Marketing News Canada

On this episode of Marketing Jam, Darian Kovacs talks to Richard Wong, Vice President, Marketing & Creator Relations for #paid. Richard gives us a behind the scenes look at influencer marketing and explains how #paid connects clients and creatives to develop mutually beneficial campaigns. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Follow Darian Kovacs: Website - http://jellymarketing.com/darian/ Facebook - http://facebook.com/dariankovacspage/ Instagram - http://instagram.com/dariankovacs/ Twitter - http://twitter.com/dariankovacs Follow Richard Wong: Website - https://hashtagpaid.com/ Twitter - https://twitter.com/richardtwong?lang=en Linkedin - https://ca.linkedin.com/in/richardthomaswong Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs talks to James Gregson, Senior Global Manager of the Social Media Team at LEGO. James discusses with us how being on the forefront of the social media revolution helped give him an early advantage in the industry. We discuss how a company as beloved as LEGO still finds creative ways to market themselves by drawing inspiration from unlikely sources. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Follow Darian Kovacs: Website - http://jellymarketing.com/darian/ Facebook - http://facebook.com/dariankovacspage/ Instagram - http://instagram.com/dariankovacs/ Twitter - http://twitter.com/dariankovacs Follow James Gregson: Twitter - http://twitter.com/jlwgreg LinkedIn - http://linkedin.com/in/jlwgreg Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Shaheed Devji talks to Paula Skaper, President and Co-founder of Kinetix Media. Paula discusses the importance of using your existing social media following to build a longterm email mailing list. We also chat about the importance of spending your marketing dollars on higher quality content. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Find Shaheed Devji: Website - http://shaheed.ca Facebook - http://facebook.com/shaheeddevjimedia Instagram - http://instagram.com/shaheeddevji Twitter - http://twitter.com/shaheeddevji Follow Paula Skaper: Website - https://www.kinetixdigital.ca/marketing-speaker/ YouTube - https://www.youtube.com/user/kinetixmedia Twitter - https://twitter.com/KinetixMedia LinkedIn - https://ca.linkedin.com/in/paulaskaper Facebook - https://www.facebook.com/KinetixMedia Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs talks to Tamir Bar-Haim, Manager of Advertising in Canada for Amazon. We discuss the changing landscape of e-commerce and how Amazon's customer first mentality has helped it stay ahead of the curve. Tamir shares some insights into how emerging technology may help shape our online shopping experience. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Follow Darian Kovacs: Website - http://jellymarketing.com/darian/ Facebook - http://facebook.com/dariankovacspage/ Instagram - http://instagram.com/dariankovacs/ Twitter - http://twitter.com/dariankovacs Follow Tamir Bar-Haim: Linkedin - https://ca.linkedin.com/in/tamirb Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Shaheed Devji talks to Duncan Wardle, Creativity and Innovation Consultant and former Vice President of Innovation & Creativity at Disney. Duncan shares some of the major takeaways he learnt during his time with the global powerhouse that is Disney. He discusses the importance for companies to find their "why", and how this supports the shifting consumer mindset towards supporting a value driven company. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Find Shaheed Devji: Website - http://shaheed.ca Facebook - http://facebook.com/shaheeddevjimedia Instagram - http://instagram.com/shaheeddevji Twitter - http://twitter.com/shaheeddevji Follow Duncan Wardle: Website - http://duncanwardle.com/meet-duncan/ Instagram - https://www.instagram.com/duncanjwardle/ Twitter - https://twitter.com/duncanjwardle?lang=en LinkedIn - https://ca.linkedin.com/company/id8-innov8 Facebook - https://www.facebook.com/DuncanJWardle Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs talks to Theresa McLaughlin, Global Chief Marketing Officer at TD Bank. We discuss how using financial apps can have a positive effect on budgeting and spending habits and how TD's ability to stay on the frontlines of technology allows them to engage with their consumers. Theresa also emphasizes how a focus on professional development rather than job title can help you grow your career. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Follow Darian Kovacs: Website - http://jellymarketing.com/darian/ Facebook - http://facebook.com/dariankovacspage/ Instagram - http://instagram.com/dariankovacs/ Twitter - http://twitter.com/dariankovacs Follow Theresa McLaughlin: Website - https://td.com Twitter - https://twitter.com/theresam_td https://www.linkedin.com/in/theresamclaughlintd Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Shaheed Devji talks to Karm Sumal, Co-Founder & CEO at Daily Hive. Karm chats with us about the transition from a Vancouver-based news blog, to a national news service, and the challenges and payoffs of undergoing a full rebrand. We discuss their expansion into specialized categories like the food focused Dished, and real estate focused Urbanized, and what we can expect to see next from Daily Hive. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Find Shaheed Devji: Website - http://shaheed.ca Facebook - http://facebook.com/shaheeddevjimedia Instagram - http://instagram.com/shaheeddevji Twitter - http://twitter.com/shaheeddevji Follow Karm Sumal: Website - https://dailyhive.com Instagram - https://www.instagram.com/instakarm/ Twitter - https://twitter.com/karmsumal LinkedIn - https://ca.linkedin.com/in/karm-sumal-b2a28078 Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs talks to Leanne Gibson, Head of Revenue at Twitter Canada. Leanne discusses how Twitter has become the definitive place for "what's happening" and the how choosing "how and when Twitter" can help you create a strong marketing strategy on the platform. We discuss how Twitter is a news channel and not a social channel and how it provides such a unique opportunity to see every side of a conversation. ​ Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Follow Darian Kovacs: Website - http://jellymarketing.com/darian/ Facebook - http://facebook.com/dariankovacspage/ Instagram - http://instagram.com/dariankovacs/ Twitter - http://twitter.com/dariankovacs Follow Leanne Gibson: Website - http://twitter.com Twitter - https://twitter.com/leannekgibson LinkedIn - https://ca.linkedin.com/in/leanne-gibson-7971a94 Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Shaheed Devji talks to Jana Dybinski, VP of Marketing and Culture at Rebel.com. Rebel.com is a domain registration and hosting company. We discuss how investing in their employees and identifying core values, helped develop a strong and sustainable culture that has become their competitive advantage. Also on the show a discussion around traditional vs vanity domains. Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Find Shaheed Devji: Website - http://shaheed.ca Facebook - http://facebook.com/shaheeddevjimedia Instagram - http://instagram.com/shaheeddevji Twitter - http://twitter.com/shaheeddevji Follow Rebel.com: Website - http://rebel.com Facebook - http://facebook.com/rebeldomains Instagram - http://instagram.com/rebeldotcom Twitter - http://twitter.com/rebeldotcom YouTube - http://youtube.com/channel/UCn8PAsNxo2zC8Ka53Feg_-Q LinkedIn - http://linkedin.com/company/rebel-com/ Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs talks to Steve Koenig, Vice President of Market Research for the Consumer Technology Association (CTA). As a part of CTA, Koenig has his finger on the pulse of consumer technology trends of the past, present, and future. He is also involved in putting on one of, if not the biggest technology event in the world: the Consumer Electronics Show (CES). In an age where smartphones are ubiquitous and, artificial intelligence is burgeoning, Steve and Darian engage in an interesting conversation about all things tech, from smart assistants to notifications for consumer and business. This interview is part of a series of interviews recorded at the 2018 DX3 Digital Marketing and Retail event hosted in Toronto, Canada. Marketing Jam thanks DX3 for being a partner of the show. ​ Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Follow Darian Kovacs: Website - http://jellymarketing.com/darian/ Facebook - http://facebook.com/dariankovacspage/ Instagram - http://instagram.com/dariankovacs/ Twitter - http://twitter.com/dariankovacs Follow CTA: Website - http://cta.tech Twitter - http://twitter.com/CTATech Facebook - http://facebook.com/ConsumerTechnologyAssociation LinkedIn - http://linkedin.com/company/consumer-technology-association Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy