Marketing News Canada

On this episode of Marketing Jam, Darian Kovacs interviews Leanne Gibson, Head of Industry at Facebook Canada. Leanne Gibson speaks with us about how our connected world has given people infinite choice and total control over what they watch, read, interact with and buy, and offers solutions for how brands can deliver more relevant and personal experiences that help them grow their businesses. Leanne is known for being a passionate people leader, strong operator, and a partnership-focused executive. As Head of CPG, Automotive and Travel for Facebook Canada, Leanne is responsible for leading a consultative sales team, building strategic partnerships and digital innovation with partners.  Leanne was previously with Twitter Canada where she held several positions including Head of Agency Development, Interim Managing Director and Head of Revenue. Prior to this, Leanne was Head of Advertising Products and Business Operations at AOL Canada. Leanne has more than 20 years of digital media experience specializing in sales, product strategy, monetization, partner management, client services and business operations. Leanne holds a Bachelor of Arts Honours degree from Queen's University, is a mother of three, mental health advocate and marathon runner - including three runs in Boston. Always a brand ambassador, Leanne believes in the importance of loving what you do, loving where you work and keeping a glass half full. Resources mentioned on the show: Coursera  Scholarships  Boost My Business show Boost with Facebook Canada group Thanks so much to our sponsors Ahrefs and Call Rail, the tracking and analytic tools every marketer needs. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Follow Jelly Marketing: Twitter - https://twitter.com/jellymarketing Facebook - https://facebook.com/jellymarketing LinkedIn - https://www.linkedin.com/company/jelly-marketing/ Instagram - https://instagram.com/jellymarketing Website - https://jellymarketing.com Follow Darian Kovacs: Website - https://jellymarketing.com/darian/ LinkedIn - https://linkedin.com/in/dariankovacs Facebook - https://facebook.com/dariankovacspage/ Instagram - https://instagram.com/dariankovacs/ Twitter - https://twitter.com/dariankovacs Follow Leanne Gibson: LinkedIn - https://ca.linkedin.com/in/leanne-gibson-7971a94 Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs interviews Alan Depencier, Chief Marketing Officer at the Royal Bank of Canada. Alan chats with us about his origin story, combining digital and physical mediums and investing in Canadian Youth. Thanks so much to our sponsors Ahrefs and Call Rail, the tracking and analytic tools every marketer needs. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Follow Darian Kovacs: Website - https://jellymarketing.com/darian/ LinkedIn - https://linkedin.com/in/dariankovacs Facebook - https://facebook.com/dariankovacspage/ Instagram - https://instagram.com/dariankovacs/ Twitter - https://twitter.com/dariankovacs Follow Alan Depencier: Twitter - https://twitter.com/depencier LinkedIn - https://www.linkedin.com/in/alan-depencier Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this special French episode of Marketing Jam, Antoine Bonicalzi (Cyberimpact) interviews Antoine Paré (DashThis). Antoine and Antoine chat about where the web has taken marketing, DashThis and talk about the marketing/advertising strategies of companies like Red Bull and Apple. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Follow Jelly Marketing: Twitter - https://twitter.com/jellymarketing Facebook - https://facebook.com/jellymarketing LinkedIn - https://www.linkedin.com/company/jelly-marketing/ Instagram - https://instagram.com/jellymarketing Website - https://jellymarketing.com Follow Darian Kovacs: Website - https://jellymarketing.com/darian/ LinkedIn - https://linkedin.com/in/dariankovacs Facebook - https://facebook.com/dariankovacspage/ Instagram - https://instagram.com/dariankovacs/ Twitter - https://twitter.com/dariankovacs Follow Antoine Bonicalzi: Website - https://www.cyberimpact.com/en/author/antoine/ LinkedIn - https://www.linkedin.com/in/antoinebonicalzi/ Follow Antoine Paré: Website - https://dashthis.com/about/ Twitter - https://twitter.com/antoinepare LinkedIn - https://www.linkedin.com/in/antoinepare/ Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs interviews Rob Bigler, General Manager at eBay Canada. Rob chats with us about how eBay has adapted and grown as a marketplace in the ever changing world of online e-commerce.  Thanks so much to our sponsors Ahrefs and Call Rail, the tracking and analytic tools every marketer needs. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Follow Jelly Marketing: Twitter - https://twitter.com/jellymarketing Facebook - https://facebook.com/jellymarketing LinkedIn - https://www.linkedin.com/company/jelly-marketing/ Instagram - https://instagram.com/jellymarketing Website - https://jellymarketing.com Follow Darian Kovacs: Website - https://jellymarketing.com/darian/ LinkedIn - https://linkedin.com/in/dariankovacs Facebook - https://facebook.com/dariankovacspage/ Instagram - https://instagram.com/dariankovacs/ Twitter - https://twitter.com/dariankovacs Follow Rob Bigler: Website - https://community.ebay.ca/t5/Announcements/Introducing-Rob-Bigler-General-Manager-eBay-Canada/ba-p/433303 Twitter - https://twitter.com/robertbigler LinkedIn - https://www.linkedin.com/in/robert-bigler Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs speaks with Louis Grenier, the Founder of EveryoneHatesMarketers.com Louis chats with us about his journey down the rabbit hole of podcasting. He explains how he differentiated himself in the podcast space and why cutting through the BS is the first step to better marketing. Thanks so much to our sponsors Ahrefs and Call Rail, the tracking and analytic tools every marketer needs. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Follow Jelly Marketing: Twitter - https://twitter.com/jellymarketing Facebook - https://facebook.com/jellymarketing LinkedIn - https://www.linkedin.com/company/jelly-marketing Instagram - https://instagram.com/jellymarketing Website - https://jellymarketing.com Follow Darian Kovacs: Website - https://jellymarketing.com/darian LinkedIn - https://linkedin.com/in/dariankovacs Facebook - https://facebook.com/dariankovacspage Instagram - https://instagram.com/dariankovacs Twitter - https://twitter.com/dariankovacs Follow Louis Grenier: Website - https://www.everyonehatesmarketers.com Podcast - https://podcasts.apple.com/us/podcast/everyone-hates-marketers/id1221256195 Twitter - https://twitter.com/LouisSlices LinkedIn - https://www.linkedin.com/in/louisgrenier Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this special episode of Marketing Jam, Darian Kovacs is joined by Antoine Bonicalzi (Cyberimpact), Caitlin Hall (Coast Capital Savings) and Christ Cartwright (Canada Post) to discuss the Hootsuite 2021 Trends Report. The Panel sits down with us to talk about the highlights of the report, their key takeaways and talk about what forms of content are we headed towards in 2021. Resources: https://hootsuite.com/pages/trends-2021-toolkit Thanks so much to our sponsors Ahrefs and Call Rail, the tracking and analytic tools every marketer needs. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Follow Jelly Marketing: Twitter - https://twitter.com/jellymarketing Facebook - https://facebook.com/jellymarketing LinkedIn - https://www.linkedin.com/company/jelly-marketing/ Instagram - https://instagram.com/jellymarketing Website - https://jellymarketing.com Follow Darian Kovacs: Website - https://jellymarketing.com/darian/ LinkedIn - https://linkedin.com/in/dariankovacs Facebook - https://facebook.com/dariankovacspage/ Instagram - https://instagram.com/dariankovacs/ Twitter - https://twitter.com/dariankovacs Follow Antoine Bonicalzi: LinkedIn - https://ca.linkedin.com/in/antoinebonicalzi Twitter - https://twitter.com/antoineboni Follow Caitlin Hall: LinkedIn - https://ca.linkedin.com/in/caithall Follow Chris Cartwright:  LinkedIn - https://ca.linkedin.com/in/cartwright Twitter - https://twitter.com/weirdscience Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs interviews Keith Henry, CEO of the Indigenous Tourism Association of Canada (ITAC). Keith sits down with us to talk about how he "fell into" his role at ITAC, the power in the tourism industry, and how ITAC can collaborate closely with marketers. Thanks so much to our sponsors Ahrefs and Call Rail, the tracking and analytic tools every marketer needs. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Follow Jelly Marketing: Twitter - https://twitter.com/jellymarketing Facebook - https://facebook.com/jellymarketing LinkedIn - https://www.linkedin.com/company/jelly-marketing/ Instagram - https://instagram.com/jellymarketing Website - https://jellymarketing.com Follow Darian Kovacs: Website - https://jellymarketing.com/darian/ LinkedIn - https://linkedin.com/in/dariankovacs Facebook - https://facebook.com/dariankovacspage/ Instagram - https://instagram.com/dariankovacs/ Twitter - https://twitter.com/dariankovacs Follow Keith Henry: Twitter - https://twitter.com/keithhenrymetis LinkedIn - https://www.linkedin.com/in/keith-henry-534a3211/ Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs interviews Seth Godin, best selling author of the recently released "The Practice: Shipping Creative Work", "This is Marketing", "Purple Cow", and many more. Seth sits down with us to talk about how trying to create something remarkable rather than a gimmick,  the power of taking your own advice, and how this year has fundamentally changed the workplace. Thanks so much to our sponsors Ahrefs and Call Rail, the tracking and analytic tools every marketer needs. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Follow Jelly Marketing: Twitter - https://twitter.com/jellymarketing Facebook - https://facebook.com/jellymarketing LinkedIn - https://www.linkedin.com/company/jelly-marketing/ Instagram - https://instagram.com/jellymarketing Website - https://jellymarketing.com Follow Darian Kovacs: Website - https://jellymarketing.com/darian/ LinkedIn - https://linkedin.com/in/dariankovacs Facebook - https://facebook.com/dariankovacspage/ Instagram - https://instagram.com/dariankovacs/ Twitter - https://twitter.com/dariankovacs Follow Seth Godin: Website - https://www.sethgodin.com/ Blog - https://seths.blog/ Facebook - https://www.facebook.com/sethgodin/ Twitter - https://twitter.com/ThisIsSethsBlog LinkedIn - https://www.linkedin.com/in/sethgodin/ Instagram - https://www.instagram.com/sethgodin/ Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs interviews Rashel Hariri, Senior Manager, Ecosystem Social at Shopify. Rashel sits down with us to talk about how she joined Shopify, how Shopify became the most valuable company in Canada, and shares some of her favourite apps and books. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Follow Jelly Marketing: Twitter - https://twitter.com/jellymarketing Facebook - https://facebook.com/jellymarketing LinkedIn - https://www.linkedin.com/company/jelly-marketing/ Instagram - https://instagram.com/jellymarketing Website - https://jellymarketing.com Follow Darian Kovacs: Website - https://jellymarketing.com/darian/ LinkedIn - https://linkedin.com/in/dariankovacs Facebook - https://facebook.com/dariankovacspage/ Instagram - https://instagram.com/dariankovacs/ Twitter - https://twitter.com/dariankovacs Follow Rashel Hariri: Twitter - https://twitter.com/RashelHariri LinkedIn - https://www.linkedin.com/in/rashelhariri/ Instagram - https://www.instagram.com/rashelhariri/ Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs interviews Bilal Jaffery, Customer & Marketing AI Practice Leader at Deloitte Canada. Bilal sits down with us to talk about the role of data in digital marketing, why accounting firms care about marketing, and the power of personalization. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Follow Jelly Marketing: Twitter - https://twitter.com/jellymarketing Facebook - https://facebook.com/jellymarketing LinkedIn - https://www.linkedin.com/company/jelly-marketing/ Instagram - https://instagram.com/jellymarketing Website - https://jellymarketing.com Follow Darian Kovacs: Website - https://jellymarketing.com/darian/ LinkedIn - https://linkedin.com/in/dariankovacs Facebook - https://facebook.com/dariankovacspage/ Instagram - https://instagram.com/dariankovacs/ Twitter - https://twitter.com/dariankovacs Follow Bilal Jaffery: Twitter - https://twitter.com/bilaljaffery LinkedIn - https://www.linkedin.com/in/jaffery/ Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy