jellymarketing.com Find Darian Kovacs: Website - jellymarketing.com/darian/ Facebook - facebook.com/dariankovacspage/ Instagram - instagram.com/dariankovacs/ Twitter - twitter.com/dariankovacs Follow Fatima/88 Agency: Twitter (Fatima) - twitter.com/zaidiafatima LinkedIn (Fatima) - linkedin.com/in/fatima-zaidi-6a6b844b/ Website (88) - eightyeightagency.com Facebook (88) - facebook.com/eightyeightagency/ Instagram (88) - instagram.com/eightyeightagency/ Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs chats with Derryn Shrosbree, Founder of Juniper Life Insurance. Juniper is a relatively new player to Canadian life insurance and is truly trying to disrupt the industry with an innovative business approach, and public relations model. Darian and Derryn talk about trends in business and marketing which shaped the Juniper model, the cost of search terms associated with life insurance, the focus on customer journey, and Derryn's heartfelt reason for starting the company. Derryn also lists his favourite smartphone apps, magazines, and podcasts related to business and marketing. This interview is part of a series of interviews recorded at the DX3 Digital Marketing and Retail event hosted in Toronto, Canada. Marketing Jam thanks DX3 for being a partner of the show. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Find Jelly Marketing: Twitter - https://twitter.com/jellymarketing Facebook - https://facebook.com/jellymarketing Instagram - https://instagram.com/jellymarketing Website - https://jellymarketing.com Find Darian Kovacs: Website - https://jellymarketing.com/darian/ Facebook - https://www.facebook.com/dariankovacspage/ Instagram - https://www.instagram.com/dariankovacs/?hl=en Twitter - https://twitter.com/dariankovacs Follow Juniper Life Insurance: Website - https://juniperlifeinsurance.com/ Twitter - https://twitter.com/Juniper_LI Facebook - https://www.facebook.com/JuniperLifeInsurance/ Instagram - https://www.instagram.com/Juniper_LI/ LinkedIn - https://www.linkedin.com/company/11435334 Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs chats with Mike Gettis, CEO and Co-Founder of Endy, a Canadian mattress company making waves in the industry. Darian and Mike talk about where retail fits into marketing today, the important of not fearing to fail, how much attention to pay to attribution of sales, the importance of talking to customers, and Mike's Dragon's Den experience. Mike also lists his favourite smartphone apps, magazines, and podcasts. This interview is part of a series of interviews recorded at the DX3 Digital Marketing and Retail event hosted in Toronto, Canada. Marketing Jam thanks DX3 for being a partner of the show. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Find Jelly Marketing: Twitter - https://twitter.com/jellymarketing Facebook - https://facebook.com/jellymarketing Instagram - https://instagram.com/jellymarketing Website - https://jellymarketing.com Find Darian Kovacs: Website - https://jellymarketing.com/darian/ Facebook - https://www.facebook.com/dariankovacspage/ Instagram - https://www.instagram.com/dariankovacs/?hl=en Twitter - https://twitter.com/dariankovacs More about Mike and Endy: Website - http://endy.com Twitter - https://twitter.com/EndySleep Facebook - https://www.facebook.com/endy Instagram - https://www.instagram.com/endy Pinterest - https://www.pinterest.com/sleepwithendy/ Snapchat - https://ca.endy.com/pages/endy-snapchat-3d-world-lens LinkedIn - https://www.linkedin.com/in/mike-gettis-20517216/ Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode, Darian is joined by Pamela Saunders, a seasoned public relations professional, who is now PR and Social Media Manager at Microsoft Vancouver. Topics discussed by Darian: - Tod Maffin and his live weekly marketing news show on Facebook - Instagram releases GIFs in Instagram Stories - The importance of having an ad strategy on Facebook, and using the - Facebook Blueprint Certification Topics of the feature conversation include: ​- What does P.R. look like today - How to pitch reporters and keep relationships fresh - How important is advertorial ​- How to be success on social media - About Microsoft Vancouver's "Maker Space" - Best advice for Communication and Marketing professionals Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Marketing Jam is a marketing podcast featuring the brightest minds in Canadian marketing, and hosted by the Principal of Jelly Digital Marketing and P.R., Darian Kovacs. On this episode, Darian is joined by Farhan Mohamed, Editor-in-Chief and Partner of one of Canada's newest and fastest growing news, current affairs, and lifestyle publications, Daily Hive. Topics discussed by Darian: - Georgetown "actual reality" promotion - Instagram introduces ability to follow hashtags - Burger King uses O.K. Google in ad Topics of the feature conversation include: - How Daily Hive went from a blog run by three guys in the basement of a home, to one of Canada's biggest media players - What makes a good P.R. pitch and how to pitch Farhan and Daily Hive - Effective use of advertising and advertorial in today's media - The importance of community-focused work - How to be successful when starting an online venture For show notes and previous episodes visit: http://marketingjam.ca Find Jelly Marketing on: Twitter - http://twitter.com/jellymarketing Facebook - http:/facebook.com/jellymarketing Instagram - http:/instagram.com/jellymarketing Website - http://jellymarketing.com More about Farhan and Daily Hive: Website - http://dailyhive.com Twitter - http://twitter.com/farhanmohamed Facebook - http://facebook.com/VCBuzz Instagram - http://instagram.com/dailyhivelife Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Marketing Jam is a marketing podcast featuring the brightest minds in Canadian marketing, and hosted by the Principal of Jelly Digital Marketing and P.R., Darian Kovacs. On this episode, Darian is joined by Jared Harman, Marketing Director of the Joseph Richard Group, one of British Columbia's fastest growing hospitality chains. Topics of the feature conversation include: - Getting involved outside the classroom while in school - How to be successful marketing in competitive industry like sports and hospitality - The challenges of managing a parent brand with a variety of properties - The impact and fine line of marketing with social commentary (Corporate Social Responsibility) - The importance of empowering the people on the ground for marketing purposes More about Joseph Richard Group: Website - http://jrg.com Twitter - http://twitter.com/wearejrg Facebook - http://facebook.com/wearejrg Instagram - http://instagram.com/wearejrg Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Meet Eric Termuende Eric is on a mission to change the way we talk about work and get fulfillment from it. A bestselling author, speaker, and entrepreneur, Eric is co-founder of Now Innovations. In this episode we talk about... - How important our ability to work with people and our social skills are - Creating a work experience where people can be the best they can be - Rover Parking - Turo - Rent your own vehicle - The future of work and life - Overcoming the negative connotations of work Get in touch with Eric... erictermuende.com Thank you to our sponsor Canada Post For more see http://www.jellymarketingpodcast.com Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Meet Antoine Bonicalzi, Digital Marketer at Cyberimpact With more than 8 years of experience in digital marketing, Antoine has worked on over 200 projects. He specializes in helping businesses generate more leads with their online marketing efforts. As a digital marketing specialist at Cyberimpact, he helps small business owners in Canada reach their maximum potential with email marketing. In this Interview we discuss... - How Antoine got into business and marketing - Antoine's sales experience and what it was like. How sales helped him be a better marketer. - How Antoine learned marketing on the job. "You're never done learning" - The importance of working on your business and not necessarily in your business all of the time. - What is Cyberimpact? - CASL - Canada's anti-spam legislation and how CyberImpact can help Effective Email Marketing... - When it comes to sending email to your customers and potential customers keep a good balance between education and promotion - You need both types of content - educational and promotional - to be successful - A good idea is to combine your fun educational content with your call to action - The craft beer example of education and a call to action Thank you to our sponsor Canada Post Read more at jellymarketing.com/blog Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Meet Penny Wilson Penny Wilson is the CMO, Hootsuite and has more than 30 years of experience in senior marketing and executive leadership roles in the technology industry. In this episode we discuss... - How a coffee with Hootsuite CEO Ryan Holmes led to Penny working at HootSuite - Recent innovations and additions to the HootSuite platform - Letting the data be how are you go to market with new products - Trying to go to market with the problems to solve for customers versus the products they provide - What is HootSuite according to Penny? - The importance of mapping out a customer's journey and how you can enhance the customers journey with you - The benefits of using a tool like HootSuite - What's next for Hootsuite? - HootSuite's various marketing strategies SCALE - S is for social, C is for being a customer centered, A is for being authentic, L is for listening and learning, E is for engaging The Five Questions Highlights... - Penny likes to spread peanut butter and fig jam on her toast, but not at the same time. - Recent favorite book is called "Winning with Data" by Tomasz Tunguz - Supports The Minerva Foundation that supports young women in science, and the The Ride to Conquer Cancer See jellymarketing.com/blog for more! Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy