

Marketing News Canada
Marketing News Canada
Marketing News Canada spotlights the people, ideas, and innovations redefining Canadian marketing. Produced by SocialNext, Canada’s largest independent marketing conference series, we bring you candid conversations with marketers, founders, creators, and industry leaders shaping the future of the industry.
Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Canadian marketing landscape. If you care about Canadian creativity, innovation, and the people behind the work, you’re in the right place.
Presented by Marketing News Canada www.marketingnewscanada.com
Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Canadian marketing landscape. If you care about Canadian creativity, innovation, and the people behind the work, you’re in the right place.
Presented by Marketing News Canada www.marketingnewscanada.com
Episodes
Mentioned books

Aug 31, 2020 • 38min
Cameron Uganec (Later)
On this episode of Marketing Jam, Darian Kovacs interviews Cameron Uganec, Senior Vice President of Marketing for Later, the world's most popular visual social marketing platform.
Cameron is best known for building category-defining brands. He helped build Hootsuite and has worked with Microsoft, Four Seasons and General Motors. He is passionate about building high performing teams and empowering people to build good things on the internet.
Cameron sits down with us to talk about LaterCon 2020, starting a business on Instagram and creating a valuable product.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Jelly Marketing:
Twitter - https://twitter.com/jellymarketing
Facebook - https://facebook.com/jellymarketing
LinkedIn - https://www.linkedin.com/company/jelly-marketing/
Instagram - https://instagram.com/jellymarketing
Website - https://jellymarketing.com
Follow Darian Kovacs:
Website - https://jellymarketing.com/darian/
LinkedIn - https://linkedin.com/in/dariankovacs
Facebook - https://facebook.com/dariankovacspage/
Instagram - https://instagram.com/dariankovacs/
Twitter - https://twitter.com/dariankovacs
Follow Cameron Uganec:
Twitter - https://twitter.com/cameronu
LinkedIn - https://www.linkedin.com/in/uganec/
LaterCon: https://later.com/latercon/
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Aug 27, 2020 • 59min
Special Edition: The BCAMA Panel
On this episode of Marketing Jam, Darian Kovacs interviews the BCAMA Panel, consisting of Nimtaz Kanji (TELUS), Tony Yu (VESSI), William Johnson (Innovate BC) and Roanne Weyermars (Coast Capital Savings)
The panel sits down with us to talk about using their business for good, responding to COVID, the relationship between business and community as well as campaigns that stand out to them.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Jelly Marketing:
Twitter - https://twitter.com/jellymarketing
Facebook - https://facebook.com/jellymarketing
LinkedIn - https://www.linkedin.com/company/jelly-marketing/
Instagram - https://instagram.com/jellymarketing
Website - https://jellymarketing.com
Follow Darian Kovacs:
Website - https://jellymarketing.com/darian/
LinkedIn - https://linkedin.com/in/dariankovacs
Facebook - https://facebook.com/dariankovacspage/
Instagram - https://instagram.com/dariankovacs/
Twitter - https://twitter.com/dariankovacs
Follow Nimtaz Kanji:
Twitter - https://twitter.com/nimmikanji
LinkedIn - https://www.linkedin.com/in/nimmikanji/
Follow Tony Yu:
Website - https://vessifootwear.com/
LinkedIn - https://www.linkedin.com/in/tony-yu-18851146/
Follow William Johnson:
Website - https://innovatebc.ca/
Twitter - https://twitter.com/notionport
LinkedIn - https://www.linkedin.com/in/johnsonwilliam/
Follow Roanne Weyermars :
Website - https://blog.coastcapitalsavings.com/in-your-community/b-corp/
Twitter - https://twitter.com/roanneweyermars
LinkedIn - https://www.linkedin.com/in/roanne-weyermars-31462a3/
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Aug 21, 2020 • 34min
Britney Muller (Moz)
On this episode of Marketing Jam, Darian Kovacs talks to Britney Muller, former Senior SEO Scientist at Moz.
Britney sits down with us to chat about how she joined Moz, understanding language through natural language processing and, of course, Search Engine Optimization.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Jelly Marketing:
Twitter - https://twitter.com/jellymarketing
Facebook - https://facebook.com/jellymarketing
LinkedIn - https://www.linkedin.com/company/jelly-marketing/
Instagram - https://instagram.com/jellymarketing
Website - https://jellymarketing.com
Follow Darian Kovacs:
Website - https://jellymarketing.com/darian/
LinkedIn - https://linkedin.com/in/dariankovacs
Facebook - https://facebook.com/dariankovacspage/
Instagram - https://instagram.com/dariankovacs/
Twitter - https://twitter.com/dariankovacs
Follow Britney Muller:
Twitter - https://twitter.com/britneymuller
LinkedIn - https://www.linkedin.com/in/britneymuller
Instagram - https://www.instagram.com/britneymuller
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Aug 17, 2020 • 37min
Mary Ng (Minister of Small Business, Export Promotion and International Trade)
On this episode of Marketing Jam, Darian Kovacs talks to Mary Ng, Minister of Small Business, Export Promotion and International Trade.
Minister Ng sits down with us to chat about the role of Canadian businesses in COVID-19 recovery, how government is offering support and what has driven her to this stage of her career.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Jelly Marketing:
Twitter - https://twitter.com/jellymarketing
Facebook - https://facebook.com/jellymarketing
LinkedIn - https://www.linkedin.com/company/jelly-marketing/
Instagram - https://instagram.com/jellymarketing
Website - https://jellymarketing.com
Follow Darian Kovacs:
Website - https://jellymarketing.com/darian/
LinkedIn - https://linkedin.com/in/dariankovacs
Facebook - https://facebook.com/dariankovacspage/
Instagram - https://instagram.com/dariankovacs/
Twitter - https://twitter.com/dariankovacs
Follow Minister Mary Ng:
Website - https://maryng.liberal.ca/
Twitter - https://twitter.com/mary_ng
LinkedIn - https://www.linkedin.com/in/maryngmp
Facebook - https://www.facebook.com/maryngMarkhamThornhill
Instagram - https://www.instagram.com/mary_ng
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Aug 10, 2020 • 45min
Jed Schneiderman (EQ Works)
On this episode of Marketing Jam, Darian Kovacs talks to Jed Schneiderman, Executive Vice-President, Growth and Marketing
Jed sits down with us to chat about the power of location based data and how you can apply their findings to you and your clients marketing strategy.
Thanks so much to our sponsor, Canada Post! For ideas to add value to your marketing efforts, head to canadapost.ca/INCITEpodcast
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Jelly Marketing:
Twitter - twitter.com/jellymarketing
Facebook - facebook.com/jellymarketing
LinkedIn - linkedin.com/company/jelly-marketing
Instagram - instagram.com/jellymarketing
Website - jellymarketing.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian
LinkedIn - linkedin.com/in/dariankovacs
Facebook - facebook.com/dariankovacspage
Instagram - instagram.com/dariankovacs
Twitter - twitter.com/dariankovacs
Follow Jed Schneiderman:
Website - eqworks.com
Twitter - twitter.com/eqworkscorp
LinkedIn - linkedin.com/in/jed-schneiderman
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Aug 4, 2020 • 37min
Samuel G. Leroux (SOLIOS Watches) - French Version
Lors de cet épisode tout spécial en français de Marketing Jam, Antoine Bonicalzi discute avec Samuel G. Leroux, cofondateur des Montres Solios.
Samuel nous partage les raisons pour lesquelles ils ont choisi de bâtir une entreprise basée sur les principes de responsabilité environnementale et de durabilité. Nous abordons pourquoi développer son marketing autour de ses valeurs peut devenir un outil puissant.
Nous tenons à remercier notre commanditaire, Poste Canada! Afin d’obtenir des idées pour ajouter de la valeur à vos efforts marketing, dirigez-vous au canadapost.ca/INCITEpodcast
Inscrivez-vous au bulletin électronique de Marketing News Canada à www.marketingnewscanada.com.
Follow Jelly Marketing:
Twitter - twitter.com/jellymarketing
Facebook - facebook.com/jellymarketing
LinkedIn - linkedin.com/company/jelly-marketing
Instagram - instagram.com/jellymarketing
Website - jellymarketing.com
Follow Antoine Bonicalzi:
Website - cyberimpact.com
Linkedin - linkedin.com/in/antoinebonicalzi
Twitter - twitter.com/antoineboni
Follow Samuel G. Leroux:
Website - solioswatches.com
Pinterest - pinterest.ca/samuel_lr_g_
LinkedIn - linkedin.com/in/samuelgleroux
Facebook - facebook.com/samuel.g.leroux
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jul 20, 2020 • 34min
Geoffrey Colon (Microsoft)
On this episode of Marketing Jam, Darian Kovacs talks to Geoffrey Colon, Head of Brand Studio at Microsoft Advertising.
Geoffrey chats with us about Microsofts portfolio of products and services and the importance of marketing with purpose.
Thanks so much to our sponsor, Canada Post! For ideas to add value to your marketing efforts, head to canadapost.ca/INCITEpodcast
You can find and subscribe to Marketing Jam on iTunes, and Stitcher.
Follow Jelly Marketing:
Twitter - twitter.com/jellymarketing
Facebook - facebook.com/jellymarketing
LinkedIn - linkedin.com/company/jelly-marketing
Instagram - instagram.com/jellymarketing
Website - jellymarketing.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian
LinkedIn - linkedin.com/in/dariankovacs
Facebook - facebook.com/dariankovacspage
Instagram - instagram.com/dariankovacs
Twitter - twitter.com/dariankovacs
Follow Geoffrey Colon:
Website - geoffreycolon.net
YouTube - youtube.com/channel
Twitter - twitter.com/djgeoffe
Instagram - instagram.com/djgeoffe
LinkedIn - linkedin.com/in/geoffreycolon
Facebook - facebook.com/djgeoffe
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jul 13, 2020 • 38min
Ian Rosen (Harry Rosen)
On this episode of Marketing Jam, Darian Kovacs talks to Ian Rosen, Vice President of Digital and Strategy at Harry Rosen.
Ian chats with us about the ever changing face of mens retail and why the intricacies of the in store experience are difficult to replicate in a digital setting.
Thanks so much to our sponsor, Canada Post! For ideas to add value to your marketing efforts, head to canadapost.ca/INCITEpodcast
Enjoyed this episode? Leave us a rating and review here: https://ratethispodcast.com/marketingjam
You can find and subscribe to Marketing Jam on iTunes, and Stitcher.
Follow Jelly Marketing:
Twitter - twitter.com/jellymarketing
Facebook - facebook.com/jellymarketing
LinkedIn - linkedin.com/company/jelly-marketing
Instagram - instagram.com/jellymarketing
Website - jellymarketing.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian
LinkedIn - linkedin.com/in/dariankovacs
Facebook - facebook.com/dariankovacspage
Instagram - instagram.com/dariankovacs
Twitter - twitter.com/dariankovacs
Follow Ian Rosen:
Website - harryrosen.com
Twitter - twitter.com/harryroseninc
LinkedIn - inkedin.com/in/iarosen
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jul 6, 2020 • 29min
Will & Shoshauna Routley (Healthy Hooch Kombucha)
On this episode of Marketing Jam, Darian Kovacs talks to Will & Shoshauna Routley, Co-owner at Healthy Hooch Kombucha.
We chat about the successes and pitfalls of getting into the beverage industry and the strategies they've used to stand out in a crowded market.
Thanks so much to our sponsor, Canada Post! For ideas to add value to your marketing efforts, head to canadapost.ca/INCITEpodcast
You can find and subscribe to Marketing Jam on iTunes, and Stitcher.
Follow Jelly Marketing:
Twitter - twitter.com/jellymarketing
Facebook - facebook.com/jellymarketing
LinkedIn - linkedin.com/company/jelly-marketing
Instagram - instagram.com/jellymarketing
Website - jellymarketing.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian
LinkedIn - linkedin.com/in/dariankovacs
Facebook - facebook.com/dariankovacspage
Instagram - instagram.com/dariankovacs
Twitter - twitter.com/dariankovacs
Follow Will & Sho:
Website - healthyhoochkombucha.com
Instagram - instagram.com/healthyhooch
Will LinkedIn - linkedin.com/in/will
Sho LinkedIn - linkedin.com/in/shoshauna
Facebook - facebook.com/healthyhooch
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jun 30, 2020 • 30min
Joe Gagliese (Viral Nation)
On this episode of Marketing Jam, Darian Kovacs talks to Joe Gagliese, Co-Founder & CEO at Viral Nation Inc.
Joe shares his insights into influencer marketing. From utilizing influencers in B2B Marketing to tracking results and attribution.
Thanks so much to our sponsor, Canada Post! For ideas to add value to your marketing efforts, head to canadapost.ca/INCITEpodcast
You can find and subscribe to Marketing Jam on iTunes, and Stitcher.
Follow Jelly Marketing:
Twitter - twitter.com/jellymarketing
Facebook - facebook.com/jellymarketing
LinkedIn - linkedin.com/company/jelly-marketing
Instagram - instagram.com/jellymarketing
Website - jellymarketing.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian
LinkedIn - linkedin.com/in/dariankovacs
Facebook - facebook.com/dariankovacspage
Instagram - instagram.com/dariankovacs
Twitter - twitter.com/dariankovacs
Follow Joe Gagliese:
Website - viralnation.com/about
Twitter - twitter.com/joeyviral
Instagram - instagram.com/joeyviral
LinkedIn - linkedin.com/in/joegagliese
Facebook - facebook.com/joegagliese
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy


