

Marketing News Canada
Marketing News Canada
Marketing News Canada spotlights the people, ideas, and innovations redefining Canadian marketing. Produced by SocialNext, Canada’s largest independent marketing conference series, we bring you candid conversations with marketers, founders, creators, and industry leaders shaping the future of the industry.
Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Canadian marketing landscape. If you care about Canadian creativity, innovation, and the people behind the work, you’re in the right place.
Presented by Marketing News Canada www.marketingnewscanada.com
Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Canadian marketing landscape. If you care about Canadian creativity, innovation, and the people behind the work, you’re in the right place.
Presented by Marketing News Canada www.marketingnewscanada.com
Episodes
Mentioned books

Oct 19, 2020 • 41min
Anne De Aragon (GoDaddy)
On this episode of Marketing Jam, Darian Kovacs interviews Anne De Aragon, Vice President and Country Manager at GoDaddy Canada.
Anne sits down with us to talk about becoming GoDaddy's first Marketing Director in Canada, the Toronto Raptors and her biggest advice to small businesses.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Twitter - https://twitter.com/jellymarketing
Facebook - https://facebook.com/jellymarketing
LinkedIn - https://www.linkedin.com/company/jelly-marketing/
Instagram - https://instagram.com/jellymarketing
Website - https://jellymarketing.com
Follow Darian Kovacs:
Website - https://jellymarketing.com/darian/
LinkedIn - https://linkedin.com/in/dariankovacs
Facebook - https://facebook.com/dariankovacspage/
Instagram - https://instagram.com/dariankovacs/
Twitter - https://twitter.com/dariankovacs
Follow Anne De Aragon:
Twitter - https://twitter.com/annedearagon
LinkedIn - https://ca.linkedin.com/in/annedearagon
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Oct 14, 2020 • 51min
Eric Morris (Google)
On this episode of Marketing Jam, Darian Kovacs interviews Eric Morris, Managing Director of Google's retail practice in Canada.
Eric sits down with us to talk about Black Friday, YouTube's emergence as a search engine and how Google functions as a "database of intention".
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Jelly Marketing:
Twitter - https://twitter.com/jellymarketing
Facebook - https://facebook.com/jellymarketing
LinkedIn - https://www.linkedin.com/company/jelly-marketing/
Instagram - https://instagram.com/jellymarketing
Website - https://jellymarketing.com
Follow Darian Kovacs:
Website - https://jellymarketing.com/darian/
LinkedIn - https://linkedin.com/in/dariankovacs
Facebook - https://facebook.com/dariankovacspage/
Instagram - https://instagram.com/dariankovacs/
Twitter - https://twitter.com/dariankovacs
Follow Eric Morris:
Twitter - https://twitter.com/_EricMorris
LinkedIn - https://www.linkedin.com/in/ericmorrisgoogle/
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Oct 9, 2020 • 39min
Tony Chapman
On this episode of Marketing Jam, Darian Kovacs interviews Tony Chapman, Podcaster and Keynote Speaker.
Tony sits down with us to talk about his journey, hosting his own podcast, and talks about the infamous Kendall Jenner-Pepsi ad of a few years ago.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Jelly Marketing:
Twitter - https://twitter.com/jellymarketing
Facebook - https://facebook.com/jellymarketing
LinkedIn - https://www.linkedin.com/company/jelly-marketing/
Instagram - https://instagram.com/jellymarketing
Website - https://jellymarketing.com
Follow Darian Kovacs:
Website - https://jellymarketing.com/darian/
LinkedIn - https://linkedin.com/in/dariankovacs
Facebook - https://facebook.com/dariankovacspage/
Instagram - https://instagram.com/dariankovacs/
Twitter - https://twitter.com/dariankovacs
Follow Tony Chapman:
Website - https://tonychapmanreactions.com/
Twitter - https://twitter.com/TonyChapman
LinkedIn - https://ca.linkedin.com/in/tonychapmanreactions
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Oct 1, 2020 • 6min
Malcolm Gladwell - "The Original Marketing Jam"
On this very special #ThrowbackThursday episode of Marketing Jam, Darian Kovacs recalls an interview with Malcolm Gladwell, Canadian author and journalist.
Malcolm takes some time to answer questions about his book, "The Tipping Point", released in 2000.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Jelly Marketing:
Twitter - https://twitter.com/jellymarketing
Facebook - https://facebook.com/jellymarketing
LinkedIn - https://www.linkedin.com/company/jelly-marketing/
Instagram - https://instagram.com/jellymarketing
Website - https://jellymarketing.com
Follow Darian Kovacs:
Website - https://jellymarketing.com/darian/
LinkedIn - https://linkedin.com/in/dariankovacs
Facebook - https://facebook.com/dariankovacspage/
Instagram - https://instagram.com/dariankovacs/
Twitter - https://twitter.com/dariankovacs
Follow Malcolm Gladwell:
Website - https://www.gladwellbooks.com/
Twitter - https://twitter.com/Gladwell
Instagram - https://www.instagram.com/malcolmgladwell/
Facebook - https://www.facebook.com/malcolmgladwellbooks/
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Sep 28, 2020 • 21min
Krystal Taing (Uberall)
On this episode of Marketing Jam, Darian Kovacs interviews Krystal Taing, Solutions Engineer at Uberall and Google My Business Gold Product Expert.
Krystal sits down with us to talk about how local search has changed this year, how she identifies resources to use in the industry and whether a global SEO certification is feasible or not.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Jelly Marketing:
Twitter - https://twitter.com/jellymarketing
Facebook - https://facebook.com/jellymarketing
LinkedIn - https://www.linkedin.com/company/jelly-marketing/
Instagram - https://instagram.com/jellymarketing
Website - https://jellymarketing.com
Follow Darian Kovacs:
Website - https://jellymarketing.com/darian/
LinkedIn - https://linkedin.com/in/dariankovacs
Facebook - https://facebook.com/dariankovacspage/
Instagram - https://instagram.com/dariankovacs/
Twitter - https://twitter.com/dariankovacs
Follow Krystal Taing:
Twitter - https://twitter.com/krystal_taing
LinkedIn - https://www.linkedin.com/in/krystalstewart/
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Sep 21, 2020 • 32min
Oli Gardner (Unbounce)
On this episode of Marketing Jam, Darian Kovacs interviews Oli Gardner, Co-Founder of Unbounce.
Oli sits down with us for a third time to talk about how he started his career over 20 years ago, his role in starting Unbounce, the fears of working from home and the actual outcome for Unbounce.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Jelly Marketing:
Twitter - https://twitter.com/jellymarketing
Facebook - https://facebook.com/jellymarketing
LinkedIn - https://www.linkedin.com/company/jelly-marketing/
Instagram - https://instagram.com/jellymarketing
Website - https://jellymarketing.com
Follow Darian Kovacs:
Website - https://jellymarketing.com/darian/
LinkedIn - https://linkedin.com/in/dariankovacs
Facebook - https://facebook.com/dariankovacspage/
Instagram - https://instagram.com/dariankovacs/
Twitter - https://twitter.com/dariankovacs
Follow Oli Gardner:
Website - http://oli.unbounce.com
Twitter - http://twitter.com/oligardner
LinkedIn - http://ca.linkedin.com/in/oligardner
Instagram - http://instagram.com/theoligardner
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Sep 14, 2020 • 40min
Guy Kawasaki
On this episode of Marketing Jam, Darian Kovacs interviews Guy Kawasaki, Chief Evangelist of Canva, podcaster, author, and Silicon Valley venture capitalist.
Guy sits down with us to talk about what he thinks is the biggest shift in the marketing industry from his days with Apple to Canva, how he came on board at Canva and his experience working with Steve Jobs.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Jelly Marketing:
Twitter - https://twitter.com/jellymarketing
Facebook - https://facebook.com/jellymarketing
LinkedIn - https://www.linkedin.com/company/jelly-marketing/
Instagram - https://instagram.com/jellymarketing
Website - https://jellymarketing.com
Follow Darian Kovacs:
Website - https://jellymarketing.com/darian/
LinkedIn - https://linkedin.com/in/dariankovacs
Facebook - https://facebook.com/dariankovacspage/
Instagram - https://instagram.com/dariankovacs/
Twitter - https://twitter.com/dariankovacs
Follow Guy Kawasaki:
Website - https://guykawasaki.com/
Twitter - https://twitter.com/GuyKawasaki
LinkedIn - https://www.linkedin.com/in/guykawasaki/
Instagram - https://www.instagram.com/guykawasaki/?
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Sep 8, 2020 • 59min
David Heinemeier Hansson (Basecamp)
On this episode of Marketing Jam, Darian Kovacs interviews David Heinemeier Hansson, co-founder and Chief Technology Officer of Basecamp.
David sits down with us to talk about his partnership with Jason Fried leading to Basecamp, the connotations of the word "legacy" relative to technology and the game of "Calendar Tetris".
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Jelly Marketing:
Twitter - https://twitter.com/jellymarketing
Facebook - https://facebook.com/jellymarketing
LinkedIn - https://www.linkedin.com/company/jelly-marketing/
Instagram - https://instagram.com/jellymarketing
Website - https://jellymarketing.com
Follow Darian Kovacs:
Website - https://jellymarketing.com/darian/
LinkedIn - https://linkedin.com/in/dariankovacs
Facebook - https://facebook.com/dariankovacspage/
Instagram - https://instagram.com/dariankovacs/
Twitter - https://twitter.com/dariankovacs
Follow David Heinemeier Hansson:
Website - https://dhh.dk/
Twitter - https://twitter.com/dhh
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Sep 4, 2020 • 23min
Kendall Ansell (Belle Construction)
On this episode of Marketing Jam, Darian Kovacs interviews Kendall Ansell, Owner of Belle Construction and Kendall Ansell Interiors.
Kendall sits down with us to talk about creating a construction company with the intention of hiring primarily women in trades, the roadblocks faced along the way and how she's learned to trust her instincts.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Jelly Marketing:
Twitter - https://twitter.com/jellymarketing
Facebook - https://facebook.com/jellymarketing
LinkedIn - https://www.linkedin.com/company/jelly-marketing/
Instagram - https://instagram.com/jellymarketing
Website - https://jellymarketing.com
Follow Darian Kovacs:
Website - https://jellymarketing.com/darian/
LinkedIn - https://linkedin.com/in/dariankovacs
Facebook - https://facebook.com/dariankovacspage/
Instagram - https://instagram.com/dariankovacs/
Twitter - https://twitter.com/dariankovacs
Follow Kendall Ansell:
LinkedIn - https://www.linkedin.com/in/kendall-ansell-4b384114/
Instagram - https://www.instagram.com/belleconstruction.co/
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Sep 2, 2020 • 37min
CANADA POST SPECIAL - Esmé Rottschafer (INCITE Magazine)
On this episode of Marketing Jam, Darian Kovacs interviews Esmé Rottschafer, Editor-in-Chief of INCITE Magazine and Chief Strategy Officer for FIELDMARSHAL.
Esmé sits down with us to talk about how INCITE Magazine came about, her role with FIELDMARSHAL and the unique elements of digital vs print media.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Jelly Marketing:
Twitter - https://twitter.com/jellymarketing
Facebook - https://facebook.com/jellymarketing
LinkedIn - https://www.linkedin.com/company/jelly-marketing/
Instagram - https://instagram.com/jellymarketing
Website - https://jellymarketing.com
Follow Darian Kovacs:
Website - https://jellymarketing.com/darian/
LinkedIn - https://linkedin.com/in/dariankovacs
Facebook - https://facebook.com/dariankovacspage/
Instagram - https://instagram.com/dariankovacs/
Twitter - https://twitter.com/dariankovacs
Follow Esmé Rottschafer:
LinkedIn - https://www.linkedin.com/in/esmerottschafer/
INCITE Magazine: https://www.canadapost.ca/cpc/en/business/marketing/campaign/incite-magazine.page
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy


